...Mid Term Service Marketing: Case Study #13 (Red Lobster) 1. Apa implikasi marketing dari situasi diatas? * Kemungkinan akan terjadinya penurunan penjualan, dikarenakan kasus yang terjadi, pencurian comment guest card dari tempatnya akan membuat pelanggan merasa tidak nyaman dengan keadaan seperti ini. * Semakin sedikit pelanggan yang mau mengisi guest comment card. * Reputasi yang menurun dari red lobster itu sendiri dikarenakan satu orang pegawai yang melakukan kesalahan. 2. Evaluasi hasil dari peninjauan mutu. Apa kelemahan dan kekuatannya? Lingkungan seperti apakah yang dibutuhkan agar bisa berjalan dengan baik? Kekuatan | Kelemahan | Mengurangi ketegangan ditempat kerja | Keputusan menjadi jelas, semua orang dapat ikut andil dalam mengambil keputusan | Melindungi pekereja | Adanya orang-orang yang memihak, dikarenakan mereka berada didalam posisi yang sama | Mengurangi masalah hukum | Tekanan yang cukup besar | Menjadi media bagi pegawai untuk mengintrospeksi diri | Terjadinya perbedaan pendapat | Lingkungan seperti apa yang dibutuhkan agar semua berjalan lancar? * Semua peserta harus paham proses dan kasus yang terjadi * Harus mempunyai orang-orang yang berada di pihak netral, tidak boleh ada orang-orang yang kenal dengan pihak yang menjadi korban * Semua peserta harus ikut serta dalam proses ini dan bersikap serius. 3. Review kembali buktinya. Apakah anda percaya dengan testimoni yang telah diberikan? * Kejadian...
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...MBAA 606 Talisha Quinta Case Study Write- up Red Lobster March 17, 2015 COMPANY OVERVIEW Red Lobster is a chain of casual dining restaurants, founded and managed by Bill Darden. The headquarters of the company is located Florida, and it has branches in Japan, United Arab Emirates, and Canada. Red Lobster has approximately 698 branches. The company was formed in 1968, with the aim of providing a place where Americans will get some seafood. The company was successful in introducing fresh and new delicacies to their customers. These fresh dishes became popular, and this accelerated the growth of the company, and in 1980s, the company made its presence in Canada. However, its Canadian experience was not good; this is because the company made lots of losses. Competition was stiff in Canada, and due to poor strategies and lack of sufficient market information, the company was forced to close some of its branches in Quebec, Canada. This happened on September 1997. In 1995, Red Lobster, Olive Garden and Bahama Breeze were integrated, as part of the Darden Restaurants Inc. Joe Lee was then in charge as the Chief Executive Officer, and later on, he handed the company to Clarence Otis. The company is passionate about seafood, and over the years, the company has initiated the culture of innovation for the purposes of introducing and developing new menus that will satisfy the needs of its customers. Red Lobster has become a household name and over the years was able to gain...
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...Case Study Analysis: Locating the Next Red Lobster Restaurant Amanda K Passaretti February 7, 2015 Prof. Jonathan Bates BUS520: Operations Management From its first Red Lobster restaurant in 1968, Darden Restaurants has grown the chain to 690 locations, with over $2.6 billion in U.S. sales annually. The casual dining market may be crowded, with competitors such as Chili’s, Ruby Tuesday, Applebee’s, TGI Fridays, and Outback, but Darden’s continuing success means the chain thinks there is still plenty of room to grow. Robert Reiner, director of market development, is charged with identifying the sites that will maximize new store sales without cannibalizing sales at existing Red Lobster locations. Characteristics for identifying a good site have not changed in forty years; they still include real estate prices, customer age, competition, ethnicity, income, family size, population density, nearby hotels, and buying behavior, to name just a few. What has changed is the powerful software that allows Reiner to analyze a new site in five minutes, as opposed to the eight hours it took just a few years ago. Darden has partnered with MapInfo Corporation, whose geographic information system (GIS) contains a powerful module for analyzing a trade area. With the U.S. geocoded down to the individual block, MapInfo allows Reiner to create a psychographic profile of existing and potential Red Lobster trade areas. “We can now target areas with greatest sales potential,” says Reiner. The...
