...on consumers’ behavioral intentions? (Use the Theory of Reasoned Action to guide your thinking and your answer.) This is a review and application question with a web exercise. Fishbein and Ajzen’s Theory of Reasoned Action is a powerful model for analyzing and understanding the factors that influence voluntary, overt behaviors. Students need to understand the basic components of the model and the logic that underlies their interrelationships. Exhibit 6.6 in the text clearly presents the major components of the model and their interrelationships. Students should be able to discuss these "flows of influence." The theory of reasoned action identifies two main influences on behavioral intentions--Aact and SN that is attitudes toward the action and subjective norms. Different promotional strategies, such as those used by The Gap, can try to change consumers’ attitudes and/or their subjective norms. For instance, if the weak BI is due to negative attitudes toward purchasing clothing from The Gap, advertising needs to focus on the specific negative beliefs about the consequences of buying and using the product. Alternatively, The Gap could try to use social influences to impact subjective norms by communicating social acceptability by wearing clothing from The Gap. 7. Use the example of “The Gap” to distinguish between the multi-attribute attitude model and the theory of reasoned action. How could each model contribute to the development of...
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...Theory of Reasoned Action/Planned Behavior The theory of reasoned action (TRA) was developed by Icek Ajzen and Martin Fishbein in 1975, to examine the relation between attitudes and behavior (Morisky, 2002). The intention to behave a certain way is determined by the persons attitude toward the behavior (Littlejohn, 2011). Later, behaviors appeared to not be completely voluntary and under control. This led to the addition of perceived behavioral control, and the theory got the name “the theory of planned behavior” (TPB). This theory predicts deliberate behavior. It states that only specific attitudes toward a behavior can be expected to predict the behavior. In addition to measuring attitudes toward a behavior, as the theory of reasoned actions...
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...i THE CONSUMER’S BEHAVIORAL INTENTION TOWARD E-TICKETING SYSTEM OF GOLDEN SCREEN CINEMA (GSC) IN MELAKA SHAFINAZ NADIA BINTI MOHD MOTTASIR Report submitted in partial fulfillment for the Bachelor of Technology Management (High Technology Marketing) FAKULTI PENGURUSAN TEKNOLOGI & TEKNOUSAHAWAN UNIVERSITI TEKNIKAL MALAYSIA MELAKA ii VERIFICATION “I hereby declare that I have read this thesis and in my opinion this thesis is sufficient in terms of scope and quality for the award of the degree of Bachelor of Technology Management (High Technology Marketing) Signature: Name of Supervisor: Madam Azrina Binti Othman Date: Signature: Name of Panel Supervisor: Dr. Norfaridatul Akmaliah Binti Othman Date: iii CONFESSION “Hereby, I declare that this thesis entitled “The Consumer’s Behavioral Intention Towards e-Ticketing of Golden Screen Cinema (GSC) in Melaka” is the result of my own research except as cited in the reference. The thesis has not been accepted for any degree and is not concurrently submitted in candidature of other degree. Signature: …………………………………… Name : Shafinaz Nadia Binti Mohd Mottasir Date : …………………………………… iv DEDICATION I learn patience, perseverance and dedication. Now I really know myself, and I know my voice. It’s a voice of pain and victory. To my beloved Mom and Dad, My siblings, My lecturers, My friends, Those who have helped me during my rough time, Helped shape me into what I’ve...
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...FACTORS AFFECTING BEHAVIORAL INTENTION TO PURCHASE LOW–COST AIRLINE E-TICKET IN YHAILAND by Piyanath Maneechot School of Business, University of the Thai Chamber of Commerce and Suthawan Chirapanda School of Business, University of the Thai Chamber of Commerce E-mail: suthawan_chi@utcc.ac.th 41 FACTORS AFFECTING BEHAVIORAL INTENTION TO PURCHASE LOW–COST AIRLINE E-TICKET IN YHAILAND by Piyanath Maneechot School of Business, University of the Thai Chamber of Commerce and Suthawan Chirapanda School of Business, University of the Thai Chamber of Commerce E-mail: suthawan_chi@utcc.ac.th Abstract Purpose - The purpose of this research aims to investigate the factors that affecting behavioral intention to purchase low-cost airline e-ticket and this research. Design/methodology - This research employed an empirical study with the use of the questionnaire survey method, in total, 430 responses were collected through randomly mailing and sent out to consumers who had an experience of purchasing low cost airline e-ticket. Findings - The result showed that marketing efforts, perceive ease of use and perceived usefulness positively affects attitude toward using low cost airline e-ticket and attitude toward using and subjective norm also positive affect behavioral intention to purchase low-cost airline e-ticket. The research showed that perceived usefulness was the most important factor that affect to the behavioral intention to purchase low-cost airline e-ticket...
