...tourists around the world. Beautiful beaches, extensive historical monuments and museums, great food, world-famous nightlife, etc. have made Greece the place to be in the summer. My past summers in Greece led me to stereotype the country as a forever sunny, always happy, place to be, while Athens specifically was stereotyped as a large city with palm trees, endless heat and sun, and countless ancient sites. While living in Athens for the past four months, the stereotype of Athens has changed dramatically. Yet, it has not at all become negative. Instead it has led to even better stereotypes in my case. In the past, my experiences with Athens have been minimal in terms of places visited and things done. The old and new places visited during these four months have changed in terms of the emotional feelings for them and the experiences that occurred in those various places. One specific aspect that has changed is my attitude towards graffiti. The previous stays in Athens over the years have been short, lasting only a week at the most. My overall opinion of graffiti had been negative, considering it an unappealing, low-class aspect of urban life. Yet, recently this opinion has faded away, now considering graffiti as a way of life and an art that expresses ideas and values, based on Jeff Ferrell’s Urban Graffiti: Crime, Control, and Resistance. Like the Graffiti example, my attitudes towards several aspects of Athens have changed. However, I will be focusing on...
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...IMPOSSIBLE IS NOTHING In the summer of 2004, in the occasion of Olympic Games in Athens, Adidas, world famous brand in the field of sport clothing has made one of the most inspiring campaigns I have ever seen. With claim “Impossible is nothing” they have placed focus on the values they wanted their products to transmit and represent. This international company adapted itself to a trend that, in an occasion such as Olympic Games are, inevitably, sees in competition not only the athletes but also the brand they wear; it is a battle led through campaigns in various mass media. Focus of my analysis is placed on three TV commercials, videos each of which lasts 30 seconds. I find it necessary to describe them before proceeding with my analysis in order to provide a better insight in the material I will discuss and to present the way I saw and understood this campaign. Each of the videos has famous athletes as its protagonists and they are all made in the way that with digital trickery present day athletes are matched with champions from the past. First of them is Olympic champion Haile Geberlassie. In the video we find this Ethiopian athlete preparing himself for a surreal, 10 000 meters long race. He is surrounded with his clones, all dressed slightly different but all in Adidas. In the background we hear his voice talking in first person saying that despite all medals won and the records broken it is necessary and possible to always improve yourself and beat yourself one more...
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...Athens is one of the oldest named cities in the world, having been continuously inhabited for at least 7000 years. Situated in southern Europe, Athens became the leading city of Ancient Greece in the first millennium BC and its cultural achievements during the 5th century BC laid the foundations of western civilization. During the early Middle Ages, the city experienced a decline, then recovered under the later Byzantine Empire and was relatively prosperous during the period of the Crusades (12th and 13th centuries), benefiting from Italian trade. Following a period of sharp decline under the rule of the Ottoman Empire, Athens re-emerged in the 19th century as the capital of the independent Greek state. Contents 1 Name 1.1 Geographical setting 2 Antiquity 2.1 Origins and early history 2.2 Reform and democracy 2.3 Classical Athens 2.3.1 Early Athenian military history 2.3.2 Artists and philosophers 2.3.3 Peloponnesian War 3 Athenian coup of 411 BC 3.1 Corinthian War and the Second Athenian League 3.2 Athens under Macedon 3.3 Hellenistic Athens 3.4 Roman Athens 4 Middle Ages 4.1 Byzantine Athens 4.2 Latin Athens 4.2.1 Burgundian period 4.2.2 Aragonese period 4.2.3 Florentine period 5 Modern history 5.1 Ottoman Athens 5.2 Independence from the Ottomans 5.3 Modern Athens 5.3.1 Population influx 5.3.2 Athens under the Nazis 5.3.3 Postwar Athens 5.3.4 Athens today 5.3.5 Recent historical population 5.4 Notable Athenians 5.5 Ancient sites in Athens ...
