...Marketing Management Formative Assignment Contents III. Triple Bottom Line Analysis 3 a) Profit Analysis: 3 b) Planet Analysis: 4 c) People Analysis: 5 IV. 4C’s Stakeholders Analysis 6 a) Organizational Analysis 6 b) Community Analysis 7 c) Customer Analysis 7 d) Competitor Analysis 8 V. Goals 9 VI. Marketing Mix 9 VII. Promotion 10 VIII. Promotion Budget 12 Bibliography 13 I. Introduction SoleRebels is Africa’s fastest growing eco-friendly and fashionable World Fair Trade Organization certified Footwear Company based in Ethiopia. It was founded in 2004 by Bethlehem Tilahun Alemu (Ph.D.) aiming at creating job opportunities for the poor and marginalized yet skilled artisans in her community so that they help themselves through work instead of handouts. She started the company with just five employees and now, it has reached more than 300. The company manufactures its stylish shoes from recycled tires and army camouflage, locally resourced organic materials, and sells them around the world online, through its own standalone stores in Asia, America and Europe and through other major retailers like Amazon. (Iwuoha & Bokrezion (PhD), 2015) II. Triple Bottom Line Analysis a) Profit Analysis: Bethlehem Alemu, the founder and CEO of SoleRebels, has been very tight in sharing her profit or profit margin over the years but it is not secret that her company is growing in exponentially beyond...
Words: 4509 - Pages: 19
...BUSINESS STRATEGY TERM PAPER ON STRATEGIC ANALYSIS OF SINGER BANGLADESH LTD Submitted to Mr. A.K.M. Saiful Majid Course Instructor & Professor Strategic Management Submitted by Quazi Asaduzzaman, Roll # 14, MBA 44E B M Hasan Mahmud, Roll # 36, MBA 44E Submitted on June 13 2013 Institute of Business Administration, University of Dhaka June 13, 2013 Mr. A.K.M. Saiful Majid Professor Institute of Business Administration University of Dhaka. Subject: Submission of Term Paper. Dear Sir, It gives us enormous pleasure in presenting herewith the Term Paper on “Strategic Analysis of Singer Bangladesh Ltd” which was assigned to us as partial fulfillment of Strategic Management course. While preparing the term paper we got an opportunity to have an insight on Singer Bangladesh Ltd. An attempt has been made in this report to get an insight of Singer Bangladesh Ltd. We have tried heart and soul to make the report effective and useful. We are grateful to you for providing us this opportunity of gaining such practical experiences. If you need any assistance for further interpretation, please call us up. Sincerely Yours, (Quazi Asaduzzaman) ID#14, 44th(E) batch (Quazi Asaduzzaman) ID#14, 44th(E) batch (B M Hasan Mahmud) ID#36, 44th(E) batch (B M Hasan Mahmud) ID#36, 44th(E) batch ACKNOWLEDGEMENT It gives us immense pleasure to thank few individuals for their cordial cooperation and encouragement, who have contributed directly or indirectly...
Words: 7584 - Pages: 31
...Fedoroff Agric & Food Secur (2015) 4:11 DOI 10.1186/s40066-015-0031-7 Open Access REVIEW Food in a future of 10 billion Nina V Fedoroff* Abstract Over the past two centuries, the human population has grown sevenfold and the experts anticipate the addition of 2–3 billion more during the twenty-first century. In the present overview, I take a historical glance at how humans supported such extraordinary population growth first through the invention of agriculture and more recently through the rapid deployment of scientific and technological advances in agriculture. I then identify future challenges posed by continued population growth and climate warming on a finite planet. I end by discussing both how we can meet such challenges and what stands in the way. Keywords: Population growth, Agriculture, Domestication, Genetic modification, Technology Background Today we have enough food to meet the world’s needs. Indeed, we have an extraordinary global food system that brings food from all over the planet to consumers who can afford to buy it. The food price spike of 2008 and the resurgence of high food prices in recent years have had little impact on the affluent citizens of the developed world who spend a small fraction of their income on food. By contrast, food prices have a profound impact on the world’s poorest people. Many of them spend half or more of their income on food. During the food price crisis of 2008, there were food riots in more than...
