...Vidhu Vinod Chopra created history with "3 Idiots" in 2009, the trio have repeated the same success with "PK", a film that boasts of a unique concept. It uses an alien to talk about the ills of society and not only makes viewers laugh and cry but also makes them think. "The moment I start choosing films that can do Rs.100 crore business, then my choice becomes very limited and I can only do films like 'Avengers' or 'Spider-Man', which go on to achieve those numbers. This really kills creativity to an alarming extent, so I have always selected my films based on what I feel towards them," he said. "Like 'Taare Zameen Par' went on to do good business and I didn't know it would. I just did it because I liked the script. Also, I selected 'Rang De Basanti' because I loved the script. I did 'Lagaan' when the entire film industry thought it was a disaster. "So these films I have not picked looking at the box office collection, I picked them because I loved them. Later when they became box office hits, it was a different question. I do films if I like the script and not according to its business." Aamir received ample support from Anushka Sharma, Sushant Singh Rajput and Boman Irani who were also in the cast of...
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...Ronnie Screwvala “ The best way to handle crisis is to fast forward your worst case situation. Align yourself to that.” He has established his presence in every media vertical from animation and gaming to film - making and distribution to TV production. He can be credited with many firsts, from pioneering India’s first cable TV operations to creating India’s first daily soaps. He introduced Home shopping and also adopted the modern studio approach of movie production in India. An attempt to unravel the man who changed the face of Indian media………………… Introduction Ronnie Screwvala is a self made man and an iconic figure in the networking media industry. The CEO and founder of the UTV group he has been one among many others to first introduce cable television in Mumbai. From a cable operator to a media giant he has not only reached the pinnacle of success but also overcome many struggles to survive in the entertainment networking industry. He has been the pioneer in adopting a modern corporate studio approach to film production, which has helped him grow step by step, reaching for the stars all the way. With his decision to back films that are entraining and content heavy, his production house has carved a niche for itself in the Indian and global market. In the recent years, Ronnie has established a higher market value by partnering with international media giants such as Walt Disney, Fox Searchlight, Sony and Overbrook...
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...with Qayamat Se Qayamat Tak (1988). He received his first National Film Award as a Special Jury Award for his roles in the films Qayamat Se Qayamat Tak (1988) and Raakh (1989).[4] After eight previous nominations during the 1980s and 1990s, Khan received his first Filmfare Award for Best Actor for his performance in the major grosser Raja Hindustani (1996)[5][6] and later earned his second Best Actor award for his performance in the Academy Award-nominated Lagaan, which also marked the debut of his own production company. Following a four-year break from acting, Khan made his comeback playing the title role in the historical drama Mangal Pandey: The Rising (2005), and later won a Filmfare Critics Award for Best Actor for his role in Rang De Basanti (2006). The following year, he made his directorial debut with Taare Zameen Par, for which he received the Filmfare Award for Best Director. This was followed by the thriller Ghajini (2008), which became the highest grossing film of that year, and the comedy 3 Idiots (2009), which became the highest-grossing Bollywood film of all-time, unadjusted for inflation.[7] The Government of India honoured him with the Padma Shri in 2003 and the Padma Bhushan in 2010 for his contributions towards the arts.[8][9][10] On 30 November 2011, Khan was appointed as national brand ambassador of UNICEF to promote child nutrition.[11] Khan is part of the government organised IEC campaign to raise awareness about...
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...Rahman's film career began in 1992 when he started Panchathan Record Inn, a recording and mixing studio in his backyard. It would become the most-advanced recording studio in India,[19] and arguably one of Asia's most sophisticated and high-tech studios.[20] He initially composed scores for documentaries and jingles for advertisements and Indian television channels. In 1987 Rahman, then still known as Dileep, composed jingles for a line of watches introduced by Allwyn. In 1992, he was approached by director Mani Ratnam to compose the score and soundtrack for his Tamil film, Roja.[19][21] Cinematographer Santosh Sivan signed Rahman for the Malayalam film Yodha, directed by Sivan's brother Sangeeth Sivan and released in September 1992. The following year, Rahman received the Rajat Kamal (Silver Lotus) award for best music director at the National Film Awards for Roja. The films' score was critically and commercially successful in its original and dubbed versions, led by the innovative theme "Chinna Chinna Aasai". Rahman followed this with successful scores for Tamil–language films for the Chennai film industry, including Ratnam's politically-charged Bombay, the urban Kadhalan, Thiruda Thiruda and S. Shankar's debut film Gentleman (with its popular dance song, "Chikku Bukku Rayile").[22][23][24][25] Rahman collaborated with director Bharathiraaja on Kizhakku Cheemayile and Karuththamma, producing successful Tamil rural folk-inspired scores; he also composed the saxophone score...
