Material Reviewed:
Assessing Opportunities for Growth
Investors PowerPoint

I found the material under review interesting because they touched upon certain aspects of growing a business that we have already begun to discuss in class as well as emphasized how much each business has to be individual in their approach to growing a sustainable business.

In the article by Professor Frank Hoy, very important points on starting and growing a business are introduced to the reader. The corridor principle, which was discussed in class and elaborated on in this article, suggests that the only way to progress with a business idea is to actualize it by starting the business. This principle resonates with me because it suggests that planning only goes some way to inform you about the potential of your idea but until you really start to work on the idea you will never know how feasible your idea is and whether the direction you had for your business is a valid one or not. Most importantly, the article’s emphasis on the need for creativity in obtaining funds for a business opportunity applies to growing and managing new ventures as it shows how important the recognition of the right funding avenues is to managing and realizing your business opportunity.

This part of the article to me explains the importance of the investor’s PowerPoint document. As mentioned in class, acquisition of investors is an important aspect of growing and managing new ventures since they provide a lifeline for your business to strive on. The PowerPoint presentation, which focuses on the elevator pitch and the 15-minute presentation to prospective investors relates partially to the elevator pitches given in class because even though we the students are not investing funds into their potential business, we will be investing our time and work. That being said I now realize that each elevator pitch