...1. Core marketing concepts 1. Needs, wants, and demands 2. Target markets, positioning, segmentation 3. Offerings and brands 4. Value and satisfaction 5. Marketing channels 6. Supply chain 7. Competition 8. Marketing environment 9. Marketing planning 1. Needs, wants, and demands :- We can distinguish five types of needs: 1. Stated needs (The customer wants an inexpensive car.) 2. Real needs (The customer wants a car whose operating cost, not initial price, is low.) 3. Unstated needs (The customer expects good service from the dealer.) 4. Delight needs (The customer would like the dealer to include an onboard GPS navigation system.) 5. Secret needs (The customer wants friends to see him or her as a savvy consumer.) 2. Target markets, positioning, segmentation :- Not everyone likes the same cereal, restaurant, college, or movie. Therefore, marketers start by dividing the market into segments. They identify and profile distinct groups of buyers who might prefer or require varying product and service mixes by examining demographic, psychographic, and behavioral differences among buyers. After identifying market segments, the marketer decides which present the greatest opportunities— which are its target markets. For each, the firm develops a market offering that it positions in the...
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...References Johnson.G, Scholes.K, (2010). Exploring strategy. 9th ed. Harlow: Priston Hall. Stanwick,P.,Stanwick.S.(2014). Understanding Business Ethics. 2nd ed. London: Sage Publications. Eurpoean Commision (n.d.) “Factsheet on the right to be forgotten ruling”. Available at: http://ec.europa.eu/justice/data-protection/files/factsheets/factsheet_data_protection_en.pdf.(Accessed at: 23rd June 2014). Google.Com (2014). 2014 Financial Tables. Available at: https://investor.google.com/financial/tables.html. (Acessed at 3rd July 2014) Gov.UK. (2014). Unemployment drops below 7%. Available at: https://www.gov.uk/government/news/unemployment-drops-below-7. (Accessed at: 24th June 2014). LSBFACCA. (2011). Lecture on Industry Life-Cycle. Available at: http://www.youtube.com/watch?v=tGSiKlyQRII.(Accessed at: 2nd July 2014). McGregor.J, (2014). 2% of Google Employees Are Black And Just 30% Are Wome. Available at: http://www.forbes.com/sites/jaymcgregor/2014/05/29/2-of-google-employees-are-black-and-just-30-are-women/. (Accessed at: 1st July 2014). Office for National Statistics. (2014). “Consumer Price Index”. Available at: http://www.ons.gov.uk/ons/rel/ppi2/producer-price-index/may-2014/stb-producer-price-inflation--may-2014.html. (Accessed at: 26th June 2014( Porter. E,M. (1996). “What is Strategy?” Available at: http://hbr.org/product/what-is-strategy/an/96608-PDF-ENG. (Accessed at 2nd July 2014). Revenue: Irish Tax and customs. (2014). “Corporate Tax Rate”. Available at: http://www...
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...database schema shown in Figure 4.6. Choose the appropriate action (reject,cascade,set to NULL,set to default) for each referential integrity constraint, both for the deletion of a referenced tuple and for the update of a primary key attribute value in a referenced tuple.Justify your choices. CREATE DATABASE library; CREATE TABLE book( book_id int, title varchar(50), publisher_name varchar(50), primary key(book_id), CONSTRAINT "fk_book_publisher" FOREIGN KEY(publisher_name) REFRENCES publisher(name) ON DELETE SET NULL ON UPDATE CASCADE ); ON DELETE SET NULL is chosen in case the name of a publisher needs to be removed, it can be deleted and set to NULL in all the tables containing publisher’s name ON UPDATE CASCADE is chosen here so that all the tables containing that publisher’s name are updated in accordance to the new publisher’s name CREATE TABLE book_authors( book_id int, author_name varchar(50), CONSTRAINT "fk_book_authors_book" FOREIGN KEY(book_id) REFRENCES book(book_id) ON DELETE CASCADE ON UPDATE CASCADE ); ON DELETE CASCADE is chosen because in case a book is to be removed from the LIBRARY database, all the rows corresponding to that deleted book_id will be deleted from all tables containing book_id. Since this could be dangerous, we could have also used ON DELETE RESTRICT ON UPDATE CASCADE is chosen because in case a book ID has been entered incorrectly, it can be re-entered and the new value of the book_id will be updated in all...
