...is a kind of strategic strategy to gain competitive advantages and remain sustainable in the industry. The presenter underlined the strategic alliance in the automotive industry with the real case of Proton and Prince Engine. Functional, dynamic and trading are the basic classification of strategic alliance. It is calls for the mutual bilateral benefits for both parties in the alliances. Success and failure of strategic alliance determines on the performance for both parties. Many of success story across the globe enjoying benefits from the strategic alliance over the past decade. In local automotive industry, Proton has started the strategic alliance with Mitsubishi and come out with "Proton Saga". At beginning, the alliance brought a good significant impact on the sales of "Proton Saga". However, the alliance with MG Roger did not seem worked well in the long run as it was collapse and acquired by other European Company. The presenter conclude that to deal with strategic alliance need to consider may factors so that it not may end up with failure. 1.2 Discussions There were several issue need to be further clarified. One of the issues was in dealing with strategic alliance, which part of business need to go for strategic alliance. The presenter has underpinned that strategic alliance can be done at any area of business as long as the both parties gain mutual benefit. It can be collaboration in the process, function such as supply and distribution function and so on. Alike...
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...Francisco Sionil José Born: December 03, 1924 (Rosales, Pangasinan, Philippines) Francisco S José was born in 1924 in Pangasinan province and attended the public school in his hometown. He attended the University of Santo Tomas after World War II and in 1949, started his career in writing. Since then, his fiction has been published internationally and translated into several languages including his native Ilokano. He has been involved with the international cultural organizations, notably International P.E.N., the world association of poets, playwrights, essayists and novelists whose Philippine Center he founded in 1958. F. Sionil José, the Philippines' most widely translated author, is known best for his epic work, the Rosales saga - five novels encompassing a hundred years of Philippine history - a vivid documentary of Filipino life. In 1980, Sionil José received the Ramon Magsaysay Award for Journalism, Literature and Creative Communication Arts. In 2001, Sionil José was named National Artist for Literature. In 2004, Sionil José received the Pablo Neruda Centennial Award. GRADUATION by F. Sionil Jose I always knew that someday after I finished high school, I’d go to Manila and to college. I had looked ahead to thegrand adventure with eagerness but when it finally came, my leaving Rosales filled me with a nameless dread and a great,swelling unhappiness that clogged my chest. I couldn’t be sure now. Maybe it was friendship, huge and granite-like, or...
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...Assignment for Ex. Bachelor in Management – Marketing Module[pic][pic] [pic] There’s much ado about the new Proton Saga FLX, and for good reason – the entry-level offering from the company now wears a continuous variable transmission, and the variant also finally brings stuff like ABS and EBD to the playground, so you can expect that there are plenty of questions as to how the just-launched variant shapes up. Nothing like sampling the car then, and though it was a only a short workout, it did reveal enough about the new prospect and whether things buzz as well as the promise suggests. Full story after the jump. [pic] Proton arranged a test drive session of the P2-11C, to give the car its internal code, yesterday at its semi-high speed test track in Shah Alam, and also provide more detailed info on the changes and new tech featured on the FLX. While not radical in number, the revisions are nonetheless substantial, given that the FL Saga was introduced into the market less than eight months ago. Meaningful would best describe it. Leading the way in for the new is of course the CVT unit, which comes from Belgian manufacturer Punch Powertrain. No mention was made of the model being used in the FLX, but given specification requirements, it should be the VT2 that’s on the car. [pic] Plans for the introduction of a new drivetrain began at the end of 2008, and among the options looked at were five- and six-speed autoboxes as well as DCT, with CVT eventually being the pick....
