...Achieve 10 Bibliography 23 Executive Summary This is the first paragraph of your executive summary. It should be indented, it should be double-spaced, and it should be in 12 pt Times New Roman font (as should the rest of the body of your term paper). An executive summary should be no longer than two pages (and preferably shorter), and should be written after your paper has been completed. It is a complete summary of your recommendations, and the reader should get a clear picture from this section alone. Assume that the reader reads nothing else. Darden Restaurants, Inc., a multi-billion dollar full-service restaurant company, is facing – and will be facing many difficult challenges. In addition to billions in lost revenue from the economic downturn and a severe shortage in their most served menu item, they have recently been challenged by a new minority shareholder who is pressuring them to reorganize their corporate structure. This activist investor, Barington Capital Group, LP, is known for being particularly aggressive and frequently getting what they want. Darden’s revenues are down significantly over the last couple of years in their two flagship – and typically most profitable restaurants, Red Lobster and Olive Garden. While they have consistently held the majority of the market share of the sector for quite some time, their top position is in peril – both because of poor performance, and an almost imminent battle with Barington. They have recently...
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...difference between right and wrong very early in life. Knowing the difference doesn’t change in the business world. A lot of times in business, leaders find themselves in situations where they have to choose an ethical or unethical way out. The Ethical Behavior and Social Responsibility slide says, “If it looks, smells, or acts illegal, it probably IS.” I believe in most ethical cases, the individual knows when they are doing something illegal or wrong. Unethical decisions not only ruin careers, but also ruin the reputation of companies, brands, and stakeholders. These leaders’ often make these horrible decisions without thinking things through, and end up losing their job. Is it really worth it? When I was the Culinary Manager at Red Lobster my goal was to always be consistent and keep food cost percent down. The company food cost percent goal was to be between three and five percent. My restaurant was consistently below two percent each month, which made others wonder how that was happening. I had nothing to hide, and at the time I loved the attention, so I was always eager to talk about our success. This was very early in my career, and I was a little naïve and didn’t realize that the numbers we were producing were thought of as unethical. We went through audits just like all of the other restaurants and the mainly, we had the paperwork to support everything. We had created different ways to spot check things and made sure we kept track of everything that was wasted. This...
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...back to New York and found work as a technical writer, specializing in photography where he met his wife. He edited Studio Photography magazine and wrote a photography column for the New York Times. This led to an eight-year job as a journalism professor at Hofstra University. C. Fred Rosen is the winner of Library Journal’s Best Reference Source 2005 award for The Historical Atlas of American Crime. His published works in the genre include the true crime classic, Lobster Boy. In that case it was Mr. Rosen’s detective work that led to the conviction of the killer. This proves Rosen’s competence to write a book about historical murders as his evidence helped solve the case. Rosen has a lot of experience writing about true crime having published over twelve books on the subject of true crime. 2. A. Fred Rosen has published thirteen or fourteen books related to criminal justice some include: There But For the Grace: Survivors of the 20th Century’s Infamous Serial Killers, Body Dump, When Satan Wore a Cross, Lobster Boy, and Needle Work. There But For the Grace: Survivors of the 20th Century’s Infamous Serial Killers, covers the details of those who lived through some of the most gruesome crimes in history and is similar in subject matter to the volume. This is related to Did They Really Do It? because it analysis some of...
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...“LE FANCY SCHMANCY” FINE DINE IN GENEVA RESTAURANT MANAGEMENT (1024) Date of presentation 11th February 2014 Group Member Krunal, Ajaz, and sumeet. Concept of restaurant Fine dine Word count (CONCEPT) 6300. CONCEPT OF FINE DINING IN GENEVA A fine dining restaurant is one that offers its patrons the finest food, quality service and atmosphere. It is also the most expensive restaurant and menu should offer unique items, the service should be beyond doubt impeccable and the atmosphere should be inviting. Today fine dining can be in any type of setting and provide feature a wide variety of cuisine. Standards you should always include in fine dining are fine china, glassware and flatware (absolutely no paper, plastic, or Styrofoam). While tablecloths are hard to escape in fine dining, the rest of the atmosphere is up to your creativity. We can take the traditional route, with silver candelabras and Rose centerpieces, or go for hip and trendy with a bold color scheme and modern furnishings. Music playing subtly in the background should reflect your theme, such as classical for a traditional fine dining restaurant or jazz tunes for something modern. Lighting should also be subtle, leaning toward dim but romantic. MACRO INDUSTRY ANALYSIS FOR FINE DINE RESTAURENT IN GENEVA USING PESTEL The restaurant concepts of fine dine in Geneva depend upon a number of industry-specific and general economic, political, legal and other factors, many of which...