Words: 8979 - Pages: 36
...Morals and Ethics LECTURE 4 Concept of ethics * Developed by moral philosophers over generations * Used to distinguish ethical from unethical behavior * Each has problems 1. Relativism * There is no universal standard by which morality can be judged * What is correct for one society may be wrong for another * Ethics and morality are relative ( is it ethical to pay bribes) Relativism – Problems * There are no absolutes - murder, slavery, torture, rape OK * What is meant by a society? Sub-societies, country, subsountry, block, indv * Leads to conclusion - each person’s opinion is correct * Nothing that anyone does is morally wrong 2. Egoism Most Widely Used Concept * One ought to act in his or her own self interest * Ethical behavior is that which promotes one’s own self interest * Does not mean should not obey laws - only do so if in self interest * Problem - Externalities associated with private actions - OK to dump toxic wastes as long as don’t get caught * EX: we all have a little of this in us speeding 75 see a cop and slow to 55mph 3. Utilitarianism * The morality of an action can be determined by its consequences * An action is ethical if it promotes the greatest good for the greatest number * Perform Moral Cost Benefit analysis * Benefit> Cost ETHICAL Cost > Benefit UNETHICAL * EX: Harry Truman dropping bomb on Japanese * Problem : How do you quantify the benefits...
Words: 4370 - Pages: 18
...Question 1: Discuss any FIVE (5) management actions that have contributed to the success of McDonalds. Every organization has their different objectives, missions and visions to achieve in order to ensure company’s growth. However, the skills of management in the company are relatively important in order to motivate and provide guidance to employees so that everyone is in the right path to the common target. According to Pearson Educations (2012), management carries a definition of a skill that involves coordinating and overseeing the work activities of other employees so that the activities are completed efficiently and effectively. Managers, are those people who have the responsibility to ensure that the management of company is running smoothly and flawless. In an organization, there are different management actions that the company should be concerned. In the case study of McDonalds, our team has found out five significant management actions that have contributed to McDonalds’ success. There are strategic management, democratic leadership skills, human resources management, ethics management and 1.1 Strategic Management One of the management actions that have contributed to the success of McDonalds will be their strategic plan which called ‘plan to win’. The idea of this plan not only for them to be the biggest fast food restaurant chain but to be the best fast food restaurant chain. McDonald implement this plan by analyzing the 4 P’s which are product, price, promotion...
Words: 5535 - Pages: 23
...Table of Contents The purpose of this report is to analysis how the Value Chain management of McDonald’s contribute to the success of the business and identify the environmental impacts of McDonald’s operations and the ethical issues of McDonald’s supply chain management. 1. Introduction 1.1 McDonald’s History 1.2 McDonald’s Mission 1.3 McDonalds Values 2. Value Chain 2.1Value chain of McDonald’s Restaurants 2.2 Primary Activities 2.2.1 Inbound Logistics-Low Cost 2.2.2 Operations-Fast Service 2.2.3 The Process 2.2.4 Outbound Logistics-Consistent quality 2.2.5 Greater Value than it worths 2.2.6 Marketing and Sales 2.2.7 Services 2.3 Support Activities 2.3.1 Firm Infrastructure 2.3.2 Environment Friendly 2.3.3 Human Resource Management 2.3.4 Technology Development 2.3.5 Procurement 3. Environmental Concern 4. Conclusion 1. Introduction This report is to analysis the value chain management of McDonald’s Restaurants and what are their value chain activities and which activities provide more value to its customer. What environmental impacts and ethical issues contribute to the success of the business. 1.1 McDonald’s History McDonald’s Corporation is well known it is the world’s largest chain of fast food restaurants selling hamburgers in more than 100 countries, with more than 35,000 restaurants serving nearly 70 million people every day according to McDonald’s US (2014) McDonald’s US (2014) mentioned their business began in 1940 as a Bar-B-Q...
Words: 3650 - Pages: 15
...Chapter- 1 Introduction and Design of the chapter ▪ Introduction ▪ Scope of the study ▪ Objectives of the study ▪ Methodology ▪ Limitation of the study 1.1 Introduction: A bank is a financial institution, where people secure their money and use this institution as a source of possible finance. Banking in the form in which it exists nowadays is comparatively of recent origin. Before the advent of modern banking, direct finance, where the owner of capital deals directly with the user of capital, was the customary mode of transference of funds from savers to investors. Now, banks are engaged in various functions i.e., receiving, collecting, transferring, paying, lending, investing, dealing, exchanging, and servicing money and claims to money both locally and internationally. Bangladesh is a country suffering from immense social, political, economic and environmental issues and these issues need to be addressed for the overall development of this country. However, we all know that the people of the whole world are concerned about the environmental degradation, especially the rising of global temperature and thereby melting of glaciers and ice-berg in the polar region and consequently rising of sea level, which will directly affect the low lying countries...