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...Deputy Prime Minister of Malaysia), mooted the idea of establishing an automotive assembling and manufacturing industry in our country. It was Tun Mahathir's dream to accelerate Malaysia's industrialisation capabilities to match those of developed nations. His dream became one step closer to reality when the Cabinet approved the National Car Project in 1982. The dream was fulfilled when PROTON was officially incorporated on May 7, 1983. Our very first model, the Proton Saga was commercially launched on July 9, 1985. The name "Saga" was chosen by Ismail Jaafar, a retired military soldier, and derived from "saga" (Adenanthera pavonina), a type of seed commonly found in Malaysia. The first new market for the Proton Saga was Singapore, right across the Straits of Johor. In 1986, barely a year after our first car was launched, we celebrated the official rollout of the 10,000th Proton The following year, we launched the Proton Saga 1.5l sedan and Aeroback models. By then, over 50,000 units of the Proton Saga had been produced and sold in Bangladesh, Brunei, New Zealand, Malta and Sri Lanka. Soon after, Proton cars were distributed in the United Kingdom. In 1988, PROTON debuted at the British International Motorshow, walking away successfully with three prestigious awards for quality, coachwork and ergonomics. In 1996, we produced our 1 millionth. We progressed towards in-house engine operations in 1989. In our quest to upgrade our technological prowess, a Transmission...
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...COLLEGE OF BUSINESS MANAGEMENT AND ACCOUNTING SULTAN HAJI AHMAD SHAH CAMPUS MUADZAM SHAH, PAHANG ACSB 413 CASE STUDY “PROTON –FROM SAGA TO EXORA” PREPARED BY: BIBI SHAZREENA BINTI NOORZILA AC087143 MUHAMMAD SYAFIQ RAZELIN BIN ANIS ROZIDI AC088438 NOR AIME BINTI MOHD NOR AC088220 NURAINI BINTI ABDUL AZIZ AC088484 PREPARED FOR: SIR AZWAN ABDUL RASHID COMPANY BACKGROUND PERUSAHAAN OTOMOBIL NASIONAL BERHAD or PROTON was incorporated on May 7, 1983 to manufacture, assemble and sell motor vehicles and related products, including accessories, spare parts and other components. PROTON produced Malaysia’s first car, the Proton SAGA which was commercially launched on July 9, 1985 by Malaysian Prime Minister, Dato’ Seri Dr. Mahathir Mohamad who conceived the idea of a Malaysian car. PROTON was publicly listed on the Kuala Lumpur Stock Exchange (KLSE) in 1992 and its shareholders include Khazanah Nasional Berhad, Petroliam Nasional Berhad, Mitsubishi Corporation, Mitsubishi Motors Corporation, Employee Provident Fund Board and other local and foreign investors. Proton Holdings Berhad, through its subsidiaries, manufactures, assembles, and sells motor vehicles and related products primarily in Malaysia. It also involves in the importation, distribution, and wholesale of motor vehicle and related parts; development and management of properties, as...
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...ФЕДЕРАЛЬНОЕ АГЕНТСТВО ПО ОБРАЗОВАНИЮ РФ ГОУ ВПО Пермский государственный университет Кафедра английской филологии ОСОБЕННОСТИ МЕТАФОРЫ В РОМАНЕ ДЖОНА ГОЛСУОРСИ «САГА О ФОРСАЙТАХ» Курсовая работа студентки II курса дневного отделения факультета современных иностранных языков и литератур (специальность «Перевод и переводоведение», специализация «Английский язык») О.С. Коротких Научный руководитель – канд. филол. наук, доц. М.Н. Литвинова Пермь 2009 СОДЕРЖАНИЕ ВВЕДЕНИЕ..................................................................................................................3 Глава I. Подходы к изучению метафоры……….......................................................5 1.1. Метафора в традиционной лингвистике………...................................5 1.2. Метафора в когнитивной лингвистике….............................................8 1.3. Особенности художественной метафоры…………………………....12 1.4. Выводы…………………………………………………………………14 Глава II. Метафора в романе «Сага о Форсайтах»..................................................16 2.1 Типы метафор …………..………...........................................................16 2.2. Метафорическое представление семьи……………………................20 2.3. Выводы...................................................................................................24 ЗАКЛЮЧЕНИЕ...................................................................
