...Draft 1 Zain Baig Joe Oliveira CARLOS- a laid back construction worker JASON- a stressed business man TIME-present PLACE- Baltimore, Maryland SETTING- a local department store (JASON enters the store, on the phone and walks to CARLOS) JASON: Well if he doesn’t show up at 8 o’clock sharp tomorrow-uh-hello? Wow! Battery died. CARLOS: (Looking up and down the shelf) Do you know where the beef ramen noodles are? JASON: I was just looking for those myself. (Looks up and down shelf) CARLOS: Maybe they are all out. (Door shuts and locks) JASON: (lifts head) …what was that, a lock? (Lights turn off and CARLOS and JASON jump) JASON: Oh no! There goes the lights (JASON runs to the door and struggles to unlock it) CARLOS: Face it man, there’s no use, since we are going to be here for a while, what’s your name? JASON- Jason. How about you? CARLOS- The names Carlos. Nice to meet you bro. (CARLOS puts his arm on the counter) CARLOS: Hey look! There’s a key here! (Grabs key) JASON: Here give me that. (CARLOS throws key and JASON catches and then proceeds to try to unlock door) NO! It’s not working! CARLOS: Just shut up bro get over it and for now let’s make the best of this (Opens fridge and grabs two sodas) JASON: But…But…But...this is theft. This is just wrong. CARLOS: Does it look like I care? (Sits down) JASON: Okay- I guess-whatever (sits, opens soda and...
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...[pic] FACULTY OF SCIENCE & TECHNOLOGY MAY 2015 EBTD 4103 NEW PRODUCT DEVELOPMENT MATRICULATION NO. : 850919085881001 IDENTIFICATION NO. : 850919-08-5881 TELEPHONE NO. : 012-278 1322 E-MAIL : mnoridham@oum.edu.my LEARNING CENTRE : Shah Alam Learning Centre TABLE OF CONTENTS PAGE NUMBER 1. INTRODUCTION OF THE SELECTED COMPANY ................... 2 2. LITERATURE REVIEW ON THE VARIOUS STAGES IN A PRODUCT LIFE CYCLE …………………………………………………......... 3 3. ANALYSIS OF THE SELECTED PRODUCT ACCORDING TO THE STAGES IN THE PRODUCT LIFE CYCLE .......................................................................................... 5 4. RECOMMENDATIONS TO THE COMPANY ON HOW THE COMPETITIVENESS OF THE SELECTED PRODUCT CAN BE IMPROVED ................................. 8 5. CONCLUSION ......................................................................................... 8 6. REFERENCES ......................................................................................... 9 1. INTRODUCTION OF THE SELECTED COMPANY 1. The Nestlé company history The history begins back in 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company. In Vevey, Switzerland, our founder Henri Nestlé, a German pharmacist, launched his Farine lactée, a combination of cow’s...
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...CHAPTER I EXECUTIVE SUMMARY Dragon Noodles Restaurant came from Japan. The owner of the restaurant is Mr. Akihiro Agatsuma, a Japanese national. Mr. Akihiro wanted to share the culture of Japan by establishing a restaurant here in the Philippines. Dragon Noodles have four branches here in Pampanga. The main branch is located here in Angeles City and the other branches are in Subic, City of San Fernando and Seaside Clark. They have started their operations last 2010. The researchers have decided that there is a need to suggest strategies that will promote the existence of Dragon Noodles. Distribution of flyers and posters is considered the initial step in promoting Dragon Noodles to the people. Tarpaulins or other print advertisements must be place in peculiar locations to catch attention. During off peak hours, discounts on some food will be implemented to create demand. This will include customers with the modest budget including the students. Upon the implementation of the proposed strategies, the restaurant can expect for more customers to come and an improved service can contribute in creating loyal customers. This is what the researchers want to create because loyal customers are effective medium to market and promote the restaurants. Through word of mouth, satisfied customers speak a good experience and this is an inexpensive form of marketing strategies. CHAPTER II CORPORATE CONNECTION This chapter will state who are...
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...Joshua Co The Ramen Craze in an Instant As you go one of the following well known malls in the Philippines like SM Megamall, Shangri-La, Glorietta, and Greenbelt recently, do you notice the majority of the ramen restaurants? I for one have visited the malls frequently since I was young and recently I have been seeing quite a number of ramen restaurants opening which is quite unusual since you won’t normally open a restaurant unless you see it as a business opportunity right? The ramen restaurants have been opening one after another due to its popularity and success which entrepreneurs saw as an opportunity to open other famous ramen restaurants as it has become a trend. In SM Megamall as I walk inside the new Mega Fashion Hall crowded with people in the late night, I take the elevator to go up on the 3rd floor of the building where the well-known recently opened ramen restaurant called Ippudo Ramen is. The first sight that will appear before your eyes after the elevator doors open will be a crowd of people lining up for Ippudo. The wait is definitely worth it as the food there is extravagant and definitely food that you will come back with. In an interview from Shigemi Kawahara, he said that the reason people line up in Ipuddo might be “Because it’s delicious. We train our staff that every single bowl of ramen has to have a smile and maybe our customers can feel that. It’s very easy to serve a good bowl of ramen. Delicious ramen is everywhere, but what’s important to us is...
