...When I was looking for public service ad to analysis, I saw a poster that is magical and very interestingly propagandist. This poster seemed similar to World War II Soviet Union and Nazis propaganda posters. It has very distinct style and very mind boggling title that you never going to understand, unless you make some research on it. After seeing the poster, I felt that I had to know the meaning behind this puzzling design, and most importantly the message of the poster and the reasons why the author including the things that are hard to analysis and explain. To do the analyzing, I will use Rhetorical triangle and Toulmin analysis. Rhetorical triangle analysis consists of the text (Logos), author (Ethos), and audience (Pathos). The Toulmin analysis consists six parts: claim, data, warrant, qualifier, backing, and rebuttal....
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... h trolley, same trolley, voltage and bench surface. Fair Test: To conduct a fair test, make sure that you do not change the materials needed throughout the experiment. Keep the same method throughout and also make sure the ticker timer stays in the same place. Materials: * 1x Ticker timer * 1x Power pack * 1x One meter ruler * 1x Scissors * 12x 1m Ticker tape * 1x Pen * 2x Red and or black leads * 1x Roll of string * 1x Set of 50g masses on hook * 1x Trolley * 1x Roll of sticky tape * 1x Safety glasses * 1x Hair tie if needed * Flat bench/table Method: 1. Collect and put on safety glasses. If required, put hair up with hair tie. 2. Collect all materials and place on the bench/table. 3. Place ticker timer and power pack at the end of the bench with power supply. Plug in the power pack. 4. Connect the ticker timer to the power pack by attaching the red and black leads to the two terminals on...
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...Center of National Park Research Institute, Hongdo, Heuksan, Shinan, Jeonnam 535-916, South Korea d PGA Wetland Ecology Institute, 240-2, Dejang, Deokyang, Goyang City, Gyeonggi 412-250, South Korea e Oil & POPs Research Group, Korea Institute of Ocean Science & Technology, 391 Jangmok-myon, Geoje 656-834, South Korea f Pukyong National University, 45, Yongso-ro, Nam-Gu, Busan 608-737, South Korea b a r t i c l e i n f o Keywords: Marine debris Entanglement Ingestion Threatened species Recreational fishing gear a b s t r a c t Over the last decade, marine debris has become a major factor affecting the coastal ecosystem of Korea. This study compiled information regarding how marine debris impacts wildlife in Korea. Cases of marine debris impacting wildlife were collected from experts of various fields and from local participants through an open access website from February 2010 to March 2012. A total of 21 species were affected by marine debris: 18 species of birds, 2 species of mammals, and 1 species of crustacean. Five threatened or protected species were identified: black-faced spoonbill, finless porpoise, water deer, whooper swan, and greater painted snipe. Recreational fishing gears were the types of...
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...by Mulberry. I will be evaluating these adverts whilst considering audience, purpose and effectiveness once establishing the type, medium and method for each communication. I will also need to evaluate these two pieces of external communication as key contributors to review the success of the organization. Examples to demonstrate these points will also be included. Along side this I will also discuss if the external communication works and compare both pieces, stating improvements. Included in this report is also a bibliography which will include a list of references that I have used as research to find my information. Methodology When creating my advertisement, I considered key criteria. My key criteria aimed for my poster to include a hook, a piece of information, a call for action and a purpose which targeted my audience. In class we brainstormed the key criteria before making our own advert to assess how we could include these elements into the external communication. As a class we all made rough drafts of our posters and jotted down a range of different ideas as a rough draft. I decided to also evaluate against the key contributors of Mulberry. I discovered these key contributors by assessing the elements in which my advertisement would have an affect on. These elements include profit, sales, footfall and conversion. My piece of external communication is a recruitment advertisement, which will have an impact on Mulberry’s key contributors. When considering my methodology...
