Premium Essay

Rafa

In:

Submitted By RiyadIUB
Words 1345
Pages 6
China and Localization: Top 3 Considerations for Global Brands
Gavin Grimes is Senior Director, China, at Welocalize. He is based at Welocalize’s offices in Beijing. Having lived and worked in China for five years, he shares some insights on what global brands must consider when conducting business with China.
The population of China is over 1.35 billion. Since September 2013, it is officially and comfortably the largest country in the world (worldpopulationreview.com) and it has the largest share of the total online population. Around one-fifth of the world’s population, over 1 billion speakers, report some form of Chinese as their first language. In a report by independent research firm, Common Sense Advisory, “Business Globalization in 2020”, December 2007, it states that, in terms of biggest countries by GDP, “economists predict that by 2020, China will have moved up to second place behind the US.”
Global brands and companies looking to tap into this giant economy have to take their translation and localization strategy seriously. We have all seen and heard funny stories about how brands have got the messaging wrong when advertising and marketing to China. YouTube is full of bad translation examples. Brand preservation is key for global companies, so localizing your brand is no laughing matter if you’re serious about expanding your reach into China.
Global brands must consider the following when developing their localization strategy to tap into the Chinese market: China’s unique languages, culture and censorship. These three factors can present challenges for today’s global organizations.
LANGUAGE: China has 292 living languages! The languages of China being the languages spoken by China’s 56 recognized ethnic groups. Chinese Mandarin has more than 1,917,000,000 speakers. But will we ever go beyond Mandarin and start considering the language of the

Similar Documents

Free Essay

Case Study Format

...Pokerstars.es with friend Joan and his poker coach Alfonso Cardalda to play poker in an event titled ‘Rafa vs. Spain’, where Rafa was pitted against people playing on Pokerstars (team Spain) in a heads-up Zoom poker tournament for one hour. If Rafa won more hands than ‘Spain’, Pokerstars would donate money to charity, which is exactly what happened. Rafa defeated team Spain, and Pokerstars donated €3,000 to the Good Hand Project. The trio also answered questions live in an #AskRafa session, conducted in Spanish via Twitter and Facebook. Here is the video of the session. Rafa and friends come in around the 6 minute mark. Watch him play poker while he giggles away at the questions people ask. Even if you’re not a Spanish speaker, it’s lovely to watch him relaxing. Enjoy! Rafael Nadal was live yesterday on Pokerstars.es with friend Joan and his poker coach Alfonso Cardalda to play poker in an event titled ‘Rafa vs. Spain’, where Rafa was pitted against people playing on Pokerstars (team Spain) in a heads-up Zoom poker tournament for one hour. If Rafa won more hands than ‘Spain’, Pokerstars would donate money to charity, which is exactly what happened. Rafa defeated team Spain, and Pokerstars donated €3,000 to the Good Hand Project. The trio also answered questions live in an #AskRafa session, conducted in Spanish via Twitter and Facebook. Here is the video of the session. Rafa and friends come in around the 6 minute mark. Watch him play poker while he giggles away at the questions...

Words: 283 - Pages: 2

Free Essay

Drown by Diaz

...Drown Drown, the compilation of ten short stories written by Junot Diaz narrates the experience of Hispanic Latino teenagers with different themes and from one part of life to another. He pictured the world of Drown as a rough, violent, poor and seemingly hopeless experiences. The compilation of stories narrated by Yunior tells his stories from different points of view of life. The events and experiences mentioned in this novel by Diaz are what most Hispanic teenagers go through. As the novel begins with “The fact that I am writing you in English already falsifies what I wanted to tell you.” (Drown). This epigraph in beginning by Gustavo Perez Firmat gives a clue of focusing Hispanic community. After reading the whole book my question is this book merely story telling or autobiographical? This question came to my mind by relating Diaz’s interview in Colbert’s show. Stephen Colbert, the host of show when asked him how he came to America, Diaz answered that his father first came to New York, settled here and called them over. Diaz also mentioned that he saw his dad the first time as he was away from family and once they landed to America his father took them to New Jersey which was weird according to Diaz. Same scenario was somewhat presented in beginning of Drown but through Yunior- the narrator. Diaz used the specific words and some symbols which the reader can almost feel the story as if it is real. Diaz, who was born in Santo Domingo in Dominican Republic and migrated...

