...TABLE OF CONTENTS | Sl. No | Description | Page No | 1 | Introduction | | 2 | Organization Profile | | 3 | Literature Review – Theoretical strategy of Packaging | | 4 | Research Methodology | | 5 | Analysis | | 6 | Finding | | 7 | Recommendations | | 8 | Conclusion | | 9 | Reference | | | Appendix | | CHAPTER ONE Need of Study Packaging plays an important role in our everyday lives and provides a range of benefits from choice and convenience to ensuring the product arrives safely. Packaging is the name given to the containers in which products are bought, sold and transported, and ranges from cardboard boxes and wooden pallets to plastic bottles and aluminum drink cans. Packaging helps to attract consumers and affects consumer buying behavior. Objectives: * To study how packaging affects sales in UAE. * To find how packaging has changed brand image. * To study the issues related to packaging * To study in detail about packaging of bottled mineral water taking a company (MASAFI) UAE. * To analyze how packaging affects consumer buying behavior in UAE * To perform data analysis from the survey conducted and infer the same * To suggest improvements and recommend changes if necessary CHAPTER TWO Organization profile Corporate Statement of Masafi Vision: “Premium products for better life” Mission: “It is Masafi’s constant endeavor...
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...PLAN FOR HANGYO ICE CREAMS PVT. LTD. Prepared for Hangyo Ice Creams Pvt. Ltd. Mangalore – 575003 Karnataka, India Prepared by Group T2 Section 4 MNCN – 2 T. A. Pai Management Institute - 576104 March 26, 2014 Letter of Transmittal March 26, 2014 F.S. Miranda GM(Marketing) Hangyo Ice Creams Private Ltd. Hampankatta, Mangalore Karnataka 575001 India Dear Mr. Miranda As agreed in our meeting on February 13,2014, we are submitting the attached report entitled market research for Hangyo Ice Creams. This report examines the most preferred new ice-cream flavor in the market and its related parameters .This report illustrates the research method to find the viability and choice of a new flavor, its packaging and pricing for Hangyo Ice creams from within the regular customer pool in Manipal, Udupi and Mangalore. I hope you find this report satisfactory. Sincerely yours, Anish Sengupta Deepanwita Nandi Navonil Rahut Neha Poddar Sourav Mohapatra T. A. Pai Management Institute Manipal 576104 ACKNOWLEDGEMENTS The project was a success mainly due to the contributions from a number of people. First and foremost, we take this opportunity to thank Prof. Sridhar Telidevara, the faculty guide for the project, for his continuous support and valuable insights without which the project would not have been successful. We are also thankful to all the faculty members of T. A. Pai Management Institute for their guidance and co-operation...
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...impression investigation Cao Youjia, Wang Yicheng, Li Simei, Gao Junhong Abstract In our experiments, the research sheds light on consumers’ purchase intention and overall impression towards six types of combination of chocolate package and price: 1. aesthetic package with a relatively high price, 2. aesthetic package with an intermediate price, 3. aesthetic package with a relatively low price, 4.plain package with a relatively high price, 5.plain package with an intermediate price, 6.plain package with a relatively low price. After the six between-subject experiments, we find that package design and price setting do have influence on customers’ preference to purchase, but not as strong as our perception. On the other hand, the packaging has significance influence on the customers’ overall impression towards the product. The aesthetic package with the highest price leaves the customer the best impression. Implications for future application for businesses are discussed in the final part. Key words: Package design, price setting, analysis of variance, purchase intention. Introduction “Man shows that he is affected by appearance, by something that causes him pleasure over and above the immediate utility of the object” (Clay, 1908). Designing aesthetic products to satisfy the consumers’ need is of growing importance in marketing. As core attributes of product, such as quality and functionality, become increasingly homogeneous (Reimann, Schilke, & Thomas, 2010)...
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...the target market who will be suitable for the proposed product 2. To project future demand and supply of the product in the market 3. To determine the corresponding selling price of the proposed product 4. To be able to draw conclusion base on SWOT analysis 5. To formulate an effective marketing strategy and program in order to penetrate the market. Methodology Methodology is the systematic theoretical analysis of the methods applied to a field of study. It comprises the theoretical analysis of the body or methods and principles associated with a branch of knowledge. (Howell, 2013) The proponents used data gathering instrument to generate reliable information. The proponents also prepared a self- constructed questionnaire that will supply necessary data to complete the study. Research Design Before examining types of research designs it is important to be clear about the role and purpose of research design. We need to know where design fits into the whole research process from framing a question to finally...
