...CORN AND CULTURE: THE INFLUENCE OF ZEA MAYS ACROSS CULTURAL AND HISTORICAL BOUNDARIES BY GINNY MARIE MUELLER Undergraduate Thesis presented in partial fulfillment of the requirements for the University Scholar distinction The University of Montana Missoula, MT May 2011 Approved by: James C. McKusick, Dean The Davidson Honors College Kathleen Kane, Faculty Mentor English David Moore, Faculty Reader English 1 Mueller, Ginny, B.A., May 2011 English Literature Corn and Culture: The Influence of Zea mays across Cultural and Historical Boundaries Faculty Mentor: Kathleen Kane Second Faculty Reader: David Moore Corn's status as a critical food crop, and its location within indigenous new world cosmographies, illustrate the important sociocultural role the plant has played for millennia. However, modern society has elevated Zea mays far above the status of mere plant, fashioning it into a commodity intimately connected to systems of control and capitalism. Consequently, corn has played an essential role in colonization, industrialization, and the advent of overproduction. The beliefs and literature of numerous new world cultures, along with the literatures of modern Western cultures, offer a striking analysis of corn's current position in western society. The far-reaching impacts that corn has on our socioeconomic and subsistence systems reveal a great deal about globalization, commodification, and dominance. This paper examines corn through a cultural studies lens, documenting...
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...Jennifer DuBois Professor: Malick Diarrassouba Module 3 final Project The beverage industry has undergone profane changes as health awareness among consumers has been on the rise. In the current challenging conditions for the beverage industry, PepsiCo has been taking aggressive steps to cut costs to support long-term earnings growth and reinvest savings in their business. As the company faces growing concerns in the carbonated beverage industry because of growing health awareness and obesity concerns, PepsiCo has been working to make its cost structure leaner; through economies of scale to reduce labor, by specialization and division of labor. PepsiCo is also making good progress with it cost-savings initiatives consistent with its productivity enhancement initiatives; the company expects to realize cost savings of at least $1 billion in 2014. One of the major expenses for PepsiCo is it marketing and advertising campaign which accounts as of 2013 for 5.9 of its net revenue, however PepsiCo has manage to have substantial savings in their direct fixed cost by their structural business model and through economies of scale, Moreover, PepsiCo has announced an increase cost-savings program, which is expected to result in cost savings of $5 billion for the next five years starting from 2015 " and by optimizing its production facilities globally; improving its go-to-market systems, increasing shared services, and investments in automation. One of PepsiCo state of the Art Facilities...
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...Let’s Get Better in Reading Learner‟s Materials 3 This instructional material was collaboratively developed and reviewed by educators from public and private schools, colleges, and or/universities. We encourage teachers and other education stakeholders to email their feedback, comments, and recommendations to the Department of Education at action@deped.gov.ph. We value your feedback and recommendations. Department of Education Republic of the Philippines i Let’s Get Better in Reading – Grade 3 Learner’s Materials First Edition, 2014 ISBN: Republic Act 8293, section 176 states that: No copyright shall subsist in any work of Government of the Philippines. However, prior approval of the government agency or office wherein the work is created shall be necessary for exploitation of such work for profit. Such agency or office may, among other things, impose as a condition the payment of royalties. Borrowed materials (i.e., songs, stories, poems, picture, photos, brand, names, trademarks, etc.) included in this book are owned by their respective copyright owners. The publisher and authors do not represent nor claim ownership over them. Publisher by the Department of Education Secretary: Br. Armin A. Luistro FSC Undersecretary: Dina S. Ocampo, Ph.D. Development Team of the Learner’s Material Reviewers: Nemah N. Hermosa, Roderick M. Aguirre, Merry Ruth Gutierrez, Felicidad Pado, Ma. Lourdes Tayao Mil Flores Ponciano, Esperanza Diaz- Cruz, Ana Lou Caspi, Criselda DG Ocang...
