Research is being carried out as a part of the “Marketing Management” course for which this questionnaire is made. We therefore ask you to be so kind as to complete the questionnaire and take this opportunity to thank you for dedicating us your time.
By filling this questionnaire you will be contributed to understand why people choose Dove as their favorite brand.
Survey questionnaire of Factors causing to Prefer “Dove Shampoo” as a Brand
Name: Occupation:

1. Are you? * Male * Female
2. What is your age? * Under 18 * 18 to 24 * 25 to 34 * 35 to 44 * 45 to 54 * 55 to 64 * 65 or more
3. How frequently do you buy Dove products? * Once a week * More than once a week * A couple of times a month * Every few months * Yearly * Never
4. How often do you change your Brand? * Very often * Depends on price of the new brand * To experiment with new Brand * I stay loyal to my brand
5. Which Dove shampoo do you use? * Dove Intense repair * Dove hair fall rescue * Dove dryness therapy. * Dove daily shine. * Dove dandruff care * Dove nourishing oil care.
6. In what quantity do you buy Dove? * Sachets * Bottles/bigger pack * Family packed. * Mini bottles
7. What improvements would you suggest for Dove shampoo? * Should be available in other varieties * Should decrease the price * Should come in more fragrance * Should increase availability of products in more number of retail outlets * Improve the quality more.

Please read the statement below & tell me how much you agree with the statement to describe most important factor for purchasing shampoo on the scale of 1-5 where 1 is strongly disagree and 5 is strongly agree

Strongly disagree=1, Disagree=2, Neutral=3, Agree=4, strongly agree=5 It removes dirt & oil from my hair | 1 | 2 | 3 | 4 | 5 | It nourishes my hair & prevents hair fall | 1 | 2 | 3 | 4 | 5 | I use dove shampoo because of its nice smell or fragrance | 1 | 2 | 3 | 4 | 5 | It makes my hair look shiny | 1 | 2 | 3 | 4 | 5 | I use it just for cleaning my hair | 1 | 2 | 3 | 4 | 5 | It acts as conditioner | 1 | 2 | 3 | 4 | 5 | It gives softness & bounce to my hair | 1 | 2 | 3 | 4 | 5 | It cures my hair & avoids further damage | 1 | 2 | 3 | 4 | 5 | It has a nice Packaging | 1 | 2 | 3 | 4 | 5 | I use dove shampoo because it Smooth, silky my hair after usage | 1 | 2 | 3 | 4 | 5 | I use it because it has flexibility in range and features | 1 | 2 | 3 | 4 | 5 | My hair grows healthy | 1 | 2 | 3 | 4 | 5 | By using it I become more confident about my beauty and personality | 1 | 2 | 3 | 4 | 5 | It reduce dandruff | 1 | 2 | 3 | 4 | 5 | I buy dove shampoo because it is budget friendly | 1 | 2 | 3 | 4 | 5 | I use it because it has a strong brand value. | 1 | 2 | 3 | 4 | 5 | I use it because it doesn’t has any harmful Ingredients or chemicals | 1 | 2 | 3 | 4 | 5 | It has light weight | 1 | 2 | 3 | 4 | 5 | It protects my hair color | 1 | 2 | 3 | 4 | 5 | I use it because my whole family uses it | 1 | 2 | 3 | 4 | 5 | I use the shampoo because I love the Dove brand | 1 | 2 | 3 | 4 | 5 | The effect of the product is long lasting | 1 | 2 | 3 | 4 | 5 | I use it because I like how they promote their product | 1 | 2 | 3 | 4 | 5 | The product suits my scalp skin | 1 | 2 | 3 | 4 | 5 | They are available everywhere | 1 | 2 | 3 | 4 | 5 | There is less chance of buying fake product | 1 | 2 | 3 | 4 | 5 | They come in a easy to use bottle | 1 | 2 | 3 | 4 | 5 | I use it because my peer suggested it is good | 1 | 2 | 3 | 4 | 5 | It is better than any other shampoos in the market | 1 | 2 | 3 | 4 | 5 | It takes small quantity to wash my whole hair | 1 | 2 | 3 | 4 | 5 |

Strongly disagree=1, Disagree=2, Neutral=3, Agree=4, strongly agree=5
Thank You