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...Assignment for Ex. Bachelor in Management – Marketing Module[pic][pic] [pic] There’s much ado about the new Proton Saga FLX, and for good reason – the entry-level offering from the company now wears a continuous variable transmission, and the variant also finally brings stuff like ABS and EBD to the playground, so you can expect that there are plenty of questions as to how the just-launched variant shapes up. Nothing like sampling the car then, and though it was a only a short workout, it did reveal enough about the new prospect and whether things buzz as well as the promise suggests. Full story after the jump. [pic] Proton arranged a test drive session of the P2-11C, to give the car its internal code, yesterday at its semi-high speed test track in Shah Alam, and also provide more detailed info on the changes and new tech featured on the FLX. While not radical in number, the revisions are nonetheless substantial, given that the FL Saga was introduced into the market less than eight months ago. Meaningful would best describe it. Leading the way in for the new is of course the CVT unit, which comes from Belgian manufacturer Punch Powertrain. No mention was made of the model being used in the FLX, but given specification requirements, it should be the VT2 that’s on the car. [pic] Plans for the introduction of a new drivetrain began at the end of 2008, and among the options looked at were five- and six-speed autoboxes as well as DCT, with CVT eventually being the pick....
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...Egil Saga was authored by Bernard Scudder who lived in Reykjavk while working as a full-time translator. Egil's Saga is a story that tells about the life of a poet who experienced brutality for a very long time. He was also a farmer. His name was Egil Skallagrimsson. In the story, he is depicted as a psychologically, ambiguous character who was at one point in time a great and wonderful composer of poetry but who was also endowed with staggering brutality. The sags shows the progression of Egil who moves from a naïve savagery youth to a pronounced mature man who bears with him a serious content of wisdom. His wisdom and maturity comes at a time when he struggles to defend his honor in a consecutively solving dispute with the Norwegian King, Erik Blood-axe, and fight for the English King, Athelstan, in his battles against Scotland. Despite every other thing that happens, he is depicted as one character who is fascinating and complete with human character. Egil Saga has been considered by many to be one of the deepest arts of insight into ethos of the Viking Age of many works of fiction. For those who always tend to think that an anti-hero is a current idea will be disillusioned of that concept by this account, which is pinpointed on an obnoxious and violent man who strangely wins our sympathy but continuously loses it through his murderous reactions. The story offers a very good insight as to the development of Norway and Iceland. The story is premised on the conventions of the...
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...Selangor and operates an additional manufacturing plant in Tanjung Malim, Perak. The company was established in 1983 as the sole national car company following the wishes of former Prime Minister Tun Mahathir Mohammad until the advent of Perodua in 1993. Proton is a Malay acronym for Perusahaan Otomobil Nasional Sendirian Berhad. (National Automobile Company Private Limited). At first, parts and technology came from Mitsubishi but later on, as experience accumulated, Proton became independent even if most of the cars were still based on Mitsubishi models. Their first model which was launched in 1985 was called the Proton Saga. Soon after the first Sagas were rolling on Malaysian streets, exports started to Bangladesh (1986) and by 1987 Proton had already made 50,000 units. That same year a distribution agreement with a UK dealer was made in order to ship Sagas over to the British Isles but that would materialize only in 1989, when 150,000 units were already produced and plans for engine assembly plant were already under way, the inauguration being celebrated in 1991. A new model, the Proton Iswara was launched in 1992 and then in 1993 the Wira, a model based on the Mitsubishi Colt, which enjoyed moderate success with 220,000 units sold over 2 years. In 1994, the Proton Satria joined the model line-up and in 1996 the Proton Tiara. With thousands of models sold both domestically and internationally (in about 31 countries around the world), Proton was gaining in financial power...