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...CONTENTS 1 | Topic of the assignment. | 2 | Contents. | 3 | Introduction of the marketing strategies. | 4 | Introduction to enterprise & definition of Ansoff’s Matrix. | 5 | Market development & product development. | 6 | Diversification, market penetration & summary. | 7 | Introducing Kellogg’s and Kellogg’s brands. | 8 | Marketing mix, packaging & advertising | 9 | Market research & communicating with consumers & summary. | Introduction The purpose of this report is to research two different marketing strategies that can be used by organisations to identify opportunities to grow. The two organisations used in this report are Enterprise Rent-a-Car and Kellogg’s Breakfast Cereals. The growth strategies include Ansoff’s Matrix and Branding. According to The Chartered Institute of Marketing, “Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” Enterprise Rent-a-car In 1957,Jack Crawford Taylor, an American entrepreneur established executive leasing in Missouri, united states which came later to be renamed as enterprise rent –a-car in 1962. With a vast network of over 6500 rental offices (5400 local markets locations and 419 airport locations) and over 850000 cars, enterprise rent-a-car is the largest rental car company in...
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...L.N.C Late night cravings Is a new and trendy food truck with great food created and designed to cater to the late night club, event, or night life enthusiast. The food will be prepared in a snack size portion, and will be interpreted versions of favorite American cuisine all served to order. The atmosphere will be friendly, welcoming, and adventurous. Since there are not very many options when it comes to finding food late night, LNC is conceptualized around creating a place for people leaving the bars, or clubs or any other late night event intoxicated to find tasty, savory food without the wait time of being seated, or ordering food of most sit down restaurants open late night. The trucks theme will be an artistic interpretation of “A day with the Girls,” accompanied with bold, colorful life size fashion illustrations adorning the exterior of the truck. LNC will operate for business Wednesday, Thursday, Friday, Saturday, and Sunday during the hours of 8:00pm until 3:30am, a total of 71/2 hours of service time a night. The truck will change locations alternately between other popular Southern California cities and attractions but it will primarily be secured for food service at The PIKE located at 95 South Pine Ave. Long Beach, Ca. 90802. Events like Long Beach Grand Prix, or Jazz Music Festival, or the LGBT Pride Festival, or even other events like the Rose Parade, Rose Bowl are prime examples of events to capitalize on sales. Demographically Long Beach has a population...
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...The United States V.S. Hong Kong When you travel to another country, you can definitely realize there are lots of conspicuous differences between the country and yours. I have been studying in the States for some time. At the outset, I found it hard to adapt to the new environment since there are significant differences between the States and the place where I was brought up—Hong Kong, especially in several major areas of food culture, environment, and lifestyle. One big difference between the States and Hong Kong is food culture. “Pizzas, burgers and French Fries are our regular meals!” one American student told me. I do agree with her, for I have seen pizzas, burgers and French fries appear in the school cafeteria every day since I arrived. Moreover, McDonald’s, Burger King and Papa Gino’s, which sell fast food, dominate in the States. If you stay in the States for a while, you’ll definitely familiarize yourself with various types of pizzas and burgers: Pepperoni Pizza—pizza dough topped with tomato sauce mixture, cheese and pepperoni; Hawaiian Pizza—combines sweet with sour; Double Cheese Burger—consists of beef patties, melted cheese and mustard. However, for the Chinese, steamed rice, cooked or fried vegetables and fish are main meals in Hong Kong. Apart from that, food in the United States only satisfies hunger. In contrast, food in Hong Kong “is also an expression of cultural identity and the choice or rejection of certain types of food, the...
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...Participant Media, River Road Entertainment and Magnolia Pictures Present A Magnolia Pictures Release FOOD, INC. A film by Robert Kenner 93 minutes, 35mm, 1.85 PRESS NOTES Distributor Contact: Matt Cowal Arianne Ayers Magnolia Pictures 49 W. 27th St., 7th Floor New York, NY 10001 (212) 924-6701 phone (212) 924-6742 fax publicity@magpictures.com Press Contact NY/Nat’l: Donna Daniels Public Relations Donna Daniels Lauren Schwartz Press Contact LA/Nat’l: mPRm Public Relations Alice Zou 5670 Wilshire Blvd., Ste 2500 Los Angeles, CA 90036 323.933.3399 ext. 4248 20 West 22nd Street, Suite 1410 New York, NY 10010 Ph: 347.254.7054 ddaniels@ddanielspr.net lschwartz@ddanielspr.net azou@mprm.com 49 west 27th street 7th floor new york, ny 10001 tel 212 924 6701 fax 212 924 6742 www.magpictures.com SYNOPSIS In Food, Inc., filmmaker Robert Kenner lifts the veil on our nation's food industry, exposing the highly mechanized underbelly that's been hidden from the American consumer with the consent of our government's regulatory agencies, USDA and FDA. Our nation's food supply is now controlled by a handful of corporations that often put profit ahead of consumer health, the livelihood of the American farmer, the safety of workers and our own environment. We have bigger-breasted chickens, the perfect pork chop, insecticide-resistant soybean seeds, even tomatoes that won't go bad, but we also have new strains of e coli--the harmful bacteria that causes illness for...
