...well as my confidence level. I do have the same opinion as many other women. You rarely ever see an obese woman on an advertisement trying to sell beauty products. Why is that so? I think it would be more uplifting and more liberating to see more than one featured body type on an advertisement. When a model is put on an advertisement, much photo shopping and airbrushing is used to create the “perfect” woman, to the point that she doesn’t actually exist. "Ralph Lauren Fires Model for Being “overweight”." Whats the Skinny. N.p., 14 Oct. 2009. Web. 10 May 2016. The Ralph Lauren models in the picture above looks very unrealistic and impossible to achieve, yet they are still raking in business and thriving as a company regardless of how sick these models appear to be. In the Article, “What’s The Skinny?” the model on the left, Filippa Hamilton, got terminated as a model for the Ralph Lauren company because she was considered to be overweight by company standards and was no longer being able to fit into their Ralph Lauren wardrobe. Filippa Hamilton weighs approximately 120 pounds and stand five feet and ten inches. When looking into the American Medical Association, I found that the average, healthy body weight for a woman who is five foot and ten inches is between 128.9 to 174.3. Other than the fact that this model has been severely altered to look unrecognizable and sick, she is also considered to be underweight by at least eight pounds. "‘Awaken Your Incredible’: Love Your Body...
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...MKT 447 Entire Course (UOP Course) For more course tutorials visit www.tutorialrank.com MKT 447 Week 1 Individual Advertising Past and Present Paper (UOP Course) MKT 447 Week 1 DQ 1 (UOP Course) MKT 447 Week 1 DQ 2 (UOP Course) MKT 447 Week 2 Learning Team Advertising Plan and Creative Brief (UOP Course) MKT 447 Week 2 DQ 1 (UOP Course) MKT 447 Week 2 DQ 2 (UOP Course) MKT 447 Week 3 Individual Effective Advertising Planning and Implementation Paper (UOP Course) MKT 447 Week 3 DQ 1 (UOP Course) MKT 447 Week 3 DQ 2 (UOP Course) MKT 447 Week 4 Learning Team Advertising, Creative, and Media Strategies Paper (UOP Course) MKT 447 Week 4 DQ 1 (UOP Course) MKT 447 Week 4 DQ 2 (UOP Course) MKT 447 Week 5 Individual Future Trends in Advertising Paper (UOP Course) MKT 447 Week 5 Learning Team Final Advertising Campaign Presentation (UOP Course) ------------------------------------------------------------------------------ MKT 447 Final Exam Guide (UOP Course) For more course tutorials visit www.tutorialrank.com Multiple Choice: Choose the correct response for the following questions. 1. As a consumer you are exposed to hundreds and maybe even thousands of commercial messages every day. These messages may appear in the mass media, as even sponsorships, telemarketing calls, or even as e-mails. The correct term for all these commercial messages is: 2. Which of the following is the best example of a tangible good? 3. In commercials for Wal-Mart...
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...Photo Manipulation in the Media A Senior Project presented to the Faculty of the Graphic Communication Department California Polytechnic State University, San Luis Obispo In Partial Fulfillment of the Requirements for the Degree Bachelor of Science by Stephanie Coffaney December 2011 © 2011 Stephanie Coffaney Table of Contents Abstract Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Appendix Works Cited 3 4 6 12 14 20 22 35 2 Abstract In today’s society there are photos everywhere; they are in magazines, advertisements, newspapers, and books because photos make the text or the story stand out. Some may not know it, but most of these photos have been edited and retouched. This research paper attempted to determine the majority opinion of what types of photo editing was above the tolerable limit, as well as the public awareness of media manipulation. The different levels of photo editing included changing the contrast, removal of blemishes and dust, addition/removal of objects, and addition/removal of main subjects. The results revealed that most people are aware of photoshopping in the media and they suspected there was more photo editing in magazines and advertisements than newspapers. 3 Chapter 1 In every publication there are most likely photos accompanying articles, advertisements, or exist as an article by themselves. Pictures help support an article, promote a product, tell a story, and bring the viewer in. Nowadays there are an abundance...
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...1. What is the Luxury goods industry? Luxury goods are products and services that are not considered as a necessity and are associated with affluence. The industry is defined by the consumer goods positioned in the high end of the market. Several products attain the status of "luxury goods" due to their design, quality, durability or performance that are remarkably superior to the comparable substitutes. "luxury" is marked by better-quality components and materials, solid construction, stylish appearance, increased durability, better performance, advanced features, and so on. As such, these luxury goods may retain or improve the basic functionality for which all items of a given category are originally designed. The main characteristics: A strong branding that relates to an exclusive and wealthy lifestyle. High quality, especially in terms of design Premium pricing The luxury brand is perceived as being: Exclusive – 82 % High Quality -80% Stylish -75% Extravagant -65% Lasting -55% and Expensive- 51% 2. Market Profile luxury good is a good for which demand increases more than proportionally as income rises and is a contrast to a necessity good, for which demand increases proportionally less than income Two Major Classifications: * Business Segmentation: Apparel, footwear, automobiles, perfumes, Watches, etc * Geographical Segmentation Asia, (60%) Europe and USA High income elasticity of demand - making a perfume more expensive...