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...we use grating to changes these radiation to monochromatic light .The light pass through sample is called sample beam .Another beam which we use is the refrence beam the light pass through refrence is refrence beam.There is difference between intensity of sample and refrence beam .These two beams allow the light to fall on mirror M with the help two mirror m1 and m2. The mirror M is rotating mirror it reflect the refrence and sample beam to monochromatic grating .Grating is also rotating it send single frequence to the detector .Detector convert IR to electrical energy.The electrical energy is then amplified by using amplifier due to difference in beam alternating current start flowing .The amplifier is attached with small motor and it is further coupled with a recorder it use to draw absorption band to calibration...
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...of law changings frequently, and how it is interpreted can determine ones willingness to enter legal action. According to The Legal Environment of Business and Online Commerce, “To bring a lawsuit, a plaintiff must have standing to sue. This means the plaintiff must have some stake in the outcome of the lawsuit (pg 25)”. This means someone must be tied in to the case where the outcome could directly affect him or her. If the standard to sue were to be abolished, it would allow a person(s) to sue anyone, ie. A person or a company, without having any real legal reason, and are most likely just trying to sue for finical gain. Laws are in place to protect people and property. Sometimes when abolished, more harm than good can be done. REFRENCES Cheeseman, Henry R.. The legal environment of business and online commerce: business ethics, E-commerce, regulatory, and international issues. 5th ed. Upper Saddle River, N.J.: Pearson Prentice Hall, 2007. Print. During the course of a trial, witness are brought forward to either help support or to discredit a case. A deposition is a form of testimony that is given orally, and occurs under oath. It can be recorded either by video camera or by a court reporter, prior to a trial. This is considered a way to preserve evidence if a person cannot attended the trial, usually if the person is sick or deceased. According to CEBlog, an advantage of deposition is that a “deposition is the only discovery method that permits you to obtain...
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...NON TRADITIONAL MACHNING PROCESS SUBMITTED BY :-HARMOHAN SINGH11011102ROLL NO. A23 | TERM PAPER | TOPIC:- Micro ultrasonic machining and its application in MEMS | Ultrasonic machining Schematic of the ultrasonic machining operation Ultrasonic machining, also known as ultrasonic impact grinding,[1] is a machining operation in which a vibrating tool oscillating at ultrasonic frequencies is used to remove material from the workpiece, aided by an abrasive slurry that flows freely between the workpiece and the tool.[2] It differs from most other machining operations because very little heat is produced.[2] The tool never contacts the workpiece and as a result the grinding pressure is rarely more than 2 pounds,[1] which makes this operation perfect for machining extremely hard and brittle materials, such as glass, sapphire, ruby, diamond, and ceramics.[3] Contents [ * 1 Surface finish * 2 Machine time * 3 Mechanics of ultrasonic machining * 4 References | Surface finish The surface finish of ultrasonic machining depends upon the hardness of the workpiece/tool and the average diameter of the abrasive grain used. Up close, this process simply utilizes the plastic deformation of metal for the tool and the brittleness of the workpiece. As the tool vibrates, it pushes down on the abrasive slurry (containing many grains) until the grains impact the brittle workpiece. The workpiece is broken down while the tool bends very slightly. Commonly used tool material consist...
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...The concept of relationships has been defined in many areas of life, parenthood, relatives, and those non-relative. Relationships involve many emotions, but the highest of those is love. Although love has been an elusive topic; it is a word that most well-known biologists, philosophers and psychologists have been seeking to define for centuries. Wars have been raged and fought because of it, friendships have been started and ended due to it and many romantic relationships have been intiated and depleted because of this four letter word. What exactly is love and why does it seem so radically important to obtain? In order to better understand and define love, research articles and surveys were examined to better clarify the question of “what does love have to do with it?”. Many of the articles researched involve the neuroscience of the brain which will further clarify the question of whether men and women use their hearts to fall in love or whether they are set-up to act on a process made in the brain? The progression by which men and women transform their “fairy tale” mindset and distinguish the movement into what a realistic long-lasting loving relationship, has scientifically been proven to be vastly different. I will use two major research strategies: (1) a qualitative research method of the feasibility of how the body reacts to falling in love amoungst both the male and the female sexes and (2) surveying of how men and women vary differently when it comes to love and the...