Words: 17335 - Pages: 70
...Demand Quantification for Fuel Requirements, Energy Source, Conversion Technology and Siting, and Powerplant Design in the Province of Iloilo Design Paper by Gino P. Jardinico BS Mechanical Engineering Student: 2011-15731 Submitted to the Department of Mechanical Engineering College of Engineering University of the Philippines In Partial Fulfilment of the Requirements of ME 188 Power Plant Engineering Department of Mechanical Engineering College of Engineering University of the Philippines Diliman Quezon City December 2015 ii Abstract The study is aimed (1) to quantify the demand for fuel requirements and powerplant capacity in the province of Iloilo for the next 30 years, and (2) prioritize the energy sources, conversion technologies and powerplant sites available in the province. Electricity consumption from the five sectors (residential, commercial, transportation, industrial, and agricultural) were calculated using different models and assumptions. These values were projected to the year 2045 in order to predict the total electricity demand on the daily, weekly, monthly and yearly bases. There is an average of 262.28 MW demand from the computed consumptions which was translated to fuel requirements considering the existing, upcoming, decommissioning, and the reserve. A total of 284.77 MW plant capacity was calculated for 2045. Assuming that bituminous coal will be used as the main fuel for running a Coal-fired powerplant in the future, a fuel requirement of 12.25...
Words: 16888 - Pages: 68
...External Analysis of Starbucks 1 RUNNING HEAD: STARBUCKS External Environmental Analysis of Starbucks and the Coffee Industry Harold Brown Strategic Management MGMT 4340 Dr. Nwabueze March 3, 2011 External Analysis of Starbucks 2 Contents 1.0.0. Executive Summary ...................................................................................................................... 5 2.0.0. Company History ................................................................................................................................ 8 2.1.0. Background ....................................................................................................................................... 12 Table 1: Starbucks Revenue Trends 2005-2010 ..................................................................................... 12 2.2.0. Purpose of This Study ....................................................................................................................... 14 3.0.0. External Analysis .............................................................................................................................. 15 Diagram 1: The Components of a Coffee Firm’s Macroenvironment .................................................... 16 3.1.0. General Environmental Analysis ...................................................................................................... 16 3.1.1. Demographic Segment ...................................................................
Words: 20339 - Pages: 82
...International Review of Business Research Papers Vol. 4 No.1 January 2008 Pp.68-84 Lessons from Jeepney Industry in the Philippines Candy Lim Chiu* This paper reports on the empirical investigation of the perspective of jeepney industry based on their actual experiences in the Philippines. These viewpoints were elicited during face to face, structured interviews lasting between 1.5 to 3 hours. The industry are experiencing great uncertainty with respect to long-term goals especially if what is currently happening is unstable, uncertainties about the magnitude of jeepneys in the market, the cost and benefits, but stakeholders are willing to be involved in promoting the industry to its maximum potentials. There appear to be few articulated and carefully thought-out development strategies nor is there much evidence of internal business processes being reengineered to accommodate the requirements of jeepney presence. The objective of the study is to examine what are the problems, benefits and what might be done to alleviate the jeepney industry in the country. Field of Study: Business, Entrepreneurship, Jeepney Industry and Transport 1. Introduction The jeepney culture that remains alive for five decades are no longer tenable. The ending of the age of the jeepney undoubtedly marks a significant turning point in the Philippines historical development. Jeepney industry was considered inappropriate to advanced technological systems, they were even regarded as an...
Words: 6403 - Pages: 26
... PATIENT / FAMILY CASE STUDY (A NURSING PROCESS APPROACH) ON A CLIENT WITH GESTATIONAL TROPHOBLASTIC NEOPLASM BY: CHARLOTTE LAMPTEY SN/ADN/15/0030 AUGUST, 2016 CONTENTS * PREFACE * ACKNOWLEDGEMENT * INTRODUCTION CHAPTER ONE: OVERVIEW OF CLIENT SITUATION I. Literature review of gestational trophoblastic neoplasm CHAPTER TWO: COMPREHENSIVE HOLISTIC ASSESSMENT OF PATIENT/FAMILY I. Patient’s medical and personal history including review of the systems II.Physical examination III.Diagnostic evaluation IV.Nutritional assessment V. Psychosocial history VI. Patient developmental assessment VII.Spiritual assessment VIII.Quality of life assessment IX.Admission of patient CHAPTER THREE: ANALYSIS OF DATA CHAPTER FOUR: COLLABORATIVE PLAN OF CARE I. Presumptive medical diagnosis II.Nursing diagnosis III.Evidence-based interventions IV.Additional diagnostic procedures warranted but not done Medication to be ordered CHAPTER FIVE: DISCHARGE PLAN I. Community service and resource needed II.Client education plan III.Plans for follow-up of care CHAPTER SIX: EVALUATION PLAN Termination of care * SUMMARY * CONCLUSION * REFERENCE PREFACE The patient / family care study is an essential and relevant study undertaken on the patient and the family by a final year nursing student as part of the required curriculum to complete the Master of science in Advance Nursing Practice program Advanced Practice...
