...Group A10 THE AVENGERS RASNA Strategic Memo Final Report RASNA Strategic Memo Final Report Table of Contents ABSTRACT 3 BRIEF ABOUT THE SDC INDUSTRY 4 Rasna and its Products 4 Description of the situation 5 Strategy Formulation for Rasna Company 6 1. Input Stage (Formulation Framework) 6 SWOT 6 External Factor Evaluation (EFE) matrix 8 Internal Factors Evaluation (IFE) matrix: 9 2. Matching Stage 10 Competitive Advantage (CA) 10 Financial Strength (FS) 11 Industry Strength (IS) 11 Environmental Stability (ES) 11 3. Decision Stage 13 STRATEGIC IMPORTANCE 16 JUICE INDUSTRY 16 RESOURCES FOR NEW STRATEGY AS CONCENTRIC DIVERSIFICATION 17 mARKETING 17 Brand Strategy 17 Distribution Channel 17 Competitor Analysis 18 finance 19 Internal retained earning 20 Take loan from bank 20 Issue bond/debenture 20 Issue equity 20 Right issue 20 Venture capital 20 Human resource management 20 Job description 20 Job specification 20 Recruitment 20 Selection 21 Training & development 21 Performance evaluation 21 BALANCE SCORECARD TO CHECK STRATEGY EFFECTIVENESS 22 RECOMMENDATION 24 Bibliography 25 ABSTRACT Soft Drink Concentrate market (SDC) of India is 500 crore market. This market is getting in weak situation, main reason being today people in India do not find enough time to mix concentrate in water then drink. People prefer to drink ready-made drink. That is why this SDC industry is stagnating. Rasna is monopoly with 97% market share...
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...AMITY UNIVERSITY UTTAR PRADESH AMITY BUSINESS SCHOOL MBA (M&S) and (Retail Management), Class of 2014 Pre Joining Assignments Why Pre Joining Assignments? MBA at Amity is a cohesive blend of students from diverse backgrounds. Therefore pre joining assignments are a tool to bring such diversities into a common launch pad. Consider this as an attitudinal/academics warm-up and a sneak peak into a life developing journey which awaits you. Assignment 1 Read any 2 out of 3 below mentioned books and summarize in 2000-2500 words each 1. Cold Steel Britain’s Richest Man and the Multi-Billion-Dollar Battle for a Global Empire Tim Bouquet and Byron Ousey Cold Steel is the fast-paced and compelling account of the biggest and most hard-fought corporate takeover of recent years. It brings to life the cut and thrust of big business at war and gives an insight into the life of Lakshmi Mittal, the man at the top of the UK’s rich list. In 2006, the world’s two largest steel producers, Mittal and Arcelor, went head to head in a bitter struggle for market domination, an epic corporate battle that sent shockwaves through the political corridors of Europe, excited the world’s financial markets and transformed the steel industry. At the heart of the story are two men dubbed the Stallions of Steel. Lakshmi Mittal is a self-made industrialist, born in Sadulpur, an insignificant town in Rajasthan, north-west India, and only three decades ago was paying himself a mere $250...
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...Traditionally, the Indian life style has a predilection for fresh fruits and vegetables or those processed at home. There is a sea change. People, are now increasingly going in for fresh fruit vending from kiosk fountains, which produce instant juices from fresh fruits in the presence of the consumer. It could be due to the non-availability of hygienically produced and well-preserved products with the use of preservatives. That is why some of the real but branded fruit juices launched in the late 1980s and early 1990s did not succeed. There has been a steady rise in the capacity, production and capacity utilisation in the fruit processing units. The processing capacity had gone up from 0.9 mn tonnes in 1990-91 to 2.1 mn tonnes in 1999-00. The capacity utilisation improved from 31% to 47%, with the production in 1999-00 estimated to have increased to 980,000 tonnes. The official reports do not show any substantial increase in total output although branded drinks do show a healthy improvement. There is no general acceptance of the product forms in the fruit drinks market. The consumer is basically concerned that it is a fruit juice and not a synthetically constituted product. Accordingly, the first segmentation is between real fruit drinks and synthetic drinks. The former are based on natural fruit pulp or juice. The others are synthetic products containing fruit flavours. Among the fruit juice beverages are fruit juices (Pepsi's Tropicana), nectars (Dabur's Real) and...