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...A Guide to Writing the Literary Analysis Essay I. INTRODUCTION: the first paragraph in your essay. It begins creatively in order to catch your reader’s interest, provides essential background about the literary work, and prepares the reader for your major thesis. The introduction must include the author and title of the work as well as an explanation of the theme to be discussed. Other essential background may include setting, an introduction of main characters, etc. The major thesis goes in this paragraph usually at the end. Because the major thesis sometimes sounds tacked on, make special attempts to link it to the sentence that precedes it by building on a key word or idea. A) Creative Opening/Hook: the beginning sentences of the introduction that catch the reader’s interest. Ways of beginning creatively include the following: 1) A startling fact or bit of information Example: Nearly two hundred citizens were arrested as witches during the Salem witch scare of 1692. Eventually nineteen were hanged, and another was pressed to death (Marks 65). 2) A snatch of dialogue between two characters Example: “It is another thing. You [Frederic Henry] cannot know about it unless you have it.” “ Well,” I said. “If I ever get it I will tell you [priest].” (Hemingway 72). With these words, the priest in Ernest Hemingway’s A Farewell to Arms sends the hero, Frederic, in search of the ambiguous “it” in his life. 3) A meaningful quotation (from the book you are analyzing...
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...ASSIGNMENT) General Instructions Your first formal assessment is an opportunity for you to demonstrate your understanding of the material from the marketing management part of the module (up to and including communication). The task requires you to address a short fictional case. In addressing the assignment topic you must draw explicitly on the chapters and articles noted on QMPlus. You do not need to do reading beyond the module reading list and you should not do any research into the industry, market, product, etc (just make any assumptions clear). Assignment Brief and Backstory You have been lucky enough to secure an internship at Once Dodgy Consultants LLP (ODC), the most prestigious and expensive of all strategic management consultancies, but also a very publicly spirited firm that spends most of its income from commercial activities helping charities and social enterprises reduce poverty and illness. One day, you are working in your cubicle and sense a disturbance in the office, your colleagues rapidly start to disappear muttering “CEO” and “MBC file”. You look up and are surprised to see the CEO of the consultancy leave the elevator and head to your divisional manager’s office, a red file marked “MBC BRIEF TOP SECRET” held distastefully at at arm’s length. The CEO leaves shortly afterwards. You see your divisional manager look forlornly around the office, note you as the only remaining member of staff on the floor and head your way with the file. The divisional...
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...Otto-Friedrich-Universität Bamberg Lehrstuhl für Englische Sprachwissenschaft einschließlich Sprachgeschichte Hauptseminar: English Etymology Master Module (8 ECTS) Dozentin: Prof. Dr. Gabriele Knappe Summer Semester 2014 Origin Unknown and the word key Touhid Ahmed Chowdhury Matrikelnummer: 1762055 European Joint Master’s Degree in English and American Studies (2) Pestalozzi Straße 9/C- 3401, 96052 Bamberg Telefon: 01521 852 5560 Email: noyon.sust@gmail.com 18th August 2014 Table of Contents 1. Introduction ………………………………………… 01 2. Etymology: Origin Unknown ……………………… 02 3. Words with known origin/ undisputed origin ……... 04 4. Theories for Etymology of Origin Unknown ……… 06 5. A case study on word Key ………………………….. 08 6. Conclusion …………………………………………... 12 References Declaration 1. Introduction Etymology can be defined as the systematic study of the birth, historical perspective, and time-to-time changes in the forms and implications of words (Ross, 1962). The study of the etymology of the English language words is an interesting and useful area. But, there are many English words in the dictionaries end up with no specific etymology for them. Thousands of words in English etymological dictionaries are included with statement such as ‘of unknown origin’, ‘origin uncertain’, ‘obscure origin’, ‘ulterior etymology unknown’. Numerous studies and research have done on some of these types of words in English etymology. The issue of ‘origin unknown’ words...
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...the company’s current recall nightmare. Having already halted sales and production of eight of its top-selling cars in the U.S. - and recalled more than 9 million cars worldwide, in two separate recalls – Toyota faces the prospect of billions of dollars in charges and operating losses. The Toyota brand, once almost synonymous with top quality, has taken a heavy hit. While all the facts are not yet in, it’s clear that Toyota’s crisis didn’t emerge full-blown overnight. Fixing the problem and ensuring that something like it doesn’t happen again will require an all-out effort, from assembly line to the boardroom. Even then, there are no guarantees. Maintaining a good corporate reputation in the 21st century is tricky business indeed. Toyota’s case offers a number of valuable lessons for other business people and companies to consider. Here, for starters, are five: Aggressive growth can create unmanageable risk. Toyota’s desire to supplant General Motors as the world’s number-one car-maker pushed it to the outer limits of quality control. “The evidence that Toyota was expanding too much and too quickly started surfacing a couple of years ago. Not on the company's bottom line, but on its car-quality ratings,” writes Paul Ingrassia, a Pulitzer Prize-winning former Detroit bureau chief for The Wall Street Journal. Ingrassia, who has just authored a new book on the auto industry, notes that in 2005 Toyota recalled more cars and trucks than it sold; by 2007, Consumer Reports magazine stopped...
