...Executive Summary Reed’s VP Marketing Meredith Collins needs to develop a plan to increase the market share (MS) of this company from 14% to 16% in the Columbus Market. The Reeds actual expansion plan does not consider any new store opening. The competition in the retailers market is intense and the profit margins are low, therefore Collins has a minimal margin of error. Reed is the actual leader of the retailer Columbus Market but the Executives of the company are worried that Reed lost 1% of MS in the last five years. They just have implemented the dollar Weekend Campaign with no considerable important results. Reed Business is in the High end segment and it has differentiated by offering high quality products and excellent customer service. In this market price is the most important factor, but location, quality, diversity of products and customer service are also points of differentiation. In the latest years in Supermarket Industry the private labels have not been perceived anymore as low quality and their presence in the market has increased in 3% since 2005. Customers have become friendlier towards healthy and organic food. The customers are not as loyal as 20 years ago; nowadays is a trend of savvy customers. Reed’s customers are affluent, old and owned small medium houses, also more likely to have a pet. Based on the facts above my recommendation is maintaining focus in its actual customer segment, improving the product mix offered by developing private labels,...
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...the variety of human activities and the products of those activities that encompass creative, imaginative and technical skills for instance painting, printmaking decoration, craft and others. However, most of arts are associated with culture and traditions (Finkelstein 21). An artist is an individual or a person possessing super skill, knowhow and ability to produce superior work of art that can either teach or entertain. Therefore in this research paper dwells majorly on craft arts because it is mostly concerned with culture and tradition (Finkelstein 22). Studio craft This is a form of craft that is practiced by self reliance individuals or a group of people working together to fulfill the obligation of the work for instance weaving, metal work, wood turning and glass art. Weaving Is a method of fabric production in which two or more distinct set of threads are interlaced at a right angle to form mates, table cloths and baskets. Geographical feature of the regions practicing the art of weaving This can be swamps, rivers, lakes and oceans where the materials for weaving can easily shrive, the area should be conducive for the growth of papyrus reeds, grasses, pine straw and water hyacinths and other. The impacts of climate, vegetation, landforms and natural resources to the art of weaving The impacts can either be positive or negative depending on the changes in the physical set up of the area. Climate as a matter of facts will affect the art of weaving in that an increase...
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...Walter Issacson is a well known writer and a biographer and is known for his biographies on Henry Kissinger, Benjamin Franklin and Albert Einstein. Issacson was requested by Steve Jobs in 2004 to write his biography when he was diagnosed of pancreatic cancer. Issacson conducted about 40 interviews with Steve Jobs and above 100 with family, friends, colleagues, competitors and even with people who had ill experiences with Jobs. He was given exclusive and unprecedented access by Jobs to write the biography. This book is about a person; who was a great thinker, innovator and a genius entrepreneur who touched and changed the world of technology, music & animation industry, and computers & mobile phones industry. And yet he was human; he was controlling, manipulative, and had his share of failures and successes. Steve Jobs was adopted by Paul and Clara jobs. They lived in Palo Alto, San Francisco at the time when Silicon Valley was flourishing. His parents were open about his adoption to him from an early age and always told him that they picked him because he was special and different. Though he felt abandoned by his birth parents; he always knew he was special and a chosen one. Paul Jobs who was an automobile technician introduced his son to the world of design and engineering. His knack for making things look simple, neat and beautiful; even the part of the craft or tinkered part of a car which was not visible from the outside had highly influenced Steve in becoming a perfectionist...
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...REV: SEPTEMBER 18, 2007 ERICH ALEXANDER VOIGT JORDAN MITCHELL Airbus vs. Boeing (A) Should Airbus go ahead and develop its own version of a super jumbo (the A3XX)? Should Boeing develop a larger version of the 747? What would Boeing and Airbus gain by teaming up? What could they lose? The answers to these questions would determine the future of both companies for many years to come. The Commercial Airline Industry Do The global aviation industry was sized at approximately $100 billion as of 1992. The single largest segment was the manufacture and sale of large commercial aircraft, which totaled $38.5 billion in 1991.1 The sale of large commercial aircraft was expected to grow to $40 billion by the end of 1992. The worldwide commercial aircraft fleet was made up of nearly 8,000 passenger and 1,200 cargo planes spread out over 450 airlines and operators. Large commercial aircraft were defined as airplanes with 100 or more seats. Large aircraft made up 90% of the fleet, while smaller airplanes accounted for the remaining 10%.2 The VLCT was defined as a plane over 400 seats or with the ____________________________________________________________ ____________________________________________________ Professor Ramon Casadesus-Masanell, Erich Alexander Voigt (Tiggeman Associates), and Research Associate Jordan Mitchell prepared this case. This case was developed from published sources. HBS cases are developed solely as the basis for class discussion. Cases are...
