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Rama Rama

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Apple Inc. Q3 2011 Unaudited Summary Data
Q2 2011
CPU Revenue $M CPU Units K

Q3 2010
Revenue $M CPU Units K

Q3 2011 Sequential Change
Revenue $M CPU Units Revenue CPU Units Revenue

Year/Year Change

Operating Segments Americas Europe Japan Asia Pacific Retail Total Operating Segments

Units K

1,217 995 155 596 797

$9,323 6,027 1,383 4,743 3,191

1,358 914 129 394 677

$6,227 4,160 910 1,825 2,578

1,487 $10,126 922 7,098 150 1,510 620 6,332 768 3,505 3,947 $28,571

22% - 7% - 3% 4% - 4% 5%

9% 18% 9% 34% 10% 16%

9% 1% 16% 57% 13% 14%

63% 71% 66% 247% 36% 82%

3,760 $24,667

3,472 $15,700

Revenue

Revenue Units K $M Units K

Revenue $M

Sequential Change
Units Revenue

Year/Year Change
Units Revenue

Product Summary Desktops (1) Portables (2) Subtotal CPUs iPod Other Music Related Products and Services (3) iPhone and Related Products and Services (4) iPad and Related Products and Services (5) Peripherals and Other Hardware (6) Software, Service and Other Sales (7) Total Apple
(1) (2) (3) (4) (5) (6) (7) Includes Includes Includes Includes Includes Includes Includes

Units K

$M

1,009 2,751 3,760 9,017 18,647 4,694

$1,441 3,535 4,976 1,600 1,634 12,298 2,836 580 743 $24,667

1,004 2,468 3,472 9,406 8,398 3,270

$1,301 3,098 4,399 1,545 1,214 5,334 2,166 396 646 $15,700

1,155 2,792 3,947 7,535 20,338 9,246

$1,580 3,525 5,105 1,325 1,571 13,311 6,046 517 696 $28,571

14% 10% #DIV/0! #DIV/0! 1% 0% 5% - 16% 9% 97% 3% - 17% - 4% 8% 113% - 11% - 6% 16%

15% 13% 14% - 20% 142% 183%

21% 14% 16% - 14% 29% 150% 179% 31% 8% 82%

iMac, Mac mini, Mac Pro and Xserve product lines. MacBook, MacBook Air and MacBook Pro product lines. sales from the iTunes Store, App Store, and iBookstore in addition to sales of iPod services and Apple-branded and third-party iPod accessories. revenue recognized from

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