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...cool, yet not cold, weather. And it's also the season when many fruits and other crops are harvested, making autumn fruit-full. * Autumn is a close friend of the sun, who is "maturing" as the year goes on. "Maturing" could be a polite way of saying "getting old." The sun is no longer in its prime. * A "bosom-friend" is like that friend you told all your secrets to in junior high school. Lines 3-4 Conspiring with him how to load and bless With fruit the vines that round the thatch-eves run; * Ah, so now the sun and autumn are "conspiring," eh? Looks like we might have to separate the two of them. What are they whispering about over there? * OK, so not quite as thrilling as we thought. They are planning how to make fruit grow on the vines that curl around the roofs ("eves") of thatched cottages. * The image highlights the weight of the fruit as it "loads" down the vines. * Thatched cottages suggest a pastoral setting, characterized by shepherds, sheep, maidens, and agriculture. The "pastoral" as a literary genre was thought to originate in Ancient Greece, and the ode is a Greek form, so it is appropriate for this ode to include...
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...Marketing In The Service Sector FSSM 1001: Services Marketing 1 Nikolas Price 1691 words Table of Contents Introduction 3 PepsiCo International 3 Market segmentation 3 Niche Marketing 3 Bases Of segmentation 4 Target Market 4 Market Positioning 4 Analysis of the Macro and Micro Marketing Environments 5 Macro Marketing Environment (Refer To Appendix 1) 5 Micro Marketing Environment ( Refer to Appendix 2) 5 Conclusion 6 Appendix 1 7 PESTLE ANALYSIS 7 Political 7 Economic 7 Social 7 Technological 7 Legal 8 Environmental 8 Appendix 2 9 SWOT ANALYSIS 9 STRENGHTS 9 WEAKNESSES 10 OPPORTUNITIES 10 THREATS 11 References 13 Bibliography 13 Introduction This report provides an analysis and an evaluation on PepsiCo and how they apply the concepts of marketing and there customer segmentation models. This analysis includes Market segmentation, market targeting, Market positioning. PepsiCo International PepsiCo is a world leader in the convenient snacks, beverages and also the foods. The company has revenues of more than $39 billion and has over 185,000 employees. The company consists of PepsiCo Americas Foods, PepsiCo Americas Beverages, and PepsiCo International. Besides owning the Pepsi brands the company owns many brands such as Walkers Crisps, Tropicana, Gatorade, Mountain Dew and Quaker Oats. The company’s products are really highly recognised as well as recognised across the world. The company has attained a position of being...
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...Cambridge University Press 0521817404 - Ancient Cahokia and the Mississippians - Timothy R. Pauketat Excerpt More information 1 Civilization in North America This wasn’t a chiefdom; it was a kingdom! Robert Carneiro1 “Civilization” is not a word typically associated with ancient North America. The cities, stone pyramids, and writing systems of the Old World, Mexico, or Peru are not generally thought to have existed in the pre-Columbian Mississippi valley. However, if we define a civilization as a kind of political culture or as a great tradition associated with popu- lated administrative centers and spread across some portion of a conti- nent, then it is clear that there was a pre-Columbian civilization in the Mississippi valley, or at least the early stages of one. Archaeologists often call it “Mississippian culture” and refer to the many peoples of the time simply as “Mississippians.” There were political and religious centers associated with the Mississip- pian civilization, the largest of which was Cahokia, along the middle por- tion of the Mississippi...
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...Gordon Orr What might happen in China in 2016? Strategy January 2016 Millions of people being relocated from cities, fewer jobs, greater centralization, and more movie blockbusters are just some of the author’s predictions for the year. In debates about whether growth is a percentage point up or down, we too often lose sight of the absolute scale of China’s economy. No matter what rate the country grows at in 2016, its share of the global economy, and of many specific sectors, will be larger than ever. My snapshot of China in 2016? An increasingly diverse, volatile, $11 trillion economy whose performance is becoming more and more difficult to describe as one dimensional. The reality is that China’s economy is today made up of multiple subeconomies, each more than a trillion dollars in size. Some are booming, some declining. Some are globally competitive, others fit for the scrap heap. How you feel about China depends more than ever on the parts of the economy where you compete. In 2015, selling kit to movie theaters has been great business, selling kit to steel mills less so. In your China, are you dealing with a tiger or a tortoise? Your performance in 2016 will depend on knowing the answer to this question and shaping your plans accordingly. Many well-established secular trends in China will continue in 2016. The service economy’s expansion is perhaps most prominent among them. In this piece, as usual, I won’t spend much time on the most familiar things...