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...implemented a new strategy for growth which has included introducing a light beer that will have more mainstream appeal. While this has increased profits for the company, it has also left the company vulnerable to entry by diluting its brand name. For this reason, the company’s strategy for the immediate future has to make a significant shift, from a strategy of growth to a strategy of protection. It must focus on maintaining its current profits by preventing entry both from small breweries looking to copy the BBC’s strategy and from large breweries looking to use their expansive resources to steal some of BBC’s market share. History of Boston Beer The Boston Beer Company began as a microbrewery in Boston, Massachusetts in 1984. Its first cases of beer were only sold to Boston bars, but the company quickly branched out geographically. Fueled by awards and recognition from prestigious beer festivals, Samuel Adams Boston Lager was available on much of the East Coast by the late 1980’s and nationally by 1992. The company went public on the New York Stock Exchange in 1995. The Boston Beer Company’s strategy for growth was one of differentiation. The company created a higher quality beer than the majority of American...
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...the team was proud of its accomplishments. Prediction markets were very much like stock markets. They contained securities, each of which had a price. People used the market to trade with one another by buying and selling these securities. Because traders had differing beliefs about what the securities were worth, and because events occurred over time that altered these beliefs, the prices of securities varied over time. In a stock market like the New York Stock Exchange the securities being traded were shares in companies, the prices of which reflected beliefs about the value of the companies. In a prediction market, in contrast, the securities being traded were related to future events such as an American presidential election. In this case, the market could be designed so that each security was linked to a candidate, and its price was the same as the estimated probability that the candidate would win, according to the market’s traders. Prediction markets on the Internet had proved to be remarkably accurate at predicting the results of political elections and other events, and the Googlers had wanted to see if they could also be productively used within companies to...
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...FBI Study Finds Active Shooter Incidents Increasing By: Amanda Vicinanzo, Senior Editor 10/22/2014 ( 9:40am) In partnership with Texas State University’s Advanced Law Enforcement Rapid Response Training Center, the FBI in 2014 initiated a study of active shooter incidents to provide law enforcement and first responders with data to help them better prevent, prepare for, respond and recover from future incidents. The report, A Study of Active Shooter Incidents in the United States Between 2000 and 2013, evaluated 160 active shooter incidents, including those at Virginia Tech, Sandy Hook Elementary School, the US Holocaust Memorial Museum, Fort Hood, the Aurora (Colorado) Cinemark Century 16 movie theater, the Sikh Temple in Wisconsin, the Washington Navy Yard and numerous other tragic shootings. Special Agent Katherine Schweit, who heads the FBI’s Active Shooter Initiative, says she hopes the study “demonstrates the need not only for enhanced preparation on the part of law enforcement and other first responders, but also for civilians to be engaged in discussions and training on decisions they’d have to make in an active shooter situation.” The FBI emphasized that the report evaluates active shootings, a term more specific than “mass shootings,” which does not encompass all mass killings or shootings in public places. The FBI defines active shooters as “individuals actively engaged in killing or attempting to kill people in populated areas (excluding shootings...
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...CHAPTER I INTRODUCTION Background of the Study Fishes are caught essentially for consumption. However, catching fish happens to be a well-known recreational pastime as well. Recreational fishing is also known as sport fishing. The main motive behind recreational fishing is pleasure or relaxation along with competition in some cases. It should not be mixed with subsistence or commercial fishing. While subsistence fishing is for basic survival, commercial fishing is essentially for profit. In some countries, recreational fishing has various rules as well as regulations to follow and enjoy the process. The regulations that are imposed on recreational fishing include the laws and the licensing restrictions that deal with limiting the procedures by which the fish might be caught. The most typical of these restrictions include prohibition in using nets and using hooks that are not into the mouth. The most usual form of such fishing is done with the aid of line, reel, rod, hooks, etc. These devices should be used along with the huge range of available baits. In order to help the individuals in the act of fishing, devices called terminal tackle are also used widely. The devices that are generally considered under terminal tackle include floats, swivels, weights, etc. These devices usually help to complement the bait that is being presented to the target. Sometimes lures, instead of baits are also used in recreational fishing. Some of the enthusiastic individuals insist...