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...A strategic Analysis The Burberry Company (Burberry Group plc); Women’s Wear Strategic Business Unit Word Count: 2,919. Executive summary This paper offers a strategic outlook of the Burberry group plc (Burberry) company, a major manufacturer and distributor in the UK dealing with luxury clothing and other fashion accessories. The analysis unmasks the strategy behind the company being a pacesetter in the fashion industry especially since commencing online distribution in the UK in 2006. To achieve this, the paper applies the strategic analysis through; PESTEL analysis, SWOT analysis, value chain analysis, Porter’s three generic strategies and five forces of the market. The company has for centuries cemented its activities and most recently it took direct control of distribution of its products by offering licenses to distributors. On analysis of the UK’s fashion industry, various factors emerge as propagating the success of the company. Majorly the success is pinched on; a stable political environment in the United Kingdom, a fresh pool of design talents available to recruit from and favorable government policies regarding the domestic industries. However there are factors such as fierce competition from within the economy, government tax policies on retailers and loss of designer talents to other countries due to fiscal policies that threat to cripple the fashion industry. Additionally, despite the firm being among the trend setter in women’s wear, the women’s fashion...
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...A strategic Analysis The Burberry Company (Burberry Group plc); Women’s Wear Strategic Business Unit Word Count: 2,919. Executive summary This paper offers a strategic outlook of the Burberry group plc (Burberry) company, a major manufacturer and distributor in the UK dealing with luxury clothing and other fashion accessories. The analysis unmasks the strategy behind the company being a pacesetter in the fashion industry especially since commencing online distribution in the UK in 2006. To achieve this, the paper applies the strategic analysis through; PESTEL analysis, SWOT analysis, value chain analysis, Porter’s three generic strategies and five forces of the market. The company has for centuries cemented its activities and most recently it took direct control of distribution of its products by offering licenses to distributors. On analysis of the UK’s fashion industry, various factors emerge as propagating the success of the company. Majorly the success is pinched on; a stable political environment in the United Kingdom, a fresh pool of design talents available to recruit from and favorable government policies regarding the domestic industries. However there are factors such as fierce competition from within the economy, government tax policies on retailers and loss of designer talents to other countries due to fiscal policies that threat to cripple the fashion industry. Additionally, despite the firm being among the trend setter in women’s wear, the women’s fashion...
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...Before beginning to write this paper I took the advice given in class and decided to do a little research of my own as to what other countries saw as American culture. My discoveries were shocking. One quote specifically said,”All Americans care about are fancy cars, big houses, expensive things, and impressing the next person...” However, the more I sat back and thought about American culture and how it had influenced me and the ones around me, sadly I realized that this statement was not so far off from the truth. I grew up a biracial child adopted by a white family. My father owns an oil and gas company and my mother, well she does what every other housewife/stay at home mom in the ritzy subdivision I was raised in...nothing. Now I love my mom and looking back on my childhood I would not have wanted it any other way, she was there waiting for me every day when I came home and the time we spent together was amazing. To be completely honest though I have probably worked more hours in my short 19 year old life than she ever has. I guess you could say my family is living the “American Dream”. On both sides of my family the emphasis on money and materialistic things was huge. They are all wonderful people but lets face it we all know that Uncle Bubba showed up so fashionably late on Christmas Eve just to be sure that we all got a real good look at his sparkling new Mercedes Benz CLS and wanted us all to rest assured that yes, it was fully loaded. Growing up I was always a bit embarrassed...
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...OF EMOTIONS Pysc 380 – Physiological Psychology Abstract Emotions are shown in many different ways. One way in which are emotions are show in is our facial expressions. Facial expressions are responses that are innate, unlearned, automatic behavior. What causes these innate responses and what do they mean? There have been many articles and studies done on trying to understand all possible aspects of human and animal facial expressions. The emotional aspects of these facial expressions are vastly different. The goal of this paper is to better understand, both psychologically and physiologically, the nature of communication of emotions through facial expressions. Facial Expression of Emotions The warmth of a smile or a face contorted in anger, facial expressions tell the world our emotional state. Facial expressions relay information faster than words can be spoken. Ralph Adolphs wrote an article entitled “Perception and Emotion, How we recognize Facial Expressions.” In this article the author states on how some emotional responses through facial expressions are so fast that it is not possible for someone to be aware of the stimulus (Adolphs, 2006.) There have been many studies of how facial expressions can create activity almost immediately in a person’s brain. These studies are of importance because it helps the theory that cognitive judgment and affect are two separate processes in the brain. The studies also elaborate more...
