...in Mumbai, but it has warehouses and Regional Sales Offices in Delhi, Kolkata, Chennai, Jaipur, Lucknow and Amritsar. Over and above the Regional Sales Officers, it also has Regional Sales Centres in all the major towns of all States of India. Although the business started purely as an importing business, it has created a strong selling and distribution network on the basis of imported product range. The existence of a strong distribution and selling network enabled them to take on distributorships of a wide range of Indian manufacturers. Today, they sell about 50% of indigenous manufactured products, while 50% products continue to be imported from other countries. The imported items of course involve license formalities, and a separate license section has been established (adjacent to the Delhi Regional Sales Office) to deal with these matters. License Section job is also to liaison with customs department and other agencies. Indian Distributors Ltd. markets several range of machines and other household consumable products. The machines range includes- Refrigerators, Air Conditioner, Electrical goods, Electronics gadgets, Apparels, Foot-wear, Cosmetics, Packaged food, Soaps, Toothpastes, Confectionery, Biscuits, etc. Product mix included imported products and domestic popular brands. Over the period, it also started marketing products of smaller manufacturers under its brand name ‘XEON’. The variety and the range of products is so wide...
Words: 2012 - Pages: 9
...COURSE SYLLABUS COURSE TITLE: MGT/448 Global Business Strategies LSB04BSM09 REQUIRED TEXT/MATERIAL: Books 1. The World Is Flat A Brief History of the Twenty-first Century (Friedman) 2. International Business: Competing in the Global Marketplace, 5/e (Hill) 3. The Lexus and the Olive Tree: Understanding Globalization (Friedman) 4. Managing Cultural Differences (Harris, Moran) 5. Global E-Commerce Strategies for Small Business, (Da Costa, Laffont, Tirole) Scholarly Articles 1. International Business: Environments and Operations, (Daniels, Radebaugh, Sullivan) Journal of Political Economy 2. International Real Business Cycles, (Backus, Kehoe and Kyland) Journal of Political Economy 3. Going global: Using information technology to advance the competitiveness of the virtual, (Boudreau, Loch, Robey, Straub) Academy of Management Executive 4. Working with Americans, (Thompson) The FLAME of Claremont Graduate University Websites: 1. Economist.com (The Economist Magazine) 2. FT.com (Financial Times Newspaper) 3. cia.gov/cia/publications/factbook (CIA world Fact Book) 4. loc.gov/rr/international/portals.html (Library of Congress Country Info) 5. windowontheworldinc.com/countryprofile/index.html (Tips for Global Business Etiquette 6. transparency.org (Transparency International) 7. scholar.google.com (Google for academic search) INSTRUCTOR: Taj Ahmad Eldridge, MBA, Ph.D Int’l Political Economics & World Politics candidate WELCOME: ...
Words: 3977 - Pages: 16
...must keep up to date information about the environment, the competition and the market segment chosen. The role of marketing has gone through rapid changes that require marketing strategies to be adapted to meet the needs of organization. Many organizations focused all their attention to inventory of a product or service, today the focus is all about the customers. The role of research in marketing Marketing research is the systematic and objective search for information that is relevant to the identification and solution of any problems that might arise in the field of marketing (Kotler & Keller, 2012). Marketing research is important for various reasons; it helps an organization, communicate effectively, identify and understand opportunities, and pinpoint obstacles or problems (Regional Entrepreneurial Collaborative, 2014). Marketing research plays a vital role in any organization that is trying to succeed in an existing competitive market. There are many businesses that compete for the same consumers. In order to maintain a competitive edge against the competition organizations need to stay ahead of the game with up to date information. The only way to obtain up to date information they must perform some research. Marketing a product into an unknown market is risky, organizations must first find out everything they can about that market, as well as evaluate through research the consumer of that targeted market. This type of information is vital for the success...
Words: 1034 - Pages: 5
...services and products that that would be accessible to a higher number of consumers. To go global, companies must begin with a strategic plan and then move on to full implementation. They must also develop a knowledge base through marketing research to ensure that that the right choices are being made. Companies must also concentrate on market entry through exporting and other low-cost, low-risk international expansions alternatives. With globalization comes great opportunity for growth but also the many challenges of entering brand new markets. CEO’s and marketing executives face marketing decisions that can affect the future of the company for many years to come. They must employ strategic planning to match new markets with products and corporate resources more effectively and efficiently to strengthen the company’s long term competitive advantage (Czinkota & Ronkainen, 2010). Daily decisions then fit into the company’s overall strategic marketing goals. Companies that implement a formal strategic planning process will increase profitability as well as improve various nonfinancial objectives. The first step of the strategic planning process is assessment and adjustment of core strategy. This begins by defining the business that the strategy is being developed for. Companies must understand exactly the business that is being conducted before moving forward. Once this is done through a strategic business unit which decides on what needs the product would be fulfilling...
