Qianhui Yuan (Connie)
MGT 487
03/22/15

Casting a Wider Net 1. What examples of functional strategies do you see in this case? Label your examples and be specific in describing them.
It used two examples of functional strategies. First functional strategy is product. Design, production-Operations, and marketing are the three main tasks associated with the product. Second functional strategy is support processes. The two main support processes are information systems and financial accounting system. Information affects how effectively and efficiently organizational members can do their work. 2. As a company grows, what challenges might it face in replicating in different locations what’s made it successful? How might these challenges be addressed?
It might face the capital problem. As it was indicated in the case, Bass Pro has very large area and many facilities. It will cost high expenditure every year. It is very hard to keep balance of profit and expense. However, Morris’s operating is to never allow the customer to have a dull moment. His retailing approach has been one of excitement and entertainment. It attracted millions of people visit all its stores annually. With no doubt, it can bring lots of profits. 3. How might a company’s mission statement affect how it does its business? Find Bass Pro’s mission statement on its Web site. How does Bass Pro Shop’s mission statement affect the way it does its business?
The mission statement of Bass Pro Shop is “ to be the leading merchant of outdoor recreational products, inspiring people to love, enjoy and conserve the great outdoors.” As we can see in the case, the visitors really enjoyed the retail atmosphere of the store. With many archery ranges, a four-story cascading waterfall. People can shop here and also can be