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Ratio Analysis

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Introduction
In this assignment, multiple contents of micro and macro economics have been discussed. In the first part, the threats & opportunities and their impacts are discussed in the context of Unilever. Then the content of free market economy and necessity of government’s intervention has been discussed along with objectives of fiscal policies. Then at the last part, the movements and shift supply-demand curves have been discussed in addition, the price elasticity of demand.
Answer of Part-1
Threats and opportunities are related to external environment. For Unilever, threats may come from suppliers, government, labor union, environmentalists, consumers union etc. They may find the following opportunities and threats (Definition of SWOT, Rapid Business Intelligence Success). For example, * Economy - Strength of Currency. * Market - Growth/Decline, Fashion Trend * Legislation - Pollution, Product Liability, Energy, Healthcare * Technology - Substitutes, New Tools, Artificial Intelligence * Environment - Recycling, Increased Testing, Protection * Society- various groups create some bottlenecks
How the above elements works for Unilever
Devaluation of local currency will increase the price of raw materials as well as raises the fuel cost and all other costs related to production. Hence, production cost rises, resulting in price increase. The consumers may behave negatively to this price increment and this will create a threat for Unilever in the highly competitive market. On the other hand, appreciation will bring out exactly the opposite situation giving Unilever a favorable position.
Competitors are always trying to bring forth new products. A good product may become obsolete if fresh features are not added. Unilever has some well-established brands like ponds, lux, dove etc. They are always trying to add something new to the

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