...she inadvertently started teaching the math portion of the reviews, and received training in teaching. After passing the CPA exam on the first try herself, she decided that she would like to help those who want to take the CPA exam pass on their first try as well. And so she developed a business and marketing plan, convened with various professors to create a comprehensive curriculum, and opened her firm's doors. Instead of the normal review route of using books, software, or online courses, she provided a full service 6 week, 3-6 hours a day review regimen for her clients that include one hour live lectures from various professors, discussions about test taking skills and organizational skills to digest information faster, provided audiotapes that the clients can listen to at home or in their cars, executed timed mini tests as well as practice essay questions, one on one bi weekly client meeting to see how they've progressed and for them to ask questions, and a direct line to her via e mail for any queries the clients may have. She Even guaranteed a repeat course if any of them failed. All of this she offered for 1100. Her passing rates are quite high, although most of her students are second takers. But now she is having problems about her impact on the market, which she currently has 10% of, thanks to her primary competitor NTC, whose long standing reputation and variety of review courses offers attracts tons of people....
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...School Hanze University of Applied Sciences Dutch Food Company Pursuing the Chinese Market Research paper Authors: Nicole Elze, Gediminas Gargasas, Weili Gu, Francia Solórzano Class: MIBM Group A, 2015 - 2016 Group name: SEHCH Date: 11 January 2016 Place: Groningen 0 Abstract The consumer demand for high quality healthy food in East China is increasing and is thus attractive for businesses in the food industry. This paper assessed the Chinese food market from a perspective of a Dutch food company, which is willing to export. Four aspects of international business were covered, namely the involvement in international markets, value chain, dynamic capabilities and marketing. Both perspectives, current theoretical body of knowledge and most recent market information, have been combined to provide a complete and current situation of the food market in China. In the current literature, little is found regarding the Chinese consumer behavior especially towards foreign high quality food. The paper presents the most relevant information on four aspects of international business with an additional focus on marketing and potential clients and distributors in order to lay a foundation for any food exporter willing to export to China. 1 Table of contents 1. Introduction ................................................................................................................................... 3 2. Methodology ................................
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...Case Analysis Project, McDonald’s Corp, Introduction McDonald’s Corporation franchises and operates McDonald's restaurants in the United States, Europe, the Asia/Pacific, the Middle East, Africa, Canada, and Latin America. The company was founded by brothers Richard and Maurice McDonald when they opened their first restaurant in San Bernadino California in 1948. At the time, McDonald’s core business was inexpensive and fast food, burgers, fries and shakes. The present corporation dates its founding to the opening of a franchised restaurant by businessman Ray Kroc, in Des Plaines, Illinois, on April 15, 1955, the ninth McDonald's restaurant overall. Kroc later purchased the McDonald brothers' equity in the company and led its worldwide expansion, and the company became listed on the public stock markets in 1965. Today McDonald’s has grown to become is the world's largest chain of hamburger fast food restaurants, serving more than 70 million customers daily in 119 countries across the globe. As of December 31, 2013, the company operated 35,429 restaurants, including 28,691 franchised and 6,738 company-operated restaurants. It ranks 111 in Fortunes top 500 companies, with revenues of usd$28.1B at the end of calendar year 2013. Problem Statement McDonald’s problems started in the 1990s as a result of rapid global expansion at the expense of service, cleanness, and quality. Solving for cleaning up stores and improving service were short term fixes. CEO Skinner realized...
