...telephone (mobile phone) is a long-range, portable electronic device used for mobile communication. In addition to the standard voice function of a telephone, current mobile phones can support many additional services such as SMS for text messaging, email, packet switching for access to the Internet, and MMS for sending and receiving photos and video. The problem of Customer’s switching to other service providers have been the cause of intensive research .Due to the increased competition in the telecommunication industry in Ghana it has become extremely important for the companies to pay attention towards retaining of their customers .This research study particularly investigated the causes of customer switching behaviour. CHAPTER ONE: INTRODUCTION This research is focus on finding out the underlying factors that make the customer to switchover to another service provider in telecom industry in Ghana . The telecommunication industry is one of the most important industries of the world. In order to gain competitive advantage as competition is getting more and more intense, companies are compelled to innovate and do their best for to enhance the customer satisfaction level. As in the telecom industry the customers have multiple choices to select among service providers and actively seek their rights of switching from one telecom service provider to another. In this ferocious competition customers requires better services at reasonable prices, while service providers concentrating...
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...Appendix I :Questionnaire ______________________________________________________________ A Research Study of Mobile Services from Customer’s Perspective Questionnaire Customer Name : ____________________________ Age : _____ Sex : M F Profession ______________ Address : _________________ _________________ Mobile No. ____________ Name of Hand-Set model : ___________ (Please tick (√) the box or boxes which ever you feel suitable) PART I : GENERAL 1. Which is your current cellular service provider ? a. BSNL b. AIRTEL d. HUTCH e. IDEA g. RELIANCE INDICOM 2. Is it your first service provider ? a. Yes b. No c. BPL f. TATA 2.1 (If No) how many service providers you had used in past ? a. 1 b. 2 c. more than 2 2.2 (If No) Which service provider's service did you avail in past? a. BSNL b. AIRTEL d. HUTCH e. IDEA g. RELIANCE INDICOM c. BPL f. TATA 2.3 Why did you changed your past service provider(s)? 2.3.1 First Service provider ________ (pl. specify the name)? a. Excessive billing c. Poor Customer Care e. Limited services b. poor network coverage d. Excessive Call Drops f. Other Reason (pl. specify) _____ ____________________________________________________________________ A Study of Mobile Services From Customer’s Perceptive 236 Appendix I :Questionnaire ______________________________________________________________ 2.3.2 Second Service provider ________ (pl. specify the name)? a. Excessive billing b. poor network coverage c. Poor Customer Care d....
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...Appendix I :Questionnaire ______________________________________________________________ A Research Study of Mobile Services from Customer’s Perspective Questionnaire Customer Name : ____________________________ Age : _____ Sex : M F Profession ______________ Address : _________________ _________________ Mobile No. ____________ Name of Hand-Set model : ___________ (Please tick (√) the box or boxes which ever you feel suitable) PART I : GENERAL 1. Which is your current cellular service provider ? a. BSNL b. AIRTEL d. HUTCH e. IDEA g. RELIANCE INDICOM 2. Is it your first service provider ? a. Yes b. No c. BPL f. TATA 2.1 (If No) how many service providers you had used in past ? a. 1 b. 2 c. more than 2 2.2 (If No) Which service provider's service did you avail in past? a. BSNL b. AIRTEL d. HUTCH e. IDEA g. RELIANCE INDICOM c. BPL f. TATA 2.3 Why did you changed your past service provider(s)? 2.3.1 First Service provider ________ (pl. specify the name)? a. Excessive billing c. Poor Customer Care e. Limited services b. poor network coverage d. Excessive Call Drops f. Other Reason (pl. specify) _____ ____________________________________________________________________ A Study of Mobile Services From Customer’s Perceptive 236 Appendix I :Questionnaire ______________________________________________________________ 2.3.2 Second Service provider ________ (pl. specify the name)? a. Excessive billing b. poor network coverage c. Poor Customer Care d. Excessive Call Drops e. Limited...
