...how should this affect the; (a) US demand for Canadian dollars (b) Supply of Canadian dollars for sale (c) Equilibrium value of the Canadian dollar (2 marks) Answers: a) US demand for Canadian dollars should increase, as some US consumers would want to buy more Canadian products. b) Supply of Canadian dollars for sale should decrease because of the reduced in desire for Canada to buy US goods. c) Equilibrium value of the Canadian dollar should increase as increase in demand and decrease in supply of the Canadian dollar will put an upward pressure on the new equilibrium value. iii. Assume US interest rates fall relative to British interest rates. Other things being equal, how should this affect the; (a) US demand for British pounds (b) Supply of pounds for sale (c) Equilibrium value of the pound (2 marks) Answers: a) US demand for British pounds should increase as the British rate is more attractive for the US investors, and there is less desire for US bank deposits. b) Supply of pounds for sale should decrease, as the US investors would establish more bank deposits in Britain to take advantage on the attractive British rates. c) Equilibrium value of the pound should increase as increase and demand and decrease in supply of the pound will put and upward pressure on the new equilibrium value. iv. Assume...
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...SEIL EO T PC R P R A T p5F c b o o ae o k C s Su isf m 2 1 a e tde r o 00 Pa cl poe w y t i er e rc a& rvn ason g t t a Fcb o i o o r ak n e ot aeo kn yu m r g ff r t e s Po i dC uts o: rv e o r y f d e Special Report MarketingSherpa’s Top 5 Facebook Case Studies from 2010 Copyright © 2010 by MarketingSherpa LLC All rights reserved. No part of this report may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, faxing, emailing, posting online or by any information storage and retrieval system, without written permission from the Publisher. HubSpot = Easy & Integrated Landing Pages Website \ Analytics I Email / 810g Sales Tools \ Social Media SEO Lead Nurturing Try HubSpot Inbound Marketing Software with a Free 30 Day Trial HubSppt http://www.hubspot.com/free-trial TABLE OF CONTENTS INTRODUCTION: MARKETINGSHERPA’S TOP 5 FACEBOOK CASE STUDIES FROM 2010 ............ 4 IMPROVE YOUR FACEBOOK PROFILE TO INCREASE CONSUMER INTERACTION: FOUR TACTICS ................................................................................................................................................................. 5 HOW 'LOCALIZING' A BRAND THROUGH SOCIAL MEDIA & IN-PERSON EVENTS CREATED A SUCCESSFUL PRODUCT LAUNCH .........................................................................................
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...conclude the previous topic Globalization & Multinational Business Finance including the Discussion Note: Managing for Value - Yahoo’s Decision to Expand internationally / Finance function in a global corporation; Case study: Ranger Supply Company; and start with, Topic 2 International Financial System, BoP and Foreign Exchange Markets- Government Policies Managing for Value: Impact of Trade Policies on Firm; and How Yahoo!is exposed to Exchange Rate Systems and Intervention. Case study: MapleLeaf Paper Co., Self-evaluation Exercises: Applications: Point Counter-point; Blades Inc. Case; and Small Business Dilemma Readings: Topic 2 & 6 from Jeff Madura; & Topic 2 from Readings in IFM Handout) 10th Jul ‘11 – Session 5 We conclude Topic 2A International Financial System & Government policies; and introduce: Topic 3 International Financial Markets: Foreign Exchange Markets. Discussion Note 1: Managing for value – Intel’s currency trading; 2. Foreign Exchange Markets - Don’t Blame Speculators for Falling Currencies!? Self-assessment: Blades Inc.& Small Business Dilemma. Readings: Topic 3 from Jeff Madura; & Topic 3 from Readings in IFM Handout) Assignment-1(Individual): Article Review – Finance Function in a Global Corporation and Case study 1 Blades Inc.: Decision to Expand Internationally, is due on 7thJuly 2011, 5.30pm. Important Note: All students are required to come prepared as per the session plan given and as clarified surprise test element...
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...www.tourismfortomorrow.com GLOBAL TOURISM BUSINESS AWARD FINALIST 2011 Shangri-La is a Hong Kong-based luxury hotel group operating 69 properties in Asia, the Middle East, and North America, with 30,000 rooms and over 41,000 staff members. CASE STUDY Launched in 2007, Shangri-La’s Corporate Social Responsibility (CSR) strategy centres on six primary topics: environment – climate change mitigation; local community support programmes; conservation and biodiversity projects; environmental management systems; employee engagement and well-being; health, safety, food, and supply-chain management systems. Every region and hotel formulates and coordinates all CSR activities and volunteer programmes individually, overseen by a group Director of CSR and Sustainability, who was appointed in 2009 to champion these initiatives. Further testament to the level of integration of CSR within the company’s business model is evidenced by the fact that CSR is placed directly into each individual property’s Integrated Management System (IMS) reporting structure. With the publication and distribution within the group of a Best Practice Digest and the first Sustainability Report in 2011, data are provided across the group on each property’s work, highlighting both high performance and those needing to become more engaged in these efforts. Three main CSR initiatives provide a framework for defining activities across the group: Embrace, focusing on social and community support projects; Sanctuary...
