...FINDING FORRESTER TEACHERS’ NOTES Finding Forrester is a film about the inspirational relationship between a street-wise black teenager and a Pulitzer Prize-winning novelist. This study guide is for pupils of GCSE and A level English and Media Studies. The areas of study include starting points for creative writing, writing a critique, what makes great writing, representation and mise en scène. SYNOPSIS He was a vibrant personality who wrote a Pulitzer Prize-winning classic novel four decades ago. And that is the last word heard of William Forrester (Sean Connery). That is until Jamal Wallace (Rob Brown), a brash sixteen-year-old with writing aspirations of his own, cracks the veneer of Forrester’s sheltered existence and re-ignites the dreams of this literary legend in the winter of his life. Known as the neighbourhood recluse, silver-haired Forrester is a man whose mystery and eccentricity border on the mythical. When he discovers that Jamal - a talented African-American scholar-athlete who is recruited by an elite Manhattan school for his brilliance on and off the basketball court - has sneaked into his apartment and left his backpack full of writings behind, they both get something unexpected in return. Forced to look past skin colour and suppositions, Jamal encounters not only his first fan, but a mentor who will challenge and change him forever, and Forrester has his first reason in years to emerge from his self-imposed solitude. Visit www.columbiatrlstar.co.uk/forrester...
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...Measuring the Bullwhip Effect Termpaper for International Logistics WS14/15 Lecturer: Christian Deckert Johannes Wolff BA13, International Business , International Trade 1132214046 Table of Contents List of Figures ii 1. Introduction 1 2. The Bullwhip Effect as a Supply Chain Phenomenon 1 2.1. Managing the Supply Chain 1 2.2. The Bullwhip Effect as Supply Chain Dynamics 2 2.3. The Bullwhip Effect as an Inevitable Consequence of Supply Relations—The Beer Game 3 2.4. The Reasons for the Bullwhip Effect 3 2.5. Studying the Bullwhip Effect in Data 5 3. Formal Analysis of the Bullwhip Effect 7 3.1. Models Based on Serially Correlated Demand 7 3.2. Measuring the Effect of Transparency 8 4. Mitigating the Bullwhip Effect 8 4.1. Information Policy 8 4.2. Reducing Lead Time 8 4.3. Collaboration of Retailers 9 5. Summary 9 References 10 Appendix 12 List of Figures Figure 1: Order fluctuations in the beer supply chain 12 1. Introduction The US-American telecommunications company CISCO depreciated 2.25 million US dollars in the third quarter of 2001 due to excess stock (Beer, 2014, p. 1). According to Beer (2014, p. 3.) the bullwhip effect is the probably most important reason for this depreciation. The bullwhip effect affects production and leads to a shortage of stocks or excess stocks, drops in sales, increases inventory costs and instability of planning (Beer, 2014, p. 3). Productivity losses due to the bullwhip effect are...
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...Theory of Planned Behavior. The model is then tested empirically in a longitudinal study with two surveys. Data collected from 705 consumers indicate that subjective norms, attitude, and beliefs concerning the consequences of online shopping have significant effects on consumers’ intentions to buy online. Behavioral control and intentions significantly influenced online shopping behavior. The results also provide strong support for the positive effects of personal innovativeness on attitude and intentions to shop online. The implications of the findings for theory and practice are discussed. Index Terms—e-commerce, online shopping, TPB. I. INTRODUCTION HE use of the Internet as a shopping and purchasing medium has seen unprecedented growth. Most experts expect the global electronic market to dramatically impact commerce in the twenty first century. Jaffray [1] estimates the total volume of cybersales to reach $201 billion in 2001 and Forrester Research [2] predicts electronic commerce activities to reach $327 billion in 2002 worldwide. Activmedia [3] forecasts Web revenues to amount to $1.2 trillion in 2002. In addition to this tremendous growth, the characteristics of the global electronic market constitute a unique opportunity for companies to more efficiently reach existing and potential customers by replacing traditional retail stores with Web-based businesses. Many physical obstacles hinder companies in their...