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...melting pot of cultures united through their love for food. Through home-cooked food, families come together and share simple joys of life. In today’s fast-paced lifestyle, the struggle for times has made such occasions rare, slowly dissipating the beauty of homemade meals and togetherness. Maggi’s mission is to bring back the charm and wonders of cooking and sharing by offering a wide range of products and solutions to support mothers to prepare tasty and balanced meals for their family everyday. All Maggi products are locally produced in Malaysia are halal. Initially Nestle tried to position the noodles to working women since it was more convenient. Top Ramen is the second largest Noodles brand in India trying hard for the past 18 yeaers to be at Maggi Noodles, Top Ramen is a global brand from Nissin. Launched in 1991, Top Ramen has been trying all possible marketing tools to dethrone Maggi. Maggi has many competitors, the brand loyalty of Maggi is very low and thee is a high chance of shifting to a competitor’s product. So Nestle needs to increase its advertisements portraying Maggi as a healthy product and also need to come up with flavours that are in keeping with the customer preferences. Over the years, Maggi has become a household brand name in Malaysia. It’s common for every household to have at least one Maggi product in their kitchen cupboard like noodles or sauces....
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...Gaspar, the American manager interpreted the Chinese employee’s response as being deceptive. However, the Chinese employee was avoiding shame, which in Chinese culture results from not knowing the answer to a question. Upon understanding this, the trust grew between the American manager and his Chinese employees likely as the result of the manager changing the way he sought information from his employees. Also, in China it is expected that companies pay newspaper reporters for writing a favorable stories, which is perceived as corruption by Americans. This difference in manners and customs must be understood by foreign managers of Chinese operations. Expatriate managers need acculturation training and support prior to embarking on foreign business ventures. Pires, Stanton & Ostenfeld (2006) discuss the need for improved training of potential expatriates used to start up operations internationally....
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...1. Executive Summary In this group assignment, we will study Nissin Foods (NF) which is a long history brand and the largest manufacturer of instant noodles. We will analyze brand elements and identify the product, pricing and channel strategies of Nissin in Hong Kong market. Based on our evaluation, we will study the areas of improvement and give recommendation for the marketing plan so as to enhance the brand equity. 2. Background Nissin Foods Holdings Co Limited is a global company that makes instant noodles. It was established in 1958 by Mr. Momofuku Ando in Japan. The company has offices and factories all over the world including Hong Kong (since 1985) and China (since 1995). Nissin is the first brand that makes instant noodles and cup noodles. Its product categories include instant noodles, frozen foods, confectionery, chilled foods and drinks. Cup Noodles and Demae Iccho (DI) are the most popular brands in Hong Kong. 3. Brand Elements 4.1 Brand Name: Nissin Nissin is the transliteration of the Japanese word ’日清’ which means “to make pure and rich taste every day”. It is easy to pronounce and remember. Most importantly, it is likely for consumers to have association with its origin because the word “日” keeps customer remember Nissin is a Japanese brand and consumers perceived everything produced in Japan are in good quality. The jingle can help to increase the perceive quality of its products. 4.2 URLS URLs specify locations of pages of the web and...
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...Instant But Luxury - Would You Still Buy Them? Not only are instant noodles cheap, tasty, storable and easy to cook, they play a pivotal role in our daily lives. This "every day food" is now coming to have its Golden era. However the company is expecting the noodle industry to saturate, therefore planning to exploit the market by introducing the new "premium" instant noodle. According to the industry, the noodle market has had dull growth rate for nearly five years. Although it had a constant growth rate of over 10%, these days it only shows below 5% growth. The biggest cause for the slowdown is the population decline. Teenagers who are the main consumers of instant noodle are now decreasing, leading to a drop in sales of noodles. Also with increase in substitute goods for noodles also reduced consumption. In order to get out of this saturation companies are now working on making premium products to make a new market. It is to emerge from the low cost market to a broader market. Instant noodles on the shelf right now are mostly below 1000 won, and premium noodles price three times more. The consumers are showing interest and positive reactions. Nongshim sold 3 million noodles priced 1400won in the first 15 days, and exceeded 30 billion won sales. In this condition, Nongshim is confident to keep over 60 billion won sales every month. "Nature is delicious" noodle (1500won) promoted by Pulmoowon (풀무원) two years ago is also continuing to show positive sales. It ranked...
