...Questionnaire: A Study on Consumer Satisfaction and Perception Level on Refrigerators with Special Reference to Erode 1. Name of the Respondent: ………………………………………… 2. Education: ………………………………………………………... 3. Occupation: □ Govt. Job □ Private Job □ Own Business □ Doctor □ Other ____________ 4. Marital Status: □ Married Un-married 5. Sex: □ Male Female 6. Age: □ Under 25 □ 25-30 □ 30-35 □ 35-40 7. Amount of Monthly Salary: □ Below 10000 □ 10000-15000 □ 15000-20000 8. How many years of using refrigerator 9.What was the source of information about refrigerator? □ Family members □ Friends □ TV advertisements □ Print media □ Dealer □ Self judgment □ Others: ……………………………. 9. Which company or brand refrigerator you have used? □ LG □ Samsung □ Panasonic □ Whirlpool □ Others □ Videocon □ Godrej □ Others (haier , Hitachi,thosiba etc) 10. Please mention Your current Refrigerator model ___________________ 11. What price did you purchase your current refrigerator? □ Below 10000 □ 10001 to 20000 □ 20001 to 30000 □ 30001 to 40000 □ Above 40001 12. Which size of refrigerator you currently used? □ 145 Lt □ 205 Lt ...
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...Evaluator Approved/Disapproved (I Evaluation) Approved/Disapproved (II Evaluation) Session : ______________ www.allprojectreports.com www.allprojectreports.com University Bio-Data of Supervisor Name Designation Qualification Area of Specialization Experience Official Address Telephone No. Mobile E-mail : : : : : : : : : I am willing to supervise ____________ Enrolment No. _________ On the topic of "Consumer Behaviour towards Washing Machine/Refrigrator" (Signature with seal) Countersigned by Director of Study Centre with Seal www.allprojectreports.com www.allprojectreports.com REVIEW OF LITERATURE & PROBLEM STATEMENT As I would find any Project Report on the topic consumer behaviour towards Washing Machine and Refrigerator. So, I consult Indian Journal of Marketing of last year for latest information. Topics of various author are as follows :- “Consumer Behaviour & Marketing” by Swasti Soni “Brand preference of Talcum Powder” by Dr. G.S. Ganesan “Buyer Behaviour of Home Appliances” by Dr. G. Sudarsana Reddy & Mr. Rajarashmi “Knowing the Customer” by Dr. Deepak Raj Gupta. www.allprojectreports.com www.allprojectreports.com PROBLEM STATEMENTS This Research is mainly dealt with knowing purchase and post purchase behaviour. This Research is focuses on product output which customer get from the product. This Research is also focus on changing preference of customers because in today’s time there are so many best option for customer...
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...SIP PROJECT REPORT ON CONSUMER BEHAVIOR TOWARDS WHIRLPOOL OF INDIA LTD (REF. CATEGORY) SUBMITTED BY: GOLAM AHAMED ROSUL ENROLLMENT NO: 030101013 UNDER THE GUIDANCE OF: PROF. MALAY BHATTACHARJEE ACKNOWLEDGEMENT My first experience of Summer Internship Project on CONSUMER BEHAVIOR TOWARDS WHIRLPOOL OF INDIA LTD (REF. CATEGORY) has been successfully done, thanks to the support of everyone. I would like to acknowledge all the people who have helped us in this project. However, I wish to make special mention of the following. First of all I am thankful to our Prof. Mr. Malay Bhattacharya under whose guideline I am able to complete our project. Throughout my project he gave through instruction regarding the project and different sources. And of curse Mr. Yogesh Kumar being a company mentor he provided me all the essential information, holds the same space of honour. I am wholeheartedly thankful to them for giving me their valuable time & attention and for providing me a systematic way for completing my project in time. I must make special mention of Mr. Google, who gave me the secondary data for my research and helped me a lot to complete the project. PROJECT REPORT ON CONSUMER BEHAVIOR TOWARDS WHIRLPOOL OF INDIA LTD. (REF. CATEGORY) Page 2 MENTOR’S APPROVAL Date: To whom So Ever It May Concern Subject: CERTIFICATE OF PROJECT COMPLITION Management Trainee’s Name: GOLAM AHAMED ROSUL Project Title: CONSUMER BEHAVIOR TOWARDS WHIRLPOOL OF...
