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Reference

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Submitted By kwydenise
Words 282
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Marketing Plan
Executive Summary
Background and Mission Statement
Situational Analysis
SWOT
Objectives
Target Market Selection
Brand Positioning
Strategic Marketing Mix which consists of the 4Ps
Product that has three levels of product
Price
Place in terms of distribution channels
Promotion in terms of advertising, marketing etc.
Marketing Strategies in the next 12 months of existing brand of a certain product
Classify consumer products in terms of the four categories known as convenience consumer product, shopping consumer product, specialty consumer product and unsought consumer product.
Market Segmentation in terms of age group
Microenvironment and macroenvironment
Marketing Plan
Executive Summary
Background and Mission Statement
Situational Analysis
SWOT
Objectives
Target Market Selection
Brand Positioning
Strategic Marketing Mix which consists of the 4Ps
Product that has three levels of product
Price
Place in terms of distribution channels
Promotion in terms of advertising, marketing etc.
Marketing Strategies in the next 12 months of existing brand of a certain product
Classify consumer products in terms of the four categories known as convenience consumer product, shopping consumer product, specialty consumer product and unsought consumer product.
Market Segmentation in terms of age group
Microenvironment and macroenvironment
Marketing Plan
Executive Summary
Background and Mission Statement
Situational Analysis
SWOT
Objectives
Target Market Selection
Brand Positioning
Strategic Marketing Mix which consists of the 4Ps
Product that has three levels of product
Price
Place in terms of distribution channels
Promotion in terms of advertising, marketing etc.
Marketing Strategies in the next 12 months of existing brand of a certain product
Classify consumer products in terms of

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