...Subway is the world’s biggest sandwich chain. It overtook McDonald’s as America’s biggest fast-food restaurant by number of outlets in 2002, and achieved the same feat on a global scale in 2010. 1. Marketing Advertising Campaign * Subway targets more of the younger generation aiming at nutrition consciousness, these would include ‘empty nest 1 and 2’ (singles and newly married people) and ‘full nest 1 and full nest 2’ (family with young children and that with grownups still living with parents). * Subway also focuses on hard sell approach in terms of the functional benefits and attributes of the menu being offered while the soft sell approach is inclined towards the nutritional value gained and often gets to be criticized for the hefty amounts spent for ad campaigns and promotions. * Jared Fogle “The Subway Guy”, first came to media attention in 1999 when Men’s Health magazine did a story on how he became obese by eating junk food and not exercising and then proceeded to lose 245 pounds by eating Subway sandwiches. Fogle is now the face of Subway marketing. He tours around different schools and promotes healthy eating to children. * Mark Blackwell is Subway restaurants weight loss hero in Australia. Blackwell was inspired by Jared Fogle to develop a diet of his own design that included Subway sandwiches. * In the year 2002, the outlets’ low fat sandwiches were promoted showing Mark Blackwell having lost 42 kilograms after a year of Subway...
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...Chapter 1: Introduction Background Few in modern society argue that gun related violence is not a problem that requires attention. According to Centers for Disease Control and Prevention, firearm homicides account for roughly 11,000 of the 16,000 homicides that occur the United States annually (2013). The subject of gun control has been a topic that has generated an enormous amount of controversy and attention. When one hears the term “gun violence”, vile acts against humanity, such as the shootings at Sandy Hook Elementary and Columbine High School, come to mind. More recently, the rise in extremist acts of terror has heightened the public’s concern over gun control. In the aftermath of multiple occasions, President Obama has publically called for stronger gun control laws, specifically calling for stricter background checks among other provisions. In response to the public’s concern for safety, the president used executive action which increased the number of businesses which require federal licenses to sell guns, thus increasing the number of dealers requiring background checks when selling firearms (National Conference of State Legislatures, 2016). This is, of course, not a one-sided argument. The subject creates strong feelings across the political spectrum. Gun rights groups, such as the NRA, suggest that gun control laws are not only unconstitutional, but actually leave citizens in more danger by preventing them from using their best form of protection (National Rifle...
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...disability, early death, crime, neglect of family responsibilities, and personality deterioration. These and related concerns have justified special restrictions on alcoholic-beverage commerce and consumption. The nature and extent of government involvement in this arena vary widely over time and place, and are often controversial. Economists have contributed to the evaluation of alcohol policy through empirical work on the effects of alcohol-control measures on consumption and its consequences. Economics has also provided an accounting framework for defining and comparing costs and benefits of interventions, including excise taxes. Outside of the policy arena, economists have analyzed alcohol consumption in the context of stretching the standard model of consumer choice to include intertemporal effects and social influence. Nonetheless, perhaps the most important contribution by economists has been the repeated demonstration that there is nothing unusual about alcohol in at least one essential respect: consumers drink less ethanol (and have fewer alcohol-related problems) when alcohol-beverage prices are increased. Important econometric challenges remain, including the search for a satisfactory resolution to the conflicting results on the effect of price changes on consumption by consumers who tend to drink heavily. There are also unresolved puzzles about the relationship between drinking and productivity; even after controlling for a variety of other characteristics, drinkers...
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...SELF-CONTROL, FINANCIAL LITERACY, AND THE FINANCIAL BEHAVIORS OF YOUNG ADULTS Dissertation Presented in Partial Fulfillment of the Requirements for the Degree Doctor of Philosophy in the Graduate School of The Ohio State University By Jodi C. Letkiewicz, B.S., M.S. Graduate Program in Human Ecology ******* The Ohio State University 2012 Dissertation Committee: Dr. Jonathan Fox, Advisor Dr. Catherine P. Montalto Dr. Robert Scharff Dr. Caezilia Loibl Copyright by Jodi C. Letkiewicz 2012 ii ABSTRACT The objective of this paper is to determine whether financial literacy can moderate the effects that self-control has on financial outcomes. Financial literacy is an oft cited solution to the myriad financial complexities faced by consumers. If financial literacy is effective it should help consumers overcome issues of self-control to encourage more fiscally responsible behaviors. Both economic and psychological theories of self-control are explored, and a conceptual model using the Big Five personality trait of conscientiousness as a measure of self-control is utilized. Data for this study come from the 1997 National Longitudinal Survey of Youth (NLSY). Asset data in the study was collected in Rounds 9-13 when the respondents were 25 years old. The measure of conscientiousness was collected in Round 13 as part of the Ten-Item Personality Inventory...
