Premium Essay

Ram Lakhan

In:

Submitted By dhiraj2016
Words 10266
Pages 42
Product and Brand Management (MGMT-MKTG-638) - Revision Exercises -

1. “Customer analysis & competitor analysis are necessary for developing product strategy”. Comment. 2. Explain the steps involved in developing a new product with suitable examples. . Idea Generation

The development of a product will start with the concept. The rest of the process will ensure that ideas are tested for their viability, so in the beginning all ideas are good ideas (To a certain extent!)

Ideas can, and will come, from many different directions. The best place to start is with a SWOT analysis, (Strengths, Weaknesses, Opportunities and Threats), which incorporates current market trends. This can be used to analyse your company’s position and find a direction that is in line with your business strategy.

In addition to this business-centred activity, are methods that focus on the customer’s needs and wants. This could be:
•Under-taking market research
•Listening to suggestions from your target audience – including feedback on your current products’ strengths and weaknesses.
•Encouraging suggestions from employees and partners
•Looking at your competitor’s successes and failures

#2. Idea Screening

This step is crucial to ensure that unsuitable ideas, for whatever reason, are rejected as soon as possible. Ideas need to be considered objectively, ideally by a group or committee.

Specific screening criteria need to be set for this stage, looking at ROI, affordability and market potential. These questions need to be considered carefully, to avoid product failure after considerable investment down the line.

#3. Concept Development & Testing

You have an idea and it’s passed the screening stage. However, internal opinion isn’t the most important. You need to ask the people that matter – your customers.

Using a small group of your true

Similar Documents

Free Essay

It Memory Installation

...step by step instructions must be completed as required by our company policy and procedure guidelines. 1. Acquire unit or unit’s specs from the company database to retain the compatible upgraded RAM for the system or systems being updated. 2. Pull the allotted memory upgrades from our warehouse and proceed to your specified area of operation. 3. Power down the unit(s) and remove all connections from the system. 4. Locate and procure a clean and clear area to process the work order. 5. Pull cover from system and clean the unit of dust and other materials with your kit. 6. Wash and dry hands thoroughly and put on company issued static shield bracelet. 7. Carefully pull each individual RAM stick from the motherboard and place the dated hardware in the shield sleeves from your kit. 8. Clear all connections or components that may obstruct your path to the motherboard. 9. If removal of any hardware is necessary, place each component into a protective shield sleeve from your kit. 10. Unpack all memory modules one at a time for installation. “Handle memory modules with care” and “don’t stack cards or modules because you can loosen a chip” (A+ Guide to Managing and Maintaining Your PC, Jean Andrews, Ch. 7, page 293) 11. Ensure the notches in the RAM module are a match...

Words: 488 - Pages: 2

Free Essay

Foundation Od Computing

...[pic] [pic] OF FOUNDATION OF COMPUTING MENU DRIVEN PROGRAM KEEPING STUDENTS COURSE SCHEDULE SUBMITTED TO: SUBMITTED BY: Ms. ASHU MITTAL HARVINDER SINGH ROLL NO:R714A21 CLASS:B.TECH(C S E) ACKNOWLEDGEMENT First and foremost I thank my teachers who have assigned me this term paper to bring out my creative capabilities. I express my gratitude to my parents for being a continuous source of encouragement and for their all financial aid given to me. I have like to acknowledge the assignment provided to me by the library staff of LOVELY PROFESSIONAL UNIVERSITY. My hard felt gratitude to my friends for helping me to complete my work in time. HARVINDER SINGH TABLE OF CONTENTS 1. INTRODUCTION 2. PROPOSED SYSTEM (i) DESCRIPTION (ii) SYSTEM REQUIREMENTS 3. REQUIREMENTS ANALYSIS 4. SYSTEM DESIGN 5. SOURCE CODE 6. TESTING 7. FUTURE SCOPE OF PROJECT INTRODUCTION C is a popular general purpose programming language. C language has been designed and developed by DENNIS RITCHIE at BELL LABORATORIES in 1972. It is an offspring of the “BASIC COMBINED PROGRAMMING LANGUAGE” called ‘B’ developed in the year 1960 at CAMBRIDGE UNIVERSITY. This language...