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...UMS University of Modern Sciences Project: Toyota’s Business Environment and its Recall Policy Toyota Motor Corporation is Japan’s number one carmaker. Toyota has international presence in over 170 countries worldwide. It manufactures cars, pickups, minivans, and SUVs include models such as Camry, Corolla, 4Runner, Land Cruiser, Sienna, the luxury Lexus line, and full-sized pickup trucks. It has huge financial strength, a sales turnover of 131,511 million for 1997 and sales growth of 29.3%. It is the second largest car manufacturer in the world, after General Motors. Some of the key reasons for its success include: Successful brand - Toyota has developed a trusted brand based on quality, good performance and for being environmentally friendly. Innovation - Toyota is at the forefront of car manufacturing innovation. It was the first car manufacturer to embrace lean manufacturing (known as Toyota Production System) which is a faster, more efficient process which leads to less waste compared to the traditional batch and queue method of manufacturing. It also applied JIT (Just in Time manufacturing) and smart automation. Product Development - Key to the success in the car market is new models which stimulate demand and loyalty to the Toyota brand. Toyota has reputation for producing cars which are greener, more fuel efficient, and of good performance. Toyota has sought to meet government requirements (for reducing the impact on the environment), economic...
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...Executive Summary Porter’s Angels Ranch Malinda Stoner April 26, 2013 TABLE OF CONTENTS Table of Contents Abstract Mission Statement TRT Ranch Evaluation Overview Strategic Issues, Mandates, Stakeholders Environmental Scan/SWOT Analysis SWOT Analysis PEST analysis Strategy Four actions Framework Strategy Canvas for Porter’s Angels Ranch Strategy Canvas of the Porter’s Angels Ranch Conclusion References Abstract The Porter’s Angels Ranch has been organized to encourage, promote, advertise and develop the ranch type horses as a unique and excellent athlete, Porter’s Angels Ranch was named after a man who wanted to share my dreams of helping mentally challenged children and adults. Tim Porter has encouraged, and challenged me to go after what is in my heart and what I believe in, my dreams that is the love for horses which are the angels of the ranch to help the mentally challenged children and adults. Sharing a gift to each individual that has never thought they would have that one chance of happiness is so satisfying. To see a child smile or an adult say they cannot do it and then with the therapy we provide accomplishes what they thought they cannot do the excitement in their eyes is satisfying enough to make anyone smile. Through the volunteers and horses Porter’s Angels find hope, growth, and compassion for each individual person. Therapeutic benefits for the ranch would be to teach...
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...gel through anus or vagina. PrEP were originally from the concept of pathogenesis post exposure for instant after been touch the virus, the semen ware actually stay where it had been touch but yet spared to the whole body for 1-3 days. Found that PrEP can be block the spreading process but the problem is that usually the patient are come to the doctor and get the pills too late. It is because the high risk for the patient. The Food and Drug Administration of the United States has approved the medicine called Tenofavir (TFD) 300 MG. and Emtricitabine (FTC) 200 MG. since year of 2012. By taking the pill once a day and everyday either with or without any sexual intercourse. The effective of PrEP are 44-73% among men who have sex with men cases and 62-75 % in straight couple. Somehow this depends on how regularly of taking pills. How safe and the side effect of PrEP are not really big issue such as getting vomit or loss weight at the beginning of taking the pills but in a long term are so far haven’t found any major side effect issue or less than 5% making problem with kidney. The challenges of pre-exposure prophylaxis of HIV prevention PrEP are mostly recommended focus for the population of those has high risk of getting an HIV and obviously benefit from PrEP is the incident rate of HIV and balancing the risk rate side effect of the medication. Although the negative are sometime happens but somehow its benefits of PrEP to those who HIV negative. PrEP are clearly big benefits...
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