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...Abortion: A Right for the Mother Dre’Quez Lambert Abortion: A Right for the Mother Abortion is a procedure where a woman has the choice to end her pregnancy within a six month period. It is one of the most common procedures done in the U.S about one million are done every year. The U.S is known for one of the most effective and safe abortion procedures. Abortions can occur spontaneously in which case it is usually called a miscarriage or can be purposely induced. Data shows that 40% of all women will have an abortion during their reproductive life. Some reasons for having an abortion can include financial stability, rape, age, incest, and maternal and fetus complications. 88% of abortions are done within in the first trimester (3 months). About 59% usually take place within the first eight weeks of pregnancy. After week 24 abortions are only provided if serious health problems occur. The earlier the abortion takes place the easier, safer, and less expensive abortions tend to be. There are different methods to getting an abortion depending on how far along you are. Typically if you are anywhere after seven weeks surgical abortions would be the best procedure. Back in 1973 the Supreme Court ruled in Roe v. Wade case that all women have the right to have an abortion within the first six months also known as second trimester therefore is it legal to have an abortion. Prohibiting abortion would be violating the 9th and14th Amendment the Due Process Clause which includes...
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...Research Study #1: Victim experiences in hate crimes based on sexual orientation By: Herek, Gregory M., Cogan, Jeanine C., Gillis, J. Roy2 Universities Affiliated: University of California, Davis., University of Toronto Abstract: Using interview data from a convenience sample of 450 lesbian, gay, and bisexual adults, the varieties of victim experiences in hate crimes based on sexual orientation are described. Most crimes were perpetrated in public settings by one or more strangers, but victimization also occurred in other locales, and perpetrators included neighbors, coworkers, and relatives. In deciding whether a crime was based on their sexual orientation, victims tended to rely primarily on contextual cues and perpetrators’ explicit statements. Victims’ concerns about police bias and public disclosure of their sexual orientation were important factors in deciding whether to report antigay crimes, as were beliefs about the crime’s severity and the likelihood that perpetrators would be punished. Reflection: The method used in this research study is the interview method. They collected a sample size of 450 willing volunteers (224 men: 204 gay, 20 bisexual and 226 women: 202 lesbian, 24 bisexual). They all were asked to describe their experiences with hate crimes and there was a split between people who knew for sure they were attacked by biased views and those who knew their attacker did not have any biased views against them. Many volunteers felt they were most likely...
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...EXCEL MODELING AND ESTIMATION IN CORPORATE FINANCE Third Edition CRAIG W. HOLDEN Max Barney Faculty Fellow and Associate Professor Kelley School of Business Indiana University Copyright © 2008 by Prentice Hall, Inc., Upper Saddle River, New Jersey 07458 To Kathryn, Diana, and Jimmy. Contents iii CONTENTS Preface ..................................................................................... vii Third Edition Changes .................................................................................... vii What Is Unique About This Book ..................................................................... x Conventions Used In This Book .......................................................................xi Craig’s Challenge ........................................................................................... xiii The Excel Modeling and Estimation Series .................................................. xiii Suggestions for Faculty Members ..................................................................xiv Acknowledgements ........................................................................................... xv About The Author ................................................................. xvi PART 1 TIME VALUE OF MONEY ..... 1 Chapter 1 Single Cash Flow ....................................................1 1.1 Present Value .......................................................................................
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...| | |NAME : RAUNAK ZATAKIA | | | |COURSE : ( BBA / TP / ) | | | |SUPERVISOR : Prof. Tapobrata Ray | | | |TITLE : Telecom Industry Marketing | |DATE : 06.12.2013 | Dissertation submitted in partial fulfilment Of the requirements of the Graduate Degree BACHELOR IN BUSINESS ADMINISTRATION J.D.BIRLA INSTITUE At the JADAVPUR UNIVERSITY KOLKATA The Controller of Examination, Jadavpur University, Kolkata Respected sir, This research work has been conducted by me and is an...