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...chairman and CEO, Vanguard HARLEY MANNING KERRY BODINE FORRESTER RESEARCH THE POWER of PUTTING CUSTOMERS at the CENTER of YOUR BUSINESS OUTSIDE IN THE POWER of PUTTING CUSTOMERS at the CENTER of YOUR BUSINESS HARLEY MANNING KERRY BODINE FORRESTER RESEARCH New Harvest Houghton Mifflin Harcourt BOSTON NEW YORK 2012 Copyright © 2012 Forrester Research, Inc. All rights reserved This edition published by special arrangement with Amazon Publishing Forrester and Technographics are registered trademarks of Forrester Research, Inc. FedEx is a registered trademark of Federal Express Corporation. FedEx World Service Center and FedEx Office are registered trademarks of Federal Express Corporation. LEGO is a registered trademark of the LEGO Company. All other trademarks are the property of their respective owners. ® ® ® ® ® ® For information about permission to reproduce selections from this book, write to Permissions, Houghton Mifflin Harcourt Publishing Company, 215 Park Avenue South, New York, New York 10003. www.hmhbooks.com Library of Congress Cataloging-in-Publication Data Manning, Harley. Outside in : the power of putting customers at the center of your business / Harley Manning, Kerry Bodine, Forrester Research. p. cm. “New Harvest Books.” Includes bibliographical references and index. ISBN 978-0-547-91398-8 1. Customer relations. 2. Customer services. I. Bodine, Kerry. II. Forrester (Firm) III. Title. HF5415.5.M1645 2012 658.8’12 — dc23 2012018995...
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...BI Norwegian School of Management – Thesis Master of Science in Innovation and Entrepreneurship GRA 19002 Convergence, Complementarity or Disruption: Enterprise Search and Business Intelligence By Vedrana Jez Hand-in date: 01.09.2009 Supervisor: Dr. Espen Andersen This thesis is a part of the MSc programme at BI Norwegian School of Management. The school takes no responsibility for the methods used, results found and conclusions drawn. Acknowledgments I would like to thank my supervisor, Dr. Espen Andersen, for his support and guidance throughout the project. I am also grateful to all participants in this research for their contribution and time. Finally, I thank my family for their understanding, encouragement and patience. Thesis 01.09.2009 Content Content ..................................................................................................................... i Abstract .................................................................................................................. iv Introduction ............................................................................................................ 1 Research Methodology ........................................................................................... 2 Research Question .........................................................................................................2 Method Used ..................................................................
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...INNOVATION AND ECONOMIC GROWTH by Nathan Rosenberg Professor of Economics (Emeritus), Stanford University Abstract This paper illustrates why technological innovation is considered as a major force in economic growth and focuses on some of the most distinctive features of innovation in the highly industrialized economies of the OECD area. In particular, the paper attempts to examine a primary single feature, “uncertainty” that dominates the search for new technologies by drawing several cases on the American experience. It also touches on the impact of technological innovation in the tourism industry and how it is transforming the tourism business model. Technological innovation, a major force in economic growth It is taken as axiomatic that innovative activity has been the single, most important component of long-term economic growth and this paper will start by drawing upon the findings of a very influential paper published by my colleague at Stanford, Prof. Abramovitx, back in the mid-1950s. In the most fundamental sense, there are only two ways of increasing the output of the economy: (1) you can increase the number of inputs that go into the productive process, or (2) if you are clever, you can think of new ways in which you can get more output from the same number of inputs. And, if you are an economist you are bound to be curious to know which of these two ways has been more important - and how much more important. Essentially what Abramovitz did was to measure the growth...
