Marketing Research
Group Assignment

“Questionnaire on soft drinks’ preferences in regards to their retail shopping…”

Today soft drinks don’t only reduce the thirst but also have become style and fashion. The purpose of this questionnaire is to determine household preferences in regards to their retail shopping for soft drinks…

1. Do you consume soft drinks? o Yes o No
If yes, continue with question 2, if no, return this questionnaire

2. Gender o Male o Female

3. Which of the following best describes your age? o 16-25 o 26-30 o 31-40 o 41-50+

4. How often do you consume soft drinks? o Daily o Weekly o Monthly o Occasionally

5. How many persons are involved in the consumption of soft drinks with you? o 1 person o 2 persons o 3 persons o 4 persons o More than 4 persons

6. In general, who is usually involved more in the purchase decision?
(You may choose more than one answer) o You o Partner o Father o Mother o Children o All of the above o Other...............................(Please Specify)

7. Which of the following soft drinks do you prefer more?
(You may choose more than one answer) o Pepsi o Coke o Diet Pepsi o Diet Coke o 7-up o Sprite o Diet 7-up o Diet Sprite o Fanta o Miranda o Schweppes o Fayrouz o Other...............................(Please Specify)

8. How do you usually buy soft drinks? o By car o On foot o Order home delivery o Other...............................(Please Specify)
9. On average how many times do you visit stores to purchase soft drinks? o 1-2 per month o 3-4 per month o 5-6 per month o 7+ per month

10. From where do you usually buy soft drinks? o Kiosks o Super-markets o Hypermarkets o All of the above o Other...............................(Please Specify)

11. Rank the following in the space provided from 1 to 4