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...Introduction Both consumers and producers encounter various challenges in current economic environment. Volatility and changes are common traits in economic condition. Despite of these aspects, both consumers and producers have to make decisions on how to spend their discretionary spending and market their products respectively. The characters, values and needs of the consumers tend to evolve. However, the evolvement correlates the demand and supply in a given geographic region. Studies reveal that climatic change has great influence on supply and demand in various regions (Ranger, 2012). In current world, media and advanced technology plays a critical role in creating awareness to the consumers. The consumers use these sources to seek for information regarding their target products as well as efficient market they acquire the products from. Nevertheless, facilitating interaction of these forces especially in current world has remained a great challenge thus responding to customers’ buying needs and products in the market (Yu Ma, Ailawad, Gauri, & Grewal, 2011). Steps for Optimizing Discretionary Income Before going into the details for the steps that could be adopted by the rational consumers to optimize, discretionary income must be understood. As per the Investopedia, the amount of an individual’s income, which is left for investing, spending or for saving after fulfilling the personal necessities including food, shelter, utilities expenses and taxes have been paid....
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..."CHII"IURENGA II 1896 - 1897: A REVISIONIST STUDY THESIS Submitted in Fulfilment of the Requirements for the Degree of MASTER OF ARTS of Rhodes University I by MARK PHILLIP MALCOLM HORN January 1986 The following typog~aphical co~~ections attention since submission of this thesis. have come to my p.i line 8, "Phillip" should ~ead Philip. p.vi, li.ne 11, "Risings" should ~ead Rising. p.Vll, line 12, "~esponce" should ~ead ~esponse. p.3, line 17, "wa~f-io~" should read warriors. p.5, line 4, "96" should read 1896. p .. 8, line 3, IILomangLlndi should read LomagLlndi. p.9, line 2, " (inve~ted comma) missing after "role". p.19, line 9, "triatises" should read treatises. p.28, line 18, "analysis" should ~ead analyses. p.30, line 10, "the and" should ~ead "and the". p.42, line 28, "Histo~ians" should ~ead Histo~ian's. p.47, line 13, "Lomangundi" should ~ead Lomagundi. p.48, line 12, ~ sign missing befo~e the figu~e of 121 000. p.52, line 5, 1. ~5ign missing before the figure of 3. p.55, line 1, ~ sign missing befo~e the figu~es 10 to 60. p.55, line 3, -£ sign missing befo~e the figu~e of 100. p.56, lines 7 - 10, quote to be indented. p.b2, li.ne 1tJ, "dela" should be separated out to read "de la". p.tI4, line 4, "assisthim" should be sepa~ated out to ~ead "assist him"~· p.b"?, line 11, "inte~nicine" should t-ead intet-necine. p.83, line 17, "Ma~ch 1895" should ~ead Ma~ch 1894. p.89, line 5, "faction" should ~ead fl~action. p.95, line 29, fn. 12, "lNA" should ~ead NAZ...
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...Supply Chain of Snapdeal Subject : Supply Chain Management Submitted By: Arushi Bhasin & Vidhi Nagar • Objective Of the assignment : To study the supply chain, flow chart, agility and case study of an e-commerce website . E-commerce website chosen: Snapdeal A brief about E-Commerce: E-commerce can be defined as the conduct of business communication and transactions over networks and through computers or as the buying and selling of goods and services, and the transfer of funds, through digital communications. It can include all inter-company and intra-company functions (such as marketing, finance, manufacturing, selling and negotiation) that enable commerce. e-commerce usescommunications such as electronic mail, EDI, file transfer, facsimile,video conferencing, workflow, or interaction with a remote computer. e-commerce has also become associated with solutions and tools such as portals, e-marketplaces, e-auctions or virtual inventory. The last few years have seen a dramatic increase in the capabilities of e-commerce as hundreds of millions of dollars were invested in building new solutions and in fighting a marketing war for apparent first mover advantages. At a simplisticlevel, supply chains are typically made up of three major flows – physical, financial and information. e-commerce has the capacity to affect all three. . Physical flows can be affected by using information to avoid physical movements and to make product information available throughvirtual ways....
