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Red Robins Marketing Strategy

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Words 275
Pages 2
The targeted market that is a focus of Red Robin is young adults, single men, and families that help make up the 1.35 billion people that make up the population of China. As previously stated the average age of a Chinese person is 36.7 years old, this is perfect for our Restaurant because we appeal to young adults with the electric bar atmosphere. According to CNN mean outnumber women in China by 33 million. This is due to the many generations of Gender-Bias. This is great for our bar which normally is in most Reb Robins, as more lonely men try to find wives they will gather at our bars for a lonely drink or trying to find a women. According to CNS news most men end up in a bar through their single life; And about 40 million single men are