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...prevails in this service sector vis-à-vis other service sectors. Also, implementation of ‘the mobile number portability’ in October 15, 2008 in Malaysia has made it easier to switch to other service providers. Thus, the following are hypothesized: H1: A high level of switching cost is less likely to make mobile phone users switch to other service providers; and H2: A high level of switching cost moderates the relationship between service satisfaction and service switching. This paper will discuss the results of these two hypotheses tested using linear and moderated regression analysis. Data was obtained using a sample of about 500 employees and students of five public universities and two private universities in Malaysia. Findings from this study will develop insights to better strategize and effectively implement loyalty programs and so, prevent their customers from switching. Keywords: switching behavior, service quality, consumer satisfaction, mobile phone service usage Field of research: consumer behavioral aspects of marketing, mobile phone service SERVICE SWITCHING AND SWITCHING TELECOMMUNICATIONS INDUSTRY COST IN THE MOBILE Although switching is a common scenario in most service industries (Griffin & Lowenstein, 2001), it is more prevalent in telecommunication services (Lee & Murphy 2005). For example, the annual switching rate ranges from 20% to 40% in most of the global telecommunication service companies (Berson et al., 1999; Madden et al., 1999). Until...
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...Factors Influencing the Usage of Mobile Banking – Incident from a Developing Country Author: Mohammad Rokibul Kabir * *Assistant Professor, Department of Business Administration, International Islamic University Chittagong. Cell:8801191555211 ;email: rakibais@yahoo.com Abstract The study has been conducted to investigate the factors that influence the users of banking services to use mobile banking in Bangladesh. A self-administrated questionnaire had been developed and distributed among the clients of two full fledged mobile banking service providers of Bangladesh called Brac Bank Limited and Dutch Bangla Bank Limited. Out of the 100 questionnaires, only 64 useable questionnaires were returned, yielding a response rate of 64 percent. Results were subsequently analyzed by using multiple regressions. The influencing factors are analyzed under the four major factors Perceived Risk, Trust, Convenience, Relative Advantage under which several other factors have been explored. Factors such as performance risk, security/privacy risk, time risk, social risk and financial risk are found to be negatively related with the usages of Mobile Banking as perceived risk make the users confused about their security in using mobile banking while factors like ability, integrity, benevolence, perceived usefulness, perceived ease of use relative cost and time advantages are positively related with the intention to use mobile banking services. However, social security is the only factor found...
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...Research Report on Factor Affecting the Uses of Mobile Phone. Abstract Mobile phones are one of the fastest-adopted innovations in history. Globally, mobile phones have rapidly become widespread in most parts of the world. The purpose of present research paper is to discuss the various factors affecting the uses of mobile phone. The primary data was collected by using survey method. Sampling was all from student, to services category, business person to formers as well as housewives. The questionnaire was pre-tested on 10 individuals to assess its design and clarity and was then redesigned. Some important construct were developed and factor analysis was carried out to identify the factor. . Different factors are identified from the results of factor analysis such as…….gender ,age ,education level, monthly income, necessity or purpose of having mobile phone, quality of service provider, pricing and so on. INTRODUCTION 0wing to the availability of telecommunication technology, mobile phone becomes more and more important in daily life. Mobile phone is not only as tools for communication, but also as tools for people working and emotional interaction. People are more relying on mobile phone than ever before. Most people in daily life, the average timing within a day "must" use mobile phones absolutely far beyond other consumer products. Under this highly dependent characteristic, mobile phone becomes one of mandatory items for modern people while out of home or office, especially...
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...2009 Joseph Omotayo Oyeniyi, Joachim Abolaji Abiodun 111 SWITCHING COST AND CUSTOMERS LOYALTY IN THE MOBILE PHONE MARKET: THE NIGERIAN EXPERIENCE Joseph Omotayo Oyeniyi, Joachim Abolaji Abiodun Abstract Switching cost is one of the most discussed contemporary issues in marketing in attempt to explain consumer behaviour. The present research studied switching cost and its relationships with customer retention, loyalty and satisfaction in the Nigerian telecommunication market. Based on questionnaire administered to customers in the mobile telecommunication industry; the study finds that customer satisfaction positively affects customer retention and that switching cost affects significantly the level of customer retention. However, the effect of switching barriers on retention is only significant when customers consider to exit. Oyeniyi O. J., Abiodun A. J. - Switching Cost and Customers Loyalty in the Mobile Phone Market: The Nigerian Experience 112 Business Intelligence Journal January Introduction Switching costs are costs that are incurred by buyers for terminating transaction relationships and initiating a new relation. Porter (1980) defined Switching cost as a one time cost facing a buyer wishing to switch from one service provider to another. Jackson (1985), however, defined switching cost as the psychological, physical and economic costs a customer faces in changing a supplier. Jackson’s definition reflects the multi-dimensional nature of...