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...VIETNAM NATIONAL UNIVERSITY – HOCHIMINH CITY INTERNATIONAL UNIVERSITY SCHOOL OF BUSINESS AN IMPACT OF BRAND ELEMENTS ON BRAND AWARENESS THE CASE OF OPPO SMARTPHONES IN HCM CITY In Partial Fulfillment of the Requirements of the Degree of BACHELOR OF ARTS in BUSINESS ADMINISTRATION Student’s name: VU NHU QUYNH (BABAIU11308) Advisor: HO THI BICH VAN, PhD Ho Chi Minh City, Vietnam May, 2015 AN IMPACT OF BRAND ELEMENTS ON BRAND AWARENESS THE CASE OF OPPO SMARTPHONES IN HCM CITY APPROVED BY: Advisor APPROVED BY: Committee ___________________________ ___________________________ Ms. Ho Thi Bich Van, Ph.D Ms. Ho Thi Bich Van, PhD ___________________________ Mr. Bui Quang Thong, PhD ___________________________ Ms. Nguyen Thi Huong Giang, MBA ___________________________ Mr. Tran Van Dat, PhD THESIS COMMITEE ACKNOWLEGDEMENT This thesis could have never been done without the help and contributions of many people that I am very thankful to. First of all, I would like to express my deepest acknowledge to my supervisor, Dr. Ho Thi Bich Van – lecturer at Business Administration School, Ho Chi Minh City International University for her unbelievable and unreserved support, enthusiastic and valuable advices. She is a wonderful teacher who has taught and encouraged me from the beginning of this task till the end. Again, I want to say “Thank You Very Much” to my advisor for all she has done for me. Then, I would like to express...
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...AN ASSESSMENT ON PACKAGING PRACTICE AND ITS IMPLICATION ON GREEN MARKETING ON SEBETA AGRO INDUSTRY (MAMA DAIRY) PLC Abayneh Mulugeta, ST. Mary’s University College, Business Faculty, Department of Marketing Management Email: abi_mulu@yahoo.com or abaynehmulugeta@gmail.com ___________________________________________________________________________________________________________________________________________________________________________________________ Abstract This paper is aimed at assessing the impact of packaging on green marketing practice. The data classification was more descriptive. Data collection was made through the use questionnaires, interview, and observation. The sampling technique employed for the customers was convenient sampling technique. A total of 250 copies of questionnaires were distributed and 202 were collected back, representing a response rate of 80.08%. The obtained data were analyzed using SPSS version 20. The results revealed that the packaging material of the products are not biodegradable, nor eco-friendly, nor reusable, nor refilled, nor recycled and cannot be reduced, but the company puts instructions on how to dispose the package on some of its products. Findings, implications and recommendations for managerial practices are discussed and put forward. Keywords: Packaging and green marketing __________________________________________________________________________________________________________________________________________...
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...Literature Search For our project Literature search is one of the key exploratory studies that we conducted, in fact literature search was the very initial study that we began our project with. The website that turned out to be most helpful as far as gathering information of Nestle was concerned was www.nestle.com.pk FINANCIAL PERFORMANCE (DEC03-DEC07): FY07 was a good year for NPL as its top line reached a new landmark of PKR 28 billion following an excellent growth of 28% compared to FY06. Primary contribution came from its pillar product categories, milks, baby food and juices. Fresh milk volume grew by 29% over the same period last year; however, this was still not sufficient to meet production requirements for the year. The increasing sales trend (CAGR of 28% during FY03-FY07) is primarily attributed to continued focus on sales and marketing efforts, innovative strategies and a sound distribution network. This robust growth in sales translated into a solid increasing operating profit of Rs 3.53 billion, an increase of 33%. However, this primarily relates to higher fixed cost absorption from inventory that led to lower profitability in FY'06. In addition, efforts in 2007 include a favorable movement in sales mix and rigorous fixed cost control. The literature search helped us in gathering data regarding the competitors. On the web we found out who are the competitors of nestle in its juices line and more precisely in its orange juice. Literature search revealed...