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...INITIAL REPORT THE COCA COLA LIMITED (GLOBAL AND INDIAN SCENARIO) Team 1 Members: Sirisha Adiraju 2014281 Vikrant Gupta 2014324 Udit Birpalia 2014310 Himanshu Dawra 2014344 Tanya Dhingra 2014300 Ankit Rawat 2014339 1. GLOBAL BEVERAGE MARKET SCENARIO The global beverage market has been forecast to increase at a compound annual growth rate (CAGR) of 4.6% over the next five years, to reach a market value of $1,347 billion by 2017. The global beverage industry's rising product demand, not much affected by the currents of global recession, bears testimony to its unyielding growth throughout. Until recently, the beverages market was divided simply between alcoholic and non-alcoholic beverages. As consumers' tastes grew more sophisticated and demand surged for a variety of beverage options catering to lifestyle changes and health concerns, the beverages industry has responded with a dizzying array of options to choose from. Products manufactured by the beverage industry include: bottled water, juice, sparkling and still drinks, syrups, nectars, ready-to-drink and regular teas and coffees, dairy drinks, energy drinks, sports drinks, fruit powders, and alcoholic drinks such as beer, wine, cider and spirits. The industry experienced a CAGR of 2.3% for the period spanning 2007-2016. Industry consumption volumes increased with a CAGR of 2.4% between 2006 and 2010, to reach a total of 717,040.5 million litres in 2011. The soft drinks industry will continue...
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...sunglasses, soccer balls, basketballs, and golf equipments. An existing brand that gives rise to a brand extension is referred to as parent brand. If the customers of the new business have values and aspirations synchronizing/matching those of the core business, and if these values and aspirations are embodied in the brand, it is likely to be accepted by customers in the new business. Extending a brand outside its core product category can be beneficial in a sense that it helps evaluating product category opportunities, identifies resource requirements, and lowers risk, and measures brand’s relevance and appeal. There are several aspects of considering brand extensions: 1 Product line extension without a sub-brand as (Rasna) has various variants. 2....
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...MARKETING PLAN IN PRAN PRAN stands for Program for Rural AdvancementNationally.The largest fruit and vegetable processing industry in Bangladesh with countrywide distribution network AMCL’s PRAN is an established brand of Bangladesh with an extensive sales force all over the country. PRAN have a well-developed infrastructure for production, sales and distribution. PRAN has proven itself as – Local product but of international standard. AMCL was launched in 1985 as an agri-business venture to: * Serve small farmers with inputs. * Marketing farm produce for profits. * Organizing contract growers to grow specific crops. * Exports of agricultural products. Soon it was apparent that a processing facility was imperative for a sustainable venture. AMCL therefore set up a factory on 8 acres in Ghorasal with machinery for bottling and canning in May 1991. The factory has expanded substantially over the last 9 years in all spheres of food processing e.g. bottling, canning, pulping, pickling, concentrating as well as installation of Bangladesh’s first Tetra-Pack facility and a modern Extrusion plant for snack food. Machinery for all these lines are being installed, expanded, modified and fabricated continuously. AMCL are very keen to adopt a new technology as it is discovered because of being in such a competitive market. PRAN’s R & D are always working hard for a better technology of production. All departments’ administrative works are done through connected computers...
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...Learning with Cases INTRODUCTION The case study method of teaching used in management education is quite different from most of the methods of teaching used at the school and undergraduate course levels. Unlike traditional lecture-based teaching where student participation in the classroom is minimal, the case method is an active learning method, which requires participation and involvement from the student in the classroom. For students who have been exposed only to the traditional teaching methods, this calls for a major change in their approach to learning. This introduction is intended to provide students with some basic information about the case method, and guidelines about what they must do to gain the maximum benefit from the method. We begin by taking a brief look at what case studies are, and how they are used in the classroom. Then we discuss what the student needs to do to prepare for a class, and what she can expect during the case discussion. We also explain how student performance is evaluated in a case study based course. Finally, we describe the benefits a student of management can expect to gain through the use of the case method. WHAT IS A CASE STUDY? There is no universally accepted definition for a case study, and the case method means different things to different people. Consequently, all case studies are not structured similarly, and variations abound in terms of style, structure and approach. Case material ranges from small caselets (a few paragraphs...