Words: 3352 - Pages: 14

Free Essay

Et2640 U4A1

...complement of the subtrahend 2. Add it to the minuend 3. Invert the carry (a) 23H-12H 23H -> 00100011 00100011 12H -> 00010010 – 2’s complement+11101110 100010001 Step 3: CY=1 -> CF=0 Positive number 11H (b) 43H-53H 43H -> 01000011 01000011 53H -> 01010011 – 2’s complement+10101101  11110000 Step 3: CY=0 -> CF=1 Negative number -F0H (c) 99-99 99 -> 10011001 10011001 99 -> 10011001 – 2’s complement+01100111 100000000 Step 3: CY=1 -> CF=0 Positive 0 7. For Problem 6, write a program to perform each operation. 8. True or False. The “DA A” instruction works on register A and it must be used after the ADD and ADDC instructions. TRUE 9. Write a program to add 897F9AH to 34BC48H and save the result in RAM memory locations starting at 40H. 10. Write a...

Words: 547 - Pages: 3

Free Essay

Dfsd

...Xinwei Liu BA_512 02/12/2015 The Improvement of Play Pumps Program Trevor Field, the founder of Play Pumps International, wanted to help rural people acquire clean water by installing Play Pumps that could produce sufficient water for up to 200,000 people when children play carousel. However, after a few years, this program broke down and Play Pump became a failed product. But not all of the similar products have the similar trouble. The hydraulic ram pump of Green Empowerment is also a kind of pump product and it is durable and reliable. So, in order to improve the play pump, stimulating green empowerment is important. After analyzing this company and its product, the field investigation and finding appropriate cooperation companies are significantly essential to success in this business. First of all, field investigation is an important and fundamental factor in developing a product. Without this factor, the product will fail no matter how good it is. Take Play Pumps International as an example, this company had sufficient funds and a good product, but it only focused on installing them and ignored whether South Africans really needed it or not. A number of Play Pumps could not acquire enough energy to take water from an underground source because of missing field investigation, which led to a serious problem that in some places there are not sufficient kids to play merry-go-round to offer the power for driving the Play Pumps. However, Green Empowerment does the fieldwork...

Words: 626 - Pages: 3

Free Essay

Memo/Business Profile

...on November 09, 2012. Chrysler is committed to fostering cultural and global diversity, and dedicated to protecting the environment for current and future generations. Chrysler LLC 1000 Chrysler Drive Auburn Hills, MI 48326 Phone: 248-576-5741 Annual Sales: $55 Billion Total Employees: (June 2012) 64, 200 Primary Line of Business: Automotive Major Brands: Chrysler, Jeep, Dodge, Ram, SRT, Fiat, and Mopar Manufacturing Facilities: (December 2011) * 12 Assembly * 7 Engine * 3 Transmission * 10 Stamping, Casting, Machining, Axle, Tool and Die Management Directory * Sergio Marchionne, President and Chief Executive Officer * Doug D. Betts Vice President of Quality * Laurie A. Macaddino, Vice President of Audits * Nancy A. Rae, Human Resources Executive Business Profile Chrysler Group LLC is an American based multinational automaker, in global strategic alliance with its majority owner, Italian manufacturer Fiat, since 2009. Chrysler first organized as the Chrysler Corporation in 1925. Its core brands are: Chrysler, Jeep, Dodge, Ram, SRT, and Mopar vehicles and products. The company is headquarted in Auburn Hills, Michigan, United States. On June 10, 2009, Chrysler LLC emerged from a government backed chapter 11 reorganization as Chrysler Group LLC, in alliance with Italian automaker Fiat. Initially holding a 20% interest in Chrysler Group, Fiats stake was increased to 58.5% following acquisition of the equity interests...

Words: 997 - Pages: 4

Free Essay

The 2009 Chrysler-Fiat Strategic Alliance

...brand in North America and technology from here. 3. Chrysler had always been behind Ford and GM and was known as the “number three.” Since the merger, they were able to gain more in Europe and new technology. As they are still not the number one company they have bettered themselves and are on the rise. The other five companies are still on the rise as well, so Chrysler-Fiat will have to work extra hard to compete with all of the technology, market share and consumer satisfaction. 4. Chrysler’s strength has been in sport utility vehicles, pickup trucks and minivans. We do not know a great deal of Fiat’s degree of interest in these businesses. Nissan has an agreement with Chrysler whereby Nissan is to get a version of the Dodge Ram and Nissan is to...