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...for us to modify and test by 2/15/13. The object of this task is to successfully develop a number of seasonings that are appetizing to children and adults. The appropriate measurements of each ingredient should be established. Task 3: Target Market Development Study Our team will compose a questionnaire given to individuals in our target market. This questionnaire will provide our team with insight to product packaging, product price, as well as which flavor seasonings have a high demand. This task will assist with the research completed in regards to the competitors as well as threats and opportunities within the industry. Task 4: Price & Packaging Development The object of this task will be to deliver and establish a recyclable packaging for the seasoning and well as price for the packaging and ingredients for the seasoning. The price and contribution margin for the seasonings will also be established and delivered to the client. This will help determine whether or not the product can be successful while being sold on the farm and other outreach events. Task 5: Feasibility Report This report will entail the popcorn seasoning marketing concept. This will include price, packaging, target market. In addition, it will have detailed demographic studies and data from individuals within the target market. Overall, this report will give Tucson Village Farm an outlook of the popcorn seasoning, and whether or not they should introduce the seasoning as a segment of their...
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...Packaging and purchase decisions ABSTRACT - The importance of packaging design as a vehicle for communication and branding is growing in competitive markets for packaged food products. This research utilized a focus group methodology to understand consumer behaviour toward such products and how packaging elements can affect buying decisions. Visual package elements play a major role, representing the product for many consumers, especially in low involvement, and when they are rushed. Most focus group participants say they use label information, but they would like it if simplified. The challenge for researchers is to integrate packaging into an effective purchasing decision model, by understanding packaging elements as important marketing communications tools. Propositions for future research are proposed which will help in developing better understanding of consumer response to packaging elements. Introduction: packaging at the point of sale Packaging seems to be one of the most important factors in purchase decisions made at the point of sale (Prendergast and Pitt, 1996), where it becomes an essential part of the selling process (Rettie and Brewer, 2000). Packaged food products are moving into ever larger supermarkets and hypermarkets, and there is a proliferation of products, offering consumers vast choice. The competitive context is ever more intense, both in the retail store and household. With the move to self-service retail formats, packaging increases its key characteristic...
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...Chapter 1 THE PROBLEM AND ITS BACKGROUND This chapter presents the introduction, statement of the problem, significance and scope and delimitation of the study. Introduction Pitt, B. (2006) stated that by employing the intellegence of natural systems we can create industry, buildings, even regional plans that see nature and commerce not as mutually exclusive but mutually coexisting. Most of the time, business and environment were categorized differently. Often, business is for the economy and environment is the welfare of our Mother Earth where in fact it can work interconnectedly. Both can associate and benefit each other. Micro, small and medium enterprises are defined as any business activity engaged in industry, agri-business or services whether single proprietorship, cooperative, partnership or corporation whose total assets inclusive of those arising from loans but exclusive of the land on which the particular business entity’s office, plant and equipment are situated. (Department of Trade and Industry [DTI], 2007) They are mostly affected by the non plastic ordinance. It is very important on how these small and medium enterprises comply with the Provincial Ordinance No.2012-09 because their consumers are major actors and they can minimize or eliminate the use of short-lived applications of plastics. Bulacan PCEDO (2005) revealed that Bulacan is considered the Small Medium Enterprises (SME) Capital of Region 3 because 35% of small and medium enterprises in Central...
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... Project Title Universal Enterprises Names of Group members Abdullah Salman Musa Mir Ahmed khawaja Saba Ashher Mahin Akbar Submission Date 27/10/2014 Contents Introduction 4 Executive Summary 4 Key Findings from Secondary Research 5 Problem Statement 6 Research Objectives 6 Research Method 6 Data collection technique 6 Recruiting procedure for respondents 7 Findings from the focus group 7 Competition 7 Price 7 Packaging 8 Indian bias 8 Ease of handling 8 Taste 9 Odor 9 Awareness 9 Willingness to spread positive word of mouth 10 Value for money 10 Availability 10 Analysis of Interview conducted 10 Recommendations for quantitative research in future 11 Questionnaire Findings 12 Recommendations 13 Exhibit 1 14 Focus Group 1 14 Focus Group 2 15 Focus Group 3 15 Exhibit 2 16 Interview 1: Salman Shiekh (Retailer) 16 Interview 4: Saad Chaudhry (Distributor) 21 Interview 5: GM of Universal Enterprise 22 Exhibit 3 24 Questionnaire 24 Questionnaire findings 27 Introduction "Chingles" are Refreshing mini gums that offer unique and exciting flavors suited to Pakistani palate namely saunf, mint and tutti frutti. It is an Indian brand of DS group of India. In India it has been quite successful and popular. It was launched in Pakistan as well. It was distributed by Universal Enterprise. In Pakistan, unfortunately it failed to receive the expected response and the product failed in our market. The...