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...dizzines and palpitation. How it relates to or affects my clinical practice: If the consumer is having panic attack the nurse can calm the consumer and the nurse can assisst the consumer through out the episode of the attack. Refrences: Barlow, D. And Durand, M. (2008). Abnormal psychologyan integrative aprouch. (Fifth edition., 121-124). Canada: Wadsworth. Sims, A. (2003). Symptoms in the mind., An introduction to descriptive psychopathology. (Third edition.,328). New England: Saundres. 2. Phobia Consumer shows unreasonable and unexplained fear of a certain animal, insect, place, situation. Some people may feel an extreme fear of riding a bus or a train. Some shows excessive fear towards a large crowd. How it relates to or affects my clinical practice: A nurse understand that a certain people has fears, everybody has a phobia, understanding the consumer’s feeling will be helpfull and will promote an open communication to discuss such fear inorder to resolve it. Refrences: Nevid, J. And Rathus, S. (2006). Abnormalpsychology in changing world. (sixth edition.,52-191). New Jersey: Pearson. Sims, A. (2003). Symptoms in the mind., An introduction to descriptive psychopathology.(Third edition.,308-401). New England. Saunders...
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...P1 Psychology is the study of behaviour and mental processes. The aim of psychology is to understand the way the human brain processes information in different environments. Psychology has different approaches and perspectives which are particularly used to view a human’s way of thinking, feeling and the ways in which they behave. There are five different perspectives that have been observed and studied by well-known psychologist these are; the cognitive approach, behaviourist approach, biological approach, humanistic approach and the psychological approach. The cognitive approach is the way the human mind retains, stores and processes information to solve a problem they are faced with in their day to day lives. The different processes that need to happen in order to solve a problem are; Perception, attention, memory and problem solving. Perception is the way we view a situation by using and having our own opinions. By having gained an opinion into the situation at hand, this will allow your brain to move into the next cognitive stage which is attention. Attention is the brain understanding the information that has been given by the environment and gaining a further insight into becoming an outcome of the situation, but before that you will need your brain to tap into the long term memory stores, which then leads into the third stage of the cognitive approach theory. The memory stage compares the current information given by the environment to the old information that’s...
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...women can yield superior results in other areas of business as well. We recently reported on a study from financial services firm Rothstein Kass showing that female hedge fund managers outperform their male counterparts--by a lot. And yet, women make up just 9% of corporate board membership globally 2. The study, published in the International Journal of Business Governance and Ethics, surveyed 600 board directors (75% of them were male) and found some striking differences between the way men and women make decisions in corporate settings: the men opted to make decisions based on tradition, rules, and regulations, while the women tended to shirk tradition, consider the interests of all stakeholders, cooperate, and be more inquisitive. REFRENCE; http://www.fastcoexist.com We also have an article written by the Cosmopolitan magazine on 10 things which women do better than men in. This could also reflect as to why women are better in doing an admins work. #1 They’re great at acknowledging people Men just aren’t quite as good at thanking people as us ladies are – sorry fellas! According to social psychologist Dr Dina McMillan women are more likely to recognise hard work and praise others: “Whenever you show gratitude we feel warm and...
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...the Israelis had a right to establish an Israeli state so do the Palestinians have a right to establish a Palestinian state. As the region itself is under turmoil due to Israeli occupation in Palestine and also some Palestinians not accepting Israel as an independent state it’s hard to determine whether it would be an error to establish a Palestinian state, however if the two (Israelis and Palestinians) want to see peace settling in then they both need to accept each other’s occupation of territories and continue peace talks. I conclude in saying that establishing a Palestinian state is not so much a question of whether it would be an error or not but more to do with it being the next step forward in establishing peace in the region. Refrences: http://www.un.org/apps/news/story.asp?NewsID=40550#.Uak1FNIkvng http://cdn.www.inss.org.il.reblazecdn.net/upload/(FILE)1311767188.pdf...