Words: 2142 - Pages: 9

Premium Essay

This Is How You Lose Her Essay

...In the story, Yunior is describe as a nerd who is obsess with comic books and he is just about the age to enter high school. Yunior clearly have crush with Nilda and he does not like how Nilda struggles her relationship with his brother. The story makes me feel sad and sympathize how Nilda struggles in her life journey. On the other hand, Rafa who has a strong physical really annoys me with his arrogance and temper. The story ends with Rafa’s death because of cancer making Nilda struggles to find a new relationship but, Yunior did not use the opportunity to get her. The third chapter, "Alma" is the shortest story between the four chapter which is still about Yunior, having a relationship with a girl named Alma. Alma was described by Yunior as someone who has a wonderful body and is really good in bed. Then, their relationship fails when Alma reads his journal about him cheating with Laxmi who is a “beautiful freshman girl”. The story ends with Yunior arguing that the journal is actually a novel that he wrote with the title “This Is How You Lose Her” but, she did not believe. The...

Words: 603 - Pages: 3

Free Essay

Ssss

...JUNOT DÍAZ RIVERHEAD BOOKS a member of Penguin Group (USA) Inc. New York 2012 RIVERHEAD BOOKS Published by the Penguin Group Penguin Group (USA) Inc., 375 Hudson Street, New York, New York 10014, USA • Penguin Group (Canada), 90 Eglinton Avenue East, Suite 700, Toronto, Ontario M4P 2Y3, Canada (a division of Pearson Penguin Canada Inc.) • Penguin Books Ltd, 80 Strand, London WC2R 0RL, England • Penguin Ireland, 25 St Stephen’s Green, Dublin 2, Ireland (a division of Penguin Books Ltd) • Penguin Group (Australia), 250 Camberwell Road, Camberwell, Victoria 3124, Australia (a division of Pearson Australia Group Pty Ltd) • Penguin Books India Pvt Ltd, 11 Community Centre, Panchsheel Park, New Delhi–110 017, India • Penguin Group (NZ), 67 Apollo Drive, Rosedale, North Shore 0632, New Zealand (a division of Pearson New Zealand Ltd) • Penguin Books (South Africa) (Pty) Ltd, 24 Sturdee Avenue, Rosebank, Johannesburg 2196, South Africa Penguin Books Ltd, Registered Offices: 80 Strand, London WC2R 0RL, England Copyright © 2012 by Junot Díaz All rights reserved. No part of this book may be reproduced, scanned, or distributed in any printed or electronic form without permission. Please do not participate in or encourage piracy of copyrighted materials in violation of the author’s rights. Purchase only authorized editions. Grateful acknowledgment is made to reprint an excerpt from My Wicked Wicked Ways. Copyright © 1987 by Sandra Cisneros. Published by Third Woman Press and in hardcover...

Words: 47742 - Pages: 191

Premium Essay

Fiesta 1980

...In an interview with Peter Segal, Junot Diaz says that his books are a shorthand for matters people need to talk about. This is noted within his book Drown. This story by Junot Diaz is a collection of short stories that deal with multiple different themes that play out through the interaction of all the different characters. It takes place in areas of the Dominican Republic, and, through the characters migration, the United States of America. In one of the short stories, “Fiesta 1980,” the narrator Yunior, his brother Rafa, and his mother, have already migrated to the United States of America from Santo Domingo for about three years to reunite with their father. Their father, Ramon, had already been in the USA, working to eventually bring...

Words: 1530 - Pages: 7

Free Essay

The Insecticidal Property of Pterocarpus Indicus (Narra) Against Termites

...The Insecticidal Property of Pterocarpus indicus (Narra) Against Termites A Science Investigatory Project Tristan Floyd Q. Rafa Researcher Ma’am Lorie Malaluan Research Adviser Bansud National High School Regional Science High School Pag-asa, Bansud, Oriental Mindoro Abstract Introduction A. Background of the Study It is a large deciduous tree growing to 30–40 m tall, with a trunk up to 2 m diameter. The leaves are 12–22 cm long, pinnate, with 5–11 leaflets, the girth is 12–34 m wide. The flowers are produced in panicles 6–13 cm long containing a few to numerous flowers; flowering is from February to May in the Philippines, Borneo and the Malay peninsula. They are slightly fragrant and have yellow or orange-yellow petals. The fruit is a semi orbicular pod 2–3 cm diameter, surrounded by a flat 4–6 cm diameter membraneous wing (wing-like structure) which aids dispersal by the wind. It contains one or two seeds, and does not split open at maturity; it ripens within 4–6 years, and becomes purple when dry. The central part of the pod can be smooth (f.indica), bristly (f. echinatus (Pers.) Rojo) or intermediate The termites are a group of eusocial insects usually classified at the taxonomic rank of order Isoptera (but see also taxonomy below). Along with ants and some bees and wasps which are all placed in the separate order Hymenoptera, termites divide labor among gender lines, produce overlapping generations and take care of young collectively...

