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Red Bull Rhetorical Analysis

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Pathos: Wording
The advertisement shows its healthiest specifications in big letters to give to the consumer a feeling that the Red Bull drink doesn’t influence in the consumer´s health in a negative way. The wording used in the advertisement affects the decision-making of the consumer. The emotional impact of the advertisement takes importance when the consumer is debating whether to buy the competition´s product or to buy a Red Bull. Consumers who care about their intake of calories and carbohydrates would feel the need to buy a Red Bull over any other energy drink. However, a considerable part of the consumers may not know what the carbohydrates or calories are. The consumers believe that the human body needs energy to work in the daily basis and that the low intake of calories and carbohydrates is good for them. The wording of the advertisement plays with the consumers´ beliefs to make them think that the Red Bull drink satisfies their expectations of a product that offers energy without any risk in their organism.

Pathos: Imagery …show more content…
It seems to focus on the young audience because of the models placed in the background. However, the desire of traveling and adventure is presented in most of the public no matter ages. The consumer´s thoughts and ideas start to awake when they observe this advertisement. Thoughts and believes tend to influence on the consumer´s judgment. A company that shares the same values and beliefs of its audience is more likely to sell more. Red Bull takes the most popular wishes of the audience, which are travelling and adventure, to let the consumers know that the Red Bull energy drink is in favor of the same beliefs. The consumers start to imaging the same scenario placing themselves not only being at the beach but having a Red

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