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Ratios Tell a Story

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MGMT301 Hyeonseok Kim 11175120 Roger Yu’s article in USA TODAY has five key concepts. BlackBerry hired a new CEO, Jim Basillie to pursue a new business strategy. The company, RIM (Research In Motion) makers of BlackBerry were at one time the leaders of the smartphone market. In 2011 BlackBerry owned 11.1% of the market, Apple had the second largest share with 18.2% of the market, and with Android leading at 49%. BlackBerry’s plans to launch the playbook two and the new operating system in the coming year. Despite their efforts to change the company, many expertises argue there is no room for a new operating system in the smartphone market, especially with the release of Microsoft’s Windows 7 phone. This article is related to our discussion about leadership in our class. The company, BlackBerry is receiving new leadership who faces the challenge of competing in the smartphone market. The announcement by Jim Balsillie, the new CEO of RIM is related with leadership, especially visionary leadership. The leader with a vision is better equipped to handle challenges they face. Although the new CEO of the company is not pushing forward to radically change the business he acknowledges their business is falling behind in smartphone competition and has a new plan to survive the challenge. Vision provides where to go and a great control over the future to managers. If an organization doesn’t care about their goal, other competitors force will decide to get it. Since vision gives organization that control and opens up new ways and possibilities for a business leadership managers have to set their own vision. The true leaders do understand the reaching a destination that others have discovered already is not anything wonderful.

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