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...Current Practices in Tourism Hospitality and Events CHTM33 Module Guide University of Sunderland London Campus Contacts Module leader US: Dr. Donna Chambers, Reader Module tutor USLC: Dr. Barbora Cherifi, Academic Tutor 3rd floor staff room barbora.cherifi@sunderland.ac.uk Module information TITLE: Current Practices in tourism, Hospitality and Events CODE: CHTM33 CREDITS: 30 LEVEL: M MODULE BOARD: Tourism PRE-REQUISITES: none CO-REQUISITES: None LEARNING HOURS: 300 Learning Outcomes: Upon successful completion of this module, students will have Knowledge 1. Demonstrated an advanced knowledge of current issues, debates and practices in Tourism, Hospitality and Events. 2. Critically evaluate current research and scholarship relating to tourism, hospitality and events. 3. Critically evaluate the strategic challenges facing Events, hospitality and Tourism organizations. Skills 4. Demonstrate the ability to communicate concepts and analysis orally as well as in written form. 5. Demonstrate the ability to analyze, synthesize and diagnose issues and opportunities in tourism, hospitality and events. 6. Reflect critically on the relationship between theory and practice in tourism, hospitality and events. Content Synopsis This module is conceived as an open platform for students to engage with current practices, issues and debates in Tourism, Hospitality and Events. As well as introducing students to the latest theoretical debates...
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...China after the 2008 Beijing Olympic Games Abstract Mega events have intrigued the academia because of the huge impact they have on the host countries. Not only do mega events catalyse urban regeneration, they also have the ability to command international media’s attention. Furthermore, nations have been known to use mega events such as the Olympic Games, FIFA World Cup, and World Fair to rebuild image and draw in tourists to serve the economic development of the region. While the Olympics are one of the most studied mega events, most of them emphasise on the Western perspective probably because only three out of twenty-six Summer Games have been held in Asia. The most recent one is the 2008 Beijing Olympics, which is the focus of this research. In particular, this study aims to explore China’s image change after the event and the influencing factors that contribute to the change. One’s perception and image change are emotional and subjective; therefore, this research can gain a better insight through qualitative approach. Twenty participants from sixteen countries were recruited and interviewed for 20-30 minutes regarding the Beijing Olympics and related news around that time. The findings showed that China achieved moderate success in rebuilding its image in the economic and technological aspects. Many interviewees were impressed by its organising ability and modernisation. However, China failed to change its image through the Olympics when human rights violations...
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...Research Goal The main goal of doing a project on AMBUSH MARKETING is to know that how it take advantage of situations which allow brands/products to get extra exposure at minimal cost. Research Objectives 1. To examine the unethical issues in the advertising industry. 2. Determine the need of Ambush Marketing. 3. To analyze the measures of Ambush Marketing. 4. To study whether Ambush Marketing is ethical or unethical. Research Questions 1. What are the measures to combat Ambush Marketing? 2. Is it ethical for a company to ambush an event? 3. Why do brands with excellent reputations get into this? Research Methodology The methodology of the study includes study of library references and latest literature on the various educational sites, and compilation of the secondary data and information obtained from various journals. My research methodology will be doctrinal as well as non-doctrinal in nature and therefore data will be collected from both primary and secondary sources. The method of research would be deductive as conclusion would be drawn after the analysis and interpretation of data collected ------------------------------------------------- CHAPTER 1 ------------------------------------------------- UNETHICAL PRACTICES IN ADVERTISING INDUSTRY The field of advertising is extremely broad and diverse. Advertising is a form of communication intended to persuade the viewers, readers or listeners to purchase or take some action upon...
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... Kampar, Perak. Additional info: 1. 2. 3. 4. Performance Evaluation Throughout the practical session, the performance of all the students who enroll in the co-curriculum course will be evaluated through marks and graded. However, the grades will not contribute to the GPA and CGPA. Games/Sports & Cultural courses are evaluated based on the following: i. Attendance 20% ii. Log Book 20% iii. Involvement 10% iv. Achievement 10% v. Technical skills 40% Attendance 1. Students who are absent from the Co-curriculum course and present a letter/proof of the reasons stated below will be considered present with a remark: a. Medical Certificate (MC) b. Represent TAR University College for external events c. Death of IMMEDIATE family member 2. Students who are absent with the reasons below will not be considered present: a. Involvement in club/societies/school activities b. Personal matters Skill tests 1. Water threading (10%) assessment based on i. Ability to stay floating upright position with head tilted above water level ii. Ability to pivot vertically towards the left and right iii. Stability of sculling motion (inwards & outwards) iv. Stability of threading motion (inwards & outwards)...