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...Haritha vardhini Katragadda Social and Behavioral health Dr. Preety Gadhoke, PhD, MPH MPH-301 Reflection paper #6 Firstly, ‘Theory of reasoned action’, a model of behavioral intention prediction that spans attitude and behavior predictions. Subsequent separation of behavior from behavioral intentions allows for limiting factors’ explanation on the basis of attitudinal influence. Icek Ajzen and Martin Fishbein developed the theory of reasoned action between 1975 and 1980. This theory was derived from past studies that began as attitude theory and eventually led to behavior and attitude studies. This theory originated from frustration with the traditional behavior and attitude studies. Most studies in this field established weak correlations between the measures of attitude and volitional behaviors’ performance. Initially, the theory related to voluntary behavior but it was noticed later that the theory was not 100 percent voluntary. Under control, it later led to addition of the perceived behavioral controls. According to the theory of reasoned action, behavior of an individual is determined by their intention to perform it and that in turn, the intention is a function of their attitude towards that behavior and their subjective norm. Intention is the best behavior’s predictor. The theory suggests that cognitive representation of the readiness of an individual to perform a particular behavior is their intention. Intention is the immediate antecedent of a behavior. Three factors...
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...the adoption of a particular technology would enhance their job performance. * Perceived ease of use: the degree to which individuals believed that using a particular technology would be simple. USEFULLNESS The technology acceptance model specifies the causal relationships between system design features, perceived usefulness, perceived ease of use, attitude toward using, and actual usage behaviour.Overall,the TAM provides an informative representation of themechanisms by which design choices influence user acceptance, and should therefore behelpful in applied contexts for forecasting and evaluating user acceptance of information technology 1) Person’s attitude towards the use of the system : As demonstrated in the theory of reasoned Action, the Technology Acceptance Model postulates that the use of an information system is determined by the behavioral intention, but on the other hand, that the behavioral intention is determined by the person’s attitude towards the use of the system and also by his perception of its utility. 2) Impact on performance: The attitude of an individual is not the only factor that determines his use of a system, but is also based on the impact which it may have on his performance. Therefore, even if an employee does not welcome an information system, the probability that he will use it is high if he perceives that the system will improve his performance at work. 3) Easier to use: The Technology...
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...Inf Soc (2015) 14:81–95 DOI 10.1007/s10209-014-0348-1 LONG PAPER Technology acceptance model: a literature review from 1986 to 2013 ´ ´ Nikola Marangunic • Andrina Granic Published online: 16 February 2014 Ó Springer-Verlag Berlin Heidelberg 2014 Abstract With the ever-increasing development of technology and its integration into users’ private and professional life, a decision regarding its acceptance or rejection still remains an open question. A respectable amount of work dealing with the technology acceptance model (TAM), from its first appearance more than a quarter of a century ago, clearly indicates a popularity of the model in the field of technology acceptance. Originated in the psychological theory of reasoned action and theory of planned behavior, TAM has evolved to become a key model in understanding predictors of human behavior toward potential acceptance or rejection of the technology. The main aim of the paper is to provide an up-to-date, wellresearched resource of past and current references to TAMrelated literature and to identify possible directions for future TAM research. The paper presents a comprehensive concept-centric literature review of the TAM, from 1986 onwards. According to a designed methodology, 85 scientific publications have been selected and classified according to their aim and content into three categories such as (i) TAM literature reviews, (ii) development and extension of TAM, and (iii) modification and application...
