Questionnaire:
A Study on Consumer Satisfaction and Perception Level on Refrigerators with Special Reference to Erode

1. Name of the Respondent: …………………………………………

2. Education: ………………………………………………………...

3. Occupation: □ Govt. Job □ Private Job □ Own Business □ Doctor □ Other ____________
4. Marital Status: □ Married Un-married
5. Sex: □ Male Female
6. Age: □ Under 25 □ 25-30 □ 30-35 □ 35-40
7. Amount of Monthly Salary: □ Below 10000 □ 10000-15000 □ 15000-20000
8. How many years of using refrigerator

9.What was the source of information about refrigerator? □ Family members □ Friends □ TV advertisements □ Print media □ Dealer □ Self judgment □ Others: …………………………….
9. Which company or brand refrigerator you have used? □ LG □ Samsung □ Panasonic □ Whirlpool □ Others □ Videocon □ Godrej □ Others (haier , Hitachi,thosiba etc)

10. Please mention Your current Refrigerator model ___________________

11. What price did you purchase your current refrigerator? □ Below 10000 □ 10001 to 20000 □ 20001 to 30000 □ 30001 to 40000 □ Above 40001
12. Which size of refrigerator you currently used? □ 145 Lt □ 205 Lt □ 160 Lt □ 170 Lt □ 185 Lt □ 190 Lt □ 191 Lt
13. Where did you buy you current refrigerator? □ Show room □ Dealers □ Direct purchase on company □ Other mode (online purchase etc.,)
14.For what purpose you purchased your refrigerator? □ Office purpose □ Household purpose □ Shop purposes □ Other purposes

15. Show your level of agreement on the customer satisfaction of your current refrigerator. (Put a tick mark in your chosen box)
|Q. |Statements |Level of Agreements |
|No. | | |
| | |Fully Agree |Agree |Neither Agree or|Disagree |Fully Disagree |
| | | | |Disagree | | |
| | |5 |4 |3 |2 |1 |
|1 |The price of refrigerator is more affordable | | | | | |
|2 |The service I received from service center was | | | | | |
| |professional. | | | | | |
|3 |The durability of the refrigerator is | | | | | |
| |satisfactory. | | | | | |
|4 | Models and Stylish Look. | | | | | |
|5 |Promotional activities should be taken more for | | | | | |
| |refrigerator. | | | | | |
|6 |Refrigerator has varieties and attractive | | | | | |
| |features. | | | | | |
|7 |The quality is very high | | | | | |
|8 |Employees of showroom have the ability to | | | | | |
| |provide clear information on customer inquiry. | | | | | |
|9 |The given warranties and replacement policies | | | | | |
| |are more attractive | | | | | |
|10 |Lower service cost | | | | | |
|11 |Less electric powers | | | | | |
|12 |Spares availability if any problems acquired in | | | | | |
| |refrigerator | | | | | |

16. Awareness Level about various technologies claimed by companies

|Particulars |Aware |Unaware |
|The occasional offers provide by the companies | | |
|Products availability | | |
|Information about Current technologies implementations | | |
|Warranties extent and replacement policies given by the company | | |
|Exchange offers announcement by the company | | |
|Service centers availability | | |

17. Rank the problem you had been faced mainly?

|Problems |Rand |
|Problem at compressor | |
|Body of refrigerator sweats | |
|Problem at door | |
|Do not cool properly | |
|Be dented | |
|Water leakage | |
|Spares life time | |

18. Did you have any idea to change your current refrigerator in future? □ Yes □ No
If yes means

19. How would you research about the brands/features? □ Family members □ Friends □ TV advertisements □ Print media □ Dealer □ Self judgment

20. Would you like to recommend your current refrigerator brand to others? □ Yes □ No
21. Give your valuable suggestions for improving our performance

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□ 40-45 □ 45-50 □ Above 50

□ 20000-25000 □ 25000-30000 □ Above 30000 □ □ 201 Lt □ 210 Lt □ 213 Lt □ 220 Lt □ 240 Lt □ 244 Lt □ 273 Lt