Words: 354 - Pages: 2

Free Essay

A Young and Hard Working Student Is Looking for a Part Time Job!

...Bartosz Bartkowski 61 Elms Lane Wembley London HA0 2NX Telephone: 07795902916 Email adress: bartoszbartkowski5@gmail.com A reliable, punctual and hard working college student. I am flexible with good physical condition. Not afraid of any job with good knowledge of London. Main Skills: * Very good computer skills ( I know how to use internet, how to search for information on the internet, how to use Microsoft Office and other programs, I should be able to repair most of the computers) * Very good team work * Very good English & Polish both written and spoken * Very good driving skills * Able to work under preassure ------------------------------------------------- Education and Qualification: September 2014 - Ealing, Hammersmith & West London College present BTEC Extented Diploma Level 3 In Health & Social Care ...

Words: 345 - Pages: 2

Free Essay

Players

...Sport's list of the top 50 youngsters in Europe in full: 1. David Alaba (Bayern Munich) 2. Isco Alarcon (Real Madrid) 3. Rafa Alcantara (Celta Vigo – on loan from Barcelona) 4. Thiago Alcantara (Bayern Munich) 5. Marquinhos (PSG) 6. Mario Balotelli (AC Milan) 7. Marc Bartra (Barcelona) 8. Douglas Costa (Shakhtar Donetsk) 9. Thibaut Courtois (Atletico Madrid – on loan from Chelsea) 10. Mattia Destro (Roma) 11. Gerard Deulofeu (Everton – on loan from Barcelona) 12. Julian Draxler (Schalke) 13. Alan Dzagoev (CSKA Moscow) 14. Stephan El Shaaraway (AC Milan) 15. Christian Eriksen (Ajax) 16. Viktor Fischer (Ajax) 17. David De Gea (Manchester United) 18. Mario Gotze (Bayern Munich) 19. Ilkay Gundogan (Borussia Dortmund) 20. Alen Halilovic (Dynamo Zagreb) 21. Eden Hazard (Chelsea) 22. Lewis Holtby (Tottenham) 23. Mauro Icardi (Inter Milan) 24. Lorenzo Insigne (Napoli) 25. Aleksandr Kokorin (Anzhi) 26. Toni Kroos (Bayern Munich) 27. Erik Lamela (Roma) 28. Nicola Leali (Spezia – on loan from Juventus) 29. Romelu Lukaku (Chelsea) 30. Eliquim Mangala (Porto) 31. Inigo Martinez (Real Sociedad) 32. Lucas Moura (PSG) 33. Yann M’Vila (Rubin Kazan) 34. Matija Nastasic (Manchester City) 35. Alex Oxlade-Chamberlain (Arsenal) 36. Lucas Piazon (Chelsea) 37. Paul Pogba (Juventus) 38. James Rodriguez (Monaco) 39. Jese Rodriguez (Real Madrid) 40. Jack Rodwell (Manchester City) 41. Oscar Dos Santos (Chelsea) 42. Andre Schurrle (Chelsea) 43. Xherdan Shaqiri...

Words: 257 - Pages: 2

Free Essay

Love

...esgrima, pádel, waterpolo, vela, boxeo o atletismo. Adicionalmente el país tiene un gran atractivo turístico debido a sus infraestructuras deportivas para practicar deportes acuáticos, golf o esquí. Baloncesto España dispone de una de las mejores ligas de baloncesto del mundo, la Liga ACB. Con un total de 28 títulos es la segunda liga europea, tras la liga italiana. España tiene grandes jugadores en este deporte como Pau Gasol que se convirtió en el segundo español en jugar en la NBA y fue el primer español en ser nombrado Rookie del Año 2001. Tenis El tenis comenzó su andadura en los años 60. Fueron apareciendo pistas de tenis, academias, escuelas... conforme los tenistas españolas conquistaban torneos del tenis mundial. Rafael "Rafa" Nadal Parera es un tenista profesional que a la edad de 15 años se convirtió en el jugador más joven de la historia ganador de un Grand Slam. Ciclismo El ciclismo ha sido un deporte muy importante en España desde los años 40. La Vuelta ciclista a España es uno de los acontecimientos del ciclismo más importantes en el mundo. Alberto Contador es el único ciclista español ganador de las tres grandes vueltas, Tour de Francia, Giro de Italia y Vuelta ciclista a España. Formula 1 El piloto asturiano Fernando Alonso es el piloto español de Fórmula 1 más laureado. Primer y único español hasta el momento que ha conseguido ganar una carrera de Fórmula 1. Fútbol El fútbol es considerado el deporte más popular y practicado en España. La selección...

