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Reflective Report

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REFLECTIVE REPORT
Student’s Name:

Course code and name
Instructor’s name
Learning Institution
City, State
Date of submission

Contents
Abstract iii
CHAPTER ONE 1
Introduction 1
CHAPTER TWO 3
Literature Review 3 3.1 Introduction 3 3.2 Theoretical Background 4 3.2.1 Marketing Approaches 5 3.2.2 Research Approach 6 3.2.3 Articles and studying Approach 7 3.3.4 Human Resource Approach 8
CHAPTER FOUR 10
Methodology 10 Research Design 10 Data Analysis and Procedures 11 Data Presentation 11
CHAPTER FIVE 12
Findings and Conclusion 12 Conclusion 13 Further Research 14
References 15

Abstract

A brief insight of the research conducted on the case study of The Abercrombie and Fitch Co. - A marketing approach. The dissertation is aimed to add the information science literature on marketing, which often focuses upon the overall subject. The approach of marketing strategy from the perspective of services, human resources and finance is studied in the case study of the Abercrombie and Fitch Co. stating the marketing behaviour. The results proved to be hard to discover, given the fact that there is less attention given within a strategy for the three areas mentioned. By focusing upon the areas as independent ones, there could have been triggered the pieces of information necessary for the research along with personal conclusions. The paper offers a research and findings from a particular perspective, discussing as well the further development of this subject.

CHAPTER ONE
Introduction
The research study conducted and the thesis was written on the Abercrombie and Fitch marketing model case study by beginning research with firstly identifying the subject area of interest. The conclusion that since living in a society within which marketing is present can be easily identified. Whenever anyone researches, choosing a subject for their

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