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...attitudes. The mean total point score on the survey was 17.48 + 1.71. The mean score on knowledge questions on the survey was 11.59 + 3.14 or 46.3%. Females had a slightly higher mean score (12.3+ 3.03 or 49.2%) than males (10.9 + 3.13 or 43.6%) on the knowledge questions. The mean score on attitude questions was 5.89+ 1.67 or 58.9%. Females had a slightly higher mean score (6.19 + 1.53 or 61.9%) than the males (5.60 + 1.76 or 56%) on the attitude questions. A multiple regression analysis for impact of sport, gender, class rank, previous nutrition course, and eating situation on total score on the survey gave an overall R2 of 0.174 (F= 3.75, p= 0.004). There was no significant unique effect of class rank (p = 0.084), sport (p= 0.079), and eating situation (p= 0.079) for this model. The unique effect of gender (p= 0.003) and taking a nutrition course (p= 0.036) were statistically significant. Even though the proposed model was statistically significant, it did not adequately predict performance on the survey. The model predicted that females were to score 2.5 points higher on the survey than males and that those who reported taking a nutrition course in the past were to score 1.7 points lower than those who had not taken a nutrition course. This most likely reflects the relatively small...
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...The AcademyHomeAbout The AcademyAcademy's MissionMembershipAdministrationBoard of Scientific and Professional AdvisorsCode of Ethical & Professional StandardsCertification ProgramsDiplomate, American Academy of Experts in Traumatic StressCertifications in Traumatic Stress SpecialtiesCertifications in Crisis Management SpecialtiesSpecialtiesCertified Crisis ChaplainCertification in Acute Traumatic Stress ManagementFellowshipCredentialsPublicationsNEW BOOK: It's OK Not To Be OK ... Right NowA Practical Guide for Crisis Response in Our SchoolsA Practical Guide for University Crisis ResponseComprehensive Acute Traumatic Stress ManagementSurviving and Thriving: Living Through a Traumatic ExperienceImmediately Download: Living Through a Traumatic ExperiencePurchase PublicationsThe Traumatic Stress LibraryAdoption and Traumatic Stress ColumnMembership InformationBenefits of MembershipRequest a Membership Information PacketJoin the Academy On-LineJoin Today On-Line & Receive a 35% Membership Fee DiscountRenew Membership On-LineNominate a Colleague for Membership with the AcademyOnline TrainingContact UsE-MailPhoneAddressProfessional RegistriesInternational Registry of the Center and the AcademyDirectory of Experts WitnessesInternational Premier Speakers BureauTraumaline1Email this PageMembers OnlyInternational Registry About the Academy Membership Benefits of Membership Diplomate and Fellowship Status Specialty Certification Programs Join the Academy Request...
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...A STUDY ON DRUG ABUSE AMONG YOUTHS AND FAMILY RELATIONSHIP 青年濫藥與家庭關係的研究 THE FINAL REPORT (FINAL version) February 2011 1 PREFACE The project on the study on “DRUG ABUSE AMONG YOUTHS AND FAMILY RELATIONSHIP” (“the Study”) is being undertaken by the Centre for Suicide Research and Prevention and the Department of Social Work and Social Administration at the University of Hong Kong (“the Consultant”). The research team comprises the principal investigator (PI), Professor Paul YIP, Director of the Centre for Suicide Research and Prevention and Professor of the Department of Social Work and Social Administration at the University of Hong Kong, and eight co-investigators (Co-Is), Dr. CHEUNG Siu Lan Karen (Demographer), Dr. Sandra Tsang (Social and Family Worker), Dr. Samson Tse (Focus group expert on mental health and drug abuse), Dr. Wong Oi Ling (Family therapist, Family Institute), Prof. Karen Laidler (Sociologist, expertise on assessing drug abuse problem), Dr. Paul Wong (Clinical psychologist), Ms. Frances Law (Social Worker), and Dr. Lilian Wong (Associate Consultant, Department of Pediatrics and Adolescent Medicine, Tseung Kwan O Hospital, Hospital Authority). We would like to thank Mr. Gary Ip, the research assistant of the Department of Social Work and Social Administration, Ms. Garlum Lau, the senior research officer 2 of the Department of Sociology, the participants and NGOs for focus groups and case studies for their kind and valuable support on this...