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...When Dada Saheb Phalke gave India its first Hindi talkie with Raja Harishchandra, he had no idea what Hindi Cinema will turn out to be in the following decades. The ‘dream-weaving’ filmmakers of the era went on to create clichés in film making which is sacrosanct even today. Too afraid to experiment, the Indian directors went by the ‘formula’. It is evident that a formula which hits the target lives a long life in Bollywood. Each decade witnessed new breed of actors and filmmakers. It will be interesting to see Hindi Cinema’s journey through the decades. The Golden Era 50s This decade is considered as the ‘Golden Age’ of Hindi cinema. Focused on social themes, films in the 50s depicted the urban working class of new independent India. The films which are considered as classics today were all made in the 50s. Mother India, Mughal-E-Azam, Do Bigha Zameen, Kaagaz Ke Phool, Pyasa, Awaara and Shree 420 all these movies provided lessons in filmmaking to generations to come. 50s gave India the dreamy eyes of Nutan, peeking from her saree’s palloo, the mesmerising face of Madhubala and the candid Nargis enthralling one and all. Be it Dilip Kumar’s tear-jerking acts or Dev Anand’s inimitable style, they all revolutionised Hindi cinema. The unforgettable melodies gave us our first classics. The Eastman Coloured 60s The 1960s brought winds of colour. The themes continued to follow the rich and evil versus the poor and the rural good guy and the city bad guy formula. The decade brought...
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...Music Vande Mataram (A R Rehman) Yahan vahan saara jahan dekh liya hai, Kahin bhi tere jaisa koi nahin hai. 80 nahi 100 din duniya ghuma hai nahi kahin tere jaisa koi kahin Main gaya jahan bhi Bas teri yaad thi Jo mere saath thi , mujhko tadpati , rulati Sabse pyaari teri surat Pyaar hain bas tera pyaar hi………………. Ma tujhe salaam(2) Amma tujhe salaam, ma tujhe salaam……….. Vande Mataram (4-6) --- Tere hi paas main aa raha hoon , Apni bahe khol de Zoor se mujhko gale laga le Mujhko phir voh pyaar de Ma........... Tu hi zindagi hain Tu hi meri Mohabbat hain Tere hi pairon mein jannat hain Tuhi dil tu jaan amma ……… ma tujhe salaam Pathshala (Rang de Basanti) Lose Control..(1) One more to lose (2) Lose control(2) I’m a rebel (2) Na koi padne wala , na koi sekhne wala (2) Apni toh pathshala masti ki pathshala(2) Lose Control --- Chehrae ki kitabe hain hum who padne aate Yeh surat teri meri mobile library Yaaron ki equation hai, love multiplication hai Jisne dil ko jeeta hai Who alpha hai , theta hai. Lose Control(2) One more to lose (2) Lose Control (2) I’m a rebel. (2) ---Talli hoke girne se samjhi hamne gravity, Ishq ka practical kiya tab aayi clearity Na koi padne wala na koi sekhne wala Nata yeh sarnata hai dekho lambu shor hai Har dil mein bud bud karta H2SO4 hai. Na koi padne wala , na koi sekhne wala (2) Apni toh pathshala masti ki pathshala(2) I’m a rebel , Lose control ! Aadat (Kalyug) Juda Hoke bhi tu mujhmein kahin baaki...
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...Rahman was born in Chennai, Tamil Nadu, India in a middle-class Tamil family. His father, R. K. Shekhar, was a film-score composer and conductor for Tamil and Malayalam films; Rahman assisted his father in the studio, playing the keyboard. After his father's death when Rahman was nine years old, the rental of his father's musical equipment provided his family's income.[11] Raised by his mother, Kareema (born Kashturi),[1] Rahman was a keyboard player and arranger for bands such as Roots (with childhood friend and percussionist Sivamani, John Anthony, Suresh Peters, JoJo and Raja)[3] and founded the Chennai-based rock group Nemesis Avenue.[12] He mastered the keyboard, piano, synthesizer, harmonium and guitar, and was particularly interested in the synthesizer because it was the "ideal combination of music and technology".[13] Rahman began his early musical training under Master Dhanraj,[14][15] and at age 11 began playing in the orchestra of Malayalam composer (and close friend of his father) M. K. Arjunan.[16] He soon began working with other composers, such as M. S. Viswanathan, Ilaiyaraaja, Ramesh Naidu and Raj-Koti,[15] accompanied Zakir Hussain, Kunnakudi Vaidyanathan and L. Shankar on world tours and obtained a scholarship from Trinity College London to the Trinity College of Music.[1] Studying in Chennai, Rahman graduated with a diploma in Western classical music from the school.[17] Rahman was introduced to Qadiri Islam when his younger sister was seriously ill in 1984...