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...CHAPTER 1 INTRODUCTION This chapter serves as a general outlook of the research. It will provide the background and scope of the study, purpose of the study, the objective as well as the limitations in doing this research. Background of Study Labis started as a small village known as Kampung Paya Merah. The village got its name from a type of river grass which became the favourite food for river terrapins. In early 20th century, British officers came to the villages to survey for new areas to be developed in Segamat district. The British officer was surprised to see the river terrapins since they had not seen those animals before. They asked the villagers the name of those animals and the villagers answered, “labi-labi tuan” and because they did not know the name of those animals the British officers referred to them as Labis in the plural form. Therefore, the British officers decided to name the settlement Labis. Another theory is that in the 17th century, a member of the Malacca royal family was travelling through the area. He saw something that intrigued him. He called out to his advisors to tell him what it was, he went “Habis? Habis?” then accidentally is blurting out the name Labis. Labis is the second largest town in the district of Segamat, Johor with a population of about 20, 000 people and the largest community there is Chinese. Labis is an agricultural town and the main export is rubber. This study is focusing on the impact...
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...Role of Age in Technology Adoption Decisions in Organizations Aashish Jagini University of Missouri Technology has become a vital and integral part of every organization. From multi-national corporations who maintain mainframe systems and databases to small businesses that own a single computer, technology plays a role. Technology has become indispensable because it has made its way into all the areas of an organization. Adoption of technology in an organization may influence performance and growth through improvement in productivity, competitiveness, efficiency, and effectiveness. Technology helps an organization to re-engineer work practices, improve speed, maintain consistency and accuracy and increase reliability. In the past two decades, research has focused on the notion of technology adoption. Studies have examined various aspects of technology adoption at an individual and organizational level and in this paper will analyze if age can be a differentiating factor in adoption of technology in the workplace. Research examining age differences in technology adoption decisions A research study was conducted by Micheal G.Morris and Viswanath Venkatesh in the year 2000 to investigate age differences in individual adoption and sustained usage of technology in the workplace using the theory of planned behavior. The theory of planned behavior is a theory which links beliefs and behavior. The study was done over a period of 5 months among 118 workers. User reactions...
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...why Hult is right choice to pursue an MIB Degree as it gives us exposure to study in two different parts of world in 1 year. With this you get an opportunity to understand culture of two different countries and work in a different environment with people from various nationalities. Secondly, it gives an opportunity to build lifelong international connections. We get an opportunity to network with people from over 120 nations. To pursue an MIB degree while studying with people from such diverse background gives us an experience to work with multinational teams. I believe no other business school offers such unique opportunity. Also, Hult offers unique business experience in 1 year through the Action Learning Project. As a part of curriculum it offers student to work on real life action project for 3 months. Also, the faculty of Hult International Business School come from diverse background and have worked for various companies like Philips, Xerox etc. which gives students a great chance to network and helps to prepare for jobs. Hence, I would conclude that to pursue an MIB degree, Hult International Business School would be right and best option as it stands apart from other Business Schools. Opportunity for studying in 2 campuses, building lifelong international connections and a chance to have...
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...LEARNING TEAM CHARTER – TEAM “B” |Course Title |BCOM/275 BUSINESS COMMUNICATION AND CRITICAL THINKING | | | | | | | | | | | Team Members/Contact Information |Name | |Phone | |Time zone and | |Email | | | | | |Availability During the Week | | | | | | | | | | | |Erica | |803-709-4032 | |SC “Eastern Time” available everyday | |msewilson25@email.phoenix.edu | | | | | | | |msewilson25@hotmail.com | |Nikole | |859-866-0256 | |Eastern Standard Time | |nikolehoskinds@gmail.com | | | | | |Available M-F 6pm-8pm ...