Words: 17052 - Pages: 69
...Fundamentals of Cost Accounting 3e William N. Lanen University of Michigan Shannon W. Anderson Rice University Michael W. Maher University of California at Davis FUNDAMENTALS OF COST ACCOUNTING Published by McGraw-Hill/Irwin, a business unit of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY, 10020. Copyright © 2011, 2008, 2006 by The McGraw-Hill Companies, Inc. All rights reserved. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of The McGraw-Hill Companies, Inc., including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. Some ancillaries, including electronic and print components, may not be available to customers outside the United States. This book is printed on acid-free paper. 1 2 3 4 5 6 7 8 9 0 WVR/WVR 1 0 9 8 7 6 5 4 3 2 1 0 ISBN MHID 978-0-07-352711-6 0-07-352711-4 Vice president and editor-in-chief: Brent Gordon Editorial director: Stewart Mattson Publisher: Tim Vertovec Director of development: Ann Torbert Development editor: Emily A. Hatteberg Vice president and director of marketing: Robin J. Zwettler Marketing director: Sankha Basu Marketing manager: Kathleen Klehr Vice president of editing, design and production: Sesha Bolisetty Senior project manager: Susanne Riedell Senior production supervisor: Debra R. Sylvester Interior designer:...
Words: 73102 - Pages: 293
...Gujarat Technological University Syllabus for New MBA Program effective from Academic Year 2011-12 (Also applicable to 2nd Year Students of 2010-12 Batch MBA Program) COMPULSORY COURSES MBA-II Semester-IV Sub Name: - Comprehensive Project Report – Industry Defined Problem (CP-IDP) Sub Code: - 2830004 In addition to Major Specializations, there will be over sixty Sectorial / Industry Areas for Practical studies in which theoretical papers / books are not to be taught in regular classroom sessions, but the teachers and students are free to use any available books, publications and online material to understand and guide the students for various sectors. Ideally, a teacher should study and specialize in at least TWO Sectors, so four teachers can guide 60 students in a class. (Reference: Appendix 1: List of Sectorial Areas for Comprehensive Project study given in Sem III Syllabus). This report is similar to the Grand Project, which was the part of earlier syllabus. The Comprehensive Project Report is based on the research methodology and students have to prepare the research report by using appropriate scientific statistical research tools for preparation of the CP in consultation with the faculty guide. (Please also refer the Guidelines for CP in MBA Semester III, as the same Project Title continues in Semester IV). A student has to opt for any ONE of the Sectorial Areas and study it thoroughly. The students may undertake the CP based on the selection of an Industry Defined Problem...
Words: 19599 - Pages: 79
...NOTE: This PDF document has a handy set of “bookmarks” for it, which are accessible by pressing the Bookmarks tab on the left side of this window. ***************************************************** We are the last. The last generation to be unaugmented. The last generation to be intellectually alone. The last generation to be limited by our bodies. We are the first. The first generation to be augmented. The first generation to be intellectually together. The first generation to be limited only by our imaginations. We stand both before and after, balancing on the razor edge of the Event Horizon of the Singularity. That this sublime juxtapositional tautology has gone unnoticed until now is itself remarkable. We're so exquisitely privileged to be living in this time, to be born right on the precipice of the greatest paradigm shift in human history, the only thing that approaches the importance of that reality is finding like minds that realize the same, and being able to make some connection with them. If these books have influenced you the same way that they have us, we invite your contact at the email addresses listed below. Enjoy, Michael Beight, piman_314@yahoo.com Steven Reddell, cronyx@gmail.com Here are some new links that we’ve found interesting: KurzweilAI.net News articles, essays, and discussion on the latest topics in technology and accelerating intelligence. SingInst.org The Singularity Institute for Artificial Intelligence: think tank devoted to increasing...
Words: 237133 - Pages: 949
...having varied interests from technology based products to consumer care products. The group’s principal activity is to manufacture and market Consumer Electronics and home applianceswhich comprises of white goods and small domestic appliances. The white goods comprises of Washing Machines, Refrigerators, Air Conditioners etc. and Small Domestic Appliances comprises of Vaccum Cleaners, Irons etc. Anmol has become a household name for several generation of Indian. It has an unmatched range of corporate gift packages which start at a moderate Rs.150 and goes higher up to Rs. 5 lakh backed by superior design and technology and an excellent distribution network. We have maintained our supremacy in sale of the products for values of fair and ethical dealings...
Words: 5707 - Pages: 23
