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Re: Ifrs vs Gaap-Roche Group(Group 3)

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DAVID (ZHENGDA) GUO
1000 Fulton Ave, Hempstead, NY 11549 Ÿ Phone: 516-754-5202 Ÿ Email: david.zhengda@gmail.com

PROFILE
M.S. Marketing candidate, strong communication, analytical and multi-tasking skills, adequate in social media marketing. To obtain an Internet marketing internship to gain experience in online analytics, social media marketing and SEO.

EDUCATION
Frank G. Zarb School of Business, Hofstra University !
Master of Science in Marketing ! • Hofstra MBA/MS Marketing Association - Event Management Officer • Hofstra Business Consulting Group - Associate Consultant

Sept 2011 - May 2013
Long Island, NY

Asia Australia Business College, Liaoning University !

Sept 2007 - July 2011

Bachelor of Business in International Business; GPA: 3.5 ! Shenyang, China • Art Department at Student Union - Head of Department: Led college team to 1st place in the university Art Contests • Instrumental Club - President: Organized & promoted three rock concerts (sold tickets in one), each attracted up to 200 people in the audience (full capacity) • Scholarship: First-Class Scholarship for 6 consecutive times; National Scholarship; HSBC Scholarship • Student Representative • National First Prize Winner, Semi-Finalist in 15th “FLTRP Cup” National English Debating Competition

EXPERIENCE
Asian Business Association - America (National Organization)! Oct 2011 - Present
Senior President of Marketing! Long Island, NY Design short-term and long-term marketing plan for organization, including social events, competitions, speaker panel • and member recruitment • Participate in website design, coordinate with event management team to promote events & professional competitions online through Facebook, Twitter, LinkedIn, etc. • Create advertising campaigns through Facebook Ads, Google Ads and Bing Ads

News 12!

Oct 2011 - Present

Opinion Poll Assistant! Long Island, NY • Coordinate with & assist pollsters to conduct questionnaire-based, cold-calling opinion poll • Create detailed, professional statistical report for the poll result to be presented to the public • Create charts and graphs in Excel to provide clear results for interpretation and comparison with historical data

BOSD Software & Technology Ltd. !

Jul 2010 - Sep 2010

Marketing Research Intern ! Shenyang, China • Cold-visit surveys at small and medium-sized firms about their usage of professional software in accounting, finance, ERP, HR management, inventory management, office automation, etc. • Prepare weekly reports in order to help marketing manager generate strategies, optimize software applications and maximize profitability • Identified 5 potential clients for the company, generating revenue up to $1,500

Beijing 2008 Olympic Games !

Aug 2008

Spectator Services Volunteer ! Beijing, China • Spectator Services at Beijing National Stadium (the Bird’s Nest) • Ensure that spectators and other visitors to Games venues have a safe, welcoming and enjoyable experience • Ensure everything in the public areas of venues is running smoothly and any spectator issues are resolved effectively • Granted ‘Volunteer of Excellence’ and ‘Most Vigorous Volunteer’ by Liaoning Provincial Youth League Committee

COMPUTER SKILLS
• • • • MS Excel & Word - Proficient SPSS, Minitab - Intermediate SQL - Basic Proficient in both Windows and Mac operating systems

INTERESTS
Music: Established a rock band in college as lead guitarist & composer and published an original CD recording; 700 CDs sold-out on campus in four days; song ranked No. 3 at local radio station

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