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...IN THE NETHERLANDS AND EUROPE Hong-Vu Dang BMI Paper AN OVERVIEW OF TODAY’S AND TOMORROW’S MCOMMERCE IN THE NETHERLANDS AND EUROPE Hong-Vu Dang BMI Paper Vrije Universiteit Amsterdam Faculty of Sciences Business Mathematics and Informatics De Boelelaan 1081a 1081 HV Amsterdam www.few.vu.nl August 2006 PREFACE A part of the masters programme of the study that I am following, Business Mathematics & Informatics (BMI) at the Vrije Universiteit Amsterdam, is writing a BMI paper. In this paper a problem in the field of BMI is assessed using existing literature. The subjects addressed in this paper are the past, present and future developments of the relatively new phenomenon called m-commerce. Developments discussed will be from a technological perspective as well as a business perspective. I would like to express my gratitude to Dr. S. Bhulai of the Vrije Universiteit Amsterdam for his guidance while I was writing this paper. Hong-Vu Dang BMI paper: An Overview Of Today’s And Tomorrow’s M-Commerce In The Netherlands And Europe ABSTRACT This paper explains: • What m-commerce is: in a nutshell, it is commerce using a mobile device such as a hand-held device or a smart phone; • What it is used for: currently, m-commerce in Europe mainly consists of messaging, such as SMS, and mobile entertainment (think of ringtones, wallpapers, and mobile games); • What technology is involved with m-commerce: this paper describes the history and future of mobile networks...
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...اﻟﻤﺆﺗﻤﺮ اﻟﻌﺮﺑﻲ اﻟﺴﻨﻮي اﻟﺨﺎﻣﺲ ﻓﻲ اﻹدارة اﻹﺑﺪاع واﻟﺘﺠﺪﻳﺪ دور اﻟﻤﺪﻳﺮ اﻟﻌﺮﺑﻲ ﻓﻲ اﻹﺑﺪاع واﻟﺘﻤﻴﺰ ﺷﺮم اﻟﺸﻴﺦ – ﺝﻤﻬﻮرﻳﺔ ﻡﺼﺮ اﻟﻌﺮﺑﻴﺔ 72-92 ﻥﻮﻓﻤﺒﺮ )ﺗﺸﺮﻳﻦ ﺛﺎن( 4002 - Significant conditions in Employees Empowerment: the Case of Jordanian four Star hotels د. ﻳﺤﻴﻰ ﻡﻠﺤﻢ ﺟﺎﻣﻌﺔ اﻟﻴﺮﻣﻮك اﻟﻤﻤﻠﻜﺔ اﻷردﻥﻴﺔ اﻟﻬﺎﺵﻤﻴﺔ 233 Abstract Data from 95 frontline hotel employees in 10 four star hotel in Jordan show strong association between three significant conditions (communication and information-flow, incentives, and knowledge and skill) and employee empowerment. The findings in this research suggest that communication and information-flow, incentives, knowledge and skill and autonomy among hotel service-employees may have a direct and strong impact on the empowerment of hotel service employees. These four conditions accounted for significant variation in the levels of employee empowerment in four star hotels in Jordan. Levels of empowerment seem to further impact the level of employee job satisfaction indicating a significant association. Implications for future research and for management practice are discussed. Introduction In a competitive environment in which organizations must be faster, leaner, provide better service quality, be more efficient, and more profitable, an empowered and proactive service worker is thought to be essential (Bowen and Lawer, 1992; Fulford and Enz, 1995; Bowen and Lawler, 1995). However, delegation of authority for a long period...