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...Case Study Paper Assignment IR 6629 The Theory and Practice of International Relations NOVEMBER 17 TERRORIST GROUP INTRODUCTION: Terrorism has been one of the hottest topics in the current world affairs. The whole world is threatened by terrorist attacks of different types by different terrorist organizations. The terrorist groups have been using various strategies to pressurize the world to fulfill their demands. Their strategies include bomb blasts, murders, kidnapping and damage to property. Currently Al Qaeda is the most talked about Islamic terrorist organization that has changed the face of the world since September 11, 2001. The group has forced many countries to change their foreign policy. However to think that terrorists are always Muslims is wrong. There are a number of non Muslim terrorist organizations that are using destructive tactics to accomplish their goals. Among the non Islamic groups the most deadly terrorist organization is considered to be November 17 which has its bases in Greece. In this paper I aim to discuss the origins of the November 17 terrorist group. My reason for selecting this group is that it is interesting to know that the group has been declared the most deadly terrorist group in Europe despite the fact that it has a very small strength. I intend to discuss the aims, objectives, strength and strategies of this group. I will try to compare it with other non terrorist organizations in Greece seeking similar goals. I will discuss...
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...and transport 5 Problem with repayment of debts 6 Measures 6 Rescue packages by EU and IMF 6 Privatization of state assets 6 Current economic situation 7 Debt 7 High unemployment 7 Conclusion 8 General information about Greece The capital: Athens Official languague: modern Greek Official name: The Hellenic Republic, Elliniki Dimokratia Religion: Greek Orthodox Church Area: 131 960 km2 Number of inhabitants: 10 815 000 Currency: euro (from 2002) Member of EU from 1981 (7) Unemployment rate (2014): 25.9% (2) Greek flag: Greek economic problems Greek economic problems are caused among other reasons by influences of impacts of the Great Depression (Global economic crisis). But there was also other different reason. This causes, described in following paragraphs, didn’t came to this coutry from outside, from the world but rised inside Greece. Greek government-debt crisis It is also known as the Greek Depression. Government-debt crisis is definitely the main cause of current and previous Greek economical problems. Huge part of the public debt of Greece has political causes: Government overspending and extremly high costs especially for overpriced government contracts. I would like to mention, that significant government failure and frauds happened before Greece had adopted the euro in 2001. These machinations had helped Greece to falsified data for the purpose of fulfilment of the...
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...Annual revenues over € 5 bn • 45,000 employees • In 50 countries 2 Turning Client Vision into Results The Olympic Games – Winning IT for a successful world-class event Atos Origin is proud to serve as the official “Worldwide Information Technology partner” for the Athens 2004, Turin 2006, and Beijing 2008 Olympic Games. We provide the people, processes and technology supporting the Games. We are responsible for the overall IT strategy, project management, key software integration, network security and data integrity. With over 3 billion people all over the world watching, no single project could better illustrate our commitment to delivery 3 Turning Client Vision into Results Atos Origin & RFID February 2005 The Integrated IT architecture of the Real Time Enterprise 5 Turning Client Vision into Results The Integrated IT architecture of the Real Time Enterprise Strategic Enterprise Management Data Warehouse SCM WMS ERP MES CRM SCE Equipment E-Monitoring Chained into reality with RFID…. 6 Turning Client Vision into Results RFID Markets & Applications RFID-EPC enabled systems offer significant benefits in a wide variety of supply chain oriented applications Retail Lower Labor Costs Out-of-Stock Triggers Reducing Shrinkage Reducing Inventories Locating Products Real-time supply/demand data Smart Shelves Reverse Logistics Customer Convenience Healthcare/Pharma Tracking Hospital...
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...Plato and Play Taking Education Seriously in Ancient Greece Armand D’Angour In this article, the author outlines Plato’s notions of play in ancient Greek culture and shows how the philosopher’s views on play can be best appreciated against the background of shifting meanings and evaluations of play in classical Greece. Play—in various forms such as word play, ritual, and music—proved central to the development of Hellenic culture. In ancient Greece, play (paidia) was intrinsically associated with children (paides). However, both children and play assumed a greater cultural significance as literacy—and, consequently, education (paideia)— developed during the classical age of 500–300 BCE. Uniquely among ancient thinkers, Plato recognized that play influenced the way children developed as adults, and he proposed to regulate play for social ends. But Plato’s attitude toward play was ambivalent. Inclined to consider play an unworthy activity for adults, he seemed to suggest that intellectual play in some form, as demonstrated in the dialectical banter of Socrates, could provide a stimulus to understanding. Key words: education in ancient Greece; play and child development; play and education; play and Plato; Socratic dialectic Among various plausible misquotations that surface from time to time is a piece of popular wisdom attributed to Plato to the effect that “you can discover more about a person in an hour of play than in a year of conversation.” It was quoted by Alaska Governor...