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...The man of property Synopsis This episode covers the building of the house to the first moment of Forsyte family crisis. As it opens, Soames and Bosinney ride in a horse cart out to Robin Hill, where Soames is thinking of building a house. Soames is looking at cheaper sites lower on the hill, but Bosinney finds the perfect spot: at the top. The view is lovely, and even Soames is moved by it. He takes the site. Irene and June tell Bosinney, who's working on a design, about how much they dislike Soames. Irene tells Bosinney to put tall walls around the house, if he wishes to please its owner. June retorts that Soames loves to show off. Irene still hasn't officially been told by Soames. Aunt Anne is old and bedridden. She hears the new from Forsyte 'Change, and tells Aunt Hester to warn Soames to be very very careful. We find Soames ranting at Irene about something or other fairly unpleasant. He doesn't like June much. He gets the news about the house out under cover of the burst of irritation. She doesn't react. He clearly expected a reaction, and asks her if she heard. She already knew. She tells him that if he wants to know what she wants, he should ask her. Soames storms off. Irene reacts after he leaves, wondering what she's going to do. Bosinney has finished the plans of the house. He presents them to a puzzled Soames. Soames knows about painting, but not about architecture. All this talk about regularity is all very well, but won't it look like a barrack? Won't...
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...1) What are the major differences between Proton Saga 1.3 FL and FLX model? (10 marks) PERUSAHAAN OTOMOBIL NASIONAL BERHAD or PROTON was incorporated on May7, 1983 to manufacture, assemble and sell motor vehicles and related products, including accessories, spare parts and other components. PROTON produced Malaysia’s first car, the Proton SAGA which was commercially launched on July 9, 1985 by Malaysian Prime Minister, Dato’ Seri Dr. Mahathir Mohamad who conceived the idea of a Malaysian car. There are 6 series of Proton Saga. The first series is Proton Saga (1985-1991), Proton Saga Iswara/ Proton Saga Aeroback/ Proton Iswara (name based on a butterfly species in Sarawak) (1992-2003), Proton Saga LMST (2003-2008), Proton Saga BLM (2008-2010), Proton Saga Face Lift (FL) (2010-2011) and recently is Proton Saga Face Lift Extra (FLX) (2011-Present). Proton Saga 1.3 FL and Proton Saga 1.3 FLX is a new version of Proton Saga introduce last year. This 1.3 Saga is introduced to cater the people of middle and low income group. The first versions of Saga have been phase out because it is already in the market for 20 years. This is also the solution of increasing the new cars in the road of Malaysia. It is also the cash cow which will help to increase the revenue of Proton.The major differences of Proton saga 1.3FL & Proton Saga 1.3FLX are following ways:- PROTON SAGA 1.3FL | PROTON SAGA 1.3FLX | 4 speed Auto Box | 6 speed Auto Box | Max Power : 94hp(70km) / 6000rpm | Max Power...
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...There are 6 series of Proton Saga. The first series is Proton Saga (1985-1991), Proton Saga Iswara/ Proton Saga Aeroback/ Proton Iswara (name based on a butterfly species in Sarawak) (1992-2003), Proton Saga LMST (2003-2008), Proton Saga BLM (2008-2010), Proton Saga Face Lift (FL) (2010-2011) and recently is Proton Saga Face Lift Extra (FLX) (2011-Present). Proton Saga 1.3 FL and Proton Saga 1.3 FLX is a new version of Proton Saga introduce last year. This 1.3 Saga is introduced to cater the people of middle and low income group. The first versions of Saga have been phase out because it is already in the market for 20 years. This is also the solution of increasing the new cars in the road of Malaysia. It is also the cash cow which will help to increase the revenue of Proton.The major differences of Proton saga 1.3FL & Proton Saga 1.3FLX are following ways:- PROTON SAGA 1.3FL | PROTON SAGA 1.3FLX | 4 speed Auto Box | 6 speed Auto Box | Max Power : 94hp(70km) / 6000rpm | Max Power : 94hp(70km) / 5750rpm | Type of Gear box : AT | Type of Gear box : CVT | Nil | Over drive function | 2) Which model do you think is more marketable-FLX 1.3 Executive or FL 1.6 Executive?Give reasons to justify your answer?(10 marks) Both are marketable. Proton 1.3 FLX Executive mainly target for consumer use mainly for family and older generation. It is well marketable for the medium and lower income group as the price is below RM45,000. It is also attracting the young...