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...you or feed you. If you live in a dorm or apartment and have one or more roommates that can complicate things as well if you don't have compatible lifestyles. And plan on being broke almost all the time, unless you have a trust fund. Student loans. Of course no matter how you spin it, having debt coming out of college is a burden. The weather coming from Missouri we get snow but it doesn't get as cold as north Iowa. So adjusting to the weather is also a bad. Not having a home cooked meal. you have to get use to bad cafe food. Early morning classes it's hard waking up early after staying up all night. The last bad is having to wake up at 530 in the morning to workout and condition in the offseason. The good- being best friends with ramen noodles.. its easy and quick to male and always hits the stomach. having the freedom to do whatever you want, whenever you want is what college is all about. Going out? No need to ask anyone.There’s no curfew. Have a girlfriend? No need to ask your parents if she can sleepover. The only thing is that once you go home for a break, you might feel restricted by your parents rules once again. Parties. And sports going to watch you school teams compete in the national tournament.. Getting to watch your school bet up on your rival school. You get to explore things. You get to travel and visit different city's and schools. you get to sell your books back at the end of the semester. you get a longer winter break...
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...APPETIZERS 1. Spring Roll (Chả Giò)$7.95 Crispy rolls stuffed with minced chicken, julienne, jicamas, Carrots, long rice and onions. Served with fresh lettuce, cucumber, basil, and mint leaves for wrapping. Served with vinegar fish sauce. 2.Summer Roll (Gỏi Cuốn)$5.75 Fresh rice paper wrapped with shrimp, lettuce, basil, mint leaves, bean sprouts and rice noodles. Served with peanut sauce. 3. Veggie Roll (Gỏi Cuốn Chay)$5.95 Fresh rice paper wrapped with tofu and avocados. Served with vinegar shoyu sauce. 4. BBQ Minced Pork Roll (Nem Nướng Cuốn)$6.75 Fresh rice paper wrapped with BBQ minced pork. Served with peanut sauce. 5. Crispy Fried Pot stickers (Hoành Thánh Chiên)$6.75 Fried pork dumplings. Served with sweet chili sauce. 6. Vietnamese Crepe (Bánh Xèo)$10.95 Thin layer of rice flour filled with pork, shrimp, bean sprouts, and straw mushrooms. Served with fresh lettuce, mint leaves, picked daikon, Carrots and vinegar fish sauce. 7. Spicy Shaken Beef (Bò Lúc Lắc)$11.50 Beef tender loin cut into cubes, marinated with homemade sauce. SALADS 8. Green Papaya Salad (Gỏi Đu Đủ)$8.95 Shredded green papaya, Carrots, basil and mint leaves mixed with spicy vinegar dressing, topped with shrimp, chopped peanuts and dried onions. 9. Chicken Salad (Sa Lad Gà)$8.95 Shredded lettuce, sliced onions, Carrot, daikon pickles and mint leaves in vinegar dressing. Topped with shredded chicken breast, chopped peanuts and dried onions. 10. Spicy Lemon Beef Salad Spicy Lemon...
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...MICROME RESEARCH NARSEE MONJEE INSTITUTE BOF MANAGEMENT STUDUES MAGGI CUPPA MANIA Sub: CUSTOMER ACQUISITION AND RETENTION FT MBA- B RESEARCHED BY: Prachi Chandgothia 16 Company profile: - Nestle Nestle was founded in 1867 in Geneva, Switzerland by Henri Nestle. Nestlé’s first product was "Farine Lactee Nestle", an infant cereal. In 1905, Nestle acquired the Anglo-Swiss Condensed Milk Company. Nestlé’s relationship with India started 1912, when it began trading as The Nestle Anglo-Swiss Condensed Milk Company (Export) Limited, importing and selling finished products in the Indian market. After independence, in response to the then economic policies, which emphasized local production, Nestle formed a company in India, namely Nestle India Ltd. Today, Nestle is the world's largest and most diversified food company. It has around 2,50,000 employees worldwide, operated 500 factories in approximately 100 countries and offers over 8,000 products to millions of consumers universally. NESTLE PRODUCTS: A) MILK Product and Nutrition -Nestle Milk -Nestle Milkmaid -Nestle Dahi -Nestle EVERYDAY dairy whitener -Nestle EVERYDAY Ghee B) Beverages -Nescafe Classic -Nescafe Milo C) Prepared Dishes & Cooking Aids -MAGGI 2-Minute Noodles -MAGGI vegetable Atta Noodles -MAGGI Dal Atta Noodles -MAGGI Rice Noodles Mania -MAGGI Cuppa Mania -MAGGI Sauces -MAGGI Pichkoo -MAGGI...