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...development features and growth, which has developed quiet significantly, and has made the company as it is now. For the SWOT analysis for the Samsung Company they are a Global companies that they have invested in that country and have a presence. They have a main cooperate headquarters in their birth country and are responsible for the global strategies. They all are marketed with the same brand name and quality throughout the Global markets. Samsung Swot: Strengths: They have a total control of the electronics market overall in the global markets. According to the research collected Samsung have been the number one for the eight years of continuous dominance in the global television market. They have various markets that have their own influences that make them a diverse company. They have a constant team that influences on the research and development for the newest innovations that come in the market throughout the years. Weakness: As a global company there is a vast competition and will need the company to have a strong presence in the market with new innovations which are bound for the legal patent litigations that come up the similar design and functions. And they have not come up out with their own operating system which has made them dependent on the third party or other operating system in their phone or in some electronic devices. They have many lawsuits filed as of that they need to come up with a completely new user interference that...
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...Vivian Scott December 8, 2011 Abstract Founded in 1997, Reed Hastings observed; noticed and assessed that there was a growing demand for motion picture rentals. Netflix began with an offer for their ever-growing customer base in which competitors like Blockbuster and Hollywood Video had not brainstormed with the idea that would allow customers to select and purchase movie rentals right from the privacy of their own home. No need to wait in line in a retail store anymore for a secondary movie pick because their primary selection was ‘sold-out’; Netflix posed its strategic move against all other competitors and thus came into existence. In 2011 the conditions that all the home entertainment companies must implement to meet or exceed current standards is now more than ever needed with a lagging economy of more than three years. At the same time, consumers are striving to save money, time, and gas as all three of these conditions effect the movie rental industry. This research paper will address a brief history of Netflix, the competitive industry in which they compete, potential breakdowns, and finally an offer of speculation for how to address forecasted future breakdowns in a way that will turn them into positive possibilities. Netflix The vision of Netflix is simplistic: “Our vision is to change the way people access and view the movies that they love.” (Netflix.com, Hastings Reed, 2011). With more than 15 million current members, Netflix is the world’s...
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...Ricky Lovitt Abstract Competitive advantage is defined as the strategic advantage one business entity has over its rival entities within its competitive industry. Competitive advantage occurs when an organization acquires or develops an attribute or combination of attributes that allows it to outperform its competitors. “A firm is said to have a competitive advantage when it is implementing a value creating strategy not simultaneously being implemented by any current or potential player” (Barney 1991 cited by Clulow et al.2003, p. 221). To gain competitive advantage a business strategy of a firm manipulates the various resources over which it has direct control and these resources have the ability to generate competitive advantage (Reed and Fillippi 1990 cited by Rijamampianina 2003, p. 362). There are two of competitive advantages: comparative advantage and differential advantage. We will address differential advantage in this paper and how it applies to the business of professional sports. A differential advantage is created when a firm's products or services differ from its competitors and are seen as better than a competitor's products by customers. Four criteria that determine a firm's competitive capabilities in the marketplace and judging a firm’s resources are as follows: 1. Are they Valuable? (do they enable a firm to devise strategies that improve efficiency or effectiveness?) 2. Are they Rare? (if many other firms possess it, then it is not rare) 3. Are...
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...company, its brand portfolio and the potential entry into the Spanish market. In the first part I give information about the company itself including its history, its current operations, markets and distribution channels. In the third section I conduct a macro environmental analysis and a more market-specific analysis by the 12C - framework as well as the Porters Five Forces – model. The fourth section comprises an assessment of the principal challenges that the Spanish market represents to the company in selling its products. The last part involves a personal evaluation of relevant entry modes for the company into the Spanish market. The Innocent company History and Facts The 'Innocent' company is originally a manufacturer and distributor of smoothies. It was founded in 1999 by Richard Reed, Adam Balon and Jon Wright (Datamonitor, 2009). Their business of selling fruit drinks without adding sugar or concentrates growth rapidly. Starting with a turnover of £0.2 millions in 1999 they could record revenue of £114 millions in 2007 with a 71 % value share of the UK smoothie market. This success is lead back to the constant expansion of new product lines and markets. Innocent developed the new brand 'This water' and launched it in 2007. To extend its product range the company initiate 'Orange juice' and 'Vegetable pots' in 2008. Starting from offering their products within the UK, the company expend its markets inside Europe and operates now in Ireland, Norway, Sweden, Finland...