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...CHAPTER 10 PERFECT COMPETITION Assumptions of Perfect Competition The most competitive market structure is pure or perfect competition, which is as competitive as possible. As previously mentioned, market structures are models that summarize how certain markets are organized and behave. For each market structure we have a set of assumptions or characteristics that tell us what kind of industries the model will explain. Only industries that meet the assumptions will behave in the way the model predicts. The assumptions of perfect competition are: Many buyers and sellers: There are so many buyers and sellers in perfect competition that no one of them has any influence whatsoever on the market. The number of consumers and producers is so great that any one of them is like a cup of water in the ocean – their presence or absence makes no difference at all to the market. Identical or homogenous product: Every producer in the market makes exactly the same product – consumers are not able to distinguish between the output of one firm and the output of another. There are no labels, brands or any other distinguishing features used to make a product look distinct. Excellent information: Both buyers and sellers in this market have good information about the product, especially the fact that there are many other producers all making the same product. Relatively free entry and exit: Firms are able to move resources in and...
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...Miami-Dade Community College President Eduardo J. Padron. Said it best when he said "Our classrooms are laboratories for cultural diversity and the disciplines are enriched when students contribute various cultural perspectives," It has become increasingly clear that we must get creative in culturally diverse ways in order to pull all of our students into the learning culture in equal ways. I spent several days researching the material that you are about to read. My biggest source of information was the internet, but I also spoke with several other instructors and listened to their thoughts and concerns on the matter of cultural diversity in the classroom. Everyone seemed to have a unique thought or opinion but there where certainly central themes in the opinions I received. Over all each instructor hoped to provide the best...
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...Table of Contents Executive Summary Introduction An overview Analysis of the existing service facilities Overview of 8 Ps Analysis in terms of Physical evidence People Recommendation Conclusion Executive Summary Nando's is a casual dining restaurant group originating from South Africa with a Portuguese theme. They are well known for their flame grilled peri peri chicken. Nando's has been running in Bangladesh since 2007. MGH Group brought Nando’s to Bangladesh in the late 2007, and they have been faring well ever since. All of the outlets in Bangladesh sell halal foods. Currently it is operated in the prominent locations of Dhaka and Chittagong. As a part of our Services Marketing coursework, we were assigned to evaluate the service delivery procedures of Nando’s Restaurants, Bangladesh. To do that we visited there several times and talked to the proper authority of Nando’s . We tried to evaluate their overall performace and figured out the gaps in between the customer expectation and the perceived service. The result showed that the customers and employees of Nando’s are satisfied, however they are not completely satisfied at all levels. There are some lacks in the overall performance which actually arises few gaps such as customer gap and few provider gaps. We also comprehended that the management can improve their overall performance through some improvement in their physical evidence, people. In order to improve their current...
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...Global Business Cultural Analysis: Argentina Brittnay Glover Liberty University Dr. John Karaffa October 16, 2015 ABSTRACT The Global Business Cultural Analysis of Argentina analyzes the cultural perspectives of doing business in Argentina. Additionally, the paper explores several scholar articles that are associated with the major elements and dimensions of the culture in the Latin American region, how these elements and dimensions integrated by locals conducting business in the nation, how the elements and dimensions compare with the United States culture and business. The paper outlines the communication in Argentina; verbal, non-verbal, communication style; the religion of Argentina, the business ethics of Argentina, the business values and attitudes in Argentina, the business environment in Argentina, social structure, customs, and the educational system of Argentina. The paper will allow the reader the opportunity to gain a wealth of knowledge on Argentina from various aspects. Additionally, the Global Business Cultural Analysis of Argentina provides knowledge on the implications for the United States businesses that are considering relocating to the country of Argentina and or the Latin American region. Global Business Cultural Analysis: Argentina Country Overview Argentina is a country geographically located in the continent of South America. Argentina is a vast country, encompassing most of the continent’s southern region between the Andes Mountains...
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