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...EXECUTIVE SUMMARY: Nestle India is a subsidiary of Nestle S.A. of Switzerland. With six factories and a large number of co-packers. Nestle India is a vibrant Company that provides consumers in India with products of global standards and is committed to long-term sustainable growth and shareholder satisfaction. The company is known for its brand in the Milk Products & Nutrition, Prepared Dishes & Cooking Aids, and Chocolates & Confectionary segments. Nestle leads the value sales of noodles in India with a market share of 79.3%. A testament to Nestle’s domination of the sales of plain noodles is the fact that for its instant noodles brand Maggi, among all its global offices. India accounts for the highest level of volume sales for the company. The Company goal is to get 85% of the market share by 2014. The marketing plan analyses; the current marketing mix of Maggi Noodles, studies the popularity of the Maggi, its situation, Its Marketing Strategy, and to obtain the break even analysis of it. 1. INTRODUCTION: Ever since its launch in India in 1983, this brand has become synonymous with noodles. The bright red and yellow colours of the packet with the brilliant blue”2-minute Noodles” printed on it has found a place on every kitchen. Over the years, Maggi has grown as a brand and positioned itself as a “fast to cook! Good to Eat!” food product. The history of this brand traces back to the 19th century when the industrial revolution in Switzerland...
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...Marketing Research on Instant Noodles consumptions by students in higher institution. 1. Defining the problem and research objectives. To conduct marketing research on the consummation of instant noodles by students undergoing their higher level of education. The first step is defining the problem and research objectives. To identify the problem and objectives, the three things that are uses are exploratory research, descriptive research and causal research. Firstly, exploratory research is conducted to gather preliminary information that will help define the problem and suggest hypothesis. According to the initial information that obtained, the main problem in this research is to determine the cause of students in higher institution prefer to take instant noodles in their diet routine. After that, the second method is through descriptive research. Descriptive research is used to describe things such as the market potential for a product. Marketing research results show that the potential market for instant noodles among students in high institution are very encouraging. The next method is causal research. Causal research is to test hypothesis about cause and effect relationships. In this research, the main cause of students in high institution more takes instant noodles in their diet routine because it is cheap and easy available. Effect, noodles product in high institutions has expended and the students of high institutions are the target market for instant noodles...
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...Case Study Cooking Up Maggi Noodles Maggi Noodles was launched in 1982 by Nestle India Limited as Maggi 2-Minute Instant Noodles under the prepared dishes category. Nestle is a Swiss Company, whose link with India goes back to 1912, when it was well known as „Nestle AngloSwiss Condensed Milk Company (Export) Limited‟. Since then, Nestle has stood its ground firmly in in India, by setting its foundation as a well-known brand, offering solutions to customer‟s wants in different segments. The brand still commands an envious market share of more than 90 per cent and has successfully launched sauces, pastes, and soups. Maggi Noodles is one of those brand names for whom the quote, „I came, I saw, and I conquered‟ is apt. The brand replaced favourite Indian desi snacks such as samosas and kachoris with a hot bowl of Maggi Noodles. Over the years, the success of the brand has been commendable, especially considering the fact that it had the addes task of creating the category as well. ‘Fast to Cook… Good to Eat Maggi 2-minute Noodles’ Maggi used the tagline of „fast to cook, good to eat‟ to woo the Indian audience in the early 1980s. Maggi understood the consumers‟ inertia and apathy to try new things. Indian consumers, at that time, were evincing interest in Chinese noodles and Maggi launched its noodles to take advantage of this craze (Das 2007). It offered convenience to the housewife and at the same time did not undermine her involvement with the kids (Sharma 2010). The housewife...
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...When I was 6 years old I went camping for my first time with my mother and little sister. We never camp before. The scale of excitement and joy was higher for me and my sister. My grandmother told us she read books that describe camping experience, and what to look forward to. We could not wait to go camping to see everything nature had to afford. Camping sounded every nice to hear, and we were going to live out doors. We were going to the camping site at Paul M. Dimmick. I didn’t know how much food and drinks we needed to survive out in the woods, until I seen in the back of the truck. There were a little iceboxes filled with food, mini camping stove, lantern, gallon of water, tent, sleeping bag, bug spray, and booties to protect your feet’s. I feel like we were going on an adventure. There was a lot of stuff for our five days trip, I thought. The day was bright and beautiful. The truck tank was full and off we went. We had a lot of miles to go, we made two fast food stops, and three bathroom stops. My mother didn’t believe us when we told her we were starving, and I told her “If I didn’t eat I was going to die”. Soon after I ate that delicious burger, we had to make an emergency stop on the side of the road. I became sick and vomit everywhere. I shouldn’t have told my mother I was going to die from starving. “Are we there yet?” I ask my mother. No, but we got to the camping site afternoon. The action was just about to take place. We lay down sheets before setting the tents...
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