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...Executive Summary Industry and macro-environmental analyses of the international restaurant industry provides an overview of the industry and reveals the conditions that impact competitiveness and profitability of the industry’s players. The industry is split in two sectors: full-service restaurants (FSR) and limited-service restaurants (LSR). FSRs typically have a wait-staff; LSRs do not have wait-staff. The top five countries, in terms of total number of foodservice outlets, are: China, India, Brazil, Japan, and the US. The industry is of low concentration. Combined, the top industry players make up less than 3% of total global industry revenues. In terms of size, 2013 global sales were $2.6T, up 4.9%. The 2013 global labor force was 62.4M employees, up 2.4%. In accordance with Porter’s Five Forces framework, the forces that shape competition in the restaurant industry have a moderate to high impact on competitiveness. There is a moderate threat of new entrants and a high threat of substitutes. Buyers have a high degree of bargaining power and suppliers have a moderate degree of bargaining power. The restaurant industry is highly competitive and experiences intense rivalry. In terms of macro-environmental factors, emerging markets around the world over are having an impact on how restaurants execute strategy both domestically and abroad. The growth of the middle class in emerging markets, such as China and India, presents a new demographic and an opportunity...
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...hCG Hormone Diet Pharmacist regularly field questions about weight loss programs. Most develop some degree of familiarity with many of the popular diet programs, in order to redirect customers from some of the more harmful plans and approaches. Recently, a pharmacist friend of mine was asked about how to best to manage a “plateau” on the hCG diet. He admitted that he never knew it was being dispensed for weight loss purposes. He mentioned that he frequently dispensed human chorionic gonadotropin (hCG), and knew of its use for the treatment of infertility, where it promotes ovulation. But weight loss? He confessed that he couldn’t think of a mechanism for how hCG could promote weight loss. So, he approached me (his biology/nutrition based friend) to see if I were willing to investigate this weight loss method for him. After some digging, I found a long, rich vein of pseudoscience that dates back decades, but was this method safe and effective? The Background: hCG is comprised of 244 amino acids. It is produced in large amounts in a pregnant woman’s placenta, extracted from her urine. Actually, its presence in urine signifies a positive pregnancy test. Historically, hCG is used, in part, for the treatment of infertility in females to help induce ovulation. Its use as a weight loss adjunct has roots that date back to the 1950s, when British physician A.T.W Simeons announced case studies of weight loss in patients given hCG. He combined a reduction diet (500 kcal per day) with...
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... Kudler Wines Product Launch Plan Developing strategies in relation to any application of marketing suggest a marketer’s ability to comprehend and align business practices with the need of the consumer and business simultaneously. Strategies present challenges whether domestic or international markets are the emphasis. The ability to set customary prices, have market presence, encouraging advertisements and publicity, understand the competition, develop accurate communication, a complete SWOT analysis including domestic and international markets, and customizing the target market, present boundless opportunity that consumers appreciate and market recognition. At each stage of strategy implementation, the prospect for marketers to research and comprehend the select target markets yields a profit scenario. As Kudler Fine Foods establishes the company’s presence in Italy, the home market and France, signifying the secondary market, it is essential to create strategies concerning logistics from a business perspective rather than an industry adapted or suggested alternative. It is imperative that Kudler Fine Foods marketing agents such as intermediaries are advised of the product and able to communicate successfully in each demographic. Kudler Fine Foods use of intermediaries suggests that entering international markets allows “superior efficiency in making goods widely available and accessible to target markets” (Kotler & Keller, 2007, p. 242). Kudler Fine Foods is...
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...THE PERCEPTION OF TAXPAYERS TOWARD GOODS AND SERVICES TAX (GST) IMPLEMENTATION IN MALAYSIA CHAPTER ONE - INTRODUCTION 1.1 Backgroud of Study Malaysian taxation system is generally divided into two, which are direct taxes and indirect taxes. Indirect taxes are controlled by the Royal Malaysian Custom Department (RMCD) and it consists of four components such as excise duties, customs duty, sales tax and service tax. Direct taxes are under the control of the Inland Revenue Board of Malaysia (IRBM). The IRBM is responsible for all policies relating to direct taxes such as income tax of individual and business, petroleum income tax, real property expansions tax, and stamp duty. From the government perception, taxation is a vital economic tool because it can be employed to regulate the economy, to invigorate economic growth through the granting of fiscal incentives as a principal aim of implementing tax policies and to provide funds for development projects (JeyapalanKasipillai, 2005). The contribution of direct taxes and indirect taxes to government revenue in 2009 amounted to RM78.375 billion (49.4%) and RM28.129 billion (1 7.73%), respectively. This shows that taxation contributes more than 60% to the Malaysian government revenue. Recently, the Malaysian government established the implementation of goods and services tax (GST) to replace Sales Tax and Services Tax (SST). The GST plan was first raised in 1988 but at the time it was considered unnecessary because the sales...