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...THE EFFECTIVENESS OF CROSS-CULTURAL TRAINING FOR EXECUTIVES IN OIL & GAS COMPANIES WITHIN THE KLANG VALLEY A Master’s Project submitted in partial fulfilment Of the requirements for the degree of Master of Human Resource Management The Effectiveness of Cross-Cultural Training for Executives in Oil & Gas Companies within the Klang Valley ABSTRACT Cross-cultural interactions are rapidly increasing. Globalisation and cultural diverse communities are lending themselves to daily intercultural exchanges. With greater diversity, we require greater open-mindedness, tolerance and sensitivity. Those in direct contact with culturally different members are in greater need of such skills, and often require training to become more cross-culturally sensitive. Cross-cultural training program for individual going abroad, address such issues and prepare participants to work and live overseas. Cultural conflicts affect the efficiency of the employees’ performance at workplaces and it is believed that employees from different cultural backgrounds will have to improve their communication skills. An intercultural training programme is needed in order to prepare multicultural employees for surprises that could arise in complex cultural situations without being frustrated, stressed, and puzzled. TABLE OF CONTENTS TITLE PAGE PAGE ABSTRACT ii ABSTRAK ...
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...topic of media violence has been the subject of heated debate in recent decades. There is a vast empirical literature on the effects of television on aggression but no published comprehensive review has ever focused on those studies that use criminal aggression as their outcome. The present paper represents an attempt to fill this void and provide a resource for those who do not wish to delve into four decades of original research in order to assess this line of investigation. Studies are evaluated based on contemporary standards of research in the field of criminology. Although the possibility that television and film violence has an impact on violent criminality remains, it is concluded here that, despite persistent published reviews that state the contrary, the body of published, empirical evidence on this topic does not establish that viewing violent portrayals causes crime. D 2003 Elsevier Ltd. All rights reserved. Keywords: Television violence; Media violence; Violent crime 1. Introduction A vast empirical literature on the impact of television exposure on aggression has accrued over the last four decades, mostly in the fields of psychology and broadcasting. Reviews of this literature typically conclude that there is evidence that viewing violent media is as- * Tel.: +1-202-885-2974. E-mail address: jsavage@american.edu (J. Savage). 1359-1789/$ – see front matter D 2003 Elsevier Ltd. All rights reserved. doi:10.1016/j.avb.2003.10.001 100 J. Savage / Aggression...
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...REMEMBRANCE OF THINGS PAST Myth #11 Human Memory Works like a Tape Recorder or Video Camera, and Accurate Events We’ve Experienced Myth #12 Hypnosis Is Useful for Retrieving Memories of Forgotten Events Myth #13 Individuals Commonly Repress the Memories of Traumatic Experiences Myth #14 Most People with Amnesia Forget All Details of Their Earlier Lives 4 TEACHING OLD DOGS NEW TRICKS Myth #15 Intelligence (IQ) Tests Are Biased against Certain Groups of People My th #16 If You’re Unsure of Your Answer When Taking a Test, It’s Best to Stick with Your Initial Hunch Myth #17 The Defining Feature of Dyslexia Is Reversing Letters Myth #18 Students Learn Best When Teaching Styles Are Matched to Their Learning Styles 5 ALTERED STATES Myth #19 Hypnosis Is a Unique “Trance” State that Differs in Kind from Wakefulness Myth #20 Researchers Have Demonstrated that Dreams Possess Symbolic Meaning Myth #21 People Can Learn Information, like New Languages, while Asleep Myth #22 During “Out-of-Body” Experiences, People’s Consciousness Leaves Their Bodies 6 I’VE GOT A FEELING Myth #23 The...
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...ISSN 2239-978X Journal of Educational and Social Research Vol. 3 (1) January 2013 Economic Status of Parents, a Determinant on Academic Performance of Senior Secondary Schools Students in Ibadan, Nigeria Osonwa, O.K1 Adejobi, A.O2 Iyam, M.A3 Osonwa, R.H4 Calabar. Doi: 10.5901/jesr.2013.v3n1p115 Abstract r the and the academic performance of their ch dren from higher income Key Words: 1. Introduction Academic performance (most especially...
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