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... | |4 | | |5 | | |TOTAL | | | | | |FINAL MARK (40%) | | Hi ..Sir .. Question no 1: What are the major differences between Proton Saga 1.3FL and FLX model? Answer:- The Proton Saga is a subcompact car, formerly a compact car manufactured by Malaysian auto manufacturer Proton since July 1985. The Saga and its variants contribute to most of Proton's sales and revenues since its introduction. For nearly 22 years, the first-generation Saga is the longest surviving Proton model to date, ahead of Proton's mid-size car, the Perdana. The original Saga model was based on the 1983 Mitsubishi Lancer Fiore in conjunction with the agreement with Mitsubishi to produce Malaysia's own national car. In 2008, a successor designed in-house by Proton was launched...
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...Proton’s External Environment Analysis Contents Introduction 4 PART: 1 Proton Introduction 4 About Proton 4 PART: 2 Proton’s External Environment Analysis 5 2.1 PESTEL Analysis 6 2.1.1 Political and legal factors 7 2.1.2 Economic Factors 7 2.1.3 Social-Cultural Factors 8 2.1.4 Technological Factors 8 2.1.5 Environmental Factors 11 2.2 PROTON’s SWOT Analysis 12 2.3 Industry Analysis 12 Proton five forces model 13 2.3.1 Threat of New Entrants 13 2.3.2 Bargaining Power of Suppliers 13 2.3.3 Bargaining Power of Customers 14 2.3.4 Threats of Substitutes 14 2.3.5 Competitive Rivalry between Existing Players 14 2.4 Some other external factors 15 2.4.1 Change in Customer Demand 15 2.4.2 Globalization 16 PART: 3 17 Recommendation 17 3.1 How can we deal with the pressure of innovation? 17 3.2 Cost Control 19 3.4 Innovative feature’s pricing decision 20 3.4 Dealer knowledge in customers 20 Conclusion 20 References 22 Appendixes 25 Appendix-1 Supplier spending on R&D 25 Appendix-2 Changes in external force 25 Appendix-3 Critical industry skills 25 Appendix-4 Expected challenges of automotive industry 26 Introduction The report is going to conduct Proton external analysis and the report has been divided into main three parts. The first part will be discuss some background of the company. The secondary part complete external analysis through using PESTEL, SWOT and Porter five forces model. The third and last part...
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...PROTON From SAGA to IRIS MAF 680 INTEGRATED CASE STUDY EXECUTIVE SUMMARY A multinational motor industry giant (assume MAZDA) had sensed opportunity in Proton and approached a consultant, Chartered Accountant Saiful Alawi, to review Proton and recommend whether an investment or collaboration should be considered. Saiful Alawi needed to consider a number of significant factors in order to arrive at the decisions. Basically, PROTON was incorporated on 7th May 1983 to manufacture, assemble and sell motor vehicles and related products. PROTON produced Malaysia’s first car, the Proton SAGA which was commercially launched on 9th July 1985. Proton’s model products includes Saga, Iswara, Wira, Satria, Perdana, Putra, Gen 2, Savvy, Satria Neo, Persona, Exora and most recently Iriz. Despite all that, Proton has being criticized for poor quality control. Automotive industry becomes more competitive and always facing challenges. Globalisation and liberalisation allows the industry to penetrate the local and regional markets. Globalisation describes a process by which national and regional economies, societies and cultures have become integrated through the global network of trade, communication, immigration and transportation. On the other hand, liberalisation is defined as a process whereby measures are taken to expand market access to foreign services providers or to diminish discrimination against them to the domestic suppliers. I as a Saiful Alawi used Balanced Scorecard approach...
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