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Reasons for Change

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Submitted By browngyrl757
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Change management is defined as the approach of an organization to a desired state. It is something that companies need to experience to become and also remain successful. The world is changing every day with technological advances with time there will come a point where an organization must adapt to keep up with the growing market. This article indentifies the reason Microsoft has fallen from the number one spot in its industry. Microsoft for a long time led the market by generating 20 billion dollars a year in operating income on 50 billion dollars in revenue (Govindarajan & Trimble, 2010). The numbers speak for themselves with how well Microsoft was doing. Within the past years that has all changed. Microsoft has been at a standstill whereas their competitor, Apple, stock prices have multiplied (Govindarajan & Trimble, 2010). Therefore, Apple has taken the lead in the industry with their new and innovative ideas. Microsoft has lacked in the growth department, which the reasoning for their decline. They are unable to come up with new ideas or execute the strategic plans put into place. Microsoft employs some of the top master minds of software but they apparently have not been able to put their talents to use (Govindarajan & Trimble, 2010). Apple has used change management to its advantage, which is why they are number one in the technology market right now. They have come up with ways to make their devices thinner and faster using the latest technology. They recently released the iPhone 5S with fingerprint recognition and they have also released the new iPad Air. They are dominating the industry when it comes to cell phones, tablets, Web TV, and portable music devices. As a society, people are always looking for the latest and greatest thing out so it is important for companies to take advantage of this demand. This article also indentifies what it takes to

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