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...EATING HABITS OF BATANGEÑOS A Proposed Study Presented to the Faculty of College of Tourism Hospitality Management In Partial Fulfilment Of the Requirements for the Degree Bachelor of Hotel and Restaurant Management CHAPTER1 The Problem and its Background INTRODUCTION Eating is the ingestion of food to provide for all organisms their nutritional or medicinal needs particularly for energy and growth. Everyone must eat in order to survive. Eating is not about strict nutrition philosophies staying unrealistic thin, or depriving everyone self of the food they love. Rather it’s about feeling great having more energy stabilizing their mood and keeping them self as healthy as possible. Filipinos love to eat, and since they’re naturally hospitable and gregarious, food is the basis of their social life. Because the feeling of fulfilment after eating rice, their staple ingredient, is relatively short- lived, they eat three meals a day and two snacks in between. Filipinos, especially country folk, rise early. Some will eat a Segundo almuerzo (second breakfast) around 10:30, plus a merienda, or mid- afternoon snack. Rural folk eat their main meal at midday, while city dwellers emphasize the evening meal. This study is written to help Batangeños to become aware about how they eat. It will also broaden the mind of Batangeños that eating habit is not just about eating but it can be cause also Batangeños suffer in illness and death. The research will also enlighten...
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...a weapon of terror in the United States, when it was sent to numerous media and political organizations and individuals, including Tom Brokaw of NBC News, Dan Rather of CBS News, and U.S. senators…. MGMT 520 Disbarment of Lawyers Week 1 Discussions 2 All Students Posts 35 Pages Keller Class I want to introduce to some “Wolves of Wall Street” who handled business in a Bernie Madoff type fashion, the Ponzi scheme way. Allow me to introduce you to former attorney, Marc Dreier. Many of you have never heard of him, but what he has done to my profession and the business community as a whole is earth shattering. Read the “Disbarment of Lawyers” case on pages 225 and 226 in the Kubsek text and frame your answer around the four questions for the case study which are located on page 226. In evaluating this scenario, focus upon the question of what you would do if you are...
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...a weapon of terror in the United States, when it was sent to numerous media and political organizations and individuals, including Tom Brokaw of NBC News, Dan Rather of CBS News, and U.S. senators…. MGMT 520 Disbarment of Lawyers Week 1 Discussions 2 All Students Posts 35 Pages Keller Class I want to introduce to some “Wolves of Wall Street” who handled business in a Bernie Madoff type fashion, the Ponzi scheme way. Allow me to introduce you to former attorney, Marc Dreier. Many of you have never heard of him, but what he has done to my profession and the business community as a whole is earth shattering. Read the “Disbarment of Lawyers” case on pages 225 and 226 in the Kubsek text and frame your answer around the four questions for the case study which are located on page 226. In evaluating this scenario, focus upon the question of what you would do if you are...
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...NORTHERN MICHIGAN UNDERSITY July 28, 2010 APPROVED BY: DATE: Derek L. Anderson, Ed.D. August 2, 2010 Nutrition and Academic Performance 2 Table of contents Abstract ...…………………………………………………………………………………………3 Chapter I: Introduction…………………………………………………………………………….…4 Statement of Problems…………………………………………………………………….8 Research Questions…………………………………………………………………….…9 Definition of Terms ……………………………….…………………………………….10 Chapter II: Review of the Literature Nutrition and Cognition ………………………..……………………………………….11 Food Insufficiency …………………………..………………………………………….24 School Food Programs ……………………………...…………………………………..35 Chapter III: Results and Analysis …………………………..…………………………………..51 Chapter IV: Recommendations and Conclusion ……………………...………………………..54 References...………………………………………………………………………………..…...59 Nutrition and Academic Performance 3 Abstract The purpose of this paper was to review existing literature about past research that highlighted studies concerning nutrition and its relationship to brain function, cognition, learning, and social behaviors. There is evidence that school breakfast and lunch programs are not up to par with current United States Department of Agriculture standards and that USDA standards may not be utilizing the latest research about nutrition. Studies have shown that proper nutrition has a direct effect on student performance and behavior in school. Much of the literature I reviewed confirmed that nutrition has a direct effect on neurotransmitters which are important...
