...TEN MBA 57602 - Marketing Management Mid Term Project Nintendo Wii Introduction: The video game industry started in 1970 & by time it became a big business worth more than 10 Billion dollars annually (1). In 2006, Nintendo Co. evolved the market with it is new innovation “Wii” game console. Wii lunch changed the roles in the business industry & brought back Nintendo's ranking in the market to the top. In the following lines we will provide a brief analysis of the company, stakeholders & product in light of the marketing management models. 4 C’s Stakeholders Analysis: 1. Consumers: With strong & innovative vision from Saturo Iwata, President & CEO of Nintendo, the company deputed it is new product targeting all customers irrespective of age, gender & gaming experience (2). The new game has been used all over the world by every member of the family. In addition to the traditional segment of consumers composed of video gamers, Wii attracted women and elderly people as well to enable a whole family of all ages to enjoy the game together and jointly. It is a success story of transgenerational design (3). By introducing Wii as new way for keeping the physical competency, the game entered the health & fitness sector to find new customers. The business of diet related products in the United States exceeds 40 billion dollars annually (4), Wii eventually shared part of the pie. Diet specialized web sites provided special reviews to show how Wii can...
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...Basic Econometrics with Stata Carl Moody Economics Department College of William and Mary 2009 Table of Contents 1 AN OVERVIEW OF STATA ......................................................................................... 5 Transforming variables ................................................................................................... 7 Continuing the example .................................................................................................. 9 Reading Stata Output ...................................................................................................... 9 2 STATA LANGUAGE ................................................................................................... 12 Basic Rules of Stata ...................................................................................................... 12 Stata functions ............................................................................................................... 14 Missing values .......................................................................................................... 16 Time series operators. ............................................................................................... 16 Setting panel data. ..................................................................................................... 17 Variable labels. ......................................................................................................... 18 System variables ...
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