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The meaning of communication is the process of sharing by transmitting messages through words, behavior and material artifacts Also to coordinate activities, disseminate information and motivate people, negotiate future plans are also managing communication . For a receiver it is very important to interpret the meaning by the way of a particular the sender intended.
Unfortunately, the communication process, involves stages during which meaning can be distorted and anything that serves to undermine the communication of the intended meaning is typically referred to as noise. The primary cause of noise stems from the fact that the sender and the receiver each exist in a unique, private world of life-space. The context of that world is based to a certain degree on culture and the problem of more dissimilar the cultures of those involved the more the likelihood of misinterpretation. Culture not only dictates who talks with whom, about whom, and how the communication proceeds, it also helps to determine how people encode messages, the meanings they have for messages and the conditions and circumstances under which various messages may or may not be sent.

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Attitude-We all know that our attitudes underlie the way we behave and communicate and the way we interpret messages from others. Ethnocentric attitudes are a particular source of noise in cross-cultural communication.
Social Organization - Our perceptions can be influenced by differences in values, approach, or priorities relative to the kind of social organizations to which we belong. These organizations may be based on one's nation, tribe, or religious sect, or they may consist of the members of a certain profession.
Thought Patterns - The logical progression of reasoning varies widely around the world and greatly affects the communication process. Managers cannot assume that others use the same