Words: 314 - Pages: 2

Free Essay

Annotated Bibiolography

...Junot Diaz’s Drown short stories exemplify the struggles of a Dominican Republic immigrant in the United States to achieve the American Dream, the concept of racism and the idea of hyper masculinity pushed upon a young boy growing up. Moreno, Marisel. Debunking Myths, Destabilizing Identities: A Reading of Junot Diaz’s "How to Date a Browngirl, Blackgirl, Whitegirl, or Halfie." Fall2007, Vol. 26 Issue 2. This article is presented with an essay which analyzes the short story "How to Date a Brown girl, Black girl, White girl, or Halfie," by Junot Diaz. It reflects on racial ethics and how one generation can affect another by embedding in our psyche that racism is the fault of our ancestors; as it is something that has been handed down from generation to generation. I chose this article because the racism that the characters faced within Drown is quite similar to the ones faced by immigrants in the United States. There is a racial and ethnic tension among blacks and Hispanics which in some cases turns violent. Examples of this can be found in the short story that gives the name to the novel: Yunior´s mother relates to him of the attacks of African Americans on Hispanics in their neighborhood. Oulahan, Cain W. “The American dream deferred: family separation and immigrant visa adjudications at U.S. consulates abroad”. Marquette Law Review. Summer2011, Vol. 94 Issue 4, p1351-1379. 29p This article expounds...

Words: 624 - Pages: 3

Premium Essay

Royal Dutch & Shell

...Royal Dutch and Shell Write-up Sebastian Fersch, MiFFT2013 Jimish Gandhi, MiFFT2013 Ryan Kruger, MiFFT2013 Rafa Leon, MiFFT2013 1. What are cross listings and dual listings? Where are RD and Shell listed? What are ADRs? Cross listing is the listing of a company’s common stock on a different exchange than its primary and original stock exchange. For a company to be cross-listed, it must meet the requirements of all the exchanges its shares trade on. Cross listings provide companies with more liquidity and a greater ability to raise capital. A Dual Listed Company (DLC) is a corporate structure in which two corporations function as a single operating business through a legal equalization arrangement, but retain separate legal identities and stock exchange listings. Almost all DLCs are cross-border, and have tax advantages for the corporations and their shareholders. Royal Dutch and Shell used to be a DLC until 2004 with listings on nine exchanges across Europe and the United States. While Royal Dutch traded primarily in the U.S. and the Netherlands, Shell traded predominantly in the U.K. In the U.S., Shell shares traded as American Depository Receipts (ADRs). An ADR is a negotiable certificate issued by a U.S. bank representing a specified number of shares in a foreign stock that is traded on a U.S. exchange. An ADR allows you to own shares of a foreign company while realizing any dividends and capital gains in U.S. dollars. It is now a single entity with primary...

Words: 977 - Pages: 4

Premium Essay

Yunior In The Book 'This Is How You Treat Her'

...Is This How You Treat Her? Playing with ladies. Infidelity is a major problem in relationships. It is the breaking of a promise of being faithful to a spouse or other sexual partner. Yunior is the major character in the book This is How You Lose Her. Yunior grew up with his mother and his elder brother Rafa in the Dominican Republic. He was the bold one, he used to go outside when his father says nobody should. He likes going out to play with other kids then. He did not have a good relationship with his father due to his father’s absence. This made Yunior more adventurous. He likes trying out new things, meeting new people and dating new girls. This caused him to be unfaithful. When Yunior cheated with Cassandra while Magda was his girlfriend,...