Words: 550 - Pages: 3

Free Essay

Annual Report Chrysler Group Llc.

...Annual Report Chrysler Group LLC. CHRYSLER GROUP LLC ($Mils) | | | Q4 2012 | | | FY 2012 | | Q4 | Q4 | B/(W) | FY | FY | B/(W) | | 2012 | 2011 | Q4 2011 | 2012 | 2011 | FY 2011 | Net Revenue | 17,152 | 15,129 | 2,023 | 65,784 | 54,981 | 10,803 | Modified Operating Profit | 711 | 508 | 203 | 2,912 | 1,975 | 937 | Modified EBITDA | 1,337 | 1,171 | 166 | 5,450 | 4,754 | 696 | Net Income | 378 | 225 | 153 | 1,668 | 183 | 1,485 | Add: Loss on Extinguishment of Debt | - | - | - | - | 551 | (551) | Adjusted Net Income | 378 | 225 | 153 | 1,668 | 734 | 934 | Cash | 11,614 | 9,601 | 2,013 | | | | | | | | | | | Note – Refer to the Non-U.S. GAAP Financial Information and Other Items section of this release for information regarding non-GAAP financial measures 2013 Guidance The targets for 2013 are as follows: Worldwide vehicle shipments of ~2.6-2.7 million Net revenue of ~$72-75 billion Modified Operating Profit of ~$3.8 billion Net income of ~$2.2 billion Free Cash Flow of ≥$1 billion Table 1: Reconciliation of Net Income to Adjusted Net Income, Modified Operating Profit and Modified EBITDA | CHRYSLER GROUP LLC | | | | | | | | | | | | | | | Q4 2012 | | | FY 2012 | | | | ($Mils) | | | | | | | | | | | | | Q4 | Q4 | B/(W) | FY | FY | B/(W) | | | | | | | | | | | | | | | | | 2012 | 2011 | Q4 2011 | 2012 | 2011 | FY 2011 | | | | Net Income | 378 | 225 | 153 | 1...

Words: 1332 - Pages: 6

Free Essay

My Truck

...Jennifer Patraca Description July 10, 2012 I love my Dodge Ram pick-up truck. It’s over ten years old and we’ve been together now for half of that time. Five years ago I began my search for a vehicle and I knew it was going to be a long day so I dragged my mother along with me for the company. I planned on driving to car lots around the state because I knew exactly what I wanted. It was to be a black on black pick-up truck. I even had a couple of make and models in mind such as a Dodge Ram or GMC Sierra. So, this wasn’t going to be leisurely looking, this was a quest. While driving from one car lot to another all of a sudden something caught my eye off to the side of the road. It caught my attention so quickly as if it threw its shine from its glistening coat right into my eyes. I had planned on driving right by that car lot, figuring that they never had anything like what I was searching for. I immediately turned around and drove back. I couldn’t believe my eyes as I drew near. It was perfect. Sitting on top of a hill facing me was the most beautiful truck I’ve ever seen. It felt like it was sitting there just for me. The way the extra-large and wide grill protruded from the front of the truck made it mean looking. The dense head lights on either side of it looked like two wicked eyes. It was tough looking. The black paint looked as if it was still wet. The truck was massive and beefy. It was wider than tall sitting on four sturdy plump tires. The treads...

