1.Identify the primary ethic issue(s)in the case.Costco
In order to improve competition,JIm Sinegel,the chief of Costco require Costco’s suppliers not to offer other retailers lower price than Costco gets,if suppliers do that,Costco will stop cooperation with this supplier.And in this case,Starbucks refuse to drop in coffee bean price,Mr.Sinegal warned that remove Starbucks coffee from his store unless it cut coffee bean price,these behaviors violation of business ethics,violation Principle of fair competition.

2.Identify the primary stakeholder,What are their stakes?
Suppliers:Costco just sell a limited number of items,and each item include limite brand,consumers do not have much choice in Costco,but because Costco’s price really lower than other retailers,so consumers still like to pay here.Even though suppliers’s profit was depressed Costco,but less profit higher sales make up the loss.

Shareholder: obviously it is the biggest stakeholder,Costco’s stock price has risen more than 10 precent in the last 12 month which bring more benifits to shareholders. employees:staff wages are always linked with the company‘s profit,in Costco,employees satisfied their get,and fell happy here.

Consumers:Costco’s consumers include family and small businesses,low price let they love Costco very much.I became Costco consumer for one year,it was really good,you can get almost everything at here with low price but same high quality.

3.Identify 2-4 alternative approaches to the ethical issue(s) presented by the case and the impact each would have on the primary stakeholders.
First,when other retailer’s price was lower than Costco,Costco can require the supplier reduce the price.The beneficiaries of this method are consumers and Costco,consumers can get lower price in Costco and other retailers,and also improve Costco’s competition.For the supplier,profit will reduce,but