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...Internship with the Developmentally Disabled Zachary Lumpkin Liberty University Abstract The object of this paper is to give the reader an idea of what it is like to work for an agency that houses, educates and reintegrates developmentally disabled and mentally retarded adults. The research and development of the paper was done over the course of a fourteen-week internship by a student seeking a Bachelor of Science in Psychology. It will delve in depth into the behaviors that the intern observed during his internship. It will connect those behaviors to theory. It will explain and educate as to the benefits of doing such work under the supervision and tutelage of trained experts. It will also recommend to anyone interested in getting into the field ways to be successful and get the most out of the time they spend and lastly it will chronicle the personal growth that the author experienced during his internship. As stated in the abstract, the internship chronicled in this paper was done over a 14-week period at an agency that houses and educates developmentally disabled and mentally retarded adults with psychological disorders. Though most of the information in this paper was gathered over the 14-week period previously mentioned, the author has been employed with the agency for close to three years and has gathered even more information during this three-year tenure with the agency. The agency has in the neighborhood of sixty-five clients and has been open for over forty...
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...Hotel’s Chosen 4 Summary and examples of what “others” have said about the Outlet 7 SECTION II Standardized Recipes, Converting and Costing 10 Introduction; The importance of Standardized HACCP Recipes and Cost Cards 10 Standardized HACCP Recipes 11 Cost Cards 21 Comparison of MMP and Selling Price 26 SECTION III Equipment & Cooking Methods 28 Introduction; The importance of Selecting Equipment & Cooking Methods 28 Equipment Needed to Produce and Serve 28 Cooking Methods and Techniques Used 30 ?? Outlet: Do the Selected Cooking Methods and Techniques Work? 30 & Suggestions for Improvements based on Outlet and Target Guest SECTION IV Ingredient Category Research 32 Introduction: Definition and Description of the Ingredient 32 Trends Associated with the Ingredient 33 Impact of the Trend on the Hotel, Foodservice, or Outlet. 34 SECTION V Purchasing Specification 36 Introduction: Define and Describe Purchasing Specifications 36 Purchasing Specifications Example: (Meat, Poultry, Fish or Seafood) 36 Purchase Specification Rationale (Meat, Poultry, Fish or Seafood) 36 Purchasing Specifications Example: Produce (fresh) 36 Purchase Specification Rationale Produce: (fresh) 36 Purchasing Specifications Example: Dairy 36 Purchase Specification Rationale Dairy...
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...Scotland and Indonesia Scotland is part of the United Kingdom and shares a border with northern England; the majority of citizens are Caucasian. The country is divided into two regions: the highlands and lowlands. The highlands are a rocky, mountainous area with less population than the lowlands. There are not any big cities or land to farm; this leads to fewer opportunities for income and a low socioeconomic status. They are a proud group because of their Gaelic roots; they look down upon the British-like lowlanders. The lowlands’ mild climate and grasslands are favorable for farming and ranching. There are several cities and industries which are advantageous for work; Lowlanders have a higher socioeconomic status. Indonesia is made up of over 17,000 islands, but only about 6,000 are inhabited; the majority of the population lives on one of five main islands. Like Scotland, there are more opportunities for income in urban areas. The socioeconomic status of citizens in rural districts and on remote islands is lower; rice and tobacco farming are their main means of support. The main language spoken in Scotland is English, but the accent is very thick and hard for outsiders to understand. I interviewed K. Gow, a Canadian citizen, and through written questions, I interviewed her mother, E. Gow, who relocated from Scotland to Canada several years ago. K. Gow said, “You wouldn’t be able to understand my mum” (personal communication, July 29, 2012), and offered to interpret. E...
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...OVERSEAS CHINESE TABLE INTRODUCTION: Defining overseas Chinese 4 UNDERSTANDING OVERSEAS CHINESE A. History and cultural background 1. Southeast Asia 2. North America 3. Europe 4. Chinatowns B. The reasons for immigrating abroad 1. Political reasons 2. Economic and social reasons C. Current status 1. Population distribution 2. Southeast Asia a. The overseas Chinese’s paradox b. The Indonesian case 3. The United States 4. Europe BUSINESS WORLD OF CHINESE A. Rise of Global Chinese Companies & Huaqiao B. Regional Analysis 1. Asia 2. The United States 3. Europe C. Size of Chinese Capital Worldwide SUCCESS OF OVERSEAS CHINESE A. The Business Style B. The Downside of their Business Style THE CHANGES IN THE OVERSEAS CHINSESE SOCIETY A. Old and New Generation: How are they Different? B. The New Business of the New Generation C. The New Trend in the Chinese Immigration CONCLUSION A. Future Outlook of the Hua Qiao B. The opportunity to work with Overseas Chinese: WCEC 2005 in Seoul Introduction Defining overseas Chinese Overseas Chinese are ethnic Chinese people who live outside of China. China, in this usage, may refer to Greater China including territory currently administered by the rival governments of the People's Republic of China and the Republic of China as per traditional definitions of the term prior to the Chinese civil war, or only to the People's Republic of China by some quarters. In addition, the government of the Republic of China granted residents...