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...SOFT DRINKS IN INDIA Euromonitor International July 2014 SOFT DRINKS IN INDIA Passport I LIST OF CONTENTS AND TABLES Executive Summary ..................................................................................................................... 1 Soft Drinks Records Further Growth in Value Sales ................................................................. 1 Launch of New Flavours Maintain Consumers’ Interest Amidst Slowdown .............................. 1 Competition Between Coca-Cola and PepsiCo Becomes More Aggressive ............................. 1 Modern Retailers Gain Further Popularity ................................................................................ 1 Sustained Sales Likely To Record Steady Growth in Sales ...................................................... 1 Key Trends and Developments .................................................................................................... 2 Manufacturers Focus on Introducing New Flavours.................................................................. 2 Celebrity Endorsements Remain As Popular Promotional Tool ................................................ 2 Modern Retail Gains Further Popularity.................................................................................... 2 East and Northeast India .......................................................................................................... 3 North India ....................................................
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...Kaleidoscope A Monthly E-Bulletin (5th Issue November 2013) Rotaract Club of Kathmandu Mid-Town Charter date: 5th Nov. 1997 HAVE A VISION AND LEAP AHEAD Vision alone is not enough. It must be combined with venture. It is not enough to stare up the steps, we must step up the stairs.” — Vaclav Havel E –Kaleidoscope “A Monthly Bulletin” Issue 5, 2013-14 Page 1 of 10 Kaleidoscope A Monthly E- bulletin Of Rotaract Club of Kathmandu Mid- Town Charter date: 5th Nov. 1997 Sponsoring Rotary Club of Kathmandu Mid-Town Fifth Avenue of Service of Rotary R I District 3292. Twin club RAC Mumbai Ghatkopar (RID, 3140) Friends of SGCP ( Self Help Group of Cerebral Palsy ) Nov 2013/14 Issue : 5 16th Rota year PRESIDENTIAL MESSAGE RON D. BURTON PRESIDENT 2013-14 NOVEMBER 2013 Every Rotarian joins Rotary for his or her own reasons. Often, the reason someone decides to join isn't the same as the reason that person ultimately decides to stay. When I was asked to join Rotary, I accepted because I thought it would be a good way to get more involved in my community. In the end, though, what really got me excited about Rotary service was something I didn't even know about when I joined: our Rotary Foundation. I knew I could do plenty of good work through my Rotary club in Norman, Okla., USA. But through our Foundation, I could have a hand in the work of every single Rotary club and district around the world. I could look at any Foundation-supported project, any Foundation...
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...D o TNS - GLAKES N Brands & Brand Equity 26 June , 2012 ot C op y 1 Session 3 BEST GLOBAL BRANDS 2011 Interbrand 2011 Rankings Rank 1 2 3 4 5 6 7 8 9 10 Brand Coca – Cola IBM Microsoft Google GE Value ( $ mn.) C ot McDonalds Intel Apple N Disney D o Hewlett-Packard Global Brands Morgan Chase Data: Interbrand Corp., J.P. Scoreboard & Co / (Interbrand) Business Week September 10 The table ranks 10 top global brands that have a value greater than $1 billion. The brands were selected according to two criteria. They had to be global in nature, deriving 1/3 rd. or more of sales from outside their home country. There also had to be publicly available marketing and financial data on which to base the valuation. TNS - GREAT LAKES op y 71,861 69,905 59,087 53,317 42,808 35,593 35,217 33,492 29,018 28,479 Top 10 Most Trusted Indian Brands – 2011 RANK 1 2 3 4 5 6 7 8 9 BRAND LUX COLGATE AIRTEL N D o 10 ot NOKIA DETTOL MAGGI TNS - GREAT LAKES C LIFEBUOY BRITTANNIA VODAFONE CLOSE-UP op y ( ET - Brand Equity Sep 28, 2011 ) BRANDS THAT LOST LUSTURE D o TNS - GREAT LAKES N ot C op y Some Leading US Brands since 1925 D o 1. Kodak 2. Del Monte 3. Wrigley 4. Nabisco 5. Gillette 6. Coca Cola 7. Campbell 8. Ivory 9. Goodyear 10. Lipton N ot TNS - GREAT LAKES C op y Cameras Canned Fruit Chewing Gum Biscuits Razors Soft Drinks Soups Soap Tyres Tea D o Category...
