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Malaysian Airlines
TIME TO TRAVEL…….

Preliminary Consultancy Report (Update) Of Developing An Agile/Adaptive Organization by Concentrating HR Capabilities
Perspective: Malaysian Airlines
Prepared by Anupam Mazumdar Vidya Md. Mohsin Zaki Derrick Bungo

Malaysian Airlines
TIME TO TRAVEL…….

ADOPTED APPROACH & METHOD

JUSTIFICATION

THIS REPORT IS BASED ON MALAYSIAN AIRLINES IN WHICH INDUCTIVE CONTEXT WILL BE DEVELOPED BY USING DIFFERENT SOURCES SUCH AS JOURNALS, ARTICLES, COMPANY DATABASE, COMPANY & CASE STUDY WEBSITE, COMPANIES ANNUAL AND LATEST REPORT REPORTS OF OTHER HOMOGENEOUS ORGANIZATIONS (RITCHE ET AL., 2014) CONCLUSION AND RECOMMENDATION (HOW HR CAN ADOPT AGILE/ADAPTIVE APPROACH) WILL BE DERIVED FROM MALAYSIAN AIRLINES DATA, INFORMATION, FINANCIAL STATEMENT, PRESS RELESE, FINDINGS AND ANALYSIS OF PAST AND PRESENT STATUS OF MALAYSIAN AIRLINES (SILVERMAN, 2014)

Malaysian Airlines
TIME TO TRAVEL…….

THEORIES
THE FOLLOWING THEORIES WILL BE USED TO IDENTIFY THE KEY ISSUES OF MA

THEORIES ü ü ü ü ü ü ü ü ü PESTEL ANALYSIS SWOT ANALYSIS PORTER’S 5 FORCES CULTURAL AND LEADERSHIP STYLE OF MA (HARD & SOFT) KNOWLEDGE BASED VIEW & RESOURCE BASED VIEW FORCE FIELD ANALYSIS BLUE OCEAN STRATEGIES STRATEGY GROUP MAP SEVEN “S” MODEL

KEY ISSUES ü COMPANY PROFILE OF THE MALAYSIAN AIRLINES ü CURRENT STATUS OF THE THE MALAYSIAN AIRLINES ü CURRENT STRATEGIC POSITION OF MALAYSIAN AIRLINES ü CURRENT HR PRACTICES IN MA ü STAKEHOLDER ANALYSIS ü RISK ANALYSIS ü COMPETITIVE ADVANTAGE ü KEY PERFORMANCE INDICATOR (KPI) ANALYSIS OF MA ü Formation of cultural web

Malaysian Airlines
TIME TO TRAVEL…….

PESTEL ANALYSIS OF MALAYSIAN AIRLINES
SITUATION(S)
POLITICAL

DESCRIPTION ü TAXATION: AN OBSTACLE DURING RECESSION. MA REPORTED A NET LOSS OF TAX OF RM 1.174 BILLION IN THE LAST 12 MONTHS ENDED DECEMBER 2013 (ANNUAL

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