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...Disorders Writing Assignment The purpose of this project is to give you experience in making clinical diagnoses and to attempt to make sense of the many psychological disorders that are out there. You have been assigned to watch a popular movie. I decided to give this to you before Christmas Break because you will have at least 2 weeks to think of the movies form the list and watch one or two or whatever number you want. Pretend that you are a clinical psychologist, and the character in the movie has come in to your office. There is one central character in the movie that has symptoms of a psychological disorder (sometimes there may be more than one character; I have given you the character with the most obvious symptoms). In your paper, you should give a brief description of the character. Then, you should answer the following: o Identify the diagnosis that you would make of the character. • You should back up your diagnosis with the relevant symptoms displayed by the character (in other words, explain why did you make the diagnosis that you did). Refer to the movie to illustrate the symptoms that the character demonstrates. • Discuss all the possible symptoms of the disorder; does the client show all the possible symptoms, or only some of the possible symptoms of the disorder? • In some cases, the character may be lying, and does not really have a disorder. For example, the person may be faking the disorder to avoid prosecution for a...
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...Statement Analysis and Interpretation FIN/571 Corporate Finance November 23, 2015 Financial Statement Analysis The goal of any business regardless of its size should be to obtain and maintain financial profitability and maximize its shareholder’s wealth. The goal of a good manager is to have a solid understanding of his organization’s financial functionality in order to achieve the aforementioned by others. With a thorough understanding of a company’s financial statement managers can monitor cash flows, identify upcoming and changing trends as well as monitor a company’s financial performance in order to anticipate any changes that will affect a company’s profitability and the shareholder’s equity. Within the confines of this paper Team A will compare, contrast, and compute the financial statement analysis of three companies, which are Toyota, Southwest Airlines, and J C Penney. Team A will analyze each company’s financial statement by utilizing liquidity ratios, efficiency ratios, leverage ratios, and profitability ratios. We will also discuss the differences of the income statement in regards to the specific industries of the companies that we have chosen as well as the differences in accounting practices of the International Financial Reporting Standards (IFRS), the Financial Accounting Standard Board (FASB) and the Generally Accepted Accounting Principles (GAAP). Industry Differences Although most income statements are essentially the same...
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...The Greek Life Community on College Campuses Parker Thomas Community Paper Examining the details and different aspects of a certain community can give you a real insight on the different cultures and backgrounds of its inhabitants. Doing this can reveal information you may not have known before, or truths about the community that you thought you knew before. Many people base their opinions of a community on the general information that is known about them. However, you cannot truly understand these people unless you dig down and really investigate how they live and interact with the world. By studying, researching, and observing the community, you can unveil how the group is perceived and how those perceptions actually fit the society. While using several forms of, both primary and secondary, research I was able to discover many common themes and stereotypes that are incorporated with members of the Greek Life on college campuses. These themes consist of good and bad labels that have been put upon this community. While some hold true, I was able to disprove several others with my research. These themes have, both positively and negatively, effected the reputation and name of the Greek world and its members. They cause many people to be afraid or not want to become apart of this community, while they don’t realize the full truth. These members stand for much more than they are perceived to, and they have many durable and ageless principles that still exist today. However...
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...The Numerical Impact & History Of A Materialistic Society University Author Note Abstract This paper utilizes four published research articles and six online renowned articles that contain relevant information and reports on how various materialistic spending and reasoning has impacted numerous societies over different times in history. The piece will compare and contrast the benefits of unnecessary spending on an economy as well as one’s state of mind. It’ll also delve in to the common practice of obtaining material for impression purposes and the benefits or lack thereof of doing so. The paper will also draw common correlation between jewelry and society all over history to modern daytime to find the more significant aspect to a society between living and impression. Centuries of historical documents suggest that a materialistic society causes a population to be more unhappy, divided and non-beneficial because of its emphasis on overvaluing items in the process of finding happiness. The emphasis on earning our peers acceptance through materials would lead us to achieve further happiness but statistics prove other wise. In ancient Rome, Asia and Africa along with medieval Europe there has been recorded history of how excess goods and jewelry were used to accentuate their self-importance and status to others. In modern time we find ourselves shopping, adding unnecessary expenses to our lives during the holiday seasons to reach a level of acceptance...