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...CONTENTS Media, messages and styles used by Indian marketing communicators of Films 1. Overview of Indian Film Industry and Market 2. 4Ps concept applied on the movie industry as a whole 3. Overview of the film making business 4. Classification of movies from a producer’s or distributor’s point of view 5. Classification of movies as products 6. Publicity of movies 7. How different media is used for publicity of movies? 8. Alterative marketing methods 9. Music as a promotion tool 10. Hollywood marketing strategies in India 11. Messages and styles used for promotion of films 12. Bibliography Objective: To find out the Media, messages and styles used by Indian marketing communicators of Films. Methodology The project is based on secondary data information, as a source of secondary data various websites, movie magazines and marketing journals are used. Abstract: Bollywood, which contributes 27% of entertainment revenues, is changing from a fragmented industry to a few stalwart organisations who occupy all parts of the value chain starting from production to distribution. The article explores the new emerging trends in innovative movie promotions in the industry. The changing paradigm of its viewer ship and the increased role of NRI clusters is leading to a structural change in the way business is done in ‘Bollywood’. Overview of Indian Film Industry and Market India is the world's...
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...Journalistic Public Opinion Jessica Lal Murder Case – Sue-Ellen Fernandes St. Andrews College TY BMM. 4259 Introduction Media is regarded as one of the pillars of democracy. Media has wide ranging roles in the society. Media plays a vital role in molding the opinion of the society and it is capable of changing the whole viewpoint through which people perceive various events. The media can be commended for starting a trend where the media plays an active role in bringing the accused to hook. There are different reasons why the media attention is particularly intense surrounding a legal case: the first is that the crime itself is in some way sensational, by being horrific the second is that it involves a celebrity either as victim or accused. The concept of trial by media is not a new concept. There have been many occurrences in the past where the media has been accused of conducting a trial on its own and passing a verdict even before the court does. There is a conception that the Jessica Lal murder case is was also a media trial. Case Study On 29 April 1999, Manu Sharma had shot Jessica Lal in front of 200 witnesses at a Delhi restaurant, Tamarind Court, where she was a barmaid...
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...Leveraging Consumer Behavior Deep Adhvaryu D003 Agrima Bansal D013 Meghna Gupta D023 Shikha Parekh D043 Gursharan Singh D052 School Of Business Management, NMIMS, Mumbai, India The project aims to decipher how effectively Coca Cola Company has leveraged consumer behaviour in India. We have considered the challenges that India poses for the marketing of globally produced FMCGs (fast moving consumer goods) followed by observation of how the marketing of Coca Cola has been tailored for the Indian context and on its relative successes. Cultural Factors: Culture is the fundamental determinant of a person’s wants and behaviour (Philip Kotler). India has always been known for its cultural diversity. With a variety of cultures in India, Coca Cola faced a challenge in how to target across the cultural lines. Initially, they made the mistake of focusing on the American way of life but they realized their mistake quickly and started researching the Indian market in detail. They found that the 3A’s of availability, affordability and acceptability needed to be employed. Also, affordability was the biggest driver for desirability. Culture: Coca Cola discovered that the values of kinship and togetherness were universal across all cultures in India. So they decided to market coke as a drink for family get-togethers and parties. To achieve this, Coca Cola came up with a marketing campaign that showed Aishwarya Rai solving a feud between her parents with a Coke singing...
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...TRADIGITAL MARKETING Submitted by: Rahul Singh Shubhankar Som Shivi Shrivastava Sathya Saurabh Sharma Saurabh Tirpude WHAT IS MARKETING? Marketing is the process of planning, designing, pricing and distributing ideas, goods and services in order to satisfy customer needs and generate revenue and make profit. To quote the American Marketing Association's definition, it is "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders" Diluting all the verbosity, it melts down to one simple word “SELLING”!! This is the prime purpose behind any kind of marketing. The "selling" is accelerated with the help of properly chalked out plans called marketing strategies. With "selling" as the ultimate goal, marketing strategies are influenced by two basic factors: 1) Acquisition of customers; 2) Retention of the acquired customers. So every other strategy that is laid out will focus on the above two. A Company has to work closely towards achieving these two to attain the desired cutting edge over its competitors. There are also a few other objectives like creating awareness (informational and educational) about the product, brand-building and accelerating sales. CONCEPT OF TRADITIONAL MARKETING: With the world changing at every nanosecond, marketing is also...