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...expectation towards a telecommunication company in West Midnapore which is a district of West Bengal. A descriptive study was conducted to achieve the objectives. In total 250 respondents filled a well-structured questionnaire having a list of statements pertaining to products, services & facilities provided by the service provider. Results reveal that the dimensions which influence the satisfaction level of customer’s are: Core services (like good coverage, good connectivity and network quality) and call rate. Further results show that there is a significant relation between the brand name and the preference of customers. Hence, it has been recommended that telecom companies should focus on connectivity, call rate, coverage and network quality. Keywords: Customer Satisfaction & Expectation, Customer Preference, Product Quality, Value for Money, Analysis of Strengths & Weaknesses of the Product. INTRODUCTION The breathtaking growth of the telecommunication companies in India over the last twenty years has made a history. The economic resurgence affected in the early 1990s brought around a paradigm shift on the overall business scenario of India. With the arrival of private telecommunication companies in India, the industry observed introduction of mobile phones into the Indian market and it became extremely popular amongst the Indian masses. India's telecom sector has shown huge expansion in the recent years in all respects of...
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...Abstract The Study of Customer Loyalty Factors in the Mobile Telecommunications Industry in China This article is a study of Chinese telecommunications service customer loyalty factors and the impact of the internal mechanism. The industry empirical study reveals the communications services industry, the impact factors of customer loyalty, and the interaction between these factors mechanism. With the increasingly fierce market competition and increase costs for customers, cultivate and maintain long-term customer loyalty is a business enterprise can be an important factor. On the one hand, enterprises have to get a good income, in addition to the core technology and improving product quality, but customer satisfaction, service quality and Enterprise Image will to some extent affect on customer loyalty, loyal customers are the main profit source. On the other hand, when supply exceeds demand in the market environment, the cost to acquire new customers than to maintain existing customer costs, but the profit contribution of new customers is far less than the original customer. Finally, the loyalty of customers through word of mouth to bring new business customers. Therefore, the development of customer loyalty strategies, research customer needs and maintain long-term two-way interaction with the customer relationship business and academia has been the focus of attention. Customer loyalty in the communications industry, more and more attention, is the communications business...
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...Contents Introduction 2 LITERATURE REVIEW 2 Discussion on the Topic 3 Switching Your Service Provider 3 Mobile Number Portability 5 1st Country to Implement MNP in South Asia 5 MNP Creates Vigorous Competition Among Players 5 Research Methodology 6 Data Collection 6 Sample Size 6 Objectives 7 Scope 7 DATA ANALYSIS 8 Demographic Characteristics of Respondents: 8 Hypothesis: 9 Regression 9 Most preferred service provider in Karachi 11 Kind of Service 12 Interpretation 12 Best Service Rater 12 Interpretation: 13 Consumer Loyalty to Brands 13 Interpretation: 13 FINDINGS: 14 Recommendations 14 Conclusion 14 References 15 Attachment 16 Questionnaire 16 Introduction All organizations have their hidden motive to increase the profitability. Successful organizations are attracting customers by raising their expectations and are delivering performances over and above the customer expectation levels. Successful organizations are investing heavily on promotion to increase the customer expectations and are devising their strategies to delight the customer. In customer satisfaction process, if the performance falls short of expectations, the customer is dissatisfied. If the performance matches the expectations, the customer is satisfied. If the performance exceeds expectations, the customer is highly satisfied or delighted. Long-run satisfaction leads to customer retention / loyalty. Pakistan Telecommunication Authority confirms...
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...What Marketing Tools do Mobile Phone Service Use; an Empirical Research Module code: PGBS0142 Submitted to the University of Plymouth as a dissertation for the degree of MSc. in Business and management in the Faculty of Plymouth Business School. Declaration: I certify that all material in this dissertation which is not my own has been identified and none has been submitted previously in support of any degree qualification or course. Signed: Shivender Kaur Student: Shivender Kaur (10271264) Date of submission: 19/08/11 Acknowledgements I take this opportunity to thank all the people who have had a hand in enabling me complete my studies. Lots of gratitude goes to my parents for if it were not for their many encouragements and support I wouldn’t have finished this course. My classmates played a significant role in helping me catch up on what I had not understood in class sessions I sincerely thank them for their support. My tutors in this course should get special thanks for their peculiar role in assisting and guiding me as I came up with this dissertation. For all other persons whom I may not have mentioned but played a significant role in enabling me come up with this research may the good Lord Bless you abundantly. July 2011 Shivendar Kaur Abstract Research developing around the subject of marketing across the lucrative mobile phone service industry continue to...