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...Nine Reasons for Product Development Copyright © 2007 by S. M. Ikhtiar Alam This is a very brief abstract of a training module for Product Development Professional “Product Development” refers to “New Product Development”. What is a new product? We have discussed nine types of products that we develop. All of them are new products in the sense that we change (hub, cross, dilute, adapt to new market needs) and improve existing products, follow the suit (make products similar to others as long as Contestable Market Effect is positive); we also make totally new to the world products (Zero-Based New Products), and/or commercialize something as a product which we already produce and consume only privately and not for sale as a product to other(s) through an exchange process (Non-Zero Based New Product) such as traditional cakes, fast foods, recipes, fruit juices, etc.). All of these are new products. Why does an organization need to develop new products? Organizations manage B-F-T for profits and thus need to change B (Benefit), F (Form), and or T (Technology). There are nine circumstances when such changes are needed. Each of these nine circumstances is called “Reasons for Product Development.” As an Operations Manager, if you do not know why you are producing a product, you are not sure exactly what you have to produce. This will lead to serious demotivation and commitment in managing the operations process effectively and efficiently. In most cases, you are a part...
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...The Evolution of Wi-Fi Charles Williams Albert Acuna ISSC340 American Military University Abstract From the creation of the IEEE standard in 1997 to current times Wi-Fi has evolved dramatically over the years. An idea to provide connectivity to devices with the absence of cables was adopted globally. Each year brings about new ways of utilizing wireless technology. This study aims to cover Wi-Fi from inception to present day and prospects for the future. The Evolution of Wi-Fi What exactly is Wi-Fi? A popular misconception is that Wi-Fi stands for “wireless fidelity”, however, it can be described as, a technology that uses radio waves to provide internet and network connectivity. The Wi-Fi Alliance, a non-profit organization founded by six companies in 1999, defines Wi-Fi simply as “connectivity”, connectivity in a way that provides freedom and the ability to move about without being tethered by cables, or stuck at a workstation. Wi-Fi symbolizes the ability to transfer data from one source to the next via a wireless link. Any product that houses the radio technology 802.11, a standard that has received widespread adoption, is considered a wireless device. The standard was developed in 1997. Fathers of Wi-Fi With any popular invention or supposed novel idea controversy seems to always linger in the background. When we think of the printing press we think of Johannes Gutenberg, however roots of printing with movable type can be traced back 350 years before...
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...Madness Comes Every March 21 October 2012 History of Basketball In order to speak about the impact the NCAA Men’s Basketball Tournament has played in the sports world, one must first understand the origination of the sport itself. The game of basketball has been around since December 21st, 1891 where it was founded by Dr. James Naismith in Springfield, MA. Dr. Naismith, originally from Canada, had his roots in ministry before choosing to follow his true passion of physical education and it was through this that he found himself enrolled at the International Young Men’s Christian Association Training School. The game originated as a way to handle a group of hostile youth during the physical education hour at the YMCA. Dr. Naismith’s original attempts were to reformat outdoor sports and activities and bring them indoors, but soon realized that these activities were meant to be outdoors for a reason. However, he did not want to falter away from his belief in games as a means of providing physical activity for the youth and decided that a new activity needed to be created. A soccer ball was employed, baskets were built, and soon after – the game of basketball was created. Originally, the game was envisioned by Naismith to be played by any number of players and with that being said, the first game was played by 18 players, nine on each team. The hoops were set at today’s standard of ten feet simply due to the fact that the balconies in which he chose to hang the baskets were...
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...Segars Qasim Nathoo Prepared for: Jerry Sheppard March 20, 2013 Blackberry, Then And Now Research In Motion (RIM) entered the mobile communications industry in 1984. The Waterloo, Ontario, company founded by Mike Laziridis, penetrated the market with two-way paging technology; developed as a substitute product for Motorola’s SkyTel. Following a series of financing in 1998, and a Co-CEO partnership with Jim Balsillie, the firm launched its first signature Blackberry device in 1999. The year following, RIM released its first smart-phone, the Blackberry Bold. This release marked the beginning of RIM’s journey, through the tumultuous and extremely volatile high technology industry. Initially, the firm’s iconic Blackberry device was riding the crest of the telecom wave. Its proprietary and unparalleled encryption technology made their device the globally preferred Smartphone amongst corporate clients and government agencies. The brand dominance soon permeated the individual consumer market. However, the company’s fortunes took a turn for the worst, as intense rivalry and innovative technology emerged. Competitors, such as Apple and Samsung entered the market in 2007, and soon became cultural phenomena. As their market share severely eroded, so did RIM’s share price. RIM’s shareholders lost almost 80% of their wealth in 2011 (Levy, 2011). Adding salt to the wounds, their world-renowned encrypted network experienced power outages in 2011, which affected millions...