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...change foreign policy, and how they interact between them continues throughout the length of the policy. Times have established that both the President and Congress can create a foreign policy but they have determined the question of which branch would finally make the policy so. The Executive and the Legislative branch share in the process and both play an important yet different role in the process. The question to that makes a foreign policy does not have a definite answer. The Executive Branch predominately has the power when it comes to developing, creating and establishing a foreign policy and making it official. Other groups have some part in making it of course, but the president and the Executive office have main control. Refrences Dominance and Decline in Perspective By Joseph S. Nye Jr.">Joseph S. Nye Jr.Resources http://www.cfr.org/united-states/congress-us-foreign-policy/p29871 Richard F. Grimmett, Specialist in National Defense http://fpc.state.gov/6172.htm Matt Hamilton...
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...INVESTIGATIONAL NEW DRUG REVIEW PROCESS Investigational New Drug Review Process Prashanth Kumar Ponugoti Northeastern University INVESTIGATIONAL NEW DRUG REVIEW PROCESS Abstract Investigational New Drug (IND) review process begins from the time the sponsor files investigation new drug application and the purpose of the review is to confirm the safety and efficacy of the patient for the drug. Moreover in the process of review if the review committee notifies any deficiencies by the new drug then there will be a clinical however if there are no deficiencies the drug will be approved for new drug application and will be under continuous review to make sure , that the drug does not cause any potential harm. This entire step wise process of review is explained in the following paper INVESTIGATIONAL NEW DRUG REVIEW PROCESS The following flow chart gives an overview of the IND review process Applicant (Drug Sponsor) IND Review by CDER Statistical Pharmacology/ Toxicology Medical Chemistry Sponsor Submits New Data Safety Review Safety acceptable for study to proceed Clinical Hold Decision Notify Sponsor Complete reviews Reviews Complete and Acceptable? Sponsor Notified of Deficiencies No Deficiencies Study Ongoing INVESTIGATIONAL NEW DRUG REVIEW PROCESS I. Applicant (Drug sponsor): An applicant or the sponsor is a person or a group who takes responsibility and initiates for the investigation...
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...Strategic Human Resource Management Heba Sweilam 15/6/2012 Table of contents: Task one Task two Task three Refrences Task one: A.C.1.1 Strategic Human Resource Management (SHRM) concerns HR long-term goals in order to improve business performance. It is a proactive approach towards long-term planning to transform human capital (skills, experience, and human intellect, potential) into organizational outputs (productivity, profitability, market leadership etc.). Organizations give a lot of attention to their people due to the fact that there has been a steady movement towards an economy based on services, it is important for firms engaged in the service sector, such as tesco, to keep their employees motivated and productive. There should be an alignment of the people policies with that of the management objectives. Thus, the HR department can no longer be viewed as an appendage of the firm but as a vital organ ensuring organizational success as it aims to provide the organization with a sense of direction and a feeling of purpose. Moreoever, the need to remain competitive means that firms should deploy strategies that make effective use of their resources. SHRM seeks maximal untilizaion of human capital and enables managers and employees to develop and employ strategies to meet organizational...
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... 1. Kathakali Dance IIII. Gender relations of Nayar of India A. Marriage 1. Talikettu Kalyanam ceremony 2. Sambandham ceremony B. Domestic Units 1. Fifty to one hundred people 2. One or more married women and children 3. Husband visited the home C. Inheritance 1. Property of man possessions whet to his sister and their children D. Socialization 1. Shaming (technique of control) 2. Children were taught to read and write V. In conclusion to the way of life of the Nayar of India their culture is quite different for me. Do I think that Northern American society could adapt to another’s culture if this culture was decided for them. Yes, But It would take some time. REFRENCES Nayar.(2011)InEncyclopediaBritannica.Retrievedfrom...
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