Words: 2135 - Pages: 9
...CAVE HILL SCHOOL OF BUSINESS UNIVERSITY OF THE WEST INDIES CAVE HILL CAMPUS Executive Diploma in Management Group 3 Case Analysis: Elegant Furniture Company using the Seven-Step Case Analysis Format COURSE: GEMA5100 – Marketing Management ID Numbers: 00680885 411005098 FACILITATOR: Ms. Candice Warner-Barrow WORD COUNT: PAGES: TABLE OF CONTENTS |EXECUTIVE SUMMARY | | 2 | |MISSING INFORMATION AND ASSUMPTIONS | |2 | |SITUATION ANALYSIS | | | |SWOT Analysis | |4 | |Strategic Fit Analysis | |7 | |Environmental Fit | |7 | |Internal Fit | |8 | |Customer Fit | |9 ...
Words: 2692 - Pages: 11
...Urban and Regional Innovation Research Unit Faculty of Engineering Aristotle University of Thessaloniki PRODUCT LIFE CYCLE MANAGEMENT IOANNIS KOMNINOS Electronic Engineer, B.Eng M.Sc.(Eng) Thessaloniki 2002 Product Life Cycle Management 2 CONTENTS INTRODUCTION PART 1: PRODUCT LIFE CYCLE MODEL DESCRIPTION 1. PRODUCT DEVELOPMENT PHASE 2. INTRODUCTION PHASE 3. GROWTH PHASE 4. MATURITY PHASE 5. DECLINE PHASE PART 2: ANALYSIS OF PRODUCT LIFE CYCLE MODEL PART 3: PRODUCT LIFE CYCLE TECHNIQUE EXAMPLE: PRODUCT CANNIBALIZATION 1. UNFAVORABLE CANNIBALIZATION 2. OFFENSIVE CANNIBALIZATION STRATEGIES 3. DEFENSIVE CANNIBALIZATION STRATEGIES PART 4: PRODUCT LIFE CYCLE IN RESPECT TO TECHNOLOGY LIFE CYCLE PART 5: USE OF PRODUCT MANAGEMENT FOR SUCCESSFUL PRODUCT LIFE CYCLE ANNEX 1 ANNEX 2 REFERENCES 3 4 4 5 6 7 8 9 12 12 13 14 16 18 20 23 25 URENIO - Urban and Regional Innovation Research Unit http://www.urenio.org Product Life Cycle Management 3 INTRODUCTION All products and services have certain life cycles. The life cycle refers to the period from the product’s first launch into the market until its final withdrawal and it is split up in phases. During this period significant changes are made in the way that the product is behaving into the market i.e. its reflection in respect of sales to the company that introduced it into the market. Since an increase in profits is the major goal of a company that introduces a product into a market, the product’s...
Words: 6228 - Pages: 25
...Urban and Regional Innovation Research Unit Faculty of Engineering Aristotle University of Thessaloniki PRODUCT LIFE CYCLE MANAGEMENT IOANNIS KOMNINOS Electronic Engineer, B.Eng M.Sc.(Eng) Thessaloniki 2002 Product Life Cycle Management 2 CONTENTS INTRODUCTION PART 1: PRODUCT LIFE CYCLE MODEL DESCRIPTION 1. PRODUCT DEVELOPMENT PHASE 2. INTRODUCTION PHASE 3. GROWTH PHASE 4. MATURITY PHASE 5. DECLINE PHASE PART 2: ANALYSIS OF PRODUCT LIFE CYCLE MODEL PART 3: PRODUCT LIFE CYCLE TECHNIQUE EXAMPLE: PRODUCT CANNIBALIZATION 1. UNFAVORABLE CANNIBALIZATION 2. OFFENSIVE CANNIBALIZATION STRATEGIES 3. DEFENSIVE CANNIBALIZATION STRATEGIES PART 4: PRODUCT LIFE CYCLE IN RESPECT TO TECHNOLOGY LIFE CYCLE PART 5: USE OF PRODUCT MANAGEMENT FOR SUCCESSFUL PRODUCT LIFE CYCLE ANNEX 1 ANNEX 2 REFERENCES 3 4 4 5 6 7 8 9 12 12 13 14 16 18 20 23 25 URENIO - Urban and Regional Innovation Research Unit http://www.urenio.org Product Life Cycle Management 3 INTRODUCTION All products and services have certain life cycles. The life cycle refers to the period from the product’s first launch into the market until its final withdrawal and it is split up in phases. During this period significant changes are made in the way that the product is behaving into the market i.e. its reflection in respect of sales to the company that introduced it into the market. Since an increase in profits is the major goal of a company that introduces a product into a market, the product’s...