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...Product and Culture of Haier 4) Strategies of Haier 5) Questionnaire What is Haier Group Haier Group is a Chinese multinational consumer electronics and home appliances company headquartered in Qingdao, Shandong, People's Republic of China. Its products include air conditioners, mobile phones, computers, microwave ovens, washing machines, refrigerators, and televisions. In 2011 the Haier brand had the world's largest market share in white goods, with 7.8 per cent. Haier group is the world's fourth largest home appliance manufacturers, a Chinese brand with most value. Haier have been to 30 countries to establish the localization design center, production base and trading company, the global total employees are more than 50’000 people, It has become a large-scale multinational enterprise group, Haier group in 2007 has achieved turnover RMB 118 billion. In August 2005, Haier was awarded by Britain's financial times "China top ten world-class brand". In 2006, in the Asian Wall Street journal organization selection "Asia top 200 enterprises", Haier group for the fourth year in a row on the "mainland China enterprise comprehensive leadership" charts. Haier has become a world-class brand ranks, its influence is with global market expansion and rapid rise. History of Haier Group The origins of Haier date are back long before the actual founding of the company. In the 1920s, a refrigerator factory was built in Qingdao to supply the Chinese market. After the...
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...today’s business community, the complexity of inventing new products and services is vital to expanding a company’s brand. Organizations are challenged with anticipating consumer’s needs and wants during the concept phase of creating the next company innovation. Products and services are the foundation of an organization existence. Incorporating new merchandise in a competitive marketplace and making it an exceptional product is always a challenge for any business. General Electric throughout history has embraced the challenge of creativity, innovation and meeting the needs of the consumer. This final marketing plan will describe General Electric’s new GE Space Saver Model 2012 marketing plan to create and bring to market a modern refrigerator that will save consumers time, money, space, and energy. This final marketing plan will provide an overview of the appropriate place and promotion strategy used to develop General Electric’s GE Space Saver. This market plan will summarize the promotion schedule and advertising plan, identify public relations opportunity for the GE Space Saver, analyze the effects of channel management decisions on marketing, select the appropriate distribution channel, address cost for placement, shipping, and middlemen, and develop a budget plan. The plan will also identify quantifiable elements that will be used to evaluate, monitor, and control effectiveness of the marketing plan. General Electric Company Overview General Electric...
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...survey in SURAT. The areas covered by me which are Varachha, Parvat patiya, Station area, Katargam, etc. In 1st phase of this project I have visited service centre of Whirlpool at Adajan for collecting technical information of stabilizers that Whirlpool manufactures. In 2nd phase of the research I have visited to dealers of stabilizers in Surat for doing survey about different brand of stabilizers. In 3rd phase I have prepared a summary report of Surat electronic market on that basis it observed that stabilizer market is on peak in Surat due to problem of voltage fluctuation and thus competition is enormous. In 4th phase I prepared few questionnaire and on that basis done survey in different electronic retail outlets in Surat. In 5th phase of the research I analyzed the entire thing and on that basis I prepared a report. Objectives : Primary Objective: “To study the competitive environment of stabilizer market” Secondary Objectives:...
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...Marketing mix of Walton Group of Bangladesh Executive Summary: This report was commissioned to analyze and evaluate performance and future prospects of Walton in a growing domestic electronic market.The research reveals that in a continuously growing market, Walton has become a reliable name for customers. Countrywide network, inclination towards quality and dedicated team of employees are the main causes of its success. Though it had started business with home appliances, yet it has always been committed to satisfying customer demand by introducing new products. Recent production and selling of motorcycle and air-conditioner testifies that position of Walton. Walton has a goal to double overall market share in the next 5 years. It has successfully positioned itself as a customer friendly and eco-friendly company. Its after sales service has contributed tremendously in building this image in customers’ minds. Since its target market is middle-income people, the price of their products is comparatively lower than those of competitors’. This strategy helps the company greatly in a price sensitive consumers market. In recent years Walton has increased promotional activities through organizing various national sports events. Further investigations have revealed that to achieve the role of market leader, it will face challenge from foreign brands. Moreover, rapidly growing demand from customers for electronic products may put pressure on Walton. It has adopted market penetration...