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...The widening income gap pushes Red Lobster to either go upscale or go downscale (Chen, 2013). The top 10 percent richest people earned 12 times what the lowest ten percent earned, according to 2012 Census Bureau data. Although an unexpected high percentage (23%) of experientials patronized the restaurant in 2008 (Red Lobster Case, 2010), the shrinking middle class makes it embarrassing to serve both experientials who expect the best service and price sensitive customers at the same time. Neither the rich nor the poor will choose Red Lobster since rich people will directly go to fine dining restaurants because they expect top notch service, and the low income people tend to spend more time eating at home (Gustafson, 2012). For a chain restaurant as large as Red Lobster, it should not go premium and change its customer base to experientials because of potential market opportunities and its own operating features. Segmentation The revenue brought by more profitable experientials will be offset by the loss of other 70% price sensitive customers because they can not afford the costly upscale service. It is true that experientials account for 23% of total customers and contribute more to profits. Indeed, the three phase plan has attracted many experientials that the company has not expected. However, they could not represent the company’s new customer base since 23% of them are far from enough when compared to 70% of price sensitive customers that include indulgents, traditionals...
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...RED LOBSTER: MARKET RESEARCH REVEALS WHATS FRESH TODAY BACKGROUND 1968: Foundation: Red Lobster was founded in 1968 by entrepreneur Bill Darden and Charley Woossby. Originally billed as a “Harbor for seafood Lovers”, the original restaurant in Lakeland, Florida, was followed by several others throughout the Southest. 1970: General Mills acquired Red Lobster in 1970 as a five-unit restaurant company and rapidly expanded the company nationwide. As it reached more parts of the country, Red Lobster continually introduced guests to fresh dishes that quickly became favorites, with many guests getting their first taste of calamari, snow crab and Key lime pie here – not to mention the fact that it is where popcorn shrimp was invented. (after 1970, until 1980) In 1980, this year was one of the most important for the company, reaching and being in their stage of maturity, a stage in which all companies desire to be in there. In 1983, Red Lobster opened its first restaurant in Canada (Windsor, Ontario) Finishing, in 1995, after decades of success and growth, Red Lobster, together with Olive Garden and later Bahama Breeze, became part of Darden Restaurants, with Joe at the helm until 2005, when he turned the reins over to current CEO and Chairman Clarence Otis. Over the years, their passion for seafood and delicious experiences has kept Red Lobster evolving. Their menu has grown and changed with their guests’ tastes and their ability to bring the best of the sea to your table...
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...HRM Case study: role and job analysis Job Description at Red Lobster (Phillip – Gully 2009) Red Lobster operates over 670 casual-dining seafood restaurants in the US and Canada, employing more than 63,000 people. When Red Lobster developed a new business strategy to focus on value and improve its image, it established a new vision, mission, and goals for the company. The restaurant chain simplified its menu with the highest-quality seafood it could offer at mid-range prices, traded its restaurants’ tropical themes for a crisp, clean look with white-shirt-and-black-pants uniforms for its employees, and added Northeastern coastal imagery to its menu and Web-site. Executing the new mission and differentiation strategy required hiring fun, hospitality-minded people who shared its values. Although Red Lobster had not had any problem with hiring restaurant managers, the company felt that the managers it hired did not always reflect Red Lobster’s strategy, vision and values. The company also realized that their old job descriptions did not reflect the passion its new strategy needed from its employees. Red Lobster ask your opinion of what it should do in writing its job descriptions to improve the fit between its new management hires and its new business strategy. |At the heart of Red Lobster, everyone's an expert. Here are some different areas of management focus: | |Beverage and Hospitality...
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...picture from this section alone. Assume that the reader reads nothing else. Darden Restaurants, Inc., a multi-billion dollar full-service restaurant company, is facing – and will be facing many difficult challenges. In addition to billions in lost revenue from the economic downturn and a severe shortage in their most served menu item, they have recently been challenged by a new minority shareholder who is pressuring them to reorganize their corporate structure. This activist investor, Barington Capital Group, LP, is known for being particularly aggressive and frequently getting what they want. Darden’s revenues are down significantly over the last couple of years in their two flagship – and typically most profitable restaurants, Red Lobster and Olive Garden. While they have consistently held the majority of the market share of the sector for quite some time, their top position is in peril – both because of poor performance, and an almost imminent battle with Barington. They have recently acquired another chain to add to their “specialty” line of restaurants for $435 million – an amount some think was entirely too much. They...