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...Economic tools and concepts paper Nadine Ranger HCS/552 November 29, 2010 James Hamilton Economic Tools and Concepts Paper One of the most prominent topics in the society today is health care reform and government plays a large role in regulating managed health care systems. A vast difference between movement along and shift in the demand curve for the different health care systems. For instance, the government funds Medicaid and Medicare to provide services to the indigent and disabled population. However, many factors exist that influence the control of health care spending from an economic standpoint. The objective of this paper is to discuss the role of government and the supply and demand curves concept to show the difference between movement along and shift of the curves in the managed care system. The concept of medical price elasticity to evaluate the manage health care industry is also discussed. Resource Allocation Law makers presented several proposals for health care reform and the final bill passed with the intention of providing health care to all Americans. One important issue concerning many consumers about health care reform is the selection of an appropriate managed health care program because one must choose a managed care provider by December 31, 2010. The application of principles to understand the health care systems is challenging because of the complexity of health care as a product or service; however, the fundamental problem...
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...Case New Belgium Brewing (B) New Belgium Brewing: Developing a Brand Personality * Background NEW BELGIUM’S INITIAL MARKETING STRATEGY The idea for the New Belgium Brewing Company began with a bicycling trip through Belgium. Belgium is arguably the home of some of the world’s finest ales, some of which have been brewed for centuries in that country’s monasteries. As Jeff Lebesch, an American electrical engineer, cruised around that country on his fat-tired mountain bike, he wondered if he could produce such high-quality beers back home in Colorado. After acquiring the special strain of yeast used to brew Belgian-style ales, Lebesch returned home and began to experiment in his Colorado basement. When his beers earned thumbs up from friends, Lebesch decided to market them. The New Belgium Brewing Company opened for business in 1991 as a tiny basement operation in Lebesch home in Fort Collins. Lebesch wife, Kim Jordan, became the firm’s marketing director. New Belgium beers quickly developed a small but devoted customer base, first in Fort Collins and then throughout Colorado. The brewery soon outgrew the couple’s basement and moved into an old railroad depot before settling into its present custom-built facility in 1995. The company’s standard line has grown to include Sunshine Wheat, Blue Paddle Pilsner, Abbey Ale, Trippel Ale, 1554 Black Ale, and the original Fat Tire Amber Ale, still the firm’s bestseller. Today, New Belgium Brewing is America’s third largest...
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...Suzuki Samarai – Summary and Notes HBR Background: * Suzuki was founded in the early 1900’s an d started off as a motorcycle company. In the 50’s, lightweight vehicles became popular. Motorcycle products grew and expanded products to include a lightweight vans and cars. Until 1979, cars and trucks were only sold in Japan. In 1979, auto’s were introduced into foreign markets and by 1984, Suzuki cars were available in over 100 countries and Hawaii. In 1983, GM purchased 5% of Suzuki and helped develop subcompact car for US market (Chevy Sprint) – sold exclusively by Chevrolet dealerships American Suzuki Motor Corporation (ASMC) * GM’s success with the Sprint showed Suzuki that a market existed for its cars. Suzuki decided to establish its own presence in US market (not including GM) – and could begin selling under their own name. To test the waters, ASMC started with a beta product in FL called the SJ413 that had 1324 cc engine and was designed with US market in mind. In 1985, Suzuki hired Douglas Mazza to head ASMC and develop a Suzuki dealer network to sell SJ413 within 6 months. They named SJ413 the Suzuki Samurai and decided to market a convertible and hard top version. Samurai Dealer Network * Mazza’s goal was to establish Suzuki as a major car company in US – and had to convince prospective dealers to build separate showrooms for samurai to ensure product visibility. Facility had to include a showroom, sales offices, customer waiting and accessory...
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...Case Study Country Case Study 8 February 2008 Systems for Verification of Legality in the Forest Sector, Malaysia: Domestic Timber Production and Timber Imports Adrian Wells (a.wells@odi.org.uk), Thang Hooi Chiew and Chen Hin Keong Contents 1. 2. Executive summary . . . . . . . pg. 3 . . . . . . . pg. 6 3. Law and policy governing forest management . . . . 3.1 Forests under the Federal Constitution . . . . 3.2 Forest management by the States . . . . . 3.3 Key jurisdictional differences between the Peninsula, Sabah and Sarawak . . . . pg. 7 pg. 7 pg. 8 pg. 9 4. Law and policy on wood-based industries and the timber trade . . . pg. 19 5. Responses to illegality in the forest sector . 5.1 Control of domestic timber production . 5.2 Control of timber imports . . . . . . . . . . . pg. 21 pg. 21 pg. 27 6. 7. Institutional structures for legal verification of domestic timber production and imports 6.1 Overview . . . . . . . 6.2 Peninsular Malaysia . . . . . . 6.3 Sabah . . . . . . . . 6.4 Sarawak . . . . . . . . 6.5 Timber imports . . . . . . . . . . . . . pg. 30 pg. 30 pg. 30 pg. 42 pg. 55 pg. 67 The...
