...Chapter Overview 12.1 The Beginnings of Development What Is Development? Prenatal Development The Newborn CONCEPT LEARNING CHECK 12.1 Before and Preoperational Stage Concrete Operational Stage Formal Operational Stage Challenges to Piaget’s Stage Theory Social Development The Power of Touch Attachment Theory Disruption of Attachment Family Relationships Peers After Birth 12.2 Infancy and Childhood Physical Development Cognitive Development Piaget’s Stage Theory Sensorimotor Stage CONCEPT LEARNING CHECK 12.2 Stages of Cognitive Development 12 Learning Objectives Development Throughout the Life Span 12.1 12.2 12.3 12.4 12.5 Describe the development of the field and explain the prenatal and newborn stages of human development. Discuss physical development in infants and newborns. Examine Piaget’s stage theory in relation to early cognitive development. Illustrate the importance of attachment in psychosocial development. Discuss the impact of sexual development in adolescence and changes in moral reasoning in adolescents and young adults. Examine the life stages within Erikson’s theory of psychosocial development. Illustrate the physical, cognitive, and social aspects of aging. Describe the multiple influences of nature and nurture in human development. 12.3 Adolescence and Young Adulthood Physical Development Cognitive Development Social Development Cognitive Development Social Development Continuity or Change Relationships Ages and...
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...system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher. Requests for permission should be directed to permissions@hbsp.harvard.edu, or mailed to Permissions, Harvard Business School Publishing, 60 Harvard Way, Boston, Massachusetts 02163. Library of Congress Cataloging-in-Publication Data Kim, W. Chan. Blue ocean strategy: how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne. p. cm. Includes bibliographical references and index. ISBN 1-59139-619-0 (hardcover: alk. paper) 1. New products. 2. Market segmentation. I. Mauborgne, Renée. II. Title. HF5415.153.K53 2005 658.8 02—dc22 2004020857 The paper used in this publication meets the requirements of the American National Standard for Permanence of Paper for Publications and Documents in Libraries and Archives Z39.48–1992 To friendship and to our families, who make our worlds more meaningful ( ) ( ) ( ) ( ) Contents Preface Acknowledgments ix xiii Part One: Blue Ocean Strategy 1 2 Creating Blue Oceans Analytical Tools and Frameworks 3 23 Part Two: Formulating Blue Ocean Strategy 3 4 5 6 Reconstruct Market Boundaries Focus on the Big Picture, Not the Numbers Reach Beyond Existing Demand Get the Strategic Sequence Right 47 81 101 117 viii...
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