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...Influencing the online consumer’s behavior: the Web experience Efthymios Constantinides The author Efthymios Constantinides is an Assistant Professor at the University of Twente, Faculty of Business, Public Administration and Technology, Department of Marketing, Strategy and Entrepreneurship, Enschede, The Netherlands. Keywords Internet marketing, Worldwide web, Online operation, Consumer behaviour, Buying behaviour The consumers” buying behavior has been always a popular marketing topic, extensively studied and debated over the last decades while no contemporary marketing textbook is complete without a chapter dedicated to this subject. The predominant approach, explaining the fundamentals of consumer behavior, describes the consumer buying process as a learning, information-processing and decision-making activity divided in several consequent steps: (1) Problem identification. (2) Information search. (3) Alternatives evaluation. (4) Purchasing decision. (5) Post-purchase behavior (Bettman, 1979; Dibb et al., 2001; Jobber, 2001; Boyd et al., 2002; Kotler, 2003; Brassington and Pettitt, 2003). A distinction is frequently made between high and low involvement purchasing, implying that in practice the actual buying activity can be less or more consistent with this model, depending on the buyer’s perceived purchasing risks. High or low degree of involvement is also a question of buyer experience; products purchased for the first time, in general, require more involvement than...
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...Influencing the online consumer’s behavior: the Web experience Efthymios Constantinides The author Efthymios Constantinides is an Assistant Professor at the University of Twente, Faculty of Business, Public Administration and Technology, Department of Marketing, Strategy and Entrepreneurship, Enschede, The Netherlands. Keywords Internet marketing, Worldwide web, Online operation, Consumer behaviour, Buying behaviour The consumers” buying behavior has been always a popular marketing topic, extensively studied and debated over the last decades while no contemporary marketing textbook is complete without a chapter dedicated to this subject. The predominant approach, explaining the fundamentals of consumer behavior, describes the consumer buying process as a learning, information-processing and decision-making activity divided in several consequent steps: (1) Problem identification. (2) Information search. (3) Alternatives evaluation. (4) Purchasing decision. (5) Post-purchase behavior (Bettman, 1979; Dibb et al., 2001; Jobber, 2001; Boyd et al., 2002; Kotler, 2003; Brassington and Pettitt, 2003). A distinction is frequently made between high and low involvement purchasing, implying that in practice the actual buying activity can be less or more consistent with this model, depending on the buyer’s perceived purchasing risks. High or low degree of involvement is also a question of buyer experience; products purchased for the first time, in general, require more involvement than...
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...Influencing the online consumer’s behavior: the Web experience Efthymios Constantinides The author Efthymios Constantinides is an Assistant Professor at the University of Twente, Faculty of Business, Public Administration and Technology, Department of Marketing, Strategy and Entrepreneurship, Enschede, The Netherlands. Keywords Internet marketing, Worldwide web, Online operation, Consumer behaviour, Buying behaviour The consumers” buying behavior has been always a popular marketing topic, extensively studied and debated over the last decades while no contemporary marketing textbook is complete without a chapter dedicated to this subject. The predominant approach, explaining the fundamentals of consumer behavior, describes the consumer buying process as a learning, information-processing and decision-making activity divided in several consequent steps: (1) Problem identification. (2) Information search. (3) Alternatives evaluation. (4) Purchasing decision. (5) Post-purchase behavior (Bettman, 1979; Dibb et al., 2001; Jobber, 2001; Boyd et al., 2002; Kotler, 2003; Brassington and Pettitt, 2003). A distinction is frequently made between high and low involvement purchasing, implying that in practice the actual buying activity can be less or more consistent with this model, depending on the buyer’s perceived purchasing risks. High or low degree of involvement is also a question of buyer experience; products purchased for the first time, in general, require more involvement than...
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...Full essay Twitter: Taming the firehose Andria Krewson Akrewson45c@mac.com Certificate in Technology and Communication program, School of Journalism and Mass Communication, University of North Carolina at Chapel Hill May 3, 2009 About the Author Andria Krewson, a journalist with more than 25 years of news experience in Georgia, Florida and primarily North Carolina, is a student in the Certificate in Technology and Communications program in the School of Journalism and Mass Communication at the University of North Carolina at Chapel Hill. In her journalism career, she has focused on design; learning, teaching and supporting new technologies, especially content management systems; producing local, focused information in niche publications; and managing creative workers. She has been on Twitter as the user @underoak since February 2008, and also as @akrewson since September 2008. She expects to complete the UNC technology program in May 2009. Reach her at akrewson45c@mac.com UNC Honor Code: "I have neither given nor received unauthorized assistance while preparing this assignment and I have written the code myself." This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. To view a copy of this license, visit here. Brief abstract Twitter, the short-message service started in March 2006, has a reputation for being filled with irrelevant noise. But new users continue to stream onto the service,...