Words: 704 - Pages: 3

Free Essay

Farmer

...Troy Conley Comp 102-16 Professor wood March 7, 2016 To the Farmer in All of Us In this advertisement Dodge Ram is advertising their heavy duty trucks for the ideal farmer. The title of this ad is “Farmer” which is found on YouTube. This advertisement is 2:02 long and appeals to almost all age groups. This Advertisement would be shown before a video that had content of more a masculine attitude. Even though the ad appeals to all genders the audience would not see this advertisement before a makeup video. The target audience is men, woman, or anyone with an adventurous spirit. Because in the video the closing phrase that appears on the screen says, “To the Farmer in All of Us.” This appeals to everyone watching the advertisement. However, the audience does move towards people living in rural areas and places where farming is more prevalent. The need found is that if the audience buys a Dodge Ram Truck then they could be a farmer, but keep their normal day job. The “Farmer” ad for Dodge Trucks has made the consumer think that if they buy a Dodge Truck then they will automatically become a better and stronger farmer. In Dodge’s ad the colors are very moving, the ad does not have moving shot, its pictures going from picture to picture with a narrator describing the ideal farmer. The way dodge describes the ideal farmer is with the people they use. In the ad the people are hard workers who look like they are happy with what they do because they now that they are making a difference...

Words: 759 - Pages: 4

Free Essay

Richie Incognito Story

...Nebraska and transferred to the University of Oregon. Things didn’t turn out much better there as he was dismissed from the team one week later. Richie Incognito then showed up at the NFL Combine in 2005. While there, he impressed scouts with a good performance, but unfortunately, was projected a later round draft pick due to his inability to behave on and off the field. The St. Louis Rams drafted Richie Incognito with the 81st pick in the third round of the 2005 NFL draft. He did not play a down in the 2005 season but in 2006, went on to start all 16 games for a high-powered Rams’ offense. The next year, he only played four games after suffering a knee injury that required him to miss the rest of the season. It was later discovered that he had been doing a lot of partying during his rehabilitation. In 2009, Richie Incognito was pulled during a game against the Tennessee Titans after head-butting two players. Head Coach Steve Spagnuolo benched him for the second half, but this wasn’t his first time benching Incognito that season. Two days after the incident in the Titans game, the Rams waived him after saying they had given him numerous chances to clean up his act. The Buffalo Bills decided to take a chance on him while they and the Miami Dolphins were the only two teams to make a claim. He started the final three games...

Words: 1597 - Pages: 7

Free Essay

St Luois Rams; Glen Dorsey

...I've been mulling over how exactly to share my views on this for months. I've been reading all of the draft talk banter back & forth. Pro & con..........good & bad.......reasons for drafting him or not drafting Glenn Dorsey. In addition to all of the other guys we're considering at No. 2. As a long time Ram fan I know what it's like for us to be drafting early. This ain't my first rodeo, & I've been here b4. However an early draft pick, not to mention the No. 2 overall pick in the draft presents it's own set of problems. I'm sure many of us still remember the Lawrence Phillips DISASTER back in 96. We picked him as the 6th overall pick that yr. and he NEVER lived up to billing. All of the crying Vermeil did over that kid, was just a waste of time & that poor draft pick cost us for yrs. Luckily for us we turned it ALL around in 1999, w/ some key signings & the drafting of Torry in the first round. But that wasn't the end (unfortunately) of our Rams making HORRIBLE selections in the first round. Heck even our GOOD selections are a mixed blessing IMHO. Torry Holt has been the BEST draft pick EVER in my recent memory. But what about big Orlando Pace? Ohhhhh yeah everyone loves our big LT, & I admit I've enjoyed watching him wear the horns over the yrs. But everyone seems to forget how much trouble he's given our organization as well. He hasn't always been the team player that many ppl think he is. Ohhh no there has been a Dark side to the BIG O, that alot of ppl have...

Words: 2449 - Pages: 10

Free Essay

Violence Against Women

...11/10/13 Violence against Women – Essay | Articles | Eng H OME A B OU T SI TE CONTENT QU A LI TY GU I DELI NES P U B LI SH A RTI CLE CONTA CT U S SU GGEST U S Violence against Women – Essay AATISH PALEKAR ARTICLES Publish Your Articles is an interactive website that helps you to publish your own articles. Our mission is to provide a user-friendly interface for writers, journalist, bloggers and students for getting their works published so that others may enrich their knowledge by reading these articles. Before publishing your original articles on this site, please read the following pages: 1. Content Guidelines 2. TOS 3. Privacy Policy 4. Disclaimer 5. Copyright It is a universally recognized truism today that "an affluent society tends to grow into a violent". Gandhiji highlighted this truth long ago, when he pointed out that you cannot get American dollars without American vice. The truth of this statement is brought out by the conditions that prevail in India today. With the success of its five-year plans and the constructive efforts of the government, there is a marked increase of production and rise in per capital income. There is an all-round increase in affluence and prosperity and with this affluence there is also an increase in crime and violence. On the slightest pretext there are strikes and an upsurge of violence. Public property is recklessly destroyed and there is frequent arson and looting on a large-scale: terrorists have become more...