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...149 145 159 Section: B Batch: 7th Session: 2004-2005 Group: 7 B.B.A. Dhaka City College 2|Page Letter of Transmittal August 20, 2009 Mr.Md. Shahinur Sobhan Department of Business Administration Dhaka City College Bangladesh Subject: Submission of Feasibility study of LobXprt. Dear Sir, We have the honor to state that My Project report is submitted to you for your kind supervision. Under shade of Feasibility Study we have collected data from various sources which were unknown to us in past but now we can realize the importance of a Project feasibility study and its implication in the present and future growth of one’s career. We would like to draw your attention that we are worked with our utmost sincerity to prepare this report. We, therefore, request you to kindly grant the feasibility study of “LobXprt”. Thanking you in anticipation. Sincerely yours Name Ismat Jahan Senjuti Md. Asim Shadab SK. Rajibul Hasan Mahamuda Akter Asaduzzaman Md.Hasan Imam ID 135 165 125 149 145 159 BBA, 7th Batch Section: B Dhaka City College. 3|Page Acknowledgement We are expressing gratitude to Almighty, the Merciful and the Benevolent Allah for his special kindness to give me the opportunity to complete this Feasibility Study successfully. As the very outset we extend our heartiest gratitude to Mr.Md. Shahinur Sobhan honorable faculty of B.B.A, Dhaka City College for his sincere advice, guidance and valuable suggestion in preparing this report. Throughout the tenure of the program we...
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...Abstract The Darden Restaurant chain is responsible for serving over 300 million meals annually throughout the United States and Canada in over 1,700 restaurants. Three of the most popular casual dining restaurants are the Olive Garden, Long Horn Steakhouse, and Red Lobster; with over 180,000 employees it is the largest full-service restaurant company in the world (Darden, 2012). Darden has found means of outsourcing certain aspects of the business to optimize their profits, through the use of supply-chain management strategies. On page 461 at the conclusion of the Outsourcing Offshore at Darden Video Case Study; in part 3 or Managing Operations Chapter 11, 4 Discussion Questions are posed. 1. What are some outsourcing opportunities in a restaurant? A variety of opportunities to outsource exist in a corporation of this size; human resource divisions are often times given to third parties, recruitment in particular. Payroll and taxes could be outsourced. Cleaning services, including sending out laundry aprons towels etc. rugs are often sent out to be cleaned oppose to internally cleaning them. Cleaning the seafood and prepping for cooking such as filleting fish and de-veining shrimp. Maintaining websites, working on promotional marketing online and in the communities is another job that can be easily outsourced. 2. What supply-chain issues are unique to a firm sourcing from 35 countries? Utilizing sources from so many countries could compromise standard working...
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...Introduction: You just have to make sure that sea food is fresh. With most foods freshness has a direct burning on the nutrition value you get. With seafood it affects not only taste and nutrition, but also safety. Seafood that hasn’t been kept on proper temperature can do more than just taste bad, it can make you sick. To make sure that these don’t happened to you, we should all keep some tips in mind when buying, storing or cooking seafood. Bibliography: Seafood safety: Home edition. (1992, ). Los Angeles Times (Pre-1997 Full text), pp. 5. It is absolutely typical that every person is and should be concern about food he/she wants to eat. It is important for food to be healthy, and for us to not get the disease. It is not true that if you increase your consumption of seafood is more likely to have seafood illness. And this is just a proof how healthy nature of seafood is. Statistics from Disease Control showed that maybe you can get some illness from cooked fin fish, only if you consume it except in one meal, in 5 million meals. According National Academy of Sciences fin fish has the highest protein content. Healthiest food in the world should be the safest. So food suppliers of sea food should take very good care of it. They are dedicated to provide it according sanitation and safety principles. Seafood industry is actually honest about every aspect of their food, and even inspection program approved it. All they want to have customers who trust them, to have their confidence...
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...Notting Foods Inc.—Background Notting Foods Inc. is listed on the New York Stock Exchange. It was founded in 1939 and is now the world’s largest processor and marketer of chicken, beef and pork. The company produces a wide variety of branded, processed food products and is the recognised leader in almost every retail and food service market it serves. With revenues of US$30 billion, Notting has 142 800 employees and more than 360 facilities and offices in 32 US states and 22 countries. Notting Foods’ vision is to be ‘the world’s first choice for protein based foods while maximising shareholder value’. ‘Segment, concentrate and dominate’ has long been its approach to business. The company anticipated consumer demand, segmented a market, concentrated on production and marketing so that it subsequently dominated the segment. Market domination, in conjunction with exacting cost control measures, is the company’s approach to achieving superior profits in fluctuating markets. In 2006, WEALTH magazine ranked Notting Foods Inc. as America’s most admired company in the food production industry. The survey ranked the 10 largest companies by revenues in 66 industries, including large subsidiaries of foreign firms. According to WEALTH, the survey results reflected the opinions of 10 000 executives, directors and securities analysts who rated the companies in their own industries using eight criteria, including innovation, employee talent, use of corporate assets, social responsibility...