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...7 FOR ALL MANKIND COMPILED AND PRESENTED BY: POOJA S RAWAL FD- 7 BATCH- 1 27/08/2013 1 29-08-2013 INTRODUCTION 7 For All Mankind (often referred to simply as Seven, Seven Jeans or 7FAM) is a premium denim brand founded by Michael Glasser, Peter Koral, and Jerome Dahan in 2000. It is headquartered in Los Angeles, California. Since 2007, it has been owned by the VF Corporation. 7 for All Mankind began by designing women's jeans. A men's jeans line was introduced in fall 2002, and its Children Denim Collection for boys and girls in fall 2005. In addition to jeans, 7 for All Mankind produces other clothing items such as skirts, shorts, and denim jackets. The brand is sold in over 80 countries including Europe, Canada, and Japan. 2 29-08-2013 COMPANY PROFILE The story of premium denim is one that is intricately intertwined with the launch of 7 For All Mankind in Los Angeles, California during Autumn in 2000. 7 For All Mankind was the first company to truly bring premium denim to scale, marking Los Angeles, California, as denims’ venerable center for research and development worldwide changing the landscape of denim forever. The brand became an instant favourite among Hollywood’s elite. 7 For All Mankind rank as a preferred jean among Hollywood’s leading ladies such as Angelina Jolie, Cameron Diaz, Jennifer Garner and Liv Tyler. Male celebrities such as Jake Gyllenhaal, Ben Affleck, and Ryan Reynolds became fans after the launch of 7 For...
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...Bruce Lujan April 14, 2014 Comm 4377 Prof. Kennea Anderson CYBER SCANNING- NIKE The athletic apparel market is one of the largest and most profitable markets in the world and the main player in this market is of course Nike. Nike is currently the single biggest company when it comes to all things sports related. It is currently the world leader in athletic apparel and footwear manufacturing and enjoys a market value somewhere in the range of $20-30 billion; the brand alone is valued at $10.7 billion, making it the most valuable brand among sports businesses. The second and closest competitor Adidas has a market value of about $12 billion. Before becoming a global powerhouse in the athletic department Nike began its humble beginnings in January 25, 1964, as Blue Ribbon Sports, created by Bill Bowerman and Phil Knight. The company first began making history by selling track shoes out of Knights car at local track meets. In 1964 in its first year in business 1,300 pairs of shoes were sold grossing only $8,000. By 1971 its relationship with Onitsuka Tiger, the company BRS was distributing for, was nearing an end and BRS prepared to launch its own line of footwear and apparel that would have its signature swoosh logo designed by Carolyn Davidson. The Swoosh was first used by Nike on June 18, 1971, and was registered with the U.S. Patent and Trademark Office on January 22, 1974. Interesting enough, Knight told Davidson that he did not love the logo but knew he would grow...
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...INSTITUTION OF CONTINUING EDUCATION (I.C.E) RIVERS STATE COLLEGE OF ARTS AND SCIENCE RUMUOLA, PORT HARCOURT. NAME: JOSHUA JAKES DEPARTMENT: SAFETY AND SECURITY MANAGEMENT COURSE TITLE: HEALTH RELATED PROBLEMS IN WORK PLACES COURSES CODE: KSS 207 Assignment on. Explain 5 ways were by management can promote and Maintain the health of workers JUNE, 2014 Hard disk drive "Hard drive" redirects here. For other uses,. | A 2.5" SATA hard drive | | | Invented by | | A disassembled and labeled 1997 HDD laying atop a mirror. Overview of how an HDD functions A hard disk drive (HDD)[b] is a data storage device used for storing and retrieving digital information using rapidly rotating disks (platters) coated with magnetic material.[2] An HDD retains its data even when powered off. Data is read in a random-access manner, meaning individual blocks of data can be stored or retrieved in any order rather than sequentially. An HDD consists of one or more rigid ("hard") rapidly rotating disks (platters) with magnetic heads arranged on a moving actuator arm to read and write data to the surfaces. Introduced by IBM in 1956,[3] HDDs became the dominant secondary storage device for general purpose computers by the early 1960s. Continuously improved, HDDs have maintained this position into the modern era of servers and personal computers. More than 200 companies have produced HDD units, though most current units are manufactured by Seagate, Toshiba and Western Digital...
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