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...An Analytical Study On Covert Advertising : Product Placement In Indian Cinema Prachi Singh Mats University, Raipur (C.G) E-mail: prachi.rajeev@gmail.com marketing objectives. It is a cost effective means of gaining global media exposure with unlimited viewer impressions also it is a unique way to familiarize consumer with brand and product lines and connect to customers with the added benefit of association with blockbuster film, hit TV show, and/or celebrity. The advertising and marketing industry worldwide is in the throes of a serious problem. It is becoming increasingly difficult to grab eyeballs and break through the clutter. The average consumer is bombarded with messages every second which have led to him becoming immune to any sort of communication attempt being made by marketers. The resistance shown by the consumers has forced advertisers and marketers to think beyond conventional means of advertising. This is where product placement comes into the picture. Product placement defined : Product placement--also known as product brand placement, in-program sponsoring, branded entertainment, or product integration--is a marketing practice in advertising and promotion wherein a brand name, product, package, signage, or other trademark merchandise is inserted into and used contextually in a motion picture, television, or other media vehicle for commercial purposes. In product placement, the involved audience gets exposed to the brands and products during the natural process...
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...ISSUES FOR IIM INTERVIEW PROCESS © EssaysforIIM.com 2014-15 Issues for IIM PI Process http://www.essaysforIIM.com Contents US‐CHINA ENVIRONMENT DEAL 8 OIL PRICE 9 PAYMENT BANKS 11 SHADOW BANKING 13 NBFCs 14 NEW DEFINITION OF FDI 16 REFORMS IN POWER DISTRIBUTION 16 SECURITIES LAWS (AMENDMENT) BILL 2014 18 JUVENILE JUSTICE BILL, 2014 18 HUMAN DEVELOPMENT: INTERNATIONAL COMPARISON 19 INEQUALITY 20 SOCIO‐ECONOMIC PROFILE OF STATES AND INTER‐STATE COMPARISONS 21 ASER 2013: Main Findings 23 SKILL DEVELOPMENT 24 HOW INDIA NEEDS TO FACE CLIMATE CHANGE 24 AGENDA FOR ECONOMIC REFORMS 28 INFRASTRUCTURE 30 WHY LONG‐RUN MATTERS 30 FIVE PRONGED STRATEGY TO CONTROL INFLATION 31 URJIT PATEL COMMITTEE 32 Some Major Issues in India's Merchandise Trade Sector 32 MAKE IN INDIA OPPORTUNITY 34 Make for India or Make in India – The debate begins! 37 VULNERABILITY COMPARISON OF INDIAN ECONOMY 38 PM JAN DHAN YOJANA 39 COOPERATIVE FEDERALISM 40 ZERO DEFECT, ZERO EFFECT 41 DIGITAL INDIA 42 TWO FACTOR IDENTIFICATION ISSUE 43 MINSK AGREEMENT 44 WILFUL DEFAULT 44 © EssaysforIIM.com 2014‐15 Page 1 Issues for IIM PI Process http://www.essaysforIIM.com ‘MAKE IN INDIA’ ...
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...Hundreds(of(real(personal(accounts(of Group'Discussions'&'Personal'Interviews during(MBA(admissions(to(India’s(best(B9schools Written'by Compiled'by Loads'of'MBA'Aspirants The'PaGaLGuY'MadCapz'Group PaGaLGuY.com Antholo gy Hundreds of real personal accounts of Group Discussions and Personal Interviews during MBA admissions to India’s best business schools. In this edition: The IIMs at Ahmedabad, Bangalore, Calcutta, Lucknow, Indore & Kozhikode. Written by Loads of MBA aspirants Compiled by The PaGaLGuY MadCapz Team PaGaLGuY GD-PI Anthology Copyright © 2011, PaGaLGuY.com All text and content in this document is solely owned by PaGaLGuY.com. Reproduction without permission in any form or means is illegal. Special copy prepared exclusively for mustafa rokerya Get your own Free personalized copy (with your name on it) of this book from http://www.pagalguy.com/books/ What this book is about What is a real IIM interview like? What kind of questions do they ask and what judgments do applicants have to make while answering them? Since 2003, those with real Group Discussion and Personal Interview calls from India’s top bschools have been posting entire and detailed transcripts of their admission interviews immediately after they happen, so that others slotted for later interviews can learn what GDPI is going to be like this year. This book is a collection of dozens of handpicked GDPI experiences from the country’s top bschools during the admission...
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