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...Chapter I * Introduction to the study * Objective of the study * Need of the study * Significance of the study * Limitations * Review of literature Introduction to the study. Godrej pioneered the refrigerator industry in India in 1958 – in fact, it was the first Indian company to manufacture refrigerators. Over the next few decades, the company garnered a lion's share of the market on the back of its demonstrable reliability and performance. Supported by a philosophy of innovation, Godrej launched refrigerators with Poly Urethane Foam (PUF) in 1989, which went on to become an industry benchmark. Market expansion and competition from foreign brands in the 1990s only helped to invigorate it and once again brought to the fore its pioneering spirit. Godrej Refrigerators met these challenges with its own product development. In 1996, it unveiled the first-of-its kind refrigerator model in India, the 260-litre deep door refrigerator; it followed this in 1998 with the roll out of a 400-litre refrigerator in the frost-free range.This was, at the time, the largest refrigerator ever to be manufactured in India. Godrej raised the bar yet again in 2001 with the launch of the all-new Pentacool range. With its 5-side cooling, these refrigerators were generations ahead of several brands in technology. The spate of innovations continued with the launch of Godrej Eon in 2006 – once again setting new benchmarks in the cooling space. Having more than held its own against...
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...Current Marketing Practices in Consumer Durables in Rural India Contents Introduction ........................................................................................................... 3 Indian Rural Market: ........................................................................................... 3 Recent shift in attention from urban to rural market:......................................... 3 Special Features of rural markets: ...................................................................... 4 Methodology ......................................................................................................... 6 Questionnaire ........................................................................................................ 7 Responses .............................................................................................................. 8 Respondent 1...................................................................................................... 8 Respondent 2...................................................................................................... 9 Respondent 3.................................................................................................... 11 Learnings from the Project................................................................................... 14 Awareness ........................................................................................................ 14 Acceptability .......................
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...International Journal of Management & Strategy,July-Dec.2010 Vol.1No.1 CONSUMER PURCHASE OF CONSUMER DURABLES: A FACTORIAL STUDY Hitesh D. Vyas,Ph.D., Bhavnagar University,India ABSTRACT “Many things that were considered as luxuries till about ten years ago have become necessities for most people today.” And in case of household goods consumption it has happened also, as scooter were luxury at once becomes necessity now. The present study is focused on a study of important factors and sources of information in purchase of consumer durables. This is an exploratory study using primary data collected through purposive sampling method with an adequate sample size of 100 household respondents of Bhavnagar city. It reveals that Company or Brand Name, guarantee / warrantee, Price, and After Sales Service are the important factors in purchase of durables. While, sources of important information authorized dealers’ shop, technical expert advice, role of TV as media and influence of friends, relatives and neighbors found important in purchase of durables by respondents. Keywords: Consumer Behaviour, Durable Products, Important Factors, Sources of Information, Buying Decisions. INTRODUCTION Marketing is seen as the whole business from the point of view of its final result, that is, from the customer’s point of view (Peter Drucker, 1986). The consumer is king in age of consumerism (McGuire, 2000). The term consumer behaviour defines as, state “the behaviour of consumers in deciding...
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...Distribution Project ➢ . A few words on the world’s best homemakers…… WIL was incorporated in 1960 by J R Desai in collaboration with Kelvinator International Corporation, USA. Later the company integrated backwards to manufacture electrical grade stampings used in motors, compressors, super enameled copper wire and other allied products. Electrolux, Sweden, the worldwide consumer durable giant has 12.5% stake in Whirlpool. Electrolux tried to increase its holding to 51%, however, the idea was stalled due to price disagreements. In 1995, WIL negotiated with Whirlpool Inc, US, another major player in the global white goods market, who was willing to buy a company at a higher price. The deal ultimately went to Whirlpool who invested $200mn mainly to acquire 51% in Desai family owned Kelvinator of India. They set up a Rs3.65bn Greenfield project in Pune to make frost-free fridges. The new management hived off the automotive and compressor divisions and amalgamated WIL with Whirlpool Washing Machines Ltd and Expo Machinery Ltd in 1996. Later in 1997 Whirlpool Financial India Private Ltd was merged with WIL. Subsequently Whirlpool Inc increased its stake to 82.3% in the Indian arm. Whirlpool Inc, US are the world's leading manufacturer and marketer of major home appliances. The company has principal manufacturing operations and marketing activities in North and South America, Europe, and Asia. Whirlpool's primary brand names - Kitchen Aid, Roper, Bauknecht, Ignis, Brastemp...