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...requirements, this is only to be used for illustration of where to begin the title) APA Writing Style and Mechanics Student Name University of Phoenix Include Course Number and Title for the course in which you are enrolled. GEN/300: Skills for Professional Development Faculty Name and Title February 18, 2004 UOP REQUIRED TITLE PAGE Centered on the page (as shown above), include in this order: • Title of Paper (Mixed upper and lower case letters; centered, see APA p. 296) • Your Name (first and last, do not include academic or license information, i.e., BSN, RN) • University of Phoenix • Course Number and Course Title • Facilitator’s Name and Title (first and last, with academic title, i.e., MSN, MBA, PhD) • Date Submitted **All lines are double-spaced (no single or triple-spacing) throughout the entire document. The standards outlined in this sample paper are within APA guidelines; however, your instructor may have additional requirements. APA Writing Style APA does not permit use of the word “Introduction” as a level heading. Instead, begin the text of the paper by including the same title as the title on the title page (centered, upper, and lower case ). See APA, p. 298, 5.17 2 APA Writing Style and Mechanics Indent the first line of each paragraph. Use the tab key, which should be set at five to seven spaces, or ½ inch. See APA, p. 289. The Publication Manual of the American...
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...© Copyright 2008 Peter C. Geisheker Peter C. Geisheker is CEO of The Geisheker Group, Inc. Marketing Firm (920) 471-1638 www.geisheker.com Peter Geisheker is recognized as one of the world’s leading marketing experts and his marketing expertise has been published in Money Magazine, Entrepreneur Magazine, FORTUNE Small Business Magazine, InfoWorld Magazine, QSR Magazine, The New York Times, The Chicago Daily Herald, Wisconsin Corporate Report, MSNBC.com, CNNMoney.com, Yahoo Finance, Nation's Restaurant News, ELDR Magazine, Nightclub & Bar Magazine, DJ Times, Frugal WAHM's Talk Radio, WebProNews, Boston University's The Daily Free Press, Commercial Dealer Magazine, The Ottawa Citizen, and hundreds of business blogs. To get Peter’s FREE marketing tips e-newsletter emailed to you each month, make sure to subscribe by going to http://geisheker.com/newsletter.htm Twitter: http://twitter.com/geisheker Facebook: http://www.facebook.com/geisheker LinkedIn: http://www.linkedin.com/in/geisheker How to Write a Marketing Plan By Peter C. Geisheker, CEO, The Geisheker Group, Inc. www.geisheker.com Behind every successful product or service is a well-researched marketing plan. A marketing plan guides a company step-by-step how to market its product or service to a specific target market and it helps a company remain focused on its marketing objectives. The Marketing Plan defines all of the components of your marketing strategy. You will address the details of your market analysis, sales...
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...[pic] La Fiesta Marketing Plan Deanna Huneycutt [pic] La Fiesta, Marketing Plan I. EXECUTIVE SUMMARY La Fiesta is an authentic Mexican restaurant located in the small town of Greenwood, population of just under 9,000 people. Opened and owned by Able Gonzales since 1995, it has become a very popular eatery in the town. As with most restaurants, La Fiesta has peak times around lunch and dinner that are much busier than the rest of the day. This causes scheduling challenges for cooks and wait staff. Another challenged faced, although a somewhat positive one, is the lack of parking space during the peak hours. Also, the bottleneck around customers paying out could be eased with some change in procedures or additional equipment. The marketing plan was developed based off a SWOT analysis and focuses on continued growth and customer relations. La Fiesta can gain visibility in the community by being more involved with the school district and expanding into social networking. Another focus of the plan is the efficiency of customer service and ease of congestion inside and outside of the restaurant. Better communication between wait staff and customers is also addressed. Since La Fiesta is a restaurant, it is considered a business-to-customer marketer. II. ENVIRONMENTAL ANALYSIS Open since 1995, La Fiesta has made a strong presence in the town of Greenwood. It was established after another authentic Mexican restaurant...
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