Words: 898 - Pages: 4

Premium Essay

Accretion, Reliction, Avulsion

...Real Property Boundaries Along Bodies of Water Rivers have been used as boundaries at least as long as civilizations have recorded their history. It is likely that before recorded history, nomadic tribes were bound by waterways. Historically, civilizations have developed on the banks of the world’s rivers for several basic reasons. Rivers create a natural defense against invasion, as well as a source of sustenance and commerce. The primary disadvantage is that a river tends to change its course. Either gradually, through erosion, reliction, and gradual accretion, or by avulsion, violently breaking through one of its banks, creating a new arm at some distance from its previous bed (1). The communities within the river valleys of the Euphrates, Tigris, Indus and Yellow, may have witnessed the first issues concerning shifting boundaries along waterways. While the laws that govern the United States are derived primarily from the common law of England, the solutions that governing bodies have arrived at concerning these shifting boundaries may be rooted along the banks of the Tiberis River of Ancient Rome. Drawing on Roman private property law and continuing through medieval and modern legal practice, common law jurisprudence and legal scholarship developed a distinction between the two processes of accretion and avulsion in order to mediate problems over a shifting river boundaries (2). Although there are references to the issues surrounding the topics contained within this...

Words: 2979 - Pages: 12

Free Essay

Strategic Management

...1.0 – BACKGROUND OF COMPANY: Société Bic was founded in Clichy, France in 1945 by Marcel Bich. ‘Bic’ is a shortened, easy-to-remember version of Marcel’s family name and hence was adopted as the logo for all of the company’s products. Bic is well known for producing and manufacturing stationery products, razors, lighters, water-sports equipment, services with promotional products and phones. The company is located in more than 160 countries worldwide and employs over 8400 employees. The Bich family owns 40% of Bic stock and controls 55% of its voting power. Bic’s vision is “we offer simple, inventive and reliable choices for everyone, everywhere, everytime.” Their consumer range therefore, stretches from offices to small children, encompassing ‘everyone’. In order to satisfy this wide spread, Bic tries to gain a balance between reasonably high quality and reasonable price. In performing a strategic analysis of the company, we hope to evaluate its current position and make recommendations of how they can improve in the future. 1.0 – HISTORY: 1945: Marcel Bich bought an empty factory in Paris with his partner, Edouard Bouffard. Bich had substantial knowledge of the writing instrument trade having previously worked as a production manager for an ink maker. Together they started producing fountain pen parts and mechanical pencils, and in 1950 Bich purchased the patent for ballpoint pens. This led to the creation of the disposable...

Words: 4884 - Pages: 20

Free Essay

Strategic Cases

...UNIVERSAL PICTURES and EMMETT / FURLA FILMS Present A MARC PLATT Production In Association with OASIS VENTURES ENTERTAINMENT LTD / ENVISION ENTERTAINMENT / HERRICK ENTERTAINMENT / BOOM! STUDIOS A BALTASAR KORMÁKUR Film PAULA PATTON BILL PAXTON JAMES MARSDEN FRED WARD and EDWARD JAMES OLMOS Executive Producers BRANDT ANDERSEN JEFFREY STOTT MOTAZ M. NABULSI JOSHUA SKURLA MARK DAMON Produced by MARC PLATT RANDALL EMMETT NORTON HERRICK ADAM SIEGEL GEORGE FURLA ROSS RICHIE ANDREW COSBY Based on the BOOM! Studios Graphic Novels by STEVEN GRANT Screenplay by BLAKE MASTERS Directed by BALTASAR KORMÁKUR –1– CAST Waitress Margie . . . . . . . . . . . . . . . . . . . . . LINDSEY GORT Roughneck #2 . . . . . . . . . . . . . . . . . HILLEL M. SHARMAN Robert “Bobby” Trench . . . . . . . . . DENZEL WASHINGTON Roughneck #3 . . . . . . . . . . . . . . . . . . . . . . . . AARON ZELL Marcus “Stig” Stigman . . . . . . . . . . . . MARK WAHLBERG Roughneck #4 . . . . . . . . . . . . . . . . . . . . . . . HENRY PENZI Deb . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PAULA PATTON CREW Earl . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . BILL PAXTON Admiral Tuwey . . . . . . . . . . . . . . . . . . . . . . . FRED J. WARD Quince . . . . . . . . . . . . . . . . . . . . . . . . . . JAMES MARSDEN Directed by . . . . . . . . . . . . . . . . . BALTASAR KORMÁKUR Papi Greco . . . . . . . . . . . . . . . . . EDWARD JAMES OLMOS Screenplay by . . . . . . . . . . . ...

Words: 12606 - Pages: 51