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...8/24/2012 Amy McDonnel CLC Lesson Rationale These lesson plans enhance student achievement by presenting the content in several ways, giving the students tools to help their language use, using content that is relevant to the student’s life, encouraging group participation, and using an assessment that not only measures their understanding of the topic, but also meets both the both 6th grade content area standards, and English Language Learner (ELL) standards. By implementing these lesson plans in a unit format, the students are ensured to receive quality instruction under the following standards: Determining the central ideas or information of a primary or secondary source, and providing an accurate summary; writing narratives to develop real or imagined experiences or events using effective technique, relevant descriptive details, and well-structured event sequences; Understanding the influences of individuals and groups from various cultures on various historical and contemporary societies; understanding the impact of interactions between people and the physical environment on the development and conditions of places and regions; summarizing numerical data sets in relation to their context; identifying the mean, median, range and mode; Throughout the writing lesson plan, information is presented through reading, writing, listening, visual aid, and group discussion. Students are presented information in several different ways to help them make connections about the information...
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...A Profile of Haier Group Founded in 1984, the Haier Group has been dedicated to innovation and creating a world famous brand over the past 26 years. Originally a small collective plant on the verge of bankruptcy, it has now grown into an international group which has more than 70,000 employees around the globe and realizes a turnover of 135.7 billion yuan in 2010. Haier has risen to be the world's No.1 brand of consumer appliances. In addition, it was selected as one of the world's Top 10 innovative companies issued by USA Newsweek's website. Haier aims to create a world famous brand in the age of the Internet, which features satisfying the personalized needs of users in a short time. What such a business needs is large-scale customization rather than massive production. Taking this opportunity provided by the Internet, Haier addressed this challenge and actively explored and practiced the "Win-win Mode of Individual-Goal Combination". Through "Inverted Triangle" organizational innovation and "End to End" ZZJYT construction, it realized the transformation from "selling products" to "selling services" and fostered differentiated and sustainable competitive advantages. Trend-leading R&D advantages ---- The Haier's patent applications total over 10,000- ranking first among Chinese home appliance firms. Haier takes the lead to make breakthroughs in international standards. It participated in the drafting of 51 international standards, 27 of which have been issued and implemented...
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...Dhaka City College INTERNSHIP REPORT ON “Measuring the Effectiveness of Grameen Phone’s CSR Programs in Creating the Brand Awareness” Supervised By: Ms.Nasrin Sultana Lecturer Department of Business Administration Submitted By: Sarower Jahan ID # 170 Major Area: Marketing Date of Submission: Some of the key CR initiatives: Health: Helping and caring for the community is an essential component of Grameen phone's Corporate Social Responsibility; therefore we endeavor to make a positive contribution to the underprivileged community of Bangladesh by helping in improvement of the health perils in the country as much as possible. Healthcare is still inaccessible for many Bangladeshis. Almost half of the country's population live below the poverty line and cannot even afford basic healthcare. Only 35% of the rural population use adequate sanitation facilities and 72% have access to clean drinking water. Moreover the people...
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...cost increase in periphery countries -> competitiveness loss 11 3. Lehman Brothers 14 3.1. Reasons for Bankruptcy 14 3.2. LEVERAGE 15 3.3. LIQUIDITY 15 3.4. LOSSES 15 3.5. Final words 16 4. Greece Financial Crisis 16 4.1. Current Greece Financial Crisis 16 4.2. Greece before Financial Crisis 18 4.3. Industry 19 4.4. Tax Evasion 20 4.5. Populism and Corruption 22 5. Conclusion 23 5.1. Fundamental defect in the euro area – The impossible of independent monetary policy worsen the Economic Crisis of Europe. 23 5.2 Fundamental defect in the euro area – The Eurozone, which was established without financial alliance makes the financial crisis to the banking crisis. 26 REFERNECES 28 Introduction In June, whole world paid attention to Greek economic crisis. Greece, had undergone crisis because of financial crisis from United States since 2008, has evaded a default with two times of relief loans from European Commission (EC), European Central Bank (ECB), and International Monetary Fund (IMF). But Greece announced that they couldn’t pay back the loan to IMF and then implemented a referendum; pros and cons to additional relief loans. After the referendum, a negotiation of debt redemption of Greek government had been proceeded between Greece and creditors and it was concluded that Greek government would take appended loans and conduct structural reform. Why did Greece negotiate with creditors by implementing the referendum? More radically, why...
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