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...A Project Report On “A Market Survey of Consumer Durables Product of Samsung Electronics Ltd” Submitted in Partial Fulfillment of the Award of Degree of Bachelor of Business Administration (BBA) 2007-2010 Project Guide Submitted By Mr.Jagat Jyoti Barua Vaibhav Bansal Lecturer,MAIMS Enrollment No. : 0411471707 BBA (Gen) VI Semester Sec A Maharaja Agrasen Institute of Management Studies Affiliated to Guru Gobind Singh Indraprastha University, Delhi PSP Area, Plot No.!, Sector 22, Rohini Delhi 110086 Student Declaration This is to certify that I have completed the Project titled “A Study Of Consumer Durable Market For Samsung Electronics Ltd” under the guidance of “Mr. Jagat Jyoti barua” in partial fulfillment for the requirement of the award of the degree of Bachelor of Business Administration at Maharaja Agrasen Institute of Management Studies, Delhi. This is an original piece of work and I have not submitted it earlier elsewhere. Vaibhav Bansal 0411471707 BBA (Gen) VI semester Sec A CERTIFICATE This is to certify Project titled “A Market Survey of Consumer Durables Product of Samsung Electronics Ltd” is an academic work done by “Vaibhav Bansal” submitted in the...
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...different grounds. So we study that, for which qualities company is advertising, those features that product have or not. SCOPE OF THE STUDY ? This Report will help to understand the consumer behaviour towards purchasing a new Washing Machine or Refrigerator. ? It also opens the various factor which can effect the purchase decision. ? This Report provides a frame of mind of people, what are the exceptions of consumer and up to how much level these expectation met. ? This Report will be helpful for Retailers and Companies so that they can understand the consumer behaviour and can satisfy the consumer on more better manner. ? To know whether they recommend to other or not. www.allprojectreports.com OBJECTIVES OF THE STUDY ? To know race of celebrity in buying decisions. ? To know consumer behaviour while purchasing. ? To know what factor affect consumer behaviour. ? To know the consumer view regarding service/after sales service. ? To know various strategies used by companies to attract consumers ? To know the consumer preference. RESEARCH METHODOLOGY TYPE OF RESEARCH DESIGN The project will certain the drivers Consumer Behaviour and to find the factor which affect purchase of Washing Machine & Refrigerator. The Research divide into two parts : - ⊗ exploratory research to find the various drives of consumer behaviour ⊗...
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...Botulism in Argentina STUDENT’S VERSION Original investigators: Rodrigo G. Villar, MD,1 Roger L. Shapiro, MD,1 Silvina Busto, MD, MPH,2 Clara Rive-Posse, MD, MPH,3 Guadalupe Verdejo MD, MPH,4 Maria Isabel Farace, DVM,5 Francisco Rosetti, MS,5 Jorge A. San Juan, MD,6 Carlos Maria Julia, MD,MPH,3 John Becher, RPh,1 Susan E. Maslanka, PhD,1 David Swerdlow, MD1 1Centers for Disease Control and Prevention, 2Ministero de Salud-Region V, 3Ministero de Salud y Accion Social, 4Pan American Health Organization, 5Departamento de Bacteriologia, Instituto Nacional de Enfermedades Infecciosas, 6Hospital F. J. Muñiz, Buenos Aires, Argentina Case study and instructor’s guide created by: Jeanette K. Stehr-Green, MD NOTE: This case study is bas ed on a rea l-life outbrea k investigatio n underta ken in Buenos Aires, Argentina, in 1998. Some aspects of the original outbreak and investigation have been altered, however, to assist in meeting the desired teaching objectives and allow com pletion of the case study in less tha n 3 hours. Students should be aware that this case study describes and promotes one particular approac h to foodb orne disea se outbrea k investigatio n. Procedu res and po licies in outbreak investigations, however, can vary from country to country, state to state, and outbreak to outbreak. It is anticipate d that the ep idemiolo gist investiga ting a foodb orne disea se outbrea k will work within the fra mework of a n “investig ation team ” which inclu des...
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...50 Dealers which are surveyed by me in a given time of period of 45 Days. The sampling technique used for this study was simple random sampling and the sample size was 50. The tool which I used to analysis the data was simple average method and the data’s where put in tabular form as well as in chart form also. In that manner we prepared a questionnaire of 17 questions which reflects all the aspects of our report. Executive Summary The project deals with finding out the demand and trend of Godrej’s Conferencing solutions in Bhopal. The project was limited to corporate offices only. The project focused in answering 6 basic questions. ❖ Overall demand of Conferencing solutions. ❖ Godrej’s current market share in this segment. ❖ Strengths and weakness of Godrej Conferencing solutions. ❖ Resolve, what factors Godrej Prima division needs to ponder on to increase its market share. ❖ Analysis of competitors strengths and weakness. ❖ Recommend Godrej Prima Division based on the above. This all was done by collecting data over respondent companies. Each company official was served with a questionnaire. The responses of those were stored into excel spreadsheet and then coded into numerical format for analysis. Based on the responses for each question a...
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