Words: 6204 - Pages: 25
...changes to the international market do you anticipate over the next five years? How might these changes affect international marketing? 2. What are regional trade organizations, and list some that are prominent? Why are regional trade organizations established? Should a country join a regional trade organization? Why or why not? 3. What are ethical and socially responsible issues that may be implied in the global perspective? What types of ethical issues has your company, or a company that you are familiar with, faced in doing business internationally? How are these ethical issues handled? and also Week 5 Summary. Business - Marketing Complete the final phase of your New Product Launch Marketing plan. Using the information submitted in your previous LT assignments (and the feedback provided) and the sample Marketing Plan in Marketing and Management (pp. 60-65), consider your product launch to date, reflect on additional learning, and refine to create a Marketing Plan for your new product. Your plan should be no more than 3,500 words. Be sure to include the following: Executive summary Situational analysis Market growth potential and competitive analysis Segmentation, target market, and positioning Pricing and distribution strategies Marketing communication plan Financial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense) Intended marketing objectives for Y1, Y2, and Y3 Implementation...
Words: 336 - Pages: 2
...Table of Content 1. Company Description and Location ……………………………………………………………………………..3 2. Strategic Plan and Focus ……………………………………………………………………………………..……....2 2.1 Mission Statement 2.2 Product Mission Statement 2.3 Corporate Goals 2.4 Core Competency and Sustainable Competitive Advantage 3. Situation Analysis ……………………………………………………………………………….………….…………….5 3.1 SWOT Analysis 3.2 Industry Analysis 3.3 Competitor Analysis 3.4 Company Analysis 4. Marketing Mix ………………………………………………………………………………………………………..…….............9 Product Strategy Price Strategy Place Strategy Promotion Strategy 5. Marketing Product Focus ……………………………………………………………………….…………………….13 Segmentation Targeting Positioning 6. Marketing Program …………………….…………………………………………………………………………………16 7. Nivea Marketing Survey…………………………………………………………………………………………………21 8. Conclusion………………………………………………………………………………………………………………………. 9. Resources ………………………………………………………………………………………………….………………….25 Company Description and Location ▪ The Times of India (TOI) is an Indian English-language daily newspaper. ▪ The Times of India is published by the media group Bennett, Coleman & Co. Ltd. ▪ According to Audit Bureau of Circulations, it has the largest circulation among all English-language newspapers in the world, across all formats (broadsheet, tabloid, compact, Berliner and online). ▪ According to the Indian Readership Survey (IRS) 2012...
Words: 4715 - Pages: 19
...Information Technology Department Shared Services Report Presented by: Peter Cooper, CTO Date: November 9, 2011 Table of Contents Executive Summary ....................................................................................................................................... 1 Introduction and Background ......................................................................................................................... 2 Current Inter-local Agreement ................................................................................................................... 2 Scope of Management Services ........................................................................................................... 2 Achievements ....................................................................................................................................... 3 Consolidation (IT Shared Initiative) ........................................................................................................... 3 Joint Project Analysis..................................................................................................................................... 4 Automated Finger Print Information System (AFIS) .................................................................................. 4 Microwave and Fiber Communications Project ......................................................................................... 5 Joint Datacenter Project...
Words: 4329 - Pages: 18
...Project Management Plan for Ducks Unlimited Introduction Ducks Unlimited(DU) has become a leader in habitat preservation and has conserved more than 12.6 million acres (46,900 km²) of waterfowl habitat in North America. DU partners with a wide range of corporations, governments, other non-governmental organizations, landowners, and private citizens to restore and manage areas that have been damaged and to prevent further degradation of existing wetlands. DU is also active in working with others to recommend government policies that will positively influence wetlands and the environment. DU generates $200M in revenues each year, 87% of which goes directly towards habitat conservation. Their sources of revenue include Federal and State habitat reimbursements (32%), conservation easements (27%), sponsors and members (25%), major gifts and donations (11%) and royalties/advertisement (5%). By its efforts DU attempts to benefit biodiversity, water quality, the environment, and the economy in the areas in which it is active.Ducks Unlimited, in keeping with its founder's intentions, also promotes the continuation of safe and regulated waterfowl hunting. The majority of DU's financial contributors and members are waterfowl hunters, and over 90% of those who read DU's magazine are hunters. The DU magazine contains many historical and practical articles on waterfowl hunting, and it obtains revenue from advertisements of waterfowling equipment such as shotguns, ammunition, decoys, and...