Words: 1493 - Pages: 6

Free Essay

Three Realistic Measures to Reform the Working of the Indian Media.

...News media from its inception has stood for only one thing - Free Speech. From its early days of spreading government proclamations to exposing corruption underneath, they have come a long way in becoming a reliable standard for truth around the world. Yet, inefficiencies have crept in. The world has shaken by Rupert Murdoch's News Corp. scandal. In India the situation is different. Deeply rooted corruption is gnawing through the system insidiously, leading to not only a lack of transparency, but questions pertaining to the authenticity of it. Dr. Subhash Chandra, Chairman of Essel Group, opines about the irony of the shackling of news agency by external elements, the same of which were founded by freedom fighters like Raja Ram Mohan Roy to "inform and empower people”. Transparency in the ownership nullifies the basic assumption about news, i.e. the absence of biases. Furthermore, the hunger for TRP's have driven television programs, including news media to focus not only on impertinent matters, but also have led to sensationalization of matters with no productive value. With these points in mind, three courses of action are recommended. Firstly, the lack of transparency in news media has to be addressed by news media coming under the ambit of Right to Information Act, 2002. Even though private bodies are exempt from this act, a body that concerns itself with the functioning of the Government of India and carries so much clout as to controlling, more importantly swaying...

Words: 577 - Pages: 3

Free Essay

Role of Women in Society

...Women Role in Society Essay Women and rural development Women rarely have access to the resources that would make their work more productive and ease their heavy workload. Ultimately, it is not just women who are held back, but also their families, their communities and local economies. Rural women have many roles, and they have responsibilities and knowledge that differ from those of men. As farmers, they plant, weed and harvest food crops and tend livestock. As caretakers, they look after children and relatives, prepare meals and manage the home. Many women earn extra income by working as wage labourers, producing and selling vegetables, or engaging in small-scale trading and enterprises. Added to these multiple tasks, they spend long hours fetching water and collecting firewood. In developing countries in Africa, Asia and the Pacific, women typically work 12 more hours per week than men. In poor and marginal areas and areas affected by climate change, where men have been forced to migrate in search of work, women often have the sole responsibility for farming and raising the children. Despite their many responsibilities, women have significantly less access to the resources and services they need to increase their productivity and their income and ease their burden of household duties. Women are held back by lack of education, unequal property rights and limited control over resources. Labour intensive and time-consuming activities further hinder women’s ability...

Words: 1132 - Pages: 5

Free Essay

Journalism 380

...financing, it stays put * AEG and Majestic Realty Group, promised to build stadium in Los Angeles County if a team would commit to moving * January, St. Louis Rams owner Stan Kroenke, planned to build an 80,000 seat stadium in Inglewood * Inglewood City Council voted unanimously to give the project the green light * Rams switched to year-to-year least at the Edward Jones Dome in St. Louis * San Diego Chargers and Oakland Raiders last month said they would build own stadium in Carson * Maintain leverage in home cities, or forestall the Rams’ move to Los Angeles * AEG commissioned report by Tom Ridge, former secretary of Department of Homeland Security * Outlined several safety and operational risks of locating a stadium in Inglewood (Few miles away from LAX) * Peril of placing NFL stadium in direct path flight of LAX – layering risk – outweigh many benefits over the decades-long life span of the facility * AEG paid Mark Rosenker, former chairman of the National Transport Safety Board, to write another report on the potential of accidental threats from laser pointers, drones, stadium lights and even equipment falling off planes * Developers are using sharp elbows to nudge out rivals On Los Angeles, St. Louis Rams and How it all Shakes Out * The Raiders and The Rams left simultaneous playing in LA and Anaheim. * San Diego and Oakland franchises have announced their intention to bury the hatchet of a 54 year rivalry to...

Words: 4018 - Pages: 17