...to an effective business. In this case study, the three companies demonstrated how their businesses were enhanced using information technology. First was eCourier, which delivers packages around London. They wanted to recieve instant feedback of customer satisfaction. eCourier used SeeWhy software to provide them customer data more expediently. The software allowed them to see dormant accounts or booking changes. They saved money by not having to hire staff to monitor whether or not customers where happy with the service they recieved. Cablecom also was interested in more efficiently tracking customer satisfaction. In their case, statistical software was used to filter out anomolies. They discovered that the use of survey research in conjuction with statistical software gave a more accurate look at customer satisfaction. Using these two software products allowed them to focus on retaining happy customers and mending relationships with unhappy clients. The last company was the law firm of Bryan Cave. They were looking for an alternative to the hourly fee model used by most law firms. Their clients were requesting "fixed pricing and pricing that was adjusted during a project" (Textbook, pg 6). Bryan Cave had spreadsheets that broke down the collection of fees as well as profits, however, they were unnecessarily complicated and confusing. They used business intelligent tools to help "lawyers track budgets in real time so that they could quickly make...
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...also aid in decision making for a business. Decisions are made based on analysis provided by computer-based information systems. For example a store manager may make the decision whether to discontinue an item for sale or keep it on the floor due to analysis of sales trends provided by computer-based systems. Lastly information technology helps business gain a competitive advantage. A competitive advantage is gained through computer-based information systems by applying innovative application of information technologies (pg. 9). For example a store manager installing touch screen kiosks throughout the organization could potentially attract the competitors customers. 3. Refer to the Real Word Case on eCourier, Cablecom and Bryan Cave in the chapter. Jay Bregman, CTO and cofounder of eCourier, notes that the company hopes their innovative use of technology will become a differentiator in their competitive market. More generally, to what extent do specific technologies help companies gain an edge...
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...professionals, and identify five areas of information systems knowledge that they need. 3. Give examples to illustrate how the business applications of information systems can support a firm’s business processes, managerial decision making, and strategies for competitive advantage. 4. Provide examples of several major types of information systems from your experiences with business organizations in the real world. 5. Identify several challenges that a business manager might face in managing the successful and ethical development and use of information technology in a business. 6. Provide examples of the components of real world information systems. Illustrate that in an information system, people use hardware, software, data, and networks as resources to perform input, processing, output, storage, and control activities that transform data resources into information products. 7. Demonstrate familiarity with the myriad of career opportunities in information systems. The Real World of Information Systems Real World Case: eCourier, Cablecom, and Bryan Cave: Delivering Value Through Business Intelligence The Fundamental Roles of IS in Business Trends in Information Systems The Role of e-Business in Business Types of Information Systems...
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