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...0120.art_A1_313_0120.art_A1_313.qxd 09/05/13 11.39 Pagina 61 economia & management 3 - 2013 corbellini - marafioti LA CSR NELLA MODA Strumento di marketing o elemento fondante della strategia di impresa? Senior Lecturer Area Strategia e Imprenditorialità, SDA Bocconi erica.corbellini@sdabocconi.it Elisabetta Marafioti Docente Senior Area Strategia e Imprenditorialità, SDA Bocconi elisabetta.marafioti@unibocconi.it LO SCENARIO POST CRISI DEL 2008 HA SEGNATO UN CAMBIAMENTO PROFONDO NELLE ATTITUDINI DI CONSUMO DEI BENI DI ALTA GAMMA. IL PRODOTTO È TORNATO PROTAGONISTA E IL CONCETTO DI QUALITÀ DEL PRODOTTO NON PUÒ PRESCINDERE DA TRACCIABILITÀ, DENOMINAZIONE D’ORIGINE, UN’ORGANIZZAZIONE DEL LAVORO ATTENTA AI BISOGNI DELLE PERSONE E UN CICLO DI PRODUZIONE-DISTRIBUZIONE RISPETTOSO DELL’AMBIENTE. È CRESCIUTA, NELLE AZIENDE DELLA MODA, L’ATTENZIONE ALLA CORPORATE SOCIAL RESPONSIBILITY. L’ARTICOLO SI PROPONE DI INVESTIGARE IN QUALE MISURA QUESTA NUOVA SENSIBILITÀ SIA UNA STRATEGIA CONCRETA O SIA PREVALENTEMENTE LIMITATA A OPERAZIONI DI MARKETING. L’ANALISI DELLE POLITICHE DI CSR DI 26 AZIENDE LEADER MOSTRA COME LA RESPONSABILITÀ SOCIALE SIA DESTINATA A DIVENTARE ELEMENTO INTEGRANTE DELLA VALUE PROPOSITION AZIENDALE E PREMESSA DEL SUCCESSO COMPETITIVO. 61 © RCS Libri SpA - TUTTI I DIRITTI SONO RISERVATI Erica Corbellini 0120.art_A1_313_0120.art_A1_313.qxd 09/05/13 11.39 Pagina 62 e. corbellini, e. marafioti economia & management 3 - 2013 ...
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...TAGBAR Literature Problems Encountered by Irregular College Students Background of the Study Academic performance really means three things: this means the ability to study and remember facts, it also means being able to think in relation to facts and thirdly, it further means being able to communicate one’s knowledge verbally or practically (www.google.com). A marching band is a company of instrumental musicians performing outdoors for the purpose of entertainment and sometimes in competition. Instrumentations typically include brass, woodwinds and percussion instruments (en.wikipedia.com). The marching band at Partido State University was one of the competing units among the marching bands. They joined military parades, concerts, street parades and many more. It means that joining in marching bands had a lot of trainings and practices to be done. In this regards the academic performance of the band members maybe sacrifice because of double priorities. In addition, the society may have different expectations of the performance of the band members according to their own perspectives. It was observed that there are band members who had incomplete or failing grades. It all depends on how they personally addressed problems as a student and as a band members who got failing grades and incomplete grades faced a consequence of termination as a band scholar. http://www.termpaperwarehouse.com/essay-on/Problems-Encountered-By-Irregular-College-Students/134394 Factors...
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...The Drive to Differentiate Macy’s • BlooMingdale’s 2007 AnnuAl RepoRt Financial Highlights 2007 Net Sales (in billions) Change in same-store sales (Note 1) (in billions) 2006 $ 26.970 4.4% $ 1.836 6.8% 2005* $ 22.390 1.3% $ 2.424 10.8% $ 26.313 (1.3)% $ 1.863 7.1% % of Sales (in billions) (Note 2) % of Sales $ 2.082 7.9% $ 2.273 8.4% $ 2.138 9.5% Macy’s, Inc. is one of America’s premier national Macy’s, Inc. is one of America’s premier national retailers, operating 40 Bloomingdale’s stores retailers, operating 40 Bloomingdale’s stores and more than 810 Macy’s stores in 45 states, and more than 810 Macy’s stores in 45 states, the District of Columbia, Guam and Puerto Rico. the District of Columbia, Guam and Puerto Rico. The company also operates macys.com, The company also operates macys.com, bloomingdales.com and Bloomingdale’s By Mail. bloomingdales.com and Bloomingdale’s By Mail. Income from Continuing Operations Income from Continuing Operations, Excluding Certain Items (Note 3) Net Income $ 2.01 $ 2.15 $ 1.97 $ 1.80 $ 2.08 $ 1.81 $ 3.16 $ 2.53 $ 3.24 (in billions) $ 2.231 $ 3.692 $ 4.145 Operating (in billions) (Note 4) $ 1.149 $ .457 $ 1.163 • macy’s, inc. 2 2 The Drive to Differentiate With so many choices today, shoppers are looking for retailers that stand out from the crowd. That’s why Macy’s and Bloomingdale’s are aggressively driving to deliver a differentiated shopping experience...
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