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...the series of strategies they used throughout the years in building its success. From the beginning there was only a local food stand more like the food trucks on the streets now to becoming the multi-billion corporation with over a billion employees. The way McDonalds is able to penetrate through different markets around the world is very amazing because they may be the only fast food brand that could be found around the world with the possibility of finding one just at a corner near you. The brand is well known around the world yet they may only know the name and that it is a fast food restaurant. Yet different countries or cities may have discrepancies in menu engineering where the company accommodates to the food preferences of the people or the culture of the regions. As many may know, operating a hospitality establishment requires much effort to maintain and operate while the failure rate of restaurants are statistically calculated to be quite high. As discussed by the “RestaurantOwners” website, “Within a 90 percent confidence interval, CRG found that the first year failure rate for startups averaged 23 percent over four years in that market. Based on the study, you could say that there is a one in four chance a new startup will fail.” Nonetheless all company may have there ups and downs while the McDonalds Restaurants brand reign in the fast food market for several decades based upon its loyal customers. McDonalds have also suffered in times where the brand itself was...
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...Starbucks – Going global fast case study Prashansa Sunuwar King’s College affiliated with Westcliff University BUS 367 The Necessities of International Marketing and Culture Dr. Thien-Huong T. Ninh March 20, 2016 Abstract This paper addresses the various factors and risks that a company has to face while going global. This report is based on the case study focused on Starbucks. It answers various questions regarding issues that an international company like Starbucks has to face. The answers incorporate the elements that are both controllable and uncontrollable when a business is going global. The sources of risks that Starbucks is facing and what can be done to eliminate the risk are provided. Also, there are few suggestions regarding what Starbucks can do to improve profitability in Japan. Starbucks – Going Global Fast Case Fifteen years ago, Starbucks had 17 coffee shops in Seattle. Now, it has 19,000 outlets in 58 countries. According to the official website of Starbucks, Starbucks serves a wide variety of hot and cold drinks including espressos, cappuccinos, and even pastries and other delectable treats. Starbucks has become a meeting place for people. People go to Starbucks to chat, meet up, and even for meetings and rejuvenation. The success of Starbucks grew after Howard Schultz purchased Starbucks on 1981 and introduced Italian coffeehouse tradition in the United States in 1983. After Starbucks went public, the sales have increased by an average of 20 percent annually...
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...Petersen Jessica Aschemann-Witzel EXECUTIVE SUMMARY PURPOSE – The purpose of this study is to gain a deeper understanding of the changes in diet and eating behavior women experience during the transition to motherhood, the underlying influencing factors, as well as their self-developed coping strategies, in order to devise recommendations for the public and private sector to support the adaption and maintenance of healthy eating habits during this transition. METHOD – A life course perspective was adopted and behavioral change models, used in health-related research, applied. In addition, the data of 18 qualitative e-mail interviews with German mothers was analyzed by means of qualitative content analysis. FINDINGS – The transition to parenthood represents an important life event that can be divided into several phases, each of which is characterized by a range of distinct changes in women’s eating behavior and influencing factors thereof. Women develop coping strategies to face these challenges, but are still found to lack perceived behavioral control and self-efficacy and are confronted with perceived barriers, all of which keeps them from adopting or maintaining optimal eating behaviors during the transition, despite of good intentions and favorable attitudes. PRACTICAL IMPLICATIONS – The findings suggest that measures should be taken by both the public sector as well as the private food market to support women in adopting and maintaining a healthy diet, preferably in a way...
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...function solely to direct day-to-day operations; they must make strategic decisions as well. This elevation of marketing perspectives to a strategic position in organizations has resulted in expanded responsibilities for marketing managers. Increasingly, they find themselves involved in charting the direction of the organization and contributing to decisions that will create and sustain a competitive advantage and affect long-term organizational performance. The transition of the marketing manager from being only an implementer to being a maker of organization strategy has resulted in (1) the creation of the chief marketing officer (CMO) position in many organizations and (2) the popularity of strategic marketing management as a course of study and practice. Today, almost onehalf of Fortune 1000 companies have a CMO. Although responsibilities vary across companies, a common expectation is that a CMO will assume a leadership role in defining the mission of the business; analysis of environmental, competitive, and business situations; developing business objectives and goals; and defining customer value propositions and the marketing strategies that deliver on these propositions. The skill set required of CMOs includes an analytical ability to interpret extensive market and operational information, an intuitive sense of customer and competitor motivations, and creativity in framing strategic marketing initiatives in light of implementation considerations and...