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...Wohlers Hall, 1206 S. Sixth Street Champaign, IL 61822 Voice: (217) 265-5513 agarwalr@uiuc.edu Barry L. Bayus Kenan-Flagler Business School University of North Carolina CB 3490 Chapel Hill, NC 27599 Voice: (919) 962-3210 Barry_Bayus@UNC.edu Mary Tripsas Harvard Business School Soldiers Field Road Boston, MA 02163 Voice: (617) 495-8407 mtripsas@hbs.edu Preliminary Draft September, 2005 All authors contributed equally and are listed in alphabetical order. The paper has benefited from comments made by seminar participants at the Harvard Business School. All remaining errors are ours. * Abandoning Innovation in Emerging Industries Abstract Existing models of industry evolution describe a smooth pattern of emergence over time in which the number of firms in an industry increases, hits a peak, decreases as a result of a shakeout, and then stabilizes as the industry reaches maturity. Although this model has been well-accepted and the basic empirical finding holds true across a range of industries, we propose that the finding is not as robust as is generally assumed. We introduce an alternative pattern of evolution in which, during the emergent stage, an industry experiences a sharp decrease in the number of firms – a “mini shakeout” – before increasing again, reaching a final peak and undergoing a major shakeout as described in the extant literature. Using panel data across multiple product innovations introduced in the 20th century, we first show the pervasiveness of the mini...
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...customers’ service and consumers’ risk) affect consumers’ attitude towards online shopping. Convenience sampling method was conducted in this study and the sample comparison of 100 respondents in Taman Tawas Permai, Ipoh. Data were collected via self-administered questionnaire which contains 15 questions in Part A (respondents’ background and their pattern of using internet and online buying), 34 questions in Part B (attitude towards online purchase) and 36 questions in Part C (purchase perception towards online shopping). One-way ANOVA were used to assess the differences between independent variable such as age, income, occupation and pattern of online buying (type of goods) and dependant variable such as attitude towards online shopping. The findings revealed that there is no significant difference in attitude towards online shopping among age group (F = 1.020, p < 0.05) but...
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...Course Project Epsilon: Portfolio Management Plan Instructor: Stanley Mefford Oct 24, 2012 Table of Contents Introduction 3 Epsilon’s Strategic Plan 3 Strategic Capacity Plan 4 Portfolio Management Process 6 Project Selection Criteria 7 Program Management Plan 8 Quality 9 Scope 10 Internal Teams 10 External Teams 11 Scheduling 11 Conflict Resolution Plan 12 Change Management Plan 13 Resource Utilization 15 Conclusion 16 Resources 17 Introduction Deploying over 40 billion emails annually, Epsilon is ranked as the top database marketing services provider and is the world’s leading multi-channel marketing and technology organization (Palmer, 2012). Epsilon works with over 2,000 global clients that represent industries across many markets including financial services, customer packaged goods, retail, travel and pharmaceutical markets. Some of Epsilon’s service offerings include: database technology, email services, and reporting/analytics. As a leader in the market, an impressive 26 of the Fortune 100 companies trust them to provide marketing services (Epsilon, 2012). Since 2009, Epsilon had been experiencing unprecedented growth. In 2011, Direct Marketing News reported that Epsilon’s 2010 global revenues increased 19% as compared to the previous year and was expected to double its revenues (Gordon & Washkuck, 2011). From the outside, forecasts couldn’t be brighter for the company. Internally, however, it was a different story...
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