The company’s micro Environment: Sweet Snow’s micro environment mainly consists of those four micro groups in the environment such as suppliers, intermediaries, customers and competitors. These are interrelated groups that influence managers on a daily basis. SUPPLIERS: Suppliers of Sweet Snow provides for items ranging simple nuts coatings, and other basic raw materials to high tech ice cream processing machines. Almost all ingredients are supplied by foreign suppliers. The main ingredients such as milk powder, nuts, chocolates, sticks, tetra packs, various essences and flavors are imported from Australia, New Zealand, UAE and Dubai. Machines are imported from Denmark, Italy and Switzerland. An important note on suppliers is made here by the Sweet Snow’s Marketing Manager. According to him, local suppliers are far less reliable than foreign suppliers both in terms of quality of goods and the kind of services they provide. Foreign suppliers are more reliable, professional and devoted to commitments. Such is its faith on foreign suppliers that Sweet Snow imports all items though it is time consuming and there are costly import related formalities. Marketing intermediaries: The main function of the distribution unit of Sweet Snow is to create a sequence of effective network so that an important strategic edge over competing channels are created and ensure a continuous flow of its products to the ultimate consumers – target market. The activation of the distribution channels proceeds from their factory at Mirpur in Dhaka and ends at the retail outlets stretched all over the country with a long fleet of refrigerated vans. After production, ice cream products are stored at the central warehouse of the factory at a temperature between –30 0 degree to -350 centigrade where it is stored in a Store Keeping Unit (SKU) and from there they are distributed through three effective