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...GKCA Update 1st to 31st Dec Starred Articles 01 UN recognizes Palestine as a non-member observer state Dec World > Palestine The United Nations General Assembly has finally voted in favour of recognizing Palestine as a non-member observer state. Palestinian President, Mahmoud Abbas, had earlier stated this recognition as the last resort to maintain peace and harmony with Israel. This recognition means that, Palestine can now participate in UN debates, join the affiliated bodies and have a voice in world affairs. The votes were as follows: 138 nations voted in favour of Palestine while 9 voted against the country. 41 nations chose to abstain from the voting procedure. The Palestinian reaction to the UN decision was ecstatic and celebratory parades were seen on the streets of Ramallah in Israel. However, some countries are against the decision. Israel said that this decision by the UN will put the peace process between Israel and Palestine “backwards”. Israeli Prime Minister Benjamin Netanyahu announced his plans to expand settlement buildings in Palestinian territory despite the UN decision. The U.S. has said that the UN bid was "unfortunate". Opponents of the bid say a Palestinian state should emerge only out of bilateral negotiations. The countries of the world reacted majorly in support of Palestine. Countries like Britain, France, Spain, Sweden and Denmark made appeals to ambassadors in Israel to ask Prime Minister Netanyahu to reconsider his plan to erect close to 3...
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...A STUDY ON CUSTOMER PERCEPTION TOWARDS Submitted in the partial fulfillment in Bachelor of Business Administration Submitted To: Submitted By: Ms. Rasna Pathak Project Guide Roll no. 94532451177 BBA 6th SEM GNA Institute of Management & Technology (Affiliated from PTU) ACKNOWLEDGEMENT I would like to take an opportunity to thank all the people in collecting the necessary information and making of the report. I am grateful to all of them for their time and wisdom. My project becomes a reality only because of cooperation of many people who had helped me in completing this project. I sincerely extend my gratitude to Ms Rasna Pathak who has given me this golden opportunity to have an insight in the corporate world and who has been a source of guidance and support. Sameer Thakur TABLE OF CONTENTS |Title Page |1 | |Bonafide Certificate |2 | |Declaration ...
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...EXECUTIVE SUMMARY The research study was conducted to learn the localization strategy of the global beverage company Coca-Cola in terms of two of its marketing mix variables, namely, the product line and the distribution process. In the process detailed information was collected on products launched, sales and distribution practices followed by the company, the working style of the retail outlets that stocked and retailed Coca-Cola products, and to a limited extent the psyche of the consumers. In addition the study also uncovered initiatives taken up by the top level management and the strategies they laid out to enhance the company’s market share and sales turnover. INTRODUCTION Definition of product line: A product line is a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same type of outlets, or fall within given price ranges. The major product line decision involves product line length- the number of items in the product line. Product line length is influenced by company objectives and resources. Introduction of the company: “Atlanta Beginnings 1886-1892” It was 1886, and in New York Harbor, workers were constructing the Statue of Liberty. Eight hundred miles away another great American symbol was about to be unveiled. Like many people who change history, John Pemberton, a Civil War veteran and Atlanta pharmacist, was...
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...Marketing plan for Pran juice “Pran” is currently the most well-knowncompany in Bangladesh and abroad also. PRAN is in Bangladesh since 1980. It is involved in contract farming and procures raw material directly from the farmers and processes through state of the art machinery at our several factories into hygienically packed food and drinks products.“PRAN” has established every category of food and beverage they are Juices, Carbonated Drinks, Confectionery, Snacks, and Spices to even Dairy products. Executive Summary: Pran group of companies is one of the leading business institute of Bangladesh.Pran has brought this juice to keep our skin smooth and healthy and letting us avoid harmful chemicals enter our skin. Pran mango juice is ready to guard our skin from winter effect.Mango juice is fast becoming their top selling products in the country, growing at over 20 per cent rate year-on-year as they make foray in markets outside the main cities and top district towns.Pran juice has also won hearts in scores of Asian and African nations, forcing the company to ramp up production every year. They offer different packages at a very reasonable price to the customers. If we research their market growing demand, we will find they are in the top position. Pran group of company’s main goal is to product quality leadership and market share leadership. Current market situation: PRAN’s primary target was only the young generation where the age may vary from 16-27. But it is not limited...
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...VELEUČILIŠTE VERN' Zagreb, Trg bana Josipa Jelačića 3 ESEJ SLOBODA GOVORA NASPRAM GOVORA MRŽNJE NA PRIMJERU CHARLIEJA HEBDOA Kolegij: Etika komuniciranja Mentorica: Stana Odak Krasić, mag. nov. Studentica: Karla Jarčov Zagreb, ožujak 2015. Sadržaj Uvod 3 1. Sloboda govora 4 1.1. Sloboda govora u svijetu 4 1.2. Sloboda govora u Republici Hrvatskoj 4 2. Govor mržnje 6 3. Sloboda govora naspram govora mržnje- Charlie Hebdo 7 Zaključak 12 Nacrtak 13 Literatura i izvori 14 Popis ilustracija ...
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