Balanced Scorecard or Triple Bottom Line
Financials
Assess its financial situation including comparing the main financial ratios with others in the industry. Put the financial ratios and other calculations in appendix. Your conclusion about the company’s financial health is in the report.
SWOT Analysis
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Internal Factors | Strength | Weakness | | * Good location with high crowds * Provide good quality product for the customers * Diversity of products brand offered * Big brand and good reputation in Australia. | * Sales decline * Due to many options available, brand switching is high and low brand loyalty * Not really globalization outside the Australia. | External Factors | Opportunities | Threat | | * Develop a new market place outside Australia. * New customer group | * Currency Risk * Other competitors- Myer, Westfield, introduce similar products with David jones * Global economic downturn * Increasing domestic competition as new brands coming constantly. |

Value Chain Analysis
David Jones has an extensive planning phase to value chain analysis of the organizational review. This approach helps to David Jones to develop their own competitive advantage. The process is supported by the main activities and the number of activities, marketing and sales to increase product value.
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Activities are divided into four main functions, research and development, production, marketing and sales, and services allow organizations to be more competitive than other department store brands. David Jones has a great reputation and marketing of high quality products, as a kind of fashionable clothes and home furnishings retailer.

I. Marketing and sales: The marketing sales are very important for the organization. The organization needs always focus one the marketing trend. David Jones can able to do the promotion at season’s