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Submitted By fabianlilly
Words 375
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NF&S
CONSULTING
PROJECTS, DELIVERED
CanGo Customer Analysis Weeks 1 & 2

Issue 1: CanGo does not have a business plan
CanGo has a winning business idea, but Elizabeth needed to take the next step-write a business plan. Elizabeth and the company should ask themselves, what do you want to go down in history for?

Recommendation: A written business plan put into action
Business plans are critical to the success of any new company. Business plans serve as a structure for a company and provide targets to see if you are reaching those goals.

Issue 2: Poor Planning
Project Managers lack organization and planning skills. Management also does not provide comprehensive objectives for project managers.
Recommendation: Inform managers to company objectives and goals
It is imperative to select a management team that knows how to balance relationships and also know management skills to get projects done. Improper management can result in unproductivity and missed deadlines.

Issue 3: Inexperience in new market
From the management meeting we learned that Cango wants to venture into a new industry. From the comments from the management staff, it is evident that most are unaware of this new industry. There was an interesting comment made to outsource the business; but was dismissed immediately without consideration.

Recommendation: Get your feet wet
There’s a certain amount of time that should be invested before venturing out on new ambitions. Gaining experience will promote confidence in your ability and in your business concept. It will help you develop your product, having first-hand experience in that industry, and an understanding as to how that industry can benefit from what your business has to offer.

Issue 4: Financial neglect
CanGo spoke of jumping the gun by entering into a new market based only on market research. Cash is the important to

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