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... He knew their faces so well they were like brothers. The older guys on this crew, like Eversmann, a staff sergeant with five years in at age twenty-six, had lived and trained together for years. Some had come up together through basic training, jump school, and Ranger school. They had traveled the world, to Korea, Thailand, Central America... they knew each other better than most brothers did. They'd been drunk together, gotten into fights, slept on forest floors, jumped out of airplanes, climbed mountains, shot down foaming rivers with their hearts in their throats, baked and frozen and starved together, passed countless bored hours, teased one another endlessly about girlfriends or lack of same, driven in the middle of the night from Fort Benning to retrieve each other from some diner or strip club on Victory Drive after getting drunk and falling asleep or pissing off some barkeep. Through all those things, they had been training for a moment like this. It was the first time the lanky sergeant had been put in charge, and he was nervous about it. Pray for us sinners, now, and at the hour of our death, Amen. It was midafternoon, October 3, 1993. Eversmann's Chalk Four was part of a force of U.S. Army Rangers and Delta Force operators who were about to drop in uninvited on a gathering of Habr Gidr clan leaders in the heart of Mogadishu, Somalia. This ragged clan, led by warlord Mohamed Farrah Aidid, had picked a fight with the United States of America, and it was, without...
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...Professional athletes have a profound role in society. They are seen as modern day heroes. These superstars are idolized and enjoyed by many aspiring young athletes. The sole purpose of a professional athlete in society is for entertainment. The business of sport is that of entertainment. A heart surgeon also has a phenomenal role in society, but this role is often over seen. Surgeons and doctors are heroes, and perform real life miracles everyday. The surgeon has the ability to save lives. In a society that is often obsessed with being entertained, the qualities and sacrifices made by doctors and surgeons are often ignored. Significant evidence will be provided to prove that duties and workmanship of a heart surgeon are more strenuous than that of a professional athlete. The evidence provided will prove that doctors and surgeons should be paid more and have a higher "hero" status that that of a professional athlete. Professional athletes are involved in an economically profitable business. They are appreciated by millions of fans. Many of these athletes have made names for themselves in households around the country. The professional athlete has a lifestyle that many people can envy. The average major league baseball salary is $3.31 million. It is amazing that a professional baseball player can make millions of dollars for playing a game that he has enjoyed since his childhood. No formal education is needed to become a professional baseball player. Education should be prerequisite...
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...Teaching history 23 Challenges of teaching history in Zimbabwe, points of contention and consensus, and future prospects • Repression in tertiary institutions • Decline in secondary schools • National youth training service centres • Reasons for optimism 23 25 25 26 CHAPTER 4: Supporting history teaching 29 Supporting secondary and higher educators, and proposals towards learning sessions, modules and activities for history teaching • Funding education • Resurgence of liberal principles • Key proposals and teaching suggestions 29 30 30 CHAPTER 5: Teaching with Becoming Zimbabwe 33 How the Zimbabwe history book can offer opportunities to support history teaching at secondary and higher levels iii EXECUTIVE SUMMARY History is the study of the transformation and growth in society over time and space....
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...organization-required sessions and procedures. However, Cisco now uses a constantly available ethics program through its firm communications, Internet, and even television programs similar to American Idol. To conduct its ethics awareness, Cisco enables employees worldwide to view the Ethics Idol via television on its intranet. Cartoon individuals present different ethical situations and then have “judges” give decisions. Employees vote on the best answer to each situation. More than 10,000Cisco employees participate voluntarily in these network analyses. Many employees look at the Ethics Idol after work rather than during business hours. After the employees vote, Cisco’s ethics office professionals then give the best answer linked to Cisco company standards and compliance requirements. Using these creative and entertaining means has enhanced awareness of ethical issues throughout the fi rm. A new ethics document has been updated regularly, and more than 90% of Cisco employees have become certified in reviewing the code of the fi rm. Merging ethics issues, technology, and regular interactive training has led to ethical understanding and behavior by Cisco employees. Other firms have similar programs, but Cisco’s efforts are a model of ethical training and engagement. This creative ethics program is an expansion of Cisco’s corporate responsibility efforts. For years Cisco has been a leader in the “Corporate Citizens “listing on business ethics, and one of only three firms that have...
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