Reference
Charles McMillan, (2010) "Five competitive forces of effective leadership and innovation", Journal of Business Strategy, Vol. 31 Iss: 1, pp.11 – 22

Matsumoto, S.; Kitano, T.; Hosono, S.,(2008) “External Business Environment Analysis “Journal of Emerald, Vol. 53 Iss: 1, pp 67 – 90

Bernard Marr, (2007) "Strategic Performance Management: Leveraging and Measuring Your Intangible Value Drivers", Strategic Direction, Vol. 24 Iss: 1, pp.

External environment analysis
Unknown. (2012) External environment analysis. [online] Available at: http://biz.thestar.com.my/news/story.asp?file=/2009/5/15/business/3880524&sec=business [Accessed: 17 Oct 2012].

Internal environment analysis
Unknown. (2012) Internal environment analysis. [online] Available at: http://internalenvironmentalanalysis.blogspot.com/2010_09_01_archive.html [Accessed: 16 Oct 2012].

Porter five forces analysis
Unknown. (2012) Porter five forces analysis . [online] Available at: http://www.quickmba.com/strategy/porter.shtml [Accessed: 16 Oct 2012].

Swot Analaysis
Unknown. (2012) Swot Analaysis. [online] Available at: http://www.mindtools.com/pages/article/newTMC_05.htm [Accessed: 17 Oct 2012]

Market plan
Unknown. (2012) Market plan. [online] Available at: http://www.entrepreneur.com/article/43018 [Accessed: 12 Oct 2012].

Operational plan
Unknown. (2012) Operational plan. [online] Available at: http://www.sloscore.org/operational_plan.html [Accessed: 12 Oct 2012].

Human resource plan
Unknown. (2012) Human resource plan. [online] Available at: http://www.employment-studies.co.uk/pubs/summary.php?id=312 [Accessed: 8 Oct 2012].

Risk and contingencies
Unknown. (2012) Risk and contingencies. [online] Available at: www.csupomona.edu/~scabraham/html/.../Mini-Lecture11-Spr05.ppt [Accessed: 17 Oct 2012].

Financial plan
Unknown. (2012) Financial plan. [online] Available