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... 2) | Executive Summary | 05 | 3) | Introduction | 06 | 4) | Background of the Industry | 07 | 5) | a) Company Overview I. B2M Telecommunication Ltd a) History and Background i. Mission and Vision: ii. Functions and Departments: iii. SWOT Analysis: iv. Business Overview II. REVE Soft b) History and Background v. Mission and Vision: vi. Functions and Departments: vii. SWOT Analysis: viii. Business Overview III. True Bd c) History and Background ix. Mission and Vision: x. Functions and Departments: xi. SWOT Analysis: xii. Business Overview b) Mythology i. Type of Research ii. Type of Data iii. Questionnaire Design iv. Sampling v. Data Collection vi. Data Analysis vii. Sample c) Objectives i. Broad Objective ii. Specific Objectives d) Limitation | 08-23 | 6) | Finding and analysis | 25-27 | 6) | Conclusion | 27-28 | 7) | References | 28 | 8) | Appendix | 29 | Acknowledgements We would like to express our profound gratitude to all those who have been helping in the preparation of this report. Firstly we would like to thank Almighty Allah for finishing our report on time. We would like to express our deep sense of thankfulness to our honorable faculty, Zulfiquer Ali Haider (zfq) for his enormous help and endless support throughout our semester period. To get...
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...Company Background Samsung Corporation is one of the largest electronic manufacturing companies in the world. This is a Korean conglomerate business. Their mobile phone manufacturing holds the number one position according to the sales unit as at third quarter in 2013 (Gartner Inc. 2013). Samsung mobile have both Smartphone’s as well as featured phones. Samsung Smartphone leads the Smartphone sectors as well holding 32.1% market share. Their main competitors are Apple in Smartphone and Nokia in featured phones. Samsung Mobile highly trusts on innovations and they have introduced many innovative ideas to the mobile phone users. Their latest innovation is the Galaxy Round, a Smartphone with a curve screen. The business philosophy of Samsung Corporation is very simple and their goals include creating the best products and services and contributing the society. Purpose of the Study Customer of mobile communication largely looked for new applications to match their demand for high data range, complex applications and switch between complex network solutions. Mobile phone manufacturers are highly investing their money on research and development activities, human knowledge and creativity and intellectual assets to develop innovative solutions to enhance consumers’ expectations competitively. They have experienced that consumers always prefer new product designs with innovative ideas. Therefore, investigation of the impact of innovations on the market share will be a vital aspect...
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...important to understand consumer buying behavior as it plays a vital role in creating an impact on purchase of products. The human wants are unlimited and always expect more and more. Mobile connections are no exception to this behavior. The title of our study is “Purchase Drivers for Cellular Connections”, and it is the buying behavior of the consumers that determines a factor’s possibility to be a purchase driver. In this research study our findings gave us a thorough insight of the factors that affect the consumer buying decision towards cellular connections. Factors such as better connectivity, attractive tariff and low entry cost play an important role in influencing a customer for choosing a network INTRODUCTION INDIAN TELECOM SCENARIO - AT A GLANCE The telecommunication services have been recognized as an important tool for socio economic development of a nation. It is one of the prime support services needed for rapid growt and modernization of various sectors of the economy. India with a user base of 919.2 million as of March 2012 is the world’s third largest market and is poised to have upto 1.2 billion users in 2016. The market is dominated by GSM service Connections with an 87.9% (2011) share. The current urban teledensity is 162.82 and rural is 38.33. Teledensity is the number of mobile connections per 100 people in a country Evolution of the Indian Telecom Industry Year | History of Indian Telecom...
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...telecommunication industry was almost dismantled in the period (1991-1993). Since 1993, the telecommunication industry in Somalia has grown many folds; new companies joined the market to reap the potentials of this growing industry. Companies worked hard to introduce more innovative products to satisfy, attract and retain customers. This study seeks to describe the relationship between customer satisfaction and customer retention of Hormud and Nationlink, mobile phone operators in Mogadishu, Somalia. The method used was descriptive correlation design. Customer satisfaction indicators were: price, call clarity, and value-added services. Customer retention is indicated by: intention to repurchase, positive word-of-mouth, and patience towards price. In the descriptive analysis section, customer retention was low on all aspects of: intention to repurchase, positive word of mouth, and patience towards price. The results also showed that customer satisfaction was low satisfaction on all aspect of: price, call clarity, value-added services. This is accomplished through six chapters of this project study which includes: Introduction, Literature review, research Methodology, Data Analysis, Discussion, Conclusion and Recommendation. Previous researches of published books in this area of the study were analyzed. The group...
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