Words: 2240 - Pages: 9
...changes to the international market do you anticipate over the next five years? How might these changes affect international marketing? 2. What are regional trade organizations, and list some that are prominent? Why are regional trade organizations established? Should a country join a regional trade organization? Why or why not? 3. What are ethical and socially responsible issues that may be implied in the global perspective? What types of ethical issues has your company, or a company that you are familiar with, faced in doing business internationally? How are these ethical issues handled? and also Week 5 Summary. Business - Marketing Complete the final phase of your New Product Launch Marketing plan. Using the information submitted in your previous LT assignments (and the feedback provided) and the sample Marketing Plan in Marketing and Management (pp. 60-65), consider your product launch to date, reflect on additional learning, and refine to create a Marketing Plan for your new product. Your plan should be no more than 3,500 words. Be sure to include the following: Executive summary Situational analysis Market growth potential and competitive analysis Segmentation, target market, and positioning Pricing and distribution strategies Marketing communication plan Financial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense) Intended marketing objectives for Y1, Y2, and Y3 Implementation...
Words: 345 - Pages: 2
...Tony Shun-Te Yuo*#, Neil Crosby*, Colin Lizieri* and Philip McCann** *Department of Real Estate & Planning **Department of Economics The University of Reading Business School Whiteknights, Reading RG6 6AW UK #Corresponding Authors: c.m.lizieri@rdg.ac.uk tonyyuo@yahoo.com Key words: retail agglomeration, inter-store externalities, core-periphery model, shopping centre image I. Introduction The planned shopping centre or mall has become an important part of contemporary life style. It has been changing patterns of shopping as well as social and recreational activities since its first appearance in 1920s in the US: now malls are found almost everywhere in the world (Brown, 1992; Urban Land Institute, 1999). One of the major reasons for this creation was to engineer a better shopping environment and, thus, gain better operational performance. In this created shopping environment, negative agglomeration effects can be more easily eliminated or keep under proper control, further reinforcing favourable interactions among tenants. Consequently, agglomeration economies generated from the clustering of tenants are one of the most significant benefits to be pursued by retail managers. This cluster of tenants is referred to as the “tenant mix” by the shopping centre industry. It has been a long-term concern for shopping centre managers/operators and researchers in this area1 because of its significance in establishing the shopping centre’s image and enhancing the synergies within the...
Words: 10809 - Pages: 44
...Organizational Profile 2.1 Core Bureaus 2.2 Services 2.3 Regional Operations 2.4 Management Responsibilities 2.5 Organizational Structure as whole and per department Section 3. Journey Milestone Section 4. Application and Scope 4.1 Application 4.2 Scope of the Quality Management System Section 5. The Quality Management System 5.1 QMS Mandate 5.2 Description of QMS 5.3 Process Model Section 6. Quality Policy Section 7. Measurement, Analysis and Improvement 7.1 General 7.2 Monitoring and Measurement 7.2.1 General 7.2.2 Customer Satisfaction 7.2.3 Internal Audit 7.2.4 Monitoring and Measurement of Processes 7.2.5 Monitoring and Measurement of Product 7.3 Control of Non-Conformin Products 7.4 Analysis of Data 7.5 Improvement 7.5.1 Continual Improvement 7.5.2 Corrective Action 7.5.3 Preventive Action Section 8. Procedures 8.1 Control of Documents, DPWH-QMSP-01 8.2 Internal Quality Audit, DPWH-QMSP-03 8.3 Corrective Action, DPWH-QMSP-05 8.4 Preventive Action, DPWH-QMSP-06 Section 9. Appendices I. INTRODUCTION PROFILE The Department of Public Works and Highways (DPWH) is the state’s engineering and construction arm. As a public service agency, its primordial concern is to find the most effective and efficient ways to service its clientele- the Filipino people. The DPWH is one of the largest organizations in the executive branch in terms of size and budget. It is composed of six (6) Bureaus, nine (9) Services, 16 Regional Offices, 182 District Engineering Offices and 20 Project...
Words: 5382 - Pages: 22
...trade, and investment are analyzed. Emphasis is given to the materials and concepts that illuminate the strategies, structure, practices, and effects of multinational enterprises. Course Dates Jun 30, 2015 - Aug 03, 2015 Faculty Information Name : Email Address : Phone Number : HERB SPALLA (PRIMARY) See Policies Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents (both located on your student website): • Academic Policies University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Academic Resources • Web Links Instructions Review the Web Links. SupportingMaterial Web Links • Interactive World Map Link Instructions Review the Interactive World Map Link. SupportingMaterial Interactive World Map Link • Text Citation Information for Electronic Readings Instructions Review the Text Citation Information for Electronic Readings. SupportingMaterial Text Citation Information for Electronic Readings Get Ready for Class • Familiarize yourself with the textbooks used in this course. Instructions Hill, C. W. (2013). International business. Competing in the global marketplace (9th ed.). Boston, MA: McGraw-Hill...
Words: 2751 - Pages: 12