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...lucky. I like apple He/She/it is/verb+s She is a girl. He loves chocolate. They/you are/verb They are hungry. You always play with us. 1. Facts (something is generally known to be true) The sun sets in the west. | The sun never sets in the east or south or north, but always in the west. | 2. Repeated actions or habits Colin always plays soccer on Tuesdays. | Colin plays football regularly - every Tuesday.In English, signal words are often used, e.g.: always, never, seldom, often, regularly,every Monday. | 3. Action set by a time table The train leaves at 9 pm. | Although the action takes place in the future, it takes place regularly and is set by a time table. | 4. Feelings I love her. | When you love someone, that's a state, a fact or emotion, but not an action (like running for example). Whenever you want to express a state, possession, sense or emotions, use the simple form (not the progressive). The following words all belong to this group: * be (I am happy) * hate (I hate you) * hear see smell * like * love * think * understand * want * wish | 5. Permanent actions Ann lives in Shatin. The verbs can, may, might, must remain the same in all forms. So don't add s. Example: he can, she may, it must Verbs ending in o or a sibilant (ch, sh, s, x) add es instead of s. Example: do - he does, wash - she washes A final y after a consonant becomes ie before s. Example: worry - he worries But: A...
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...formal written reprimand and is to confirm in writing our discussion on [date] concerning your unacceptable [performance and/or conduct] and to establish my expectations which I have outlined in a Corrective Action Plan to be commenced immediately. Further, you are hereby warned of additional disciplinary action if your [performance and/or conduct] does not improve. I have developed this corrective measure to assist you in bringing your work as a [classification] to an acceptable standard as defined in your enclosed Employee Performance Appraisal. During the past [time period], your supervisor has shared with you concern about your [performance of the functions of your position and/or unacceptable conduct]. While I want to emphasize that some of the deficiencies would not constitute unsatisfactory performance when viewed singularly, the cumulative effect demonstrates your inability or unwillingness to conform to expected standards of work. I believe it is necessary to initiate this Corrective Action Plan to cause you to understand that not only are your deficiencies unacceptable, but also that we are at a point where such [substandard performance and/or unacceptable conduct] can no longer be tolerated. [Insert language describing the consequences of the employee’s actions, or inactions.] You have been verbally counseled on numerous occasions concerning your work [performance and/or conduct] and your supervisor, [name], has spent many hours explaining appropriate [classification/job]...
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...Placement Fair Checklist Please ensure you read the entire checklist for effective results on the day. Before the Fair: * Have you registered your attendance? – Make sure the BSEO is aware that you are coming. * Have you attended the preparation workshop? – If not, book yourself in now! * Research, Research and more research – Look at the companies’ website and check the news on the day. It will show if you don’t know what they do * Prepare examples of your skills – Be ready to “sell” yourself to an employer, using the CAR technique* * Do you have an up to date CV? – Make sure you have your most up to date CV ready, as up to date for the day before. During the Fair: * Turn up early and be friendly – Ensure you turn up on time with a smile on your face * Are you smartly dressed? – Remember that this is the first impression that the employers will have of you. * Handshake – Always shake hands with the person at the desk and introduce yourself! (Name and studies) * Talk about what interests you in that company – “I saw on your website that ….” * Hand over your CV – Use it like a business card. Tell them you are really interested in their company and you’d like to stay in touch. * Mingle – Do not stay in groups with your friends, walk around and mingle with various employers. You are there to sell yourself, not your friends. * Thank them for their time today – Employers have given up their time to come and demonstrate what...
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...PART IV: Action & Implementation Plan Specify the action plan related to the decision made. Who | Encik Ghani | What | Ask CFO and CPO cooperated together to implement new purchasing system | How | * Conduct a meeting to make clear the direction of the new system implementation. * Assign the job to both CFO and CPO; make clear of their roles and responsibilities. * Regularly review the progress and ensure the implementation processes are in control. * Avoid and solve the conflict between both parties. * Ensure the goals and objectives are achieved. * Anticipate and evaluated the cost and benefit * Provide morale support * Review the report. | Who | Cik Siti Aminah | What | Implement the new computerized purchasing system. | How | * Initial investigation * Systems survey * Feasibility study * Information needs and systems requirements * Systems analysis report * Gain the understanding of the existing system * Identify the strength and weaknesses of the existing system and system to be developed. * Co-operate with the Encik Azman, sharing of information. * Ensure the system is ease to use, reduce cost, and can enhance the control. * Collect data that identify user needs and make recommendations to management. * Issue a formal report that summary all the related information to the Encik Ghani | Missing information: 1. Roles and responsibilities of the CPO. It does not mention whether CPO has experience in implement...
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