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...Danone Aqua | A Study on the Preferred Features of Bottled Water | What are the preferred features that consumers would consider in buying a certain bottled water brand? | | Maisha Chowdhury | 7/21/2014 | | 1 Introduction Consumers often buy bottled water, but what exactly are they thinking when they pick one brand over the other? We aim to conduct a study, with the aid of a questionnaire in order to find out these preferred features in a bottle of water. We will be doing this on behalf of Aqua. We have conducted a survey, by passing around a questionnaire in order to help answer our question. Following are our Research question, research objectives, research plan, implementation and interpretations of our findings as well as our conclusion and recommendations. 1.1 Problem definition and Development of research objectives On behalf of Aqua we would like to find out what are the preferred features that consumers would consider when buying bottled water. We would like to help Aqua find out what is liked by consumers so that the company can continue to improve upon their product and give the customers a better version of the product. Research Question: What are the preferred features that consumers would consider in buying a certain bottled water brand? The main objective in trying to find the preferred features that consumer would consider in buying a certain bottled water brand, is to recommend water company to focus and improve the features of their...
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...CONSUMER BEHAVIOR TOWARDS THE NEW PACKAGING OF FMCG PRODUCTS Mitul Deliya Assistant Professor, S. K. College of Business Management, Hemchandracharya North Gujarat University, Patan Email: deliya.mitul@gmail.com ABSTRACT The importance of packaging design as a vehicle for communication and branding is growing in competitive markets for packaged FMCG products. This research utilized a focus group methodology to understand consumer behavior toward such products. The challenge for researchers is to integrate packaging into an effective purchasing decision model, by understanding Consumer’s behavior towards the packaging of FMCG products. When consumers search for and process information in-store, the product's package can contain relevant and useful information for the consumer. Product packaging forms the end of the 'promotion-chain' and is close in time to the actual purchase and may therefore play an important role in predicting consumer outcomes. Packages also deliver brand identification and label information like usage instructions, contents, and list of ingredients or raw materials, warnings for use and directives for care of product. INTRODUCTION “Packaging is the container for a product – encompassing the physical appearance of the container and including the design, color, shape, labeling and materials used” Packaging has a huge role to play in the positioning of products. Package design shapes consumer perceptions and can be the determining factor in point-of-purchase...
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...cooperative training In a Name : Abdulrahman maged Al-khmees University ID: 429103676 Supervisor: Fawaz Said Subject Page History of pasture ……………………………. ...…………………3 Brands and Affiliates ………………………………………………….3 Types of Products …………………………………………………. 3 The financial performance ……………………………….………. 4 Principal owners……………………………………………………...4 Administrative Divisions…………………………………………....4 Almarai-head-office in alriyadh ……………………………………4 Almarai-head-office in alriyadh ……………………………….…..5 Factories …………………………………..………………………….6 QBD …………………………………….……………………………..6 Packaging………………….…………………………………………6 Why is packaging important …………………………………..…7 What are they doing in the Department of Packaging….….7 Questionnaire…………….…………………………………………..9 Quality ………………………………………………………………10 TRD …………………………………………,………………………10 * Established Almarai in the city of Riyadh in 1991, with a capital of 750 million riyals, which is an extension of the dairy farms developed by Prince Sultan bin Mohammed bin Saud in 1977, and the owner for about 29% of the shares of the company. * In 2005 shift Almarai from a private company to a joint stock company registered in the Saudi stock market , Where Almarai shareholders of more than 70,000 contributors. * In 2007 the company was acquired of Western Limited laboratories' * In 2009 was initiated the establishment of new factories bakery...
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..._____________________________________________1.0 Executive Summary This research purposes to find out the problems in decreasing sales of Grameen Denone Shokti Doi. Following the social business concept, French based food and beverage company Denon started its operation by making an agreement with Grameen group which is named as Grameen Danon. Grameen Danon launched in 2006 and they officially launched their 1st package of product named Shokti doi as the main concern of Shokti doi is to provide nutrition to the poor children of Bangladesh which can able to fulfill their nutritional requirements. As they started their business they have faced lots of obstacles such as the lack of proper distribution, non-standardized management along with localization problem. Also, the distribution through women raised the fact of cultural barriers. The unplanned product and overstated pricing strategy also become a fact of their market loss. Various key factors like Product, Price, Promotion, Proper segmentation and target market are also play a big role in terms of generation revenue for n organization. Based on our research objectives and other related subjects of the research, we developed few hypotheses for it, which we have tested by our primary and secondary data that we have collected by survey. The data we have collected can be divided into two categories are Primary Data and Secondary Data. Primary data refers to the data collected from the survey that we have conducted among the...
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