The Joneses The ultimate marketing strategy that the Joneses use is word of mouth, by going to places and show up their products and saying how great it is, It makes those people around them thinks that’s what they needed too in order to fulfill their needs. People tend to get jealous when someone have something that they don’t have. Word of mouth can be a good thing, it get your product’s information out there not by the company but by the consumers themselves. They tell their family and friends on how good or bad the products is and base on those it could influence other people’s decision on whether or not to buy the products. They’re trying to advertise their products by having “customers” telling other customers their opinion on the products. Other marketing strategies in The Joneses is that they use the strategic business unit, which is instead of large corporations advertising about their product, instead; they have marketers from different age groups get together become a “fake” family, Each strategic business unit has its own rate of return on investments and growth potential by their employer’s monthly reviews. Another marketing strategy that they use is diversification, The Joneses would go around and advertise new products to new markets. They show off products that their neighbors never seen before and makes them feel jealous so they feel that they had to have it too. In the movie, Steve is new to the job and on the first month, he wasn’t doing well with his numbers. He improve his numbers by fitting in the community that he lives in and use target market, where he would go to places like the gold course, a place that he’s familiar with since he use to work there before he took this new job. He target those people who have similar interest with each other and that is golfing. He show off his products that designs and implements that