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...especially the base of the big toe. It is form of arthritis (342).” Gout is also know as Gouty arthritis. First signs of gout attack is the burning pain on the joints or the big toe which most people know. Following with red and swelling on it. It was in 2012, when I almost lost my dad because gout attacked while he was sick. I went to the library to study for my math exam. After I returned home, I was shocked. My dad face turned blue and his whole body was sharking. My little sister who stayed home at that time was crying.My mom ran like crazy to get dad medication. After his defeat the gout attack, environment was turning to silent. Gout could be treat in the early attacks, but not with every case. There are two types of gouts. Acute gout is pain condition that affects one joint. Chronic gout that inflames in many joints and continue with worse condition over time. Anyway, gout cause from high uric acid in the blood, age, gender and other health problem that leading to gout and family history of gout. First, high uric acid in blood is the major cause of gout. Uric acid is build-up inside human body and gets it from food that consume daily. Human body produce Uric acid every day and eliminates from the kidney through the Urine....
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...Pizza is a flatbread generally topped with tomato sauce and cheese and baked in an oven. It is commonly topped with a selection of meats, vegetables and condiments. The term was first recorded in the 10th century, in a Latin manuscript from Gaeta in Central Italy. In 2009, upon Italy's request, Neapolitan pizza was safeguarded in the European Union as a Traditional Speciality Guaranteed dish. The Associazione Verace Pizza Napoletana is a non-profit organization founded in 1984 with headquarters in Naples. It promotes and protects the "true Neapolitan pizza". Pizza is sold fresh, frozen or in portions. Various types of ovens are used to cook them and many varieties exist. Several similar dishes are prepared from ingredients commonly used in pizza preparation, such as calzone and stromboli. It is a popular fast food item. Etymology The origin of the word pizza is uncertain. The term "pizza" first appeared "in a Latin text from the southern Italy town of Gaeta in 997 AD, which states that a tenant of certain property is to give the bishop of Gaeta duodecim pizze every Christmas Day, and another twelve every Easter Sunday". Suggested etymologies include: The Ancient Greek word πικτή, "fermented pastry", which in Latin became "picta", and Late Latin pitta > pizza. Compare Greek pita bread and the Apulia and Calabrian pitta. The Ancient Greek word πίσσα, "pitch", or pḗtea, "bran" . The Italian word pizzicare meaning "to pluck", which refers to pizza being plucked quickly...
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...distinguished itself in the seafood market by focusing on and maintaining a supreme product quality. Clearwater first came up with new technologies to help them harvest more efficiently, then they invented and patented technologies used to test, freeze, label and deliver products in a way none of their competitors were able to mimic. That gave Clearwater relative advantage by saving time and providing guaranteed fresh seafood, which is a hard task in their case because of long transportation hours needed to reach buyers. Moreover, their greatest challenge was that most of their work was Business-to-Business, which meant more time till products reached end users and lack of control over the quality of products delivered. Using the new technologies, i.e. harvest time stamps and labeling, end users were satisfied with the guaranteed freshness of the product they are buying, thus they were willing to pay a higher price for it. This way Clearwater guaranteed their customers to never be served other than what they ordered, avoiding what a study found is frequently happening in seafood restaurants (Johnson, 2013). Similar to any company, Clearwater was aiming to expand its operations and reach out to new customers. The management of Clearwater was able to get the company to its current position by targeting major markets with large seafood demand and studying them to find entry strategies. As a result Clearwater had entered the Chinese market where restaurants industry is going thru a dynamic...
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...UNESCO Paper- Belize Barrier Reef Reserve System Mary E. Willis June 24, 2011 SCI/230 Gregory Becoat UNESCO Paper- Belize Barrier Reef Reserve System Charles Darwin was quoted in 1842 describing the Belize Barrier Reef as "the most remarkable reef in the West Indies" (Encyclopedia). This description still holds true today. The Belize Barrier Reef Reserve System, which includes the Belize submarine shelf and its barrier reef is the world's second largest barrier reef system and the largest reef complex in the Atlantic-Caribbean area (Programme-wo, 2009). What makes a reef like the Belize Barrier Reef system so special is that coral reefs are the most diverse of all wetlands and are home to more species than any other marine ecosystem (Wells). Also the reef system offers more varieties of coral formation than anywhere else in the Caribbean (Encyclopedia). For people to appreciate and understand the Belize Barrier Reef Reserve system, they need to know about the many species that call this place home, the threats against the preservation of the reef, and what is being done to protect and preserve the reef. Once this happens my hope is more people will become involved in the safeguarding of this wonderful place. The Belize Barrier Reef system is one of the most diverse ecosystems in the world. The Belize Barrier Reef system is home to 70 hard coral species, 36 soft coral species, more than 500 species of fish, and hundreds of invertebrate species. The hundreds of invertebrate...
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