First and foremost, companies may use social media tools in order to introduce their brand to potential customers. Today millions of people spend a lot of time in social networks. Consequently, a great part of information that people get comes right from social media. Nowadays, advertisings in Facebook and etc. gather much more attention than other types of them. That is why a lot of companies do not even spend money on TV or billboard advertisements. Of course, if rightly realized, a company can attract a big number of customers with minimum expenses with the use of social media. First, companies should consider the target audience. For example, considering the age group, companies should take into account that young people most of all use Facebook and Twitter, while elder business people prefer LinkedIn. Second, there should be a clear marketing strategy. The advertisements should not be annoying. Creative pictures can also attract people. With a good strategy a company can create a lot of customers for itself.

Second, companies may use social media in order to promote their brand and acquire their customers with products more deeply. Indeed, a number of companies do not have sites. Rather, they choose to open a social network accounts and introduce themselves through media. This is, of course, much less costly, while the audience is wider. An example of use of the social networks, can be a company that is selling goods. It may post the information about new arrivals on their page. Customers would be rapidly aware of this and visit the store. This is also much more comfortable than annoying text messages coming from some companies. Moreover, in order to keep the customers engaged, some activities might be performed in companies’ social network pages. These could be some contests, bonuses and actions. Again, the proper use of social media will result in