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...........................................................................................1 Title Page ........................................................................................................................................2 Contents ...........................................................................................................................................2 Text / Body ......................................................................................................................................2 Appendixes ......................................................................................................................................3 Tables and Graphs in the Body........................................................................................................3 Endnotes...........................................................................................................................................4 Formatting of Endnotes .......................................................................................................5 Subsequent Endnotes ...........................................................................................................5 Ibid. ......................................................................................................................................6 Citation...
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...objective of this course is deepen your understanding of the many issues faced by firms as they identify valuable investment opportunities, raise funds for those investment opportunities, distribute profits to share-holders and debt-holders and deal with the consequences of both good and bad investment financing decisions. We will expand on the concepts that you have learned in FINA 760 or in DMSB 715. Class time will be divided between lectures and case studies. My lectures will briefly review concepts from prior courses. The bulk of my lectures will present advanced material that will be new to you. It is assumed that you understand the concepts from your earlier finance and accounting courses. If not, it is your responsibility to review. In order to reduce your note-taking, my lecture notes will be available on the class web-site in PowerPoint format. I suspect that you will have difficulty paying attention for a full 2.5 hours some days. Thus, I intend to supplement live lectures with recorded lectures on a case-by-case basis. Recorded material can be viewed at your leisure when you are fresh and attentive. In addition to lectures, we will spend a significant amount of time analyzing...
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...CHAPTER ONE 1.0 INTRODUCTION This chapter presents the background of the study, statement of the problem, objectives of the study, the research question, justification of the study, scope and delimitation of the study and the purpose of the study. 1.1 BACKGROUND OF THE STUDY The supermarket delis emerged during the 1980s as on of the growth areas for food retailers to develop in response to increasing consumer demand for convenience. Not more than ten years ago consumers did not think of supermarkets as a place to buy takeout’s meal (Berry 2011). Supermarkets have developed delis which was not the case this has caused reconstruction of already existing supermarkets to fit in the delis where different meals are offered, supermarkets are now opening new branches that easily incorporates new delis. The success of the supermarkets delis has seen supermarkets compete with fast foods outlets and restaurant for their dining dollars (Parker and Freeman, 2005). Supermarkets delis are gaining popularity due to the trust consumers are building in them. It being faster than restaurants and the customer sees how the meal ordered for is being prepared this gives supermarkets an upper hand to restaurants The supermarkets have also considered expanding deli section by providing sitting space for their clients a good example is the Mathai supermarket in Karatina. The deli first started in Kenya in a T-Mall in Tuskys supermarket and later grew being adapted by other supermarkets including...
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...THE ROLE AND STATUS OF WOMEN IN NEPALESE SOCIETY Submitted to: Dr. Ek Raj Ojha Kathmandu College of Management Submitted by: Pragya Uprety Rabi Rayamajhi Manish Agrawal BBA Third Semester December 5, 2005 ACKNOWLEDGEMENTS “The role and status of women in Nepalese society “ is a group report presented for the partial fulfillment of the course of economic development. This report contains facts and figures that provide insight on the condition of majority of women in Nepal in the past as well as in the present. Moreover, it also highlights and emphasizes their role and importance in the context of economic development of the nation. We would like to express our sincere gratitude to all who have directly and indirectly co-operated with us in the preparation of this report. Specially, we would like to thank our college, Kathmandu College of Management (KCM) and Dr. Ek Raj Ojha , our course instructor for providing us with this opportunity. Lastly, we’d like thank Mr. Sujan karki for providing us with some of the references that proved to be of immense use while preparing this report. Sincerely, Pragya Uprety Rabi Rayamajhi Manish Agrawal and Anurag Joshi TABLE OF CONTENTS I. ACKNOWLEDGEMENTS…………………………………………………………2 II. INTRODUCTION…………………………………………………………………..5 A. The Urgency………………………